tag:blogger.com,1999:blog-50769755428708859292024-02-20T20:51:23.698-06:00Niche Dental MarketingDental Marketing commentary for dentists, orthodontists, dental specialists, dental laboratories, and other dental related businesses. This dental blog is written by dental marketing coach and consultant Dick Chwalek. He focuses on Connective Communication.Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.comBlogger208125tag:blogger.com,1999:blog-5076975542870885929.post-75371755333442157102018-11-10T13:50:00.001-06:002018-11-10T13:57:29.054-06:00EQ4 Social And Emotional Intelligence<i>– Another way of being smart</i><br />
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<i>– Heighten Success, improve your life and become an Influential Leader.
</i><br />
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We will cover 26 competencies that determine how we manage ourselves and how we handle our relationships.<br />
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<a href="https://www.facebook.com/ChristensenDentalConsulting/posts/1327326654076968/" target="_blank">Fourth of the Series is</a>…<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWFYuxkICiLpXfb4n9z7gwQonH6XdfsRB0FnpU-9AYS10Ln77y4YDExXnHvKbW43q_ij_jlzn2jmmwiPZMLPCT_hyS6xNDeeKtQB4jYvPE6NUiUMC3m6tLv4KvVztvoNBW1SbqfrdxFJw/s1600/runners_coaching_powerinside_challenges_gayle.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="coaching and consulting" border="0" data-original-height="425" data-original-width="640" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWFYuxkICiLpXfb4n9z7gwQonH6XdfsRB0FnpU-9AYS10Ln77y4YDExXnHvKbW43q_ij_jlzn2jmmwiPZMLPCT_hyS6xNDeeKtQB4jYvPE6NUiUMC3m6tLv4KvVztvoNBW1SbqfrdxFJw/s320/runners_coaching_powerinside_challenges_gayle.jpg" title="Coaching - The Power Inside" width="320" /></a></div>
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<h3>
Behavioral Self-Control</h3>
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Disruptive Impulses: Keeping disruptive emotions and impulses in check
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Here are some of the qualities people have with “Strong Behavioral Self-Control.”
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• Manage their impulsive feelings and distressing emotions well.
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• Stay composed, positive, and unflappable even in trying moments.
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• Maintain their stamina and performance in emotionally-charged situations.
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• When faced with hostility or opposition, remain “cool under pressure”.
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<b>Here are some</b> of the qualities people have who are lacking Behavioral Self-Control:
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• React impulsively
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• May become angry, depressed or agitated when faced with conflicts and stress on the job (may even think of quitting).<br />
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Can you strengthen your “Behavioral Self-Control”? YES!</h3>
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Some Developmental <b>Tips
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• Self-Awareness is the first step
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• Remember, in the moment, to choose a more constructive response when issues come up in the future.
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• Watch your self-talk: tell yourself what it looks like to stay composed, stay focused and think clearly under pressure.
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<div style="text-align: center;">
<i>*Certified through the “Institute for Social And Emotional Intelligence”
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<a href="https://3.bp.blogspot.com/-_RNZid73N_U/W-c2Jrji2gI/AAAAAAAAQbQ/aAVF98OZNwUMsQ30YtLDqlgS4-wiUM61QCLcBGAs/s1600/Screen%2BShot%2B2018-11-10%2Bat%2B11.59.40%2BAM%2B%25282%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Social intelligence" border="0" data-original-height="687" data-original-width="737" height="186" src="https://3.bp.blogspot.com/-_RNZid73N_U/W-c2Jrji2gI/AAAAAAAAQbQ/aAVF98OZNwUMsQ30YtLDqlgS4-wiUM61QCLcBGAs/s200/Screen%2BShot%2B2018-11-10%2Bat%2B11.59.40%2BAM%2B%25282%2529.png" title="Emotional Intelligence" width="200" /></a></div>
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Our Services</h2>
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Our Social And Emotional Intelligence coaching services:<br />
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<i>We are certified coaches through The “Institute of Social And Emotional Intelligence.
</i><br />
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We use two assessments to help us better understand you and for you to get to know your strengths and possible areas that could improve.
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We help you break through barriers that can hold you back from reaching a fulfilled work and personal life.
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To learn more, <a href="https://gaylechristensen.com/coaching/" target="_blank">click</a>:<br />
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<h3>
Human Resources</h3>
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Our HR Program includes an employee manual and much more. We walk you through step by step offering sound advice as we work together to personalize your practices’ specific online employee manual.<br />
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To learn more, <a href="https://gaylechristensen.com/human-resources/" target="_blank">click</a>:<br />
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</h3>
<h3>
Dental Consulting Services</h3>
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A Minnesota Dental Consulting Company who provides successful dental management systems specific to your needs using a hands-on approach. Building strong teams by advancing their communication skills with each other and your patients.
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To learn more, <a href="https://gaylechristensen.com/consulting/" target="_blank">click</a>.<br />
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Also:<br />
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<a href="https://www.facebook.com/209738629169115/posts/1313986825410951" target="_blank">EQ1</a>:<br />
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<a href="https://www.facebook.com/ChristensenDentalConsulting/posts/1320602214749412/" target="_blank">EQ2</a>:<br />
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<a href="https://www.facebook.com/ChristensenDentalConsulting/posts/1321498511326449/" target="_blank">EQ3</a>:<br />
<br />Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-46305019304186466442018-10-21T13:58:00.003-05:002018-10-22T12:40:43.905-05:00Niche Dental Periscope - Flashback - May 2018*** I talk Twitter -- <a href="https://www.pscp.tv/w/1OyJANWmQBgxb" target="_blank">How We Think And Community Influence</a>:<br />
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<a href="https://www.pscp.tv/w/1OyJANWmQBgxb" target="_blank"><img alt="" border="0" data-original-height="322" data-original-width="403" height="255" src="https://2.bp.blogspot.com/-DewWuD2qniY/W8zEkNTiP_I/AAAAAAAAQZU/-i9f3ldAGvAqszI2mEZ2zvt8WXQjYcB5gCEwYBhgL/s320/Screen%2BShot%2B2018-05-29%2Bat%2B1.55.55%2BPM%2B%25282%2529.png" title="Periscope Videos Niche Dental" width="320" /></a></div>
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<b>Twitter Marketing for Dentists:
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1) Creating Local Community<br />
2) Building Trust<br />
3) Developing Loyalty<br />
4) Increasing Value
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<h3>
Additional Content</h3>
Welcome to <a href="https://twitter.com/nichedental/status/998986910386343936/photo/1" target="_blank">Tuesday, May 21, 2018</a>…<br />
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Niche Dental Twitter Marketing for Dentists Hour!
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How the <a href="https://twitter.com/nichedental/status/998639003569147905" target="_blank">program ended yesterday, Monday, May 20, 2018</a>…<br />
M
My approach is very conducive in helping dentists create a scope of awareness much more prominent than any posting of dental tweets ever can. It's a very intimate approach that forgoes the "international" value of tweeting. Dentists must be very local to get value on Twitter.
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The value of local on Twitter for dentists that is what I'll tackle now. It's great to get Twitterers from all over the world to follow you. But for dentists, the value is tangential only. More followers anywhere can attract followers form near as well, but a circuitous route.
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Local Twitterers are the main reason for dentists to be on Twitter. The SEO benefits are marginal compared to the other powers Twitter gives dentists. By using my Twitter services, which makes gaining local awareness the most vital part, dentists will get much greater notice!
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Think about the local community and how many connections your dental practice has developed. Have you connected with 5%, 25%, or over 90% of community members and businesses? I'd imagine it's in the single digits. What if your reach could be doubled in a year? It's quite possible!
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My approach is simple but consistent, frequent and continuous. I reach out directly to all local Twitterers. As long as their content does not conflict with the dentist's values, I develop a "barter" relationship via Twitter with local content providers, media and businesses.
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Twitter is a very dynamic place. People appreciate when others recognize what they are doing. Whether it's a like, reply, mention or retweet, any positive comment goes a long way. What my approach does is piggyback with that reality, and turn it into a reciprocal relationship.
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Dentists must utilize the dynamism of the interactions Twitter makes available to them. Merely using Twitter to fire off messages into the ether has much less effect than directly referring to other Twitterers. It is like sending emails to random, mostly bad email addresses.
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Most every moment spent on Twitter should be focused on reaching out to local Twitterers. These people are often the best promoters in the area, on and off line many times. They are there to get their message heard, have many followers, and can help dentists gain a wider audience.
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For dentists local Twitterers must identified, and interacted with a lot more. Twitter should be looked at less as technology, but more of a local community meeting place. When it comes to the dental practice Twitter, it makes more sense to reach out than to teach dental care.<br />
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<b>That's The End Of Today's…
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Niche Dental Twitter Marketing for Dentists Hour!
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<i>Sincerely, </i><br />
Richard The Chwalek
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Please contact me, RTC, via this email address:<br />
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Eco@nichedental•com for more info on my recognition to reciprocation strategy.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAssAjkVJqeyH5A1n_w70rWrE11k-18PeIqO6RCyHTC1r_cIgCGFH2umI0KqfSUErRk-u94JHc7stByICgcxo988JcioUKJww2GoszP2sV18RJ1q-oZpBcKWtQq4UfG91I9w5_leZz3Yw/s1600/promo_2_nichedental-logo1+copy.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="353" data-original-width="672" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAssAjkVJqeyH5A1n_w70rWrE11k-18PeIqO6RCyHTC1r_cIgCGFH2umI0KqfSUErRk-u94JHc7stByICgcxo988JcioUKJww2GoszP2sV18RJ1q-oZpBcKWtQq4UfG91I9w5_leZz3Yw/s320/promo_2_nichedental-logo1+copy.jpeg" width="320" /></a></div>
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Also <a href="https://www.facebook.com/NicheDental/posts/2023594574335817" target="_blank">on Facebook</a>.Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-23183837956224553632015-02-11T09:26:00.004-06:002015-02-11T09:26:49.751-06:00Dental Marketing Video: Four Keys For Improving Value Appreciation<div class="separator" style="clear: both; text-align: center;">
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dzJyYABOHfACLMcVwn5X7MtvUHz4P-P6YqiEtJcc0u_SiiSiyWfWaFE2zmwin606xN5LDKdR2L_VjLmJTh72g' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
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<div class="p1" style="text-align: left;">
<span class="s1"><span style="font-size: large;"><b>Four</b> <i>Tactical</i> & <i>Proactive</i> Marketing Communication <i>Strategies</i> </span></span></div>
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<span class="s1"><br /></span></div>
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<ol>
<li><b>Tactile</b>: In Their Hands, Hard To Avoid <i>Kitchen</i> <i>EnCounter…</i> to move them forward</li>
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<li><b>Virtual</b>: Social Media, … to gather up those already in the pool</li>
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<li><b>Contextual</b>: Obvious, Almost Everyday, Nearly Impossible To Avoid…constant reminder</li>
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<li><b>Continual</b>: Improve Your Skills, Practice Presentation, Brand, Communication, ETC.</li>
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</ol>
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<i>Sincerely,</i></div>
<div>
<i>Richard The Chwalek</i></div>
<div>
<a href="http://nichedental.com/">NicheDental.com</a></div>
<div>
Cell Phone # Noted Near End Of Video</div>
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<a href="http://twitter.com/NicheDental">Twitter.com/NicheDental</a></div>
<br />Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-78892956558957122922014-08-04T13:57:00.001-05:002014-08-04T14:03:53.401-05:00Northwood Dental Sponsors the Traverse City Film Festival<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-l_fYZriHGps/U9_YKMIhQ6I/AAAAAAAACeE/VkaQ3nTYQn4/s1600/2014SponsorBrochure_sidepanel-image.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://3.bp.blogspot.com/-l_fYZriHGps/U9_YKMIhQ6I/AAAAAAAACeE/VkaQ3nTYQn4/s640/2014SponsorBrochure_sidepanel-image.jpg" /></a></div>
According to Michigan native <b>Michael Moore,</b> it’s <em>“a six-day cinematic wonderland that celebrates everything we love about the movies.”</em><br />
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<strong>Traverse City Film Festiva</strong>l 2014 9th Annual Over 120,000 experience the magic of Traverse City in late July each summer as the <a href="http://en.wikipedia.org/wiki/Traverse_City_Film_Festival" target="_blank" title="films tcmi michigan movies tcff">Traverse City Film Festival</a> presents “Just Great Movies” in one of the most beautiful and unique resort areas in the United States.<br />
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Sponsors make it possible for us to keep the festival grassroots, focused on the art and love of movies. Each sponsor also helps Traverse City share the things we love, and do best here, with festival visitors and guests. <a href="http://www.northwooddentaltc.com/practice/team/" target="_blank" title="dentists traverse city"><strong>Dr. Brian Klym</strong></a> and our entire team is glad to be part of the 2014 sponsor family.<br />
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Created as an annual event in 2005 to help <em>“save one of America's few indigenous art forms—the cinema"</em>, the film festival was co-founded by Oscar-winning film director <a href="http://en.wikipedia.org/wiki/Michael_Moore" target="_blank" title="movies films">Michael Moore</a>, along with Doug Stanton (author) and John Robert Williams (photographer).<br />
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The non-profit, Traverse City Film Festival, organization is run by a committee of Michigan filmmakers, writers, and creative professionals. Deb Lake has been the executive director of the <a href="http://www.northwooddentaltc.com/news/2014/07/30/dentist-sponsors-traverse-city-films-fest/" target="_blank">Traverse City</a> Film Festival since 2006, and is one of two paid, year-round employees. The remainder of the work is performed by about 1,000 volunteers. The 10th annual (2014) festival runs from July 29th to August 3rd.<br />
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Engage with the TC Film Festival, on their <a href="https://www.facebook.com/TCFilmFest" target="_blank" title="films fest festivals movies traverse city michigan">Facebook page</a>.<br />
<br />
For a beautifully healthy smile, contact <strong>Dr. Klym and his team</strong>: <a href="http://www.northwooddentaltc.com/contact/request/" target="_blank" title="dentistry tcmi dental care dentists klym">request an appointment</a> or schedule a consultation by calling <strong>(231) 947-7202</strong>.Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-32209167896279223282014-06-30T16:30:00.002-05:002014-06-30T20:26:12.047-05:00My Take on Science, Fluoridation And Societal Engineering<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache-ak0.pinimg.com/originals/51/e4/61/51e46105b612bbc38bd4d2339e0fb713.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://media-cache-ak0.pinimg.com/originals/51/e4/61/51e46105b612bbc38bd4d2339e0fb713.jpg" height="1280" width="182" /></a></div>
<b>Fluoridated water</b> is largely nature doing its job (in this case, a good job), with societal "guided engineering" when the local conditions don't cooperate in producing a healthy quantity.<br />
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<span style="font-size: x-small;"><i><b>Background </b>(Why I wrote this now) <b>and Reference Links</b> b<b>elow</b></i></span><br />
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While Margaret Thatcher said <i>there was no such thing as society</i>*, billions of teeth array otherwise, and stay away from demise… because we, as a society, look to science for answers to illness and disease. We could merely fear advances in science, and rely on conjecture or anecdotal evidence to decide how to proceed as a society OR we could get answers from the experts who see more clearly in areas where we do not.
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Obviously, we should not go blindly forward with anyone's recommendation, even if we are not experts, without posing questions to the experts in the areas that will affect us individually or as a society. However we must avoid regressing into rejected by science ideas like bloodletting, ancient "secrets" and other remedies not proven through double blind studies, or that have some regular consistency of positive result.
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Ironically, there are many who fear Big Pharma because of their unethical behavior (bad science), yet also support ideas with little or no proof, which often have their own conflicts of interest. Many "natural" ideas or remedies were developed before there was anything like a scientific method in place, which was just in the last 100 years or so.
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I don't mean there is nothing from the past that still has value today, but those natural treatments or "herbal supplements" should also pass the science "smell test" of plausibility and consistent validity.
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So we all probably agree then that every old idea isn't wrong, and pills won't save us from everything. However, if a pill saves me and others, but a few are against it, society must still decide on a course of action, especially if a great majority of the public is at risk. Right?
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Therefore, we must in the aggregate (as a society) choose to proceed one of two ways, either:<br />
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<i>1) Go with the preponderance of evidence (aka: near consensus) as a public health strategy</i><br />
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or<br />
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<i>2) Follow the anomalistic, anecdotal and "my friend says" method of individually dispensed and validated "alternative" health ca</i>re<br />
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<ul>
<li>Alternative care example, a Greensboro dentist critiques <a href="http://greensboro-dentist.com/oil-pulling-work" target="_blank">oil pulling</a>.</li>
</ul>
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This may not mean that every individual in every situation is required to follow a certain rule, but that there must be rules to protect society as a whole from the actions of a few who can't or won't acknowledge the evidence. Again this is not about being a slave to the consensus; but acknowledging the need to act concertedly in situations where the most good can be achieved.<br />
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There should and must be dissent, but that dissent cannot override haphazardly and continually in areas when it's critical for a wide ranging result to occur, and be effective.
Otherwise, if public or societal health is not regulated in some way, a medicine show mentality would set the stage for general havoc. For example, the resurgence of plagues, small pox type epidemics and other consequences will be dredged up from the past.<br />
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Yes, cataclysmic change from scientific "advances" is an obvious risk, and it looks like we are going in that direction with global warming**, yet we also cannot go back to a supposedly better hunter-and-gatherer lifestyle and successfully tow along a 6 billion plus population. While my depiction is an exaggeration (I hope), the health problems and environmental restrictions we face are societal (huge), and those people with individualized solutions of how "they" think "we" can live, often do not factor in how to squeeze in all of us.<br />
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There is no perfect overall scientific plan for us to follow, as to saving everyone's teeth or our environment, but there are intermittent situations where science has gathered the knowledge to create significant improvements as with fluoridation. I suggest rather than backpedaling on science, we move forward to improve things. Letting unproven ideas about supposed negative effects of fluoride outweigh the obvious tooth-protecting benefits makes little sense at this point.<br />
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<a href="http://www.theguardian.com/commentisfree/2013/sep/19/anti-fluoride-science-australia" target="_blank">One article of proof as to validity of fluoridation</a>: Unfortunately, my article will most likely be even less effective in changing minds than the one from The Guardian above. Yet, the reality is that there is nothing totally guaranteed, so we must do our best to figure it out from here.<br />
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And yes, there are also paradoxes involved in almost everything we do. Sometimes progress gets us to an end point, and societies still fail. Societies that have pushed for progress may not even see the fruits of their labor, even decry that progress as a total failure unknowingly but as accurate as they can at that point. Then the results blossom in another time and place, counterintuitively and unjustifiably justifying the progress of the science (as to the previous era's understanding).<br />
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Society may move forward, and fall apart simultaneously. For example, the dinosaurs "had to" die to "make room" for the human species. More recently quantum physics, developed in the first of half of the 20th century, was for the most part discarded as area of scientific study in the 1940s to 1960s, until its "revival" in the 1990s.†<br />
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This is not to say we need to move forward in a similar haphazard or destructive way, but I don't deny that there will be missteps (and missed steps), big and small.
That said, I do see science as being correctable and malleable, as opposed to the fear of using scientific methods or other strategies of "societal intervention". Fears that are more likely to put us behind the future's eight ball consistently.<br />
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I see social engineering, often discredited by ideologues as the process of constantly moving forward, which we cannot avoid for many reasons. Again, "engineering" is not something to be feared, especially from the standpoint of being paralyzed by the idea of progress.<br />
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We either engineer a better future, or we devolve into haphazardly acting bands of non-real-science marauders blindly flailing in the tar pit of non-intelligence coordinating inaction, which will be the cause worse results.<br />
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<i>-- FYI: I'm not a scientist or a dentist.</i><br />
<br />
<i>Sincerely,</i><br />
<i><br /></i>
<b>Richard The Chwalek (RTC)</b><br />
<i>Dental Marketing and Communication Consultant</i><br />
<a href="http://nichedental.com/">NicheDental.com</a><br />
<a href="https://twitter.com/nichedental">Twitter.com/nichedental</a><br />
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<br />
<h2>
<b>Background</b></h2>
Recently spurred by this tweet: <br />
<a href="https://twitter.com/orthoworks/status/482909807561551875" target="_blank">https://twitter.com/orthoworks/status/482909807561551875</a><br />
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My retweet:<br />
<a href="https://twitter.com/nichedental/status/482927716526612480" target="_blank">https://twitter.com/nichedental/status/482927716526612480</a><br />
<br />
And this one: <a href="https://twitter.com/FLRealtorLisa/status/482490325412220928" target="_blank">https://twitter.com/FLRealtorLisa/status/482490325412220928</a><br />
And this one also: <a href="https://twitter.com/FLRealtorLisa/status/482189122564395008" target="_blank">https://twitter.com/FLRealtorLisa/status/482189122564395008</a><br />
<br />
Originally posted here, (however edited some above):<br />
<a href="https://www.facebook.com/NicheDental/posts/848611398500813">https://www.facebook.com/NicheDental/posts/848611398500813</a><br />
<b><br /></b>
<b>NOTE</b>: As to a liberal agenda mentioned in the 3rd tweet URL above, I must object to the assertion that science is from a political agenda. Yes, politics may co-opt certain scientific claims, but there would be no such thing as science if it first through a politic agenda. The science stands up for itself, or it is not science. Does the science provide "enough" proof or does it not.
It's amazing how even this societally beneficial natural "vaccine" for teeth has been turned into a bad thing by some groups, who I dare say may have an agenda!
<br />
<br />
<h2>
<b>References</b></h2>
<b>Fluoridation</b> link noted above<br />
http://www.theguardian.com/commentisfree/2013/sep/19/anti-fluoride-science-australia<br />
<br />
*<b>Book I recently read</b>: <br />
<a href="http://www.amazon.com/No-Such-Thing-Society-History/dp/1849019797">http://www.amazon.com/No-Such-Thing-Society-History/dp/1849019797</a><br />
<br />
** <b>Global Warming Proof, Human Caused (or climate change)
</b><a href="https://www.skepticalscience.com/argument.php">https://www.skepticalscience.com/argument.php</a><br />
<br />
<b><a href="https://www.blogger.com/goog_1281811372">†Two of the Quantum Physics Books I've read: </a></b><br />
<a href="http://en.wikipedia.org/wiki/Quantum_(book">http://en.wikipedia.org/wiki/Quantum_(book</a>)<br />
<a href="http://www.hippiessavedphysics.com/" target="_blank">http://www.hippiessavedphysics.com</a><br />
<br />
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Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-65036662373659662562014-05-21T16:33:00.001-05:002014-05-21T16:42:59.194-05:00Dental Consumers Don't Want Everything Dentists Offer, They Want What They Want<div class="p1">
After nearly 20 years of working with dentists on marketing high level dentistry, I would say that the headline states what's probably a fairly common mindset the dentist must understand about dental consumers. That is to say thinking about dentistry from the consumer perspective rather than from how the dentist has been trained up to that point.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi-9j4Nu91RpkrC78gkdlrsfdRAhEukWRJqeL2z1NlxT9QAFh01JpQ2BubmDItPn7IS7zEV7tcbpfjCgY2CjMkaYaccxdgmFvImhtvYl6aB7YmQBUEAsMzrIeMtvZ0I5tjW-m-C4yJh8M/s1600/2nichedental-logo_connective-communication-pi-chart_twitter_4-27-2014.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi-9j4Nu91RpkrC78gkdlrsfdRAhEukWRJqeL2z1NlxT9QAFh01JpQ2BubmDItPn7IS7zEV7tcbpfjCgY2CjMkaYaccxdgmFvImhtvYl6aB7YmQBUEAsMzrIeMtvZ0I5tjW-m-C4yJh8M/s1600/2nichedental-logo_connective-communication-pi-chart_twitter_4-27-2014.jpg" height="150" width="450" /></a></div>
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<div class="p2">
Let's say a dentist has 10+years of experience, and thousands of advanced continuing education and training hours in various expertise "categories". This advanced expertise may be in implants, orthodontics and sedation or high level smile makeovers and prosthodontic training. In the day to day, it doesn't really matter which areas advanced, it's just that they have more extra training than the average dentist. The farther the dentist takes this training, the farther they are from their patients. It is not a bad thing necessarily, but the reality that more and more patients are much farther in the dark about "advanced" dentistry than they are from the dentist with less training is true.</div>
<div class="p2">
<br /></div>
<div class="p2">
The consumer may be impressed by this level of training, but their ability to make decisions about their care will be very limited initially. In most cases, it won't change even over time, in a way that comes close to comparing with the level of training the dentist has.</div>
<div class="p2">
<br /></div>
<div class="p2">
That said, it is less about one dentist's expertise compared to another dentist, but more about "what the dentist offers" in services and expertise to the patient that is not in the patient's knowledge base or level of value understanding. As to value, most consumers (which is also the infrequent, long term inactive and never been patients) and current patients, they see straight ahead, without widening their peripheral (value) vision, when it comes to dental care.</div>
<div class="p2">
<br /></div>
<div class="p2">
It's not possible for consumers or patient to widen their view every time there's an advancement, so they're forced to move forward with "more" tunnel vision in more areas of life. For example, a larger percentage of kids in the 1960s & 70s were able to learn how to "fix a car" than the same percentages of kids today because a myriad of automotive techological add-ons. Likewise, dentistry actually making tunnel vision narrower in respect to the complexities added on. Because of this adding on of complexity, developing a higher level of value appreciation of dentistry and for dentists is then much more difficult today than in the past.</div>
<div class="p2">
<br /></div>
<div class="p2">
I'm not talking about the ability to download and research dentistry services and such. That is much easier because of the internet, but having a general sense of what is going on in dentistry is less likely to permeate society with the complexity of Moore's Law affecting almost every area of services (dental and other). Again in the 60s and 70s, a much larger percentage of teenagers could have taken a phone apart, named each part, and put it back together in less than an hour. Growing up back then, I know many people had the same phone for 10, 20 or more years! Almost nothing we consume today stays that constant.</div>
<div class="p2">
<br /></div>
<div class="p2">
Expecting consumers to appreciate most every update in a new phone (which is now a complex computer) is one thing, but understanding how they work internally is not. Dentistry also falls into additional value appreciation categories than a phone. A major difference is the "expert" interaction that a phone does not require. No one talks to a phone engineer, probably not even a technician, they either call a customer service rep, go online or buy a new one.</div>
<div class="p2">
<br /></div>
<div class="p2">
Making an appointment with and paying for the dentist's (engineer) expertise is a much higher plateau to navigate, and therefore makes value appreciation much more complex, and often fraught with concerns and misconceptions.</div>
<div class="p2">
<br /></div>
<div class="p2">
Developing deep value in dentistry has always been limited to two basic areas: how patients are treated (interpersonally as well as the dental care itself) AND their experience knowledge base. This knowledge base comes from what others say about their experience not just the patient's personal experience. So parents, siblings, other family, friends, and media are part of the mix.</div>
<div class="p2">
<br /></div>
<div class="p2">
The two deep value experiences are what permeates their life. It's an intertwining that occurs without an intentional search for answers. The answers come to them unsolicited (in most cases). No one has more time than anyone did before to learn value (as in a 24 hour day). Few parents are sitting down with their children and talking dentistry, then did 30 years ago, to any quantifiable extent. Office visit communication also has not increase significantly, mostly because the average number of dental visits is still about two visits per year for the active patient, less for others.</div>
<div class="p2">
<br /></div>
<div class="p2">
<strong><span style="font-size: large;">CONCLUSION</span></strong></div>
<div class="p2">
<strong><br /></strong></div>
<div class="p2">
To add to, widen or improve this "common" level of information dispersal and value appreciation development, which is inadequate (especially considering all the advances), requires some type of outside-the-office marketing. Dentists who want to attract consumers who will be more consistently amenable to a higher level of services must realize that most patients and consumers will want what everybody else has always wanted first, before they are convinced to move higher, even if they seem to put forward an interest some kind. </div>
<div class="p2">
<br /></div>
<div class="p2">
The type of marketing required to widen their tunnel vision scope must be proactive, assertive, and public communication. Otherwise, the status quo (two visits per year and common value experience) will prevail. Therefore, not advancing in any way, shape or form in correlation to the advances made by their dentist. </div>
<div class="p2">
<br /></div>
<div class="p2">
However, the reality of the situation is that many people will continue to stay in the "common knowledge" zone, with a smaller percentage arriving with only the common knowledge, and then building up minimally or in fits and starts overtime as a society. It is very slow because the "common" information flow is already a flood in their narrow tunnel, as we can easily see with all the misconceptions and fears that are still roiling through the tunnel after all these years. These negatives are obviously not removed merely by the dentist increasing their expertise; that expertise just becomes a larger torrent in the information super tunnel eye way.</div>
<div class="p2">
<br /></div>
<div class="p1">
<i>So what is it, will dental marketing work or NOT!?</i></div>
<div class="p1">
<br /></div>
<div class="p1">
<b>Definitely, it will!</b></div>
<div class="p1">
<br /></div>
<div class="p1">
Yet there is no magical dental marketing solution available. A few drops of marketing fluoride a day is unavailable. What is available is targeted communication to a group that is "more/better prepared" to proceed, which opens a tributary to enlightment. </div>
<div class="p1">
<br /></div>
<div class="p2">
The ready-to-proceed consumer is yearning for a change, but has not been “updated" in a way that pushes them out of the normal common knowledge tunnel of the past. Dentists who recognize that consumers are NOT widening their tunnel vision without consistent external guidance, and use this insight to better inform consumers, will benefit.</div>
<div class="p2">
<br /></div>
<div class="p2">
The most important nugget to remember is that each dentist does not need to change the way society accesses information, and/or builds value. Dentist need only to "effectively reach” (within a larger potential cohort) an additional 3 or 5 families or 5 to 10 additional individuals each month through a “connective communication" approach. That's because each patient updated in this way will be a better referral source than the common source in the past. This updated group will have a slightly wider tunnel vision that then will spread a more value understood message about the expertise and/or advanced services available.</div>
<div class="p2">
<br /></div>
<div class="p2">
<strong><em>Sincerely, Richard The Chwalek</em></strong></div>
<div class="p2">
Follow me at <a href="http://twitter.com/NicheDental" target="_blank" title="Dentists marketing consultants">Twitter.com/NicheDental</a></div>
<div class="p2">
<em>Dental Marketing Consulting, Consumer Communication Coach for Dentists</em></div>
<div class="p2">
<em>Developer of Connective Communication©</em></div>
<br />
<div class="p2">
<strong>NOTE</strong>: I have purposefully left out the term cosmetic dentistry and teeth whitening in the above article. The reason? Increasing value has so many other avenues in dentistry that consumers and even patients are missing out on. This article is not about the perfect smile patient specifically, it's about increasing value appreciation for dentistry in any form. I did not want to come across as saying only "SELL MORE COSMETIC CASES" even though this can happen in my Connective Communication© approach. The function of the marketing can be directed in any direction your practice is going. But it requires an understanding of how the consumer spends their 24hours tunneling through the world around them. Something must be excluded, but my method gives dentistry a greater likelihood of being within their vision more often, and more effectively.</div>
Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-74254088415121648652014-05-15T12:56:00.001-05:002014-05-15T13:49:29.900-05:00Books or Potions That Solve All Medical/Dental Problems ... So They Say<p><strong><a title="pinterest photo of silver mercury fillings amalgams" href="http://www.pinterest.com/pin/547117054701321012/" target="_blank"><img style="float: right; margin-left: 7px; margin-right: 7px; margin-top: 4px; margin-bottom: 4px;" src="http://media-cache-cd0.pinimg.com/originals/df/31/0c/df310cfc8a0d14c5b3a66f05cbf478ae.jpg" alt="minimally invasive dentistry cod fish oil potion" width="158" height="126" /></a>Books or Potions That Solve All Medical/Dental Problems <em>(or Many Of Them In One Fell Swoop)</em> So They Say</strong></p>
<p>This post was originally a comment on <a title="Dr. Judene Smith DDS Facebook Ontario" href="https://www.facebook.com/drjudenesmith/posts/709933029045218" target="_blank">Dr. Judene Smith's Facebook</a>.</p>
<p>I agree that what we put in our mouths today "may" harm our teeth more than most other things dentists are doing to "help" them heal (fillings and such). If you've read about Native Americans of 300+ years ago, some of the tribes had very beautiful teeth, compared to many newly arrived Americans (exactly w</p>
<p>hy, I don't know, fermented cod liver oil???). But choosing one or the other (as this made it seem was the case) is not really the solution either.</p>
<p>First, there must be a point when fillings are required, which is where the dentist comes in, right?</p>
<p>Second, sending people to a book seems like a way to nip things in the bud, but being a voracious reader myself, I can see where this could be a problem. Like stopping people from going to a dentist in more significant numbers than already do. After reading three books on one subject, I am either confused, believing the last book I read is right or saying they are all idiots, and I need to read another book to find out the "real" answer. (An exaggeration, but as to science, medicine, economics, history and politics, reading in these subject areas can take me, and many others, in a similar direction.)</p>
<p>Third, criticizing fluoride is like telling people to quit going to the grocery for fruits and vegetables, and to grow it themselves, but only it's easier to drop it all (in this case, going to dentist and no fluoride) for a while, and then decide you only need to grow vegetables or do half the work (cod oil and no dentist ever). It also feeds into the hysteria (in some places) that fluoride isn't naturally occurring, unlike "fermented" cod liver oil. That hysteria reinforcement is an unfortunate side effect of this type of "I have the REAL solution" <a title="The Disturbing Trend of Minimally Invasive Dentistry" href="http://www.thehealthyhomeeconomist.com/minimally-invasive-dentistry-disturbing-trend" target="_blank">book</a>.</p>
<p>Finally, I am suspicious of any book that goes against "everything" in the dental world, and tells people to "merely" take "ancient Chinese secret herbal green tea anabolic hemorrhoid supplements", and live as Henry David Thoreau did (and actually didn't for very long), etc. and shun anything we've learned in the last 150 years... While this is also an exaggeration of the book, in some or many ways, again the promotional language of Dr. Smith's book seems to suggest a "renouncing all ideology" to the casual observer at least. These casual observers and/or readers can end up being a large part of the adherents/converts, and of course, all those who they have influence over (family, friends, etc.), and so on...</p>
<p>Her book may have all the qualities suggested and implied be the promotional elements or noted inside the full text, but having not read all of <a title="Quackery Quacks medicine" href="http://www.calgaryherald.com/entertainment/pitchman+Kevin+Trudeau+sentenced+years+federal+prison/9635525/story.html" target="_blank">Kevin Trudeau</a>'s books (beating cancer, diets, etc.), I think it still makes sense to be cautious when someone has all the easy answers to life's problem or an entire profession's problems, or again, seeming too at least: </p>
<p>Sincerely, Richard The Chwalek</p>
<p>I'm a <a title="Niche Dental marketing consulting mn coaching social media" href="https://twitter.com/nichedental" target="_blank">communication consultant for dentists</a>; I am not a dentist.</p>
<p><strong>PS:</strong> It is not that many of Dr. Smith's claims may or may not be spot on, it's that the implementation of these ideas for health "refashioning" can be significantly more problematic than just stating an end to something and moving to another. Sadly, a book does not change societies - societies do, and the wild swings of this kind of idea in the marketplace, like the Slick medicine show huckster with the flask of cod liver Oily salvation, can harm many as well.</p>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-92208689645886055782014-05-15T07:39:00.001-05:002014-05-15T13:46:58.301-05:00Opening for Dental Hygienist at State of Art Practice<img alt="hygienist hygienists dental traverse city mi" src="http://www.northwooddentaltc.com/media/files/images/general.jpg" height="391" style="border: 2px solid black; float: right; margin: 2px;" width="260" /><br />
We have an Immediate Opening for a highly motivated, dental hygienist and enthusiastic team member who knows how to treat our patients as family.<br />
If you're reliable, competent, positive, and looking for ample career satisfaction performing dental prophylaxis for patients and other hygiene functions four days each week, we would like you on our team!<br />
We know our success is driven by the talent and commitment of team members like you.<br />
Please submit your resume in person and ask for Lori.<br />
The dental practice of<br />
Brian Klym, DDS | 10748 E. Traverse Highway | Traverse City, Michigan 49684 | (231) 947-7202<br />
<a href="http://www.northwooddentaltc.com/" target="_blank" title="Dental hygiene hygienists - office in TCMI dentistry Michigan">NorthwoodDentalTC.com</a>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-70375497370932709072014-01-14T14:37:00.000-06:002014-01-14T14:41:11.362-06:00Job Opening: Dental Assistant, Traverse City<i>Northwood Dental TC - Traverse City, Michigan Area</i><br />
<br />
<div style="text-align: center;">
<span style="font-size: large;"><b>JOIN OUR TEAM! </b></span></div>
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<a href="http://4.bp.blogspot.com/-oBwTS_2zE98/UtWcxVpIJGI/AAAAAAAACZQ/JLB9fwTY8_Y/s1600/Klym+Team+OCT+2013_0260__478kb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-oBwTS_2zE98/UtWcxVpIJGI/AAAAAAAACZQ/JLB9fwTY8_Y/s1600/Klym+Team+OCT+2013_0260__478kb.jpg" height="266" width="400" /></a></div>
<h3>
<br /><b>Job description</b></h3>
<br />
We are seeking a <a href="http://bit.ly/DentalAssistant-Klym-NDCblog" target="_blank">Dental Assistant</a> with well-rounded skills and relevant experience to support the level of clinical treatment we provide our patients. We are looking for an assistant that has high energy, a strong outgoing personality, is self-motivated and able to learn quickly and adapt. If you are reliable, highly competent, positive, and looking for a career that involves assistance with advanced procedures and offers job satisfaction, we would like you on our team!
<br />
<br />
<a href="http://www.northwooddentaltc.com/" target="_blank">Northwood Dental</a> has a great benefit package including 401K program with full vesting after one year; vacation pay; and monthly healthcare cost reimbursement. Wage will be based on experience.<br />
<br />
<h3>
<b>Desired Skills and Experience</b></h3>
<ul>
<li>4-handed Dentistry</li>
<li>Surgical experience</li>
<li>Cosmetic experience</li>
<li>X-ray certification</li>
</ul>
<br />
<h3>
<b>About Northwood</b></h3>
<br />
Dr. Brian Klym and our entire Northwood Dental team focus throughout the day on exceeding patient comfort and providing individualized treatment. Our team works very efficiently. We are patient-centered and quality driven which creates a high level of trust with our patients and they know consistently that they are in good hands.<br />
<br />
Dr. Brian Klym and the Northwood Dental team provide a full range of general and cosmetic dentistry services including I.V. sedation, implants, and root canals. Dr. Klym is backed by years of experience and ongoing, advanced education.<br />
<br />
This <a href="http://bit.ly/Job-Opening-DentalAssistant-Michigan-TC" target="_blank">Dental Assistant Job Opening is Also on LinkedIn</a>.<br />
<br />
Visit the practice website: <a href="http://northwooddentaltc.com/">NorthwoodDentalTC.com</a><br />
<br />
Dental Office Phone:<b> (231) 947-7202</b><br />
<b><br /></b>
___________________________<br />
<b><br /></b>
Listing posted by<br />
<b>Richard The Chwalek</b> of <a href="http://nichedental.com/">NicheDental.com</a><br />
<b>On Twitter</b> @ <a href="https://twitter.com/nichedental" target="_blank">NicheDental</a><br />
<br />
<i><span style="font-size: x-small;">Job posted here January 14, 2014</span></i>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-16905251006283152872013-12-06T13:21:00.000-06:002013-12-06T13:21:02.737-06:00Catch Fire Dental Marketing: Communication with a ^Flare^ for Attracting More Patients!This linked <a href="https://www.youtube.com/watch?v=Hs-CKbwILBw">video</a> presentation below provides general overview of how dentists should put together their marketing plan.<br />
<br />
The details provided are helpful in deciding how to allocate resources with all the options available. And how to avoid spending everything on online advertising and many social media options, which are very effective, but do not cover the whole range of how and why consumers make decisions.<br />
<br />
The video provides answers to how the dental consumer is "gathered" up, the new dental patient is "created" and the process of continual "improvement" to make success consistently possible.<br />
<br />
<b>NOTE</b>: there is a <a href="http://www.youtube.com/watch?v=Hs-CKbwILBw&feature=youtu.be&t=4m43s">Dentist-Client Video TESTIMONIAL</a> at the end (or <a href="http://www.youtube.com/watch?v=Hs-CKbwILBw&feature=youtu.be&t=4m43s">click</a>), otherwise no voiceover, or music.<br />
<br />
<b>Sincerely,</b><br />
Richard The Chwalek<br />
<a href="http://nichedental.com/">NicheDental.com</a><br />
<a href="http://twitter.com/NicheDental">Twitter.com/NicheDental</a><br />
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<br />Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-43134597982502623552013-09-05T08:14:00.001-05:002013-09-05T08:14:25.211-05:00LinkedIn Question: Feel that businesses should care more of the person, less of their wallet?<br />
<a href="http://www.linkedin.com/groups/Do-you-feel-that-businesses-3261307.S.204015372">LinkedIn Group Question</a>:<br />
<br />
<blockquote class="twitter-tweet">
Do you feel that businesses should care more about the person, and less about their wallet? <a href="http://t.co/6yt0p12d5n">http://t.co/6yt0p12d5n</a><br />
— That Guy You Know (@TGYKCCR) <a href="https://twitter.com/TGYKCCR/statuses/375452286396272640">September 5, 2013</a></blockquote>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script>
<br />
<i>Do you feel that businesses should care more about the person, and less about their wallet?</i><br />
-- Same question tweeted by <a href="https://twitter.com/TGYKCCR/status/375452286396272640">@TGYKCCR</a><br />
<br />
My Answer, Comment...<br />
<br />
Depending on who this question is addressed to: the consumer or the employee, there are various ways to come at this, which include...<br />
<br />
<b>As to the consumer</b>, a long term focus is often the best way to approach a business endeavor. Obviously, some concepts like gold mining may have a short life expectancy. Otherwise, if the focus is weighted toward the wallet, the future opportunities can be, and I think often are, missed. In that case the business is pushed toward even more "immediate gains" that will engender abuses on a greater scale. This "wallet weighting" has a tendency to work against the community as a whole, generating more gouge and flight to other areas endeavors, to find more suckers.<br />
<br />
Of course, not all businesses that focus too much on the wallet go as far as to do "bad" things, but broad ethics relativity comes into play where will be promulgated a justification of a mushy business model, eyes-averting entrepreneurialism, and "quasi-capitalism".<br />
<br />
<b>As to the employee,</b> once the owner/corporation believes it should/must hold all the cards, the likelihood of deriving new life from the company over time is very often eliminated, even if the "main profit ideas" come from the owner/corp. The owner/corp only has a certain amount of life without making the "person" a vital element of the everyday thought process, which creates a true well run company, and then sustains it.<br />
<br />
A give, and less take, strategy will outperform the opposite. This does not suggest any "giving away" of "excess funds" but of consistent and persistence of educating for success/believing in the success of the employee within the company. While this is difficult in practice, and the "perks" are constantly undulating in the marketplace, the rewards for developing a good planning structure (no one plan may work forever) is significant, and generates wider and more stable success. If the owner is out for him/herself, it is very likely the employee will be as well. A gambler can lose all, then win big, and pull all the chips their way, but a business owner does not put employees on his/her personal roller coaster of "me first, 2nd and 3rd" and find continued success.<br />
<br />
My shorter tweeted Answer, from a <a href="https://twitter.com/TownAndChamber/status/375593083171110913">Twitter account, TownAndChamber</a><br />
<br />
<br />
<br />
<blockquote class="twitter-tweet">
<a href="https://twitter.com/TGYKCCR">@TGYKCCR</a> trope "I'm used to seeing/hearing"=an owner should/must/does hold all cards. However, when actually the case=
a biz destined 2fail.<br />
— Towns And Chambers (@TownAndChamber) <a href="https://twitter.com/TownAndChamber/statuses/375593083171110913">September 5, 2013</a></blockquote>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script>
<br />
<br />
<i><b><span style="color: #073763;">Sincerely, Richard The Chwalek</span></b></i><br />
<br />
<b>FOLLOW</b><br />
<a href="http://twitter.com/NicheDental">Twitter.com/NicheDental</a><br />
<br />
Dentists Marketing Consulting<br />
<br />
<a href="https://plus.google.com/109998183402679438896/posts/5WRxgp1tv2x">Dental Social Media</a><br />
<br />
--------<br />
<ul>
<li>Call <b><span class="Apple-style-span" style="color: #073763;">1+888.380.0020 </span></b>and schedule a consultation with my <span class="Apple-style-span" style="color: #073763;">Co-consultant</span> <i><b>Oli Gonsalves.</b></i></li>
</ul>
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<li><a href="http://www.nichedental.com/about/dick-chwalek/">Dental Communications and Marketing Consultant</a></li>
<li><a href="http://www.northerndentalalliance.com/about/niche-dental/">Northern Dental Alliance Member/Co-Founder</a></li>
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Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-72743577241211227192013-08-21T11:53:00.001-05:002013-08-21T11:53:36.951-05:00Mind Freeing Rhymes Try to Blind You From The Averageness of My KindTrying to free up the mind with some creative stuff, and things... @NicheDental on Twitter:<br />
<br />
Yes, it's more of the same, not so lame, always on my game, unless I sense fame, then I somehow stumble in shame...<br />
<br />
Yet, since I'm not running for office... at this point ... I can drop, roll and flame, and who's going to point a finger of blame?<br />
<br />
This could go on, but I'd like to keep my good, or somewhat good, okay, partial good name.
<br />
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<br />
Here is an example of many rhymes that promote healthy #Smiles and such...
<br />
<br />
<blockquote class="twitter-tweet">
How much <a href="https://twitter.com/search?q=%23DentalCare&src=hash">#DentalCare</a>'s best? Till your <a href="https://twitter.com/search?q=%23Smile&src=hash">#Smile</a>'s impressed!
<a href="https://twitter.com/NorfolkDental">@NorfolkDental</a> <a href="https://twitter.com/JubanDental">@JubanDental</a> <a href="https://twitter.com/amberdds">@amberdds</a>
<a href="https://twitter.com/search?q=%23FF&src=hash">#FF</a>•<a href="https://twitter.com/PhoenixDentalCo">@PhoenixDentalCo</a> <a href="https://twitter.com/SocialTSM">@SocialTSM</a> <a href="https://twitter.com/DentalCopy">@DentalCopy</a><br />
— Richard The Chwalek (@nichedental) <a href="https://twitter.com/nichedental/statuses/370216399848755201">August 21, 2013</a></blockquote>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script>
<br />
by
<br />
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXnDy5WtRBITzoHsf7XDpPbL7Qb7GVEOxrUTcPk08IDXehcKLQTMEcZEK7sAZXJDw1v4rwDeplftJ_sEzpFi28K8N9NrViM5lLKaKazo2Z4Rci6T2wAYRJoh3eXYe8CeocFB_CG635dZfJ/s1600/dental-consultants-caption-name-richard-chwalek-dentists-inside-photo3flp.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXnDy5WtRBITzoHsf7XDpPbL7Qb7GVEOxrUTcPk08IDXehcKLQTMEcZEK7sAZXJDw1v4rwDeplftJ_sEzpFi28K8N9NrViM5lLKaKazo2Z4Rci6T2wAYRJoh3eXYe8CeocFB_CG635dZfJ/s200/dental-consultants-caption-name-richard-chwalek-dentists-inside-photo3flp.jpg" height="" width="101" /></a><i><b><span style="color: #073763;">Sincerely, Richard The Chwalek</span></b></i><br />
<br />
<b>FOLLOW</b><br />
<a href="http://twitter.com/NicheDental">Twitter.com/NicheDental</a><br />
<br />
Dentists Marketing Consulting<br />
<br />
<a href="https://plus.google.com/109998183402679438896/posts/5WRxgp1tv2x">Dental Social Media</a><br />
<br />
--------<br />
<ul>
<li>Call <b><span class="Apple-style-span" style="color: #073763;">1+888.380.0020 </span></b>and schedule a consultation with my <span class="Apple-style-span" style="color: #073763;">Co-consultant</span> <i><b>Oli Gonsalves.</b></i></li>
</ul>
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<li><a href="http://www.northerndentalalliance.com/about/niche-dental/">Northern Dental Alliance Member/Co-Founder</a></li>
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Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-91788212121116271272013-05-21T17:44:00.003-05:002013-05-21T17:44:49.417-05:00Why Do Root Canals Channel Negative Vibes, and Dental Visit Hides?<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-3WCNhX6i1OQ/AAAAAAAAAAI/AAAAAAAAASA/sYmQrUZljuw/s120-c/photo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-3WCNhX6i1OQ/AAAAAAAAAAI/AAAAAAAAASA/sYmQrUZljuw/s120-c/photo.jpg" height="" width="166" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>Dr. James Weaver</b></td></tr>
</tbody></table>
Before I begin, <i>I'd like to thank <a href="https://plus.google.com/u/0/117341744447382427883/posts" target="_blank">Dr. Weaver, an Oakland, CA dentist</a> (pictured) for his <a href="http://bit.ly/12sFY0l" target="_blank">post on root canals</a> that was the impetus for me writing this post. I also left a similar comment on his post.</i><br />
<br />
I call root canals a tooth-saving treatment to key in on the benefit. My theory about the dissemination of its pain moniker is a confusion (in the mental processing of it) with the toothache pains and waiting to get it taken care of.
<br />
<br />
You add the floating around of those ideas to that the anticipation of the dental visit, more pain is 'created', and around the office portion of the visit, even more anxiety is generated. The memory of pain and how it's imbedded on the mind over many days, weeks or longer before the visit are hard to remove, if not impossible.
<br />
<br />
That's why regular checkups are needed. Not only because dentists can often find the culprit before it causes pain, but because then waiting "won't" be extended past six months, maximum. Of course, a good relationship with the dentist means the patient wouldn't wait for the next appointment at all.
<br />
They would just call and come in, most often that day or the next.<br />
<br />
The <a href="http://en.wikipedia.org/wiki/Meme">meme</a> that root canals (endodontic treatment) are painful is generated a lot like the negative comment versus the positive comment dynamic. My my wife always attributes this communication concept to Walt Disney, which is that a negative comment will spread 17 (give or take) times farther than a positive comment/review.
<br />
<br />
That said, to improve and tamp down the negative protestations dentists need to get out in front of the problem, online and off line, public (not patients yet) and private (in office/patients).
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXnDy5WtRBITzoHsf7XDpPbL7Qb7GVEOxrUTcPk08IDXehcKLQTMEcZEK7sAZXJDw1v4rwDeplftJ_sEzpFi28K8N9NrViM5lLKaKazo2Z4Rci6T2wAYRJoh3eXYe8CeocFB_CG635dZfJ/s1600/dental-consultants-caption-name-richard-chwalek-dentists-inside-photo3flp.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXnDy5WtRBITzoHsf7XDpPbL7Qb7GVEOxrUTcPk08IDXehcKLQTMEcZEK7sAZXJDw1v4rwDeplftJ_sEzpFi28K8N9NrViM5lLKaKazo2Z4Rci6T2wAYRJoh3eXYe8CeocFB_CG635dZfJ/s200/dental-consultants-caption-name-richard-chwalek-dentists-inside-photo3flp.jpg" height="" width="101" /></a><i><b><span style="color: #073763;">Sincerely, Richard The Chwalek</span></b></i><br />
<br />
<b>FOLLOW</b><br />
<a href="http://twitter.com/NicheDental">Twitter.com/NicheDental</a><br />
<br />
Dentists Marketing Consulting<br />
<br />
Dental Social Media<br />
<br />
--------<br />
<ul>
<li>Call <b><span class="Apple-style-span" style="color: #073763;">1+888.380.0020 </span></b>and schedule a consultation with my <span class="Apple-style-span" style="color: #073763;">Co-consultant</span> <i><b>Oli Gonsalves.</b></i></li>
</ul>
<div class="center">
<ul>
<li><a href="http://www.nichedental.com/about/dick-chwalek/">Dental Communications and Marketing Consultant</a></li>
<li><a href="http://www.northerndentalalliance.com/about/niche-dental/">Northern Dental Alliance Member/Co-Founder</a></li>
</ul>
</div>
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Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-26779784512008137552013-04-09T15:56:00.000-05:002013-04-09T15:56:27.932-05:00Oklahoma Oral Surgeon Puts Perceptions On Notice Too!<i>Commented in a <a href="https://plus.google.com/u/0/107544088264277039904/posts/4afzaGx5ihx" target="_blank">Google Plus post</a> that relates to following dental news story:
</i><br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://images1-focus-opensocial.googleusercontent.com/gadgets/proxy?url=http://www.trbimg.com/img-5163a701/turbine/aan-instrument-sterilization-key-to-safe-dentistry-20130408/400/16x9&container=focus&gadget=a&rewriteMime=image/*&refresh=31536000&resize_h=150&resize_w=150&no_expand=1" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="111" src="https://images1-focus-opensocial.googleusercontent.com/gadgets/proxy?url=http://www.trbimg.com/img-5163a701/turbine/aan-instrument-sterilization-key-to-safe-dentistry-20130408/400/16x9&container=focus&gadget=a&rewriteMime=image/*&refresh=31536000&resize_h=150&resize_w=150&no_expand=1" width="200" /></a></div>
<br />
<br />
<b>Instrument sterilization key to safe dentistry »</b><br />
<br />
<a href="https://plus.google.com/u/0/107544088264277039904/posts/4afzaGx5ihx" target="_blank">Aberdeen-area dentists say incidents like the one that put Oklahoma oral surgery patients in danger are rare.</a><br />
<br />
My focus, <i><span style="color: #073763;">Richard The Chwalek</span></i>, is on the 'marketing/communication' element of the overall presentation in the practice and how it affects what people will think of the practice initially...<br />
<br />
------<br />
<br />
There are <b>three key elements </b>patients need to notice when visiting a dental practice.<br />
<br />
While my suggestions will not make it self evident or preclude the need to ask specific questions about a practice's safety precautions, I would suggest these visual cues are being covered for both dentist and patient to take notice of: think perception is reality. <br />
<br />
Don't want any consumers walking out before they can ask those safety questions...<br />
<br />
<ol>
<li>The practice should be up to date {much or all of it within last 7-10 years} glistening clean, not crowded, nothing piled up...</li>
<br />
<li>The staff should make a point of showing/saying how much time they put into keeping things straight, clean, sterilized, etc.</li>
<br />
<li>Patients should see safety info presented in various ways, posters, OSHA compliance notices, handouts, emails, on website, etc.</li>
</ol>
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<div>
<b>Latest</b> <a href="http://www.kjrh.com/dpp/news/local_news/former-patient-files-suit-against-tulsa-area-oral-surgeon-dr-scott-harrington-for-negligence" target="_blank">News Story as of this Posting on Dr. Scott Harrington</a></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXnDy5WtRBITzoHsf7XDpPbL7Qb7GVEOxrUTcPk08IDXehcKLQTMEcZEK7sAZXJDw1v4rwDeplftJ_sEzpFi28K8N9NrViM5lLKaKazo2Z4Rci6T2wAYRJoh3eXYe8CeocFB_CG635dZfJ/s1600/dental-consultants-caption-name-richard-chwalek-dentists-inside-photo3flp.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXnDy5WtRBITzoHsf7XDpPbL7Qb7GVEOxrUTcPk08IDXehcKLQTMEcZEK7sAZXJDw1v4rwDeplftJ_sEzpFi28K8N9NrViM5lLKaKazo2Z4Rci6T2wAYRJoh3eXYe8CeocFB_CG635dZfJ/s200/dental-consultants-caption-name-richard-chwalek-dentists-inside-photo3flp.jpg" width="101" /></a></div>
<strong><em>Writing,</em></strong><br />
<br />
<i>By this Dental Marketing Connective Communication© Consultant...<br />
</i><br />
<i><br /></i><i><b><span style="color: #073763;">Richard The Chwalek</span></b></i><br />
<b><a href="http://nichedental.com/">NicheDental.com</a></b><b><br />
</b><br />
<ul>
<li>Call <b><span class="Apple-style-span" style="color: #073763;">1+888.380.0020 </span></b>and schedule a consultation with my <span class="Apple-style-span" style="color: #073763;">Co-consultant</span> <i><b>Oli Gonsalves.</b></i></li>
</ul>
<div class="center">
<ul>
<li><a href="http://www.nichedental.com/about/dick-chwalek/">Dental Communications and Marketing Consultant</a></li>
<li><a href="http://www.northerndentalalliance.com/about/niche-dental/">Northern Dental Alliance Member/Co-Founder</a></li>
</ul>
</div>
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<a href="http://uniquetweak-dental-socialmedia-system.blogspot.com/2012/11/Unique-Social-Media-SimplifiedMultiplied-Marketing-Dentists-Now7-Blogs-Promoted.html" target="_blank">Unique Dental Social Media</a>, for <a href="http://youtu.be/IbDQ53M5pXs" target="_blank">Dentists</a>, and <a href="http://northerndentalalliance.com/" target="_blank">Dentistry Industry</a>.</div>
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Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-74303150327962651432013-03-09T14:35:00.003-06:002013-03-09T14:35:54.488-06:00Edit Boy Obsessive Bows Out to Tectonic Shift in Video Marketing Production ThinkingTectonic shifting in my seat, not wanting to change, balking at simplifying my Life Lessons and staunching my marketing digressions untoward the mean side of obsession, turning videos into monstrosities of detail verbosity... Blah Blah! <br />
<br />
Okay, it might not have been that bad, each time, but it slowed me down to take so much time on producing each video. I could either produce one mini-series a year or 18 House of Cards in the same time period.<br />
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<span style="font-size: large;"><b>Change Comes </b>If We Really Want It, <b> </b></span><br />
<i>> But Boy It Can Still Be Hard!</i><br />
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Yes, for people (communication consultants) like me, admitting we need to change, but knowing we struggle mightily with it, is twisted ironic. Somewhat like a psychologist who goes to his/her own psychologist right after your session. (It's more common with my therapists.)<br />
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Go ahead, razz me about it. I'm fine with it now. A few weeks ago, I would have visibly choked on my inability to make this change. Even a change that I knew 'was coming' at some point. <i>But make me do something before I want, and boy oh boy! </i><br />
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<span style="font-size: large;"><b>Improving Communication With Yourself</b></span><br />
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Actually, it's finding the way out of the trap you've set for yourself that's the most difficult. You can see the need, but can't endure (in your head and in a technical manner) all the stumbling that it will require to find your way out.<br />
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To de-trap from my pit of obsession with video editing, I 'simply' needed to call myself out as what I was, and determine what needed to be 'shutdown' to access a less productive mode. Yes, I mean LESS, not messing with more stuff, over-productive production!<br />
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In my case, it was the shutting down, not the adding to my skills, that required action in the case of video production. It's not that I don't need to add skills, it's just one person can only do so much (or other things suffer).<br />
<br />
This trap is almost like loving to paint with acrylics but only having house paint to work with. Plus in this analogy, I would also need more and more acrylics, and take lessons, and do this and that to keep up, and then see more and more I could do. In reality, buying more software, higher level, etc.<br />
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Basically I was struggling to give up my 'comfort food' of making all my little detail changes, video snips and rips to smooth out my glitches and flinching, eye bulging and closing eye tics... Okay, I don;t look that bad, well you can determine that...<br />
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But as a radio announcer for seven years (mostly in the 80s), who started editing with an exacto knife, I figured I should use this great new and 'simple software' to perfect myself. Yet, it would just add more and more time, which as a small business I don't have much of. Being my own video editor was not something I could or should add to my daily life.<br />
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Therefore, I had to decide on near slick perfection and a video done once every few months.<br />
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OR a goofy glitch featuring and tic jarring, only weird if you see them actions... (Just kidding. I hope.) video presentation that said what I want, that could be refashioned later, made better hopefully, as well as add more nuance, which is very important in this day and age of constant replenishing of content.<br />
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<span style="font-size: large;"><b>EDIT BOY Relinquishes His Obsessive Grip</b></span><br />
> Let's Hope for Long Term.<br />
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<i>Anyway, here is how I see myself, as written on YouTube where this was originally uploaded. It's a true tale of obsession.</i><br />
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I be Edit Boy Obsessive, and as this moniker fits me and causes them as well, I have decided to force myself to do my video lessons of life and marketing sessions in ONE TAKE.<br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/E2ITKVGHYNw?feature=player_embedded' frameborder='0'></iframe></div>
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<br />
I do write some content but no images will be edited into the video for now. Of course, after you get confronted by the perspective of my face or just my nose, there may be a push to cover it all up once in awhile.<br />
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That said, it will help me not go into EDIT BOY mode, if I reduce the messing with it type activities. <br />
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Underneath all this virtual, I am a complex person with many complexes... Okay, I said it. I am human. My avatar may disagree, but that is why I am in therapy.<br />
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What sucks is that "it" costs me double, and once I get it... the avatar a birth certificate, of which I'm in discussions right now with Mark Zuckerberg, James Cameron and Donald Trump, my financial situation could turnaround... Wait a minute.<br />
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Minutes later:<br />
<br />
<i>No, none of the three would give me a loan, until I said, I would leave them alone.
</i><br />
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Moving on, I hope you enjoy my blinking and goofy facial tics that come from my not wearing reading glasses so my eyes aren't sure what to do so they take a stroll or is it a role down the road! ARGH!<br />
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<b>Richard The Chwalek</b><br />
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<a href="http://nichedental.com/">NicheDental.com</a><br />
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<a href="http://facebook.com/NicheDental">Facebook.com/NicheDental</a><br />
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<a href="http://twitter.com/NicheDental">Twitter.com/NicheDental</a><br />
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<a href="http://copiesandprint.com/">CopiesAndPrint.com</a><br />
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<a href="http://facebook.com/CopiesAndPrint">Facebook.com/CopiesAndPrint</a><br />
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<a href="http://twitter.com/CopiesAndPrint">Twitter.com/CopiesAndPrint</a><br />
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<br />Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-77537526550331282342013-02-09T11:19:00.000-06:002013-02-09T18:00:29.557-06:00New Marketing Platform Takes Dental, Orthodontic, Small Business By Storm In A Personalized Norm of Postcards Powered to Inform!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlsXqDKA8MXz7MCRzz_nKqdZzGTn7T08XcrFGUB6Z1lzWdwIa2iEePcCrkVC_V5sblMdFnhdXvMaG2xjWwgrPDhl7P8DafdRpr5VzBnhbBpbkKCLJtgNIlT7RRcCQhoXi4ET8eMQt7PwQ/s1600/HorizLogo-Copiesandprint_14-personalized-postcards-small-businesses.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlsXqDKA8MXz7MCRzz_nKqdZzGTn7T08XcrFGUB6Z1lzWdwIa2iEePcCrkVC_V5sblMdFnhdXvMaG2xjWwgrPDhl7P8DafdRpr5VzBnhbBpbkKCLJtgNIlT7RRcCQhoXi4ET8eMQt7PwQ/s640/HorizLogo-Copiesandprint_14-personalized-postcards-small-businesses.jpg" width="577" /></a></div>
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<b>General/Cosmetic Dentists, Family Dental Offices </b>and<b> Orthodontists</b>, marketing your businesses can be difficult, <i>not only in tougher economic times</i>, but also with any competition you have from other businesses AND for consumer 'eyeball' time.<br />
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<b><a href="http://copiesandprint.com/">CopiesAndPrint.com</a>'s</b> <i><span style="color: #073763;"><b>Get Personal</b></span></i> system is a vital unique promotional technique to add to your marketing and promotion platform.
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There are <b>TWO</b> strategic advantages of <a href="http://copiesandprint.com/">Personalized Postcards</a>:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh118FwPNuK7M0Fwln08zpxjyk6FDKHCay3fb_RC1pdVBU_er0RIpOtjVNld8cFuyScxzai7XRea67jS9Z29AWVLE8tYvCHqzv-hOv9ANqTpb2LC8D4OPJQ9ElGn8EThGwh5xTHm3gwrT4/s1600/copiesandprint-cosmetic-dentistry-dental-personalized-postcards-gonsalves-dental-postcards-direct-mail-dentists-marketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh118FwPNuK7M0Fwln08zpxjyk6FDKHCay3fb_RC1pdVBU_er0RIpOtjVNld8cFuyScxzai7XRea67jS9Z29AWVLE8tYvCHqzv-hOv9ANqTpb2LC8D4OPJQ9ElGn8EThGwh5xTHm3gwrT4/s320/copiesandprint-cosmetic-dentistry-dental-personalized-postcards-gonsalves-dental-postcards-direct-mail-dentists-marketing.jpg" width="306" /></a></div>
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<b><span style="color: #073763;">1) </span><a href="http://copiesandprint.com/Products_Ophthalmology_Optometry.html" target="_blank">Personalized Postcards</a> are Tactilely Perfect</b>.<br />
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Online is great (<a href="https://twitter.com/CopiesAndPrint">CopiesAndPrint is online</a> <i>obviously</i>) but the local market means getting people familiar with doing more than merely searching, click, click, clicking.<br />
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It means making sure they KNOW YOU, the local orthodontic practice or dental office and a postcard will <i>actually, physically, and tactilely get in their hands!</i><br />
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It's the tactile, <i>touch the brain with actual touch</i>, experience (it's more personally involved than online as well).<br />
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<b>Additionally</b>, the head of the household is 85 to 95 percent likely to touch and/or carry the postcard, and then see and 'remember' <b>your</b> postcard. It may be only a few seconds, but if they need your services now or in the future, who will they more likely be calling, or even searching for?<br />
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<b>Yes, you</b>, not the other dental practice in your neighborhood.
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<span style="color: #073763; font-size: 13pt;"><b>800.517.5563</b></span><span style="font-size: 13pt;"> • <a href="http://copiesandprint.com/Products_Ophthalmology_Optometry.html" target="_blank">CopiesAndPrint.com</a> • <span style="color: #073763;"><b> EMAIL</b></span> <a href="mailto:service@CopiesAndPrint.com" target="_blank">service@CopiesAndPrint.com</a></span></div>
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<span style="color: #073763;"><b><br />2)</b> </span><b><a href="http://copiesandprint.com/Products_Ophthalmology_Optometry.html" target="_blank">Personalized Postcards</a> are designed to be <span style="color: #073763;">noticed</span></b>, and<b> <span style="color: #073763;">Get Personal</span></b>!<br />
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Why? Because the family or individual is <span style="color: #073763;"><b>noted</b></span> on the printed address (not labels but printed right on the paper) AND also <b>in the design</b>!
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It's a<span style="color: #073763;"><i> very <b>memorable</b> sight</i></span> to see your name as part of the concept. That combined with the feel and touch of a postcard versus the virtual world that cannot attain this level of hand-eyes memorability!<br />
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Review <a href="http://copiesandprint.com/" target="_blank">CopiesAndPrint.com</a> by clicking on your dental or orthodontic practice type below.<br />
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<div style="text-align: center;">
<span style="color: #073763; font-size: 13pt;"><b>800.517.5563</b></span><span style="font-size: 13pt;"> • <a href="http://copiesandprint.com/Products_Ophthalmology_Optometry.html" target="_blank">CopiesAndPrint.com</a> • <span style="color: #073763;"><b> EMAIL</b></span> <a href="mailto:service@CopiesAndPrint.com" target="_blank">service@CopiesAndPrint.com</a></span><br />
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<span style="font-size: small;"><a href="http://copiesandprint-orthodontics-postcards.blogspot.com/" target="_blank">Orthodontists, Orthodontics, Invisible Braces Personalized Postcards Blog</a></span><br />
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<span style="font-size: 13pt;"><span style="font-size: small;"><a href="http://copiesandprint-familydental-postcards.blogspot.com/" target="_blank">Family Dentists, Dentistry, Preventive Care, Cleanings, Healthy Teeth Personalized Postcards Blog</a></span></span><br />
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<span style="font-size: 13pt;"><span style="font-size: small;"><a href="http://copiesandprint-cosmetic-dentistry.blogspot.com/" target="_blank">Cosmetic Dentists, <span style="font-size: small;">Dentistry, <span style="font-size: small;">Smile Makeovers, Veneers, Whiter Teeth<span style="font-size: small;"> Personalized Postcards Blog</span></span></span></a></span></span><br />
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<span style="font-size: 13pt;"><br /></span>
<span style="font-size: 13pt;"><span style="color: #073763; font-size: 13pt; text-align: start;"><b>800.517.5563</b></span><span style="font-size: 13pt; text-align: start;"> • <a href="http://copiesandprint.com/Products_Ophthalmology_Optometry.html" target="_blank">CopiesAndPrint.com</a> • <span style="color: #073763;"><b>EMAIL</b></span> <a href="mailto:service@CopiesAndPrint.com" target="_blank">service@CopiesAndPrint.com</a></span></span><br />
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<span style="font-size: 13pt;"><span style="font-size: 13pt; text-align: start;"><a href="mailto:service@CopiesAndPrint.com" target="_blank"><br /></a></span></span>
<span style="font-size: 13pt;"><span style="font-size: 13pt; text-align: start;"><a href="mailto:service@CopiesAndPrint.com" target="_blank">Other Small Business Served by <b>Copies And Print</b>...</a></span></span><br />
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<span style="font-size: small;"><a href="http://copiesandprint-realty-estatepostcards.blogspot.com/" target="_blank">Real Estate, Realtors, Realty, Title Companies-Company Personalized Postcards Blog</a></span></div>
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<span style="font-size: small;"><a href="http://copiesandprintplumbingheatacpostcards.blogspot.com/" target="_blank">Plumbers, Plumbing, Rooters, Heating, A/C Air Conditioning Personalized Postcards Blog</a></span></div>
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<a href="http://copiesandprint-eye-doctors-postcards.blogspot.com/" target="_blank">Eyes/Optometrists</a><a href="http://copiesandprint-eye-doctors-postcards.blogspot.com/" target="_blank">-Optometry Lasik Surgery, Ophthalmologists-Ophthalmology Personalized Postcards Blog</a></div>
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<a href="http://copiesandprintpostcardsplasticsurgery.blogspot.com/" target="_blank">Cosmetic Surgeons-Plastic Surgery, Surgeries, Dermatology-Dermatologists Personalized Postcards Blog</a></div>
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<span style="font-size: 13pt;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><a href="http://copiesandprint-churches-postcards.blogspot.com/" target="_blank"><br class="Apple-interchange-newline" />Churches<span style="font-size: small;">, Ou<span style="font-size: small;">treach, Services<span style="font-size: small;">, Faith <span style="font-size: small;">Denominations<span style="font-size: small;"> Personalized Postcards Marketing Blog</span></span></span></span></span></a></span></span></span></span></span></span></span></span></span></span><a href="http://copiesandprint-churches-postcards.blogspot.com/" target="_blank"></a><br />
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<br />Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-22460941350157383332012-11-22T08:31:00.000-06:002012-11-27T13:45:19.720-06:00Lacking It Dental Brands: When New Patients First Question is "Do You Take My Dental Insurance?"<em><b>Dentists </b>who<b> provide high value care </b>should <b>not routinely hear</b> as an initial question from new patients something similar to, <b>"Do you take my dental insurance?”</b></em><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2bq64fSthOeA5Sx5MByaNMIQoMMHGX_Fh-vLwaFydxp0iWxiJfcj4LxQriXKSO1ot_7tg4uFf-hlMtv420n7rZ_T1cyoRtSjkjhw5KjvtGANJ4EdPFRJ1z5wIRwg0n-08VJhrEtMmN-Y/s1600/upper-corner_letterhead_wmda_adelstein_TPV-designed.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2bq64fSthOeA5Sx5MByaNMIQoMMHGX_Fh-vLwaFydxp0iWxiJfcj4LxQriXKSO1ot_7tg4uFf-hlMtv420n7rZ_T1cyoRtSjkjhw5KjvtGANJ4EdPFRJ1z5wIRwg0n-08VJhrEtMmN-Y/s320/upper-corner_letterhead_wmda_adelstein_TPV-designed.jpg" width="320" /></a></div>
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Achieving a consistent, positive presence in a local dentistry market is crucial for a dentist to realize long-term success. This is especially true of dentists who, to be viable, must attract a higher percentage of patients who want and expect more value, and will accept more comprehensive recommendations.<br />
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Unfortunately, many consumers have a generic, if not more negative, view of dentistry. Therefore, without evaluating the marketing environment and the strategies needed to pursue that market now, and upgrading how the dentist presents him or herself to fit the new landscape, each marketing action can lead the audience to form the wrong impression about the dentist's service, and back to the future.
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Successfully changing perceptions requires more than in-office pronouncements about quality or search advertising that links to a promotion of free teeth/smile whitening, a new technology or cosmetic dentistry technique.
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<em> For example</em>, <a href="http://www.northwooddentaltc.com/dentistry/cosmetic/braces/">Invisalign 'clear braces'</a> have a great dental technology concept, but every other dentist uses it or a similar product.
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<a href="http://4.bp.blogspot.com/-BLzasneejps/UK4zrMTXJfI/AAAAAAAABuk/qdJ7CNzzLWE/s1600/Newsletter-boca-dentists_DESIGN_TPV-corner.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="181" src="http://4.bp.blogspot.com/-BLzasneejps/UK4zrMTXJfI/AAAAAAAABuk/qdJ7CNzzLWE/s200/Newsletter-boca-dentists_DESIGN_TPV-corner.jpg" width="200" /></a><br />
Taking a proactive, pragmatic, strategic approach is necessary to change this impression. The educative value of this tightly focused approach is much greater than the sum of its parts. Understanding the basic components of effective marketing will keep the focus on long-term results.
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Evaluating these components offers insight into the effectiveness of your strategy. Achieving synergy in marketing makes it more likely that people are not only made aware of the dentist's image and message, but that patients also react more appropriately to the dentist's recommendations.
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Each dental marketing component – high value branding, a consistent neighborhood conversation, and assertive public presence – will be examined to develop a synergistic dentist, dental office brand identity.
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In this <strong> first installment</strong>, I will look at what is the type of high value image dentists should strive to present.
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<h1>
High Value Image
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The <strong> FOUR components </strong> of a <strong> high value image </strong> include design, message, logo, and presentation, which constitute the overall dental brand.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijawZT6tLEJTXEspeqxAbosRRqD0NVSWfPjHmPuHVr0QX08KS2G5IuDsrNOoYIUMxgPenin1w5UZXe0fvqiwzCZ-nFTsL13LW-hhzhSNHySZuf7Z2nrPO3cwW_yZOg0jdUYATYlCjyQN4/s1600/SShot-Niche-Dental-marketing-consulting-postcards-branding-brands-logos-TPVhq-MN.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijawZT6tLEJTXEspeqxAbosRRqD0NVSWfPjHmPuHVr0QX08KS2G5IuDsrNOoYIUMxgPenin1w5UZXe0fvqiwzCZ-nFTsL13LW-hhzhSNHySZuf7Z2nrPO3cwW_yZOg0jdUYATYlCjyQN4/s320/SShot-Niche-Dental-marketing-consulting-postcards-branding-brands-logos-TPVhq-MN.jpg" width="305" /></a></div>
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<li> <strong> Design: </strong> It includes colors, style of interior, external, patient, and public presented elements, and a cohesively projected image</li>
</ul>
<ul>
<li> <strong> Message: </strong> It involves what is said, how it is said and how often it is being said, how congruous it is between dental team members, and in public advertising</li>
</ul>
<ul>
<li> <strong> Logo: </strong> The look should fit the message, service style, services presented, team, doctor, and decor presentation.</li>
</ul>
<ul>
<li> <strong> Presentation</strong>: Distribution of the logo/message must be done throughout the environment, not merely on a website and/or letterhead. The promotion of these elements should make them synonymous with the dentist's name and/or practice name. </li>
</ul>
Combining these four elements means the brand is able to interact effectively, succinctly and purposefully in the fashion and manner each dentist expects.<br />
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Unless dentists create this type of impact, their marketing becomes part of the clutter. With the success of this new level of influence, the dentist can create a better atmosphere of dental treatment acceptance.
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The design of each <a href="http://nichedentalcollaborate.com/120701.html">dental marketing</a> piece should make an impressive visual statement that catches the eye. However, the design must also effectively influence and work with the logo and message to uphold the brand.
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<br />
Few <a href="http://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656">dentistry office</a> brands will thrive or even survive in this economy without a cohesive packaging of these elements. For example, many people have watched an entire television show, even when entertaining, have difficulty remembering the identity of any of the sponsors.
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<br />
While the dental logo is part of design, in the context of the context of dentistry promotion, it has another vital purpose. Those who develop online advertising campaigns, <a href="http://expressdentalmarketing.com/">dental postcards</a>, brochures and other media need to think of how the logo influences the consumer in the marketing, as part of the brand and within every design element.
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<br />
One basic strategy in design structure is logo placement. Placing the <a href="http://nichedentalcollaborate.com/6952/32801.html">dental logo</a> is very important to building the design brand. The design needs to accentuate and point to the logo. Without this design quality, the dental logo becomes just another element on the piece, like the area coder, rather than the flag bearer of the dentist's marketing.
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<br />
Online images, advertisements, direct mail and the dental practice's websites will confuse the dentist's audience unless the design components are coordinated and memorable. Synergy of design, message and logo give the brand the ability to speak to the dental services consumer audience with clarity. This clarity has to be present or high value, a consistent tactile, visual conversation, and public presence are more difficult to elevate, raising the awareness high enough for consumers to <em> see dentistry differently </em> .
<br /><br />
<h3>
<strong> CONCLUSION </strong>
</h3><br />
Practices that wish to sustain an effective level of marketing engagement need to find the right balance, but without engaging the branding issue, dentists will lag behind competitors. Approaching the audience in this refined way will increase the likelihood new patients will demand the dentist's highest level and most healthy appropriate treatment plan.
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<br />
The competitive environment will continue in various ways because other dentists are making this upgrade, and of course, how the local economy is affecting each and every dentist in their area. The challenge is to move ahead as quickly as possible with a plan that makes sense for the individual dentists.
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<br />
Yet, like the patient who is skittish about all the costs, and changes in their life involved in this choice, many dentists will put off what is needed till 'a better time' and they miss out on the benefits doing it today would have done for them.
<br />
<br />
Dental insurance, rather than being something disliked by dentists, or scorned, should be placed in the area as a supplement to the reality of what is possible, not an impediment to getting there, or even thinking about get there. High value branding is a foundation for changing perceptions, and then moving towards success for all parties involved!
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<br />
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<br />
This has been the basics of high value branding, next up a consistent neighborhood conversation, and then the last topic in this dental marketing consulting series will be activating an assertive public presence – will be examined to develop a community aware, synergistic dentist, <a href="http://www.totalconfidencedentistry.com/">dental office</a> brand identity.
<br />
<br />
<em> Dental Marketing Consulting Blog Entry, </em>
<br />
<em><br /></em>
<a href="http://www.nichedental.com/media/image/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img align="middle" border="0" height="125" src="http://www.nichedental.com/media/image/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg" /></a> <em> Produced, Induced, Written and Posted by </em> <em> </em>
<br />
<br />
<strong> Richard Chwalek </strong>
<br />
<a href="http://NicheDental.com/" target="_blank">NicheDental.com</a>
<br />
<strong> Dentists </strong> , For More on <a href="http://uniquetweak-dental-socialmedia-system.blogspot.com/2012/11/Unique-Social-Media-SimplifiedMultiplied-Marketing-Dentists-Now7-Blogs-Promoted.html">My Unique Social Media Program</a> or...
<br />
<ul>
<li>Contact me via <a href="mailto:Online@nichedental.com">Online@nichedental.com</a> or...</li>
<li>Call <strong> 1+888.380.0020 </strong> and schedule a consultation with my Co-consultant <em> <strong> Oli Gonsalves. </strong> </em> </li>
</ul>
<ul>
<li><a href="http://www.nichedental.com/about/dick-chwalek/">Dental Communications and Marketing Consultant</a></li>
<li><a href="http://www.northerndentalalliance.com/about/niche-dental/">Northern Dental Alliance Member/Co-Founder</a></li>
</ul>
<hr />
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Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-82063096060208834362012-11-07T13:19:00.002-06:002012-11-07T13:19:37.869-06:00Tactilely Impressive Dental Postcards, Attracting New Patients to Your Office!<b><span class="Apple-style-span" style="color: #0b5394;">Express Dental Marketing Tactilely Provides...</span></b><br />
<b><span class="Apple-style-span" style="color: #0b5394;"><br /></span></b>
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<b><span class="Apple-style-span" style="color: #0b5394;"><br /></span></b>
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<b>Value </b>boosting dentistry, high-<b>impact</b>, personalized<b> dental postcards</b> and direct mail are a powerful way to interact with the consumer, neighbors, a specified audience. Postcards are almost unavoidable communication, and can be better targeted than most other <a href="https://twitter.com/nichedental/status/253954674720395264/">marketing for dentists</a> strategies.<br />
<br />
<a href="http://www.nichedentalcollaborate.com/6952/32822.html">Express Dental Marketing</a> creates the most appropriate and effective campaigns for family, general, cosmetic dentistry practice and specialty orthodontic office.<br />
<br />
While direct mail isn't magical, dental postcards and other mailers are best used in way that complements the consumer reality. <a href="https://www.facebook.com/DrBriglia">Dentists</a> need to gently but regularly nudge consumers out of avoidance, delay and denial habits. A consistent direct mail campaign will keep consumers from remaining complacent and staying away from the <a href="https://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656">dentists</a> office even longer.<br />
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<b><span class="Apple-style-span" style="color: #0b5394;">Success Achieved by Focusing On A Refined Audience and Ideal Patient</span></b><br />
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<span class="Apple-style-span" style="color: #0b5394;"><b><br /></b></span>
A targeted demographic list will often greatly influence the dentist's or orthodontist's success rate. A consistent <a href="https://twitter.com/nichedental/status/253226882970030080/">dental postcard campaign</a> sent to consumers who are most able to access dentistry services (using demographic criteria such as income and location) will create more cost effective results. <br />
<br />
<b><span class="Apple-style-span" style="color: #0b5394;">Express Dental Marketing Helps Determine The Best List</span></b><br />
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<a href="https://twitter.com/DrWhiteDentist" target="_blank">Dentists</a> and Orthodontists should realize that high-value services are more likely to have success in this or any economy. People who need a lot of dentistry and/or want a total cosmetic smile makeover, or want to straighten their smile are looking for the <i>“<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/allages.html" target="_blank">right dentist, orthodontist</a>”</i> and will pay whatever it takes once they find him or her.<br />
<br />
Rather than waiting on the consumer to come around to your way of thinking by happenstance, dentists and orthodontists need to be out there, uncover and 'create' healthier and happier people today.
<br />
<br />
<b><span class="Apple-style-span" style="color: #0b5394;">CONTACT Express Dental Marketing Now!</span></b><br />
<br />
At <b>Express Dental Marketing</b> Oli will create the type of campaign that best suits your practice and service strategy. Choose from many ready to go postcard designs and budget-simplified campaigns or ask him about other options for your dental office.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-AVBkEnJD-Us/UJqxG_0t2AI/AAAAAAAABfs/xQvhOFLjFB8/s1600/expressDM-oli-dental-postcards-dentistry-cosmetic-implants-braces-direct-mail-dentists.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-AVBkEnJD-Us/UJqxG_0t2AI/AAAAAAAABfs/xQvhOFLjFB8/s640/expressDM-oli-dental-postcards-dentistry-cosmetic-implants-braces-direct-mail-dentists.jpg" width="513" /></a></div>
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<a href="mailto:Sales@ExpressDM.com">Sales@ExpressDM.com</a><br />
<br />
<span class="Apple-style-span" style="color: #0b5394; font-size: large;"><b>CALL 1+888.380.0020</b></span><br />
<br />
Find out more at <a href="http://ExpressDentalMarketing.com/">ExpressDentalMarketing.com</a><br />
<br />
<i>Posted by</i><br />
<b>Dick Chwalek</b><br />
<div class="center">
<img align="middle" height="125" src="http://www.nichedental.com/media/image/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg" width="" />
<br />
<a href="http://www.nichedental.com/about/dick-chwalek/">Dental Communications and Marketing Consultant</a>
</div>
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Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-88625759434946031802012-10-30T15:15:00.002-05:002012-11-01T08:54:17.152-05:00Dental Webinars for Dentists, Teams and a NDA MN Students' Seminar<div class="separator" style="clear: both; text-align: center;">
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<a href="http://3.bp.blogspot.com/-NtnOjfFh-UY/UJAy3z6xfLI/AAAAAAAABXA/Eqm7qmL5Rzw/s1600/1_gayle-christensen-dental-practice-consultants-portrait-nda_combo-logos-.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="http://3.bp.blogspot.com/-NtnOjfFh-UY/UJAy3z6xfLI/AAAAAAAABXA/Eqm7qmL5Rzw/s200/1_gayle-christensen-dental-practice-consultants-portrait-nda_combo-logos-.jpg" width="200" /></a></div>
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<tr><td class="tr-caption" style="text-align: center;"><b><i><span class="Apple-style-span" style="color: white;">Gayle Christensen</span></i></b></td></tr>
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<i>Learning up higher slopes. </i><i>Making the upgrade. </i><i>Rising to new insights. </i>However dentists and dental professionals would phase or phrase it, these webinars provide various ways to reach their goals.<br />
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<b>Gayle Christensen, </b>owner of<b> </b><i>Christensen Dental Consulting </i>as well as a <a href="http://www.northerndentalalliance.com/articles/view/Main/practice-management/">NDA member</a> works with dental offices, staff members and dentists to improve management practices, HR systems and new patient development.<br />
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Gayle offers Webinars to dentists throughout the five state Minnesota region and all over the country. Below is the tally of webinars scheduled for November, as well as a multidisciplinary business focused seminar for University of MN dentistry students.<br />
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Click for more about <b><a href="http://gaylechristensen.com/training-center/">Dental Business Training Center.</a></b><br />
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<h1>
<span class="Apple-style-span" style="color: #bf9000;">November - Dentistry Office Webinars</span></h1>
<span class="Apple-style-span" style="font-size: small; font-weight: normal;">__________________________________________________</span>
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<b><a href="http://gaylechristensen.com/events.html">8 November </a></b><b><a href="http://gaylechristensen.com/events.html">2012</a>:</b><b> TWO <span class="Apple-style-span" style="color: #660000;">Webinar</span> Topics</b><br />
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<b><span class="Apple-style-span" style="font-size: large;">Strategic Dental Office Scheduling Webinar</span></b><br />
12.00pm until 1.00pm (CST)<br />
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--- <b>Presented by</b> <a href="http://www.linkedin.com/pub/lorraine-dudley/26/93b/892">Lorraine Dudley</a><br />
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<i>Take (and keep) control of your dentistry office schedule and capture the "treasure" that is hidden in dental patient charts.</i><br />
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<li><a href="http://gaylechristensen.com/training-center/">Visit Christensen Dental Consulting webinar page for more info</a>.</li>
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<b><span class="Apple-style-span" style="font-size: large;">Customer Service for the Dental Practice Webinar</span></b><br />
2.30pm until 3.30pm (CST)<br />
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--- <b>Presented by</b> <a href="http://gaylechristensen.com/about-us.html">Gayle Christensen</a></div>
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<i><span class="Apple-style-span" style="font-style: normal;"><i>Give your practice a competitive edge with unparalleded customer service that comes from the heart.</i></span></i><br />
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<li><a href="http://gaylechristensen.com/training-center/">Visit Christensen Dental Consulting webinar page for more info</a>.</li>
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<b><a href="http://gaylechristensen.com/events.html">9 November </a></b><b><a href="http://gaylechristensen.com/events.html">2012</a>:</b><b> ONE <span class="Apple-style-span" style="color: #660000;">Webinar</span> Topic</b><br />
<b><br /></b>
<b><span class="Apple-style-span" style="font-size: large;"><i>Breakthrough</i> Dental Office Communications Webinar</span></b><br />
10.00am until 12.00pm (CST)<br />
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--- <b>Presented by</b> <a href="http://gaylechristensen.com/about-us.html">Gayle Christensen</a><br />
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<i><span class="Apple-style-span" style="font-style: normal;"><i>How to become the leader you never thought you could be: Enhance communication with your patients and staff by understanding your own behaviors and how they affect others. </i></span></i><br />
<ul>
<li><a href="http://gaylechristensen.com/training-center/">Visit Christensen Dental Consulting webinar page for more info</a>.</li>
</ul>
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<b><a href="http://gaylechristensen.com/events.html">14 November </a></b><b><a href="http://gaylechristensen.com/events.html">2012</a>:</b><b> MANY <span class="Apple-style-span" style="color: #660000;">Seminar </span>Topics, Live On Site</b><br />
<b><br /></b></div>
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<b><span class="Apple-style-span" style="font-size: large;">U of Minnesota Lunch and Learn / NDA</span></b></div>
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11.50pm until 12.40pm (CST)</div>
<br />
--- <b>Presented by</b> <a href="http://gaylechristensen.com/about-us.html">Gayle Christensen</a><br />
<br />
<i>As a proud member of the <a href="http://www.northerndentalalliance.com/about/members/" target="_blank">Northern Dental Alliance Group</a> (NDA) Gayle will be presenting a brief synopsis on each NDA member and the services they provide in dentistry.</i><br />
<ul>
<li><a href="http://gaylechristensen.com/training-center/">Visit Christensen Dental Consulting webinar page for more info</a>.</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSuSwn7FPln3xgyZmGEU8FSW6AmaVE5RYIWboUHwFXkkLPr64q2rXVt2xTt_wrdAWFWZ5dYLATqrexPxxY0uQNq9bwRJDpK04oNz7_OUXQri84F5u9OdXPOkCKwaUEbo1J7rZv3b4b7no/s1600/gayle-christensen-dentistry-practices-management-mn-logos-phone-NDA.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSuSwn7FPln3xgyZmGEU8FSW6AmaVE5RYIWboUHwFXkkLPr64q2rXVt2xTt_wrdAWFWZ5dYLATqrexPxxY0uQNq9bwRJDpK04oNz7_OUXQri84F5u9OdXPOkCKwaUEbo1J7rZv3b4b7no/s200/gayle-christensen-dentistry-practices-management-mn-logos-phone-NDA.jpg" width="195" /></a></div>
<b><a href="http://gaylechristensen.com/events.html">15 November 2012</a>: ONE <span class="Apple-style-span" style="color: #660000;">Webinar</span> Topic</b><br />
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<b><span class="Apple-style-span" style="font-size: large;">Financial Victory for Dentists Offices Webinar</span></b><br />
11.30am until 12.30pm (CST)<br />
<br />
--- <b>Presented by</b> <a href="http://gaylechristensen.com/about-us.html">Gayle Christensen</a><br />
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<i><span class="Apple-style-span" style="font-style: normal;"><i><span class="Apple-style-span" style="font-style: normal;"><i>Increase your collections and smile all the way to a healthier bottom line!</i></span></i></span></i><br />
<ul>
<li><a href="http://gaylechristensen.com/training-center/">Visit Christensen Dental Consulting webinar page for more info</a>.</li>
</ul>
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______________________</div>
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---------------------------<br />
<br />
<b>Gayle</b> of <a href="http://gaylechristensen.com/dentist-resources/">Christensen Dental Consulting, Ham Lake MN</a><br />
<br />
<i>She</i> is also a <i><b><a href="http://www.northerndentalalliance.com/articles/view/Main/practice-management/">Northern Dental Alliance member</a></b></i><br />
<br />
Also Posted on <a href="http://GayleChristensen.com/">GayleChristensen.com</a><br />
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<i>RePosted by</i><br />
<br />
Dick Chwalek, <a href="http://NicheDental.com/">NicheDental.com</a><br />
<br />
<b>Dick's a </b>Co-Founder and <a href="http://www.northerndentalalliance.com/articles/view/Main/dental-marketing-consulting/">Member of the NorthernDentalAlliance.com</a><br />
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Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-57965126716094353132012-10-22T11:57:00.001-05:002012-10-22T11:57:08.393-05:00MN Angie's List Rep Meeting Turns Toward VALUE Dentistry Marketing Discussion<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-pahHL-GG2Ak/UIV4Yq21o8I/AAAAAAAABOI/KdebZ8p-XIM/s1600/Sshot-spencer-howard-rep-MN-AngiesList-com-nichedental-follow-friday-ff-140character-dentists-tweets.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="" src="http://3.bp.blogspot.com/-pahHL-GG2Ak/UIV4Yq21o8I/AAAAAAAABOI/KdebZ8p-XIM/s400/Sshot-spencer-howard-rep-MN-AngiesList-com-nichedental-follow-friday-ff-140character-dentists-tweets.jpg" width="525" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">EMAIL <b><a href="mailto:Online@NicheDental.com" target="_blank">Online@NicheDental.com</a></b> for <b>Unique Social Media Option!</b></td></tr>
</tbody></table>
<br />
Last Friday (10/19/12) I had a <a href="https://plus.google.com/u/0/109998183402679438896/posts/GYdy4USjvhz" target="_BLANK">good meeting</a> with <a href="https://twitter.com/nichedental/status/259703671082848256" target="_BLANK">Spencer H. a representative of Angie's List in Twin Cities, MN</a>. We discussed <a href="http://nichedentistry.blogspot.com/2012/10/West-Chester-PA-Dental-Office-Annual-Halloween-Candy-Buyback-for-Troops.html" target="_BLANK">dentistry</a>, <a href="http://www.facebook.com/NicheDental" target="_BLANK">advertising for dentists</a>, and the group I co-<wbr></wbr>founded with Rick Epple, <a href="http://www.northerndentalalliance.com/about/members/" target="_BLANK">Northern Dental Alliance</a>, and many other topics. The most vital issue that came up was my concept of the <i>high value</i> dental consumer.<br />
<br />
The 'high value' dentistry consumer approach focuses on the value
someone puts on dental care versus marketing strategies that are more
concentrated on demographic like the consumer's income or other
financial demos and in the dental industry more specifically, how
marketers tend to focus on <a href="http://www.totalconfidencedentistry.com/confidence-gallery/index.html?video=1#gallery" target="_BLANK">perception and use of dental insurance</a>. These elements are not dismissed in <i>'value dentistry'</i> but are secondary, in a lower parallel placement as to the higher objective of building value.<br />
<br />
Some consumers may spend <i>'a lot of money' </i>on other items, such as a
car, lake home and significant jewelry purchases. Many consumers' smaller<i> value choices </i>can also <i><b>add</b> up to what it would cost</i> to <i>'access'</i> the level of dental care they may need, beyond the
basics, like a cleaning, solving a pain issue or once in a year or three
for <i>emergency</i> dentistry treatment.<br />
<br />
<b>Instead</b> the consumer forgoes any <a href="http://nichedentalcollaborate.com/drkentwhite-nashvilletndentists.blogspot.com/">dentistry</a>
(or for long periods of time), which causes future deterioration to be
more extensive. Having 1% of the population change their habits, move
ahead decisions weeks, months or years, can be beneficial to the
patient, dentist and even public health. <br />
<br />
<i>Value</i> actually excludes very few people. (<b>SEE</b> <a href="http://www.nichedental.com/" target="_BLANK">NicheDental.<wbr></wbr>com home page for pertinent stats</a>.<wbr></wbr>)
While those not able to pay for any dentistry because they are barely
getting by overall, do need a destination for their care, too many
people, who do not have good dental health, could do more, if not much
more.<br />
<br />
By transferring their value perspective (then funds) to a better oral
health place, dental consumers would save money in the long run, and/<wbr></wbr>or avoid other health problems, embarrassment and all the issues from tooth loss. In addition, the <a href="http://www.nova.edu/gec/igs12/forms/presentations/oral_health_a_dental_and_medical_partnership.pdf" target="_BLANK">statistics show an increased mortality risk for those with dental disease</a>. <br />
<br />
<b>Therefore</b> I see the data adding up to the <a href="http://youtu.be/3jBmravXo2U" target="_BLANK">availability of a pool of dental consumers</a> who are on a fence (from fear, bad experience), or slightly below a sight line to understand the advances (and/or value of them). These advances include such treatments as <a href="http://nichedentalcollaborate.com/totalconfidencedentistry.com/dental-implants/index.html">dental implants</a>, <a href="http://www.totalconfidencedentistry.com/porcelain-veneers-and-crowns/index.html" target="_BLANK">smile makeover veneers</a>, <a href="http://www.nichedental.com/articles/2010/03/09/northwest-traverse-city-mi-dentists-invisalign-braces-preferred/" target="_BLANK">removable clear braces</a>, <a href="http://www.totalconfidencedentistry.com/sedation-dentistry/index.html" target="_BLANK">sedation dentistry</a> and more effective ways to control <a href="http://drkentwhite-nashvilletndentists.blogspot.com/2011/08/quick-look-at-tooth-loss-leader.html" target="_BLANK">periodontal disease</a>, and eliminate its most harmful elements. <br />
<br />
Giving these wary, and <i>out-<wbr></wbr>of-<wbr></wbr>sight-<wbr></wbr>line</i>, consumers a comforting word or a step up to understanding value with <a href="http://www.nichedental.com/strategy/case-studies/" target="_BLANK">Connective Communication©</a> - a platform of marketing entities, vehicles, destinations is paramount. Each strategy has its specific effect on the movement towards advanced dentistry value appreciation. <br />
<br />
<ul>
<li><a href="http://nichedentalcollaborate.com/expressdentalmarketing.com/">Direct mail postcards</a> are <a href="http://dentalpostcardsmarketing.blogspot.com/2012/10/Direct-Mail-Dental-Postcards-Tactilely-Impressive-Attract-New-Patients.html">tactilely effective promotion</a>, getting in front of heads of households, like no other marketing. </li>
</ul>
<ul>
<li>External <b>obvious</b> elements like billboards or OOH media of some kind stay in front of the consumer more continually. </li>
</ul>
<ul>
<li>Then online advertising like <a href="https://twitter.com/nichedental/status/259703671082848256" target="_BLANK">Angie's List</a>, <a href="http://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656" target="_BLANK">Facebook</a>, <a href="https://twitter.com/NicheDental" target="_BLANK">Twitter</a>, <a href="https://plus.google.com/u/0/109998183402679438896/posts/Bmw18tf8mhx" target="_BLANK">Google Plus</a> and the other hot Internet properties, are able to provide a health boost for patients and revenue enhancer for <a href="https://twitter.com/drWhiteDentist" target="_BLANK">dentists</a>.</li>
</ul>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-Wpz1VtiI5gM/UIV5ApK_9mI/AAAAAAAABOQ/mcaCmoGeQfk/s1600/Sshot-clooney-stare-goats-puns-nichedental-follow-friday-ff-140character-dentists-tweets.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="" src="http://4.bp.blogspot.com/-Wpz1VtiI5gM/UIV5ApK_9mI/AAAAAAAABOQ/mcaCmoGeQfk/s640/Sshot-clooney-stare-goats-puns-nichedental-follow-friday-ff-140character-dentists-tweets.jpg" width="575" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="font-size: medium; margin-bottom: 0.5em; margin-left: auto; margin-right: auto; padding-bottom: 6px; padding-left: 6px; padding-right: 6px; padding-top: 6px; text-align: center;"><tbody>
<tr><td class="tr-caption" style="padding-top: 4px; text-align: center;"><span class="Apple-style-span" style="font-size: small;">EMAIL <b><a href="mailto:Online@NicheDental.com" rel="nofollow" target="_blank">Online@NicheDental.com</a></b> <b>for a Unique Social Media Option</b>!</span><br />
<br />
<span class="Apple-style-span" style="font-size: small;"><b>FIND OUT MORE</b> ABOUT <a href="http://nichedentistry.blogspot.com/2012/10/Individualized-Dentists-Simplified-Social-Media-Online-Advertising.html">SOCIAL MEDIA FOR DENTISTS $50/Month!</a></span></td></tr>
</tbody></table>
</td></tr>
</tbody></table>
<br />
<i>Sincerely,<wbr></wbr></i> <b>Dick Chwalek</b> <br />
<ul>
<li> <a href="http://www.NicheDental.com/" target="_BLANK">NicheDental.<wbr></wbr>com</a></li>
</ul>
<div>
Also on <a href="http://nichedentalcollaborate.com/120701.html?entryId=d366fc0b4b726b2fb41af6603965e586">NicheDentalCollaborate.com</a></div>
<div>
<br /></div>
<div>
PHONE <b>1-866-453-1026</b></div>
Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-75238362793496267422012-10-16T11:25:00.004-05:002012-10-16T11:25:37.900-05:00Dentists Individualized, Expert Simplified: Social Media Online Advertising<em>For Dentists like you,</em>
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<a href="http://4.bp.blogspot.com/-1e5cydWwgv4/UH2Egb5vj5I/AAAAAAAABJs/ueLpExLj9BA/s1600/Sshot-twitter-nichedental-retweets-tuesdays-dentists-google-plus.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://4.bp.blogspot.com/-1e5cydWwgv4/UH2Egb5vj5I/AAAAAAAABJs/ueLpExLj9BA/s400/Sshot-twitter-nichedental-retweets-tuesdays-dentists-google-plus.jpg" width="400" /></a></div>
<div align="CENTER">
</div>
I have developed a simple, unique and powerful way <strong>'for you' </strong>to do social media marketing. The price is right, too!
<br />
<br />
Why would I do all of this, in this way? Because it fits both my <a href="http://www.blogger.com/strategy/case-studies/" target="_blank">expertise in dentistry marketing</a> and my writing personality. Short bursts of creatively and being online to boost the value of dentistry and dental care make my day.<br />
<br />
<h1>
NOW 80+ MENTIONS!</h1>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihG878mUP9pGsNWIhlH9eZV3uT9mKlhoAZf4SVlI_0S34J05RXtbUoWsmXuO8HXOLVeNmwVMqCbnZdlC7VfqAl4DDIJ1026xtHcm4SIFc4elH_IjzC_BmZNCdboXx1qFFAZOnrw2oIWA4/s1600/SShot-6sites-social-media-advertising-dentists-nichedental-facebook-google-plus-linkedin-twitter-blogs-posts.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihG878mUP9pGsNWIhlH9eZV3uT9mKlhoAZf4SVlI_0S34J05RXtbUoWsmXuO8HXOLVeNmwVMqCbnZdlC7VfqAl4DDIJ1026xtHcm4SIFc4elH_IjzC_BmZNCdboXx1qFFAZOnrw2oIWA4/s400/SShot-6sites-social-media-advertising-dentists-nichedental-facebook-google-plus-linkedin-twitter-blogs-posts.jpg" width="475" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-size: small;"><b><span class="Apple-style-span" style="color: white;">NOW 80+ • Limited Time Offer • Email NOW</span></b> <a href="mailto:Online@NicheDental.com">Online@NicheDental.com</a></span></td></tr>
</tbody></table>
<br />
Dentists like you get my undivided attention for 15-25 minutes a day, 4 or 5 days a week, and you receive some great promotion, SEO linking to your sites, and create a LARGER community of consumers seeking out your dental services.
<br />
<br />
<strong>BELOW,</strong> get examples of how it works and what it costs. <strong>Plus</strong> I provide some other <strong>FREE</strong> promotional platforms and other add-ons to make this a fantastic opportunity...
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA1FFP1KLi6ma6MrRjvLe_N6PRoZDVV8josno5cOiIy5kwKVReT9ygCr6FGoYJi4SPM0nITQs_xCEoTbMwI90WmhBNbM3qEtfs5tYQioRpGrRP-cmhAPN0w8mMh_EsWkfTlf5B5eDwHcU/s1600/SShot-twitter-social-media-online-facebook-google-linkedin-nichedental-256109126088802304.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA1FFP1KLi6ma6MrRjvLe_N6PRoZDVV8josno5cOiIy5kwKVReT9ygCr6FGoYJi4SPM0nITQs_xCEoTbMwI90WmhBNbM3qEtfs5tYQioRpGrRP-cmhAPN0w8mMh_EsWkfTlf5B5eDwHcU/s400/SShot-twitter-social-media-online-facebook-google-linkedin-nichedental-256109126088802304.jpg" width="400" /></a></div>
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<strong>FIRST</strong>, There are <strong>four</strong> types of ways I will market your dental office:
<br />
<br />
#1 On <b>Niche Dental's</b> twitter account, example:
<br />
<ul>
<li><a href="https://twitter.com/nichedental/status/255493058269958144/photo/1" target="_blank">https://twitter.com/nichedental/status/255493058269958144/photo/1</a></li>
</ul>
#2 On <b>Niche Dental</b> Facebook:
<br />
<ul>
<li><a href="http://www.facebook.com/NicheDental" target="_blank">http://www.facebook.com/NicheDental</a></li>
</ul>
#3 On YOUR Twitter account, example:
<br />
<ul>
<li><a href="https://twitter.com/DrWhiteDentist/status/253492128875954176" target="_blank">https://twitter.com/DrWhiteDentist/status/253492128875954176</a></li>
</ul>
#4 and/or On YOUR facebook account, example:
<br />
<ul>
<li><a href="http://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/10657491942365" target="_blank"></a><a href="http://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656" target="_blank">http://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656</a></li>
</ul>
<div align="CENTER">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-VYRStUNu2rA/UH2GpsXkodI/AAAAAAAABKE/Kz8hX7Xlo3s/s1600/SShot-social-media-fees-advertising-dentists-nichedental-videos-postcards.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="325" src="http://1.bp.blogspot.com/-VYRStUNu2rA/UH2GpsXkodI/AAAAAAAABKE/Kz8hX7Xlo3s/s400/SShot-social-media-fees-advertising-dentists-nichedental-videos-postcards.jpg" width="400" /></a></div>
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<strong>Now</strong>, as many as 80+ <a href="https://twitter.com/nichedental/status/254339215045849090/photo/1" target="_blank">Twitter tweets</a>, <a href="http://www.facebook.com/NicheDental/posts/349115218515763" target="_blank">Facebook mentions</a>, <a href="https://plus.google.com/109998183402679438896/posts/d3LEvtvihKL" target="_blank">Google+ sharing</a>, <a href="http://www.linkedin.com/updates?discuss=&scope=24479152&stype=M&topic=5661228792174084096&type=U&a=zPVz&pk=nprofile-view-success&goback=.npv_24479152_*1_*1_name_8frT_*1_en*4US_*1_*1_*1_*1_*1_*1_pp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1.npv_24479152_*1_*1_name_8frT_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_NUS_*1_*1_*1&trk=NUS_UNIU_SHARE-num-comment" target="_blank">LinkedIN posts</a> and/or <a href="http://www.merchantcircle.com/business/Niche.Dental.866-453-1026" target="_blank">MerchantCircle updates</a>, <strong>TOTAL</strong> PER month for one LOW price*. Every tweet or mention is unique in some way and includes one link to another of your sites, and a photo is added about 1 out of every 8 tweets or mentions.
<br />
<br />
I will do all the work--even make the photos (mostly using your <a href="http://drkentwhite-nashvilletndentists.blogspot.com/" target="_blank">dental sites</a>, <a href="https://twitter.com/nichedental/status/256109126088802304/photo/1" target="_blank">via screen shots</a>). No monthly input after our first discussion, but you can always make suggestions, etc. via email. However, it requires none of your time, and I can add to what you are doing, and can be an adjunct to your other marketing or used even if you have a marketing group already.
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The <strong>low price </strong>makes it doable for almost any type of situation or dental practice marketing structure. I can even set up your Facebook or Twitter account. That will be an additional cost but only a one time fee.
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<em>Basically</em>, dentists can do as much as he/she wants, and just bring me in to fill in the Social Media content gaps you have or add to your content.
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We might take a little time developing your personality - into my tweets - but each tweet is mostly saying, "Try us out, this is what we do, we want you to know, etc."
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<br />
<strong>LOW MONTHLY FEE</strong><br />
The cost is $50 per month, and <a href="http://www.totalconfidencedentistry.com/about-us.html" target="_blank">dentists like you</a> get 80+ tweets or mentions. I will do them on both my accounts (<a href="https://twitter.com/nichedental/status/256149929377017856" target="_blank">Twitter</a>/<a href="http://www.facebook.com/photo.php?v=503644092997547" target="_blank">Facebook</a> and/or <a href="https://plus.google.com/109998183402679438896/posts/HoB45e634sH" target="_blank">Google Plus</a> and <a href="http://www.linkedin.com/updates?discuss=&scope=24479152&stype=M&topic=5661818486867894272&type=U&a=otw8&pk=nprofile-view-success&goback=.nmp_*1_*1_*1_*1_*1_*1_*1_*1_*1.npv_24479152_*1_*1_name_8frT_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_NUS_*1_*1_*1_*1&trk=NUS_UNIU_SHARE-num-comment" target="_blank">LinkedIn</a>) and split them up on yours, half left each, or all on one. I can do all of them on my accounts for the same fee as well.
<br />
<br />
> <strong>Add</strong> $75 set up fee, so first payment is $75 plus 1st month $50, total of $125*. There is a 3 month minimum, and the agreement automatically repeats for 3 months every three month anniversary. But if you wish to cancel, I need a 30 day notice before each 3 month anniversary occurs.
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<br />
<em><strong>*NOTE:</strong></em> <em>Fees subject to change.</em> And because it is all done by me, I am only accepting <em>15 dentist clients worldwide</em> <strong>(DOWN to 13!)</strong>. Dentists like you get an exclusive ZIP code territory. Yes, it may be filled by the time you see this, and the fee may also rise before the list is filled out, but it's simple to find out...
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<br />
Just email me at <a href="mailto:online@nichedental.com">online@nichedental.com</a>
<br />
<a href="mailto:online@nichedental.com"><br /></a>
--- <em><strong>Additional</strong> promotion noted below</em>
<br />
<em><br /></em>
<em>Sincerely,</em>
<br />
<em><br /></em>
<strong>Dick Chwalek</strong><br />
<a href="http://NicheDental.com/" target="_blank">NicheDental.com</a>
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<br />
After the first call of discovery about your practice (up to one hour free during first call) and $25 per half hour after that for any other discussions, consulting, etc.
<br />
<br />
<a href="http://twitter.com/NicheDental" target="_blank">At NicheDental Tweets</a> will be displayed FOR FREE with program above: <em>Pic shows Example</em>
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<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-peo5WmQIgK4/UH2HFHoNmUI/AAAAAAAABKM/ssb-RN2lGBc/s1600/SShot-5sites-social-media-advertising-dentists-nichedental-facebook-google-plus-linkedin-twitter.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="321" src="http://1.bp.blogspot.com/-peo5WmQIgK4/UH2HFHoNmUI/AAAAAAAABKM/ssb-RN2lGBc/s400/SShot-5sites-social-media-advertising-dentists-nichedental-facebook-google-plus-linkedin-twitter.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span class="Apple-style-span" style="color: white; font-size: small;">NOW 80+ Mentions for $50/Month • Limited Time Offer!</span></b><span class="Apple-style-span" style="font-size: small;"> </span></td></tr>
</tbody></table>
<br />
--- as they come up at all 6 of these sites...
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<ul>
<li> <a href="http://www.blogger.com/" target="_blank">http://www.nichedental.com</a> </li>
<li> <a href="http://www.blogger.com/articles/2012/07/16/Blogging-Consultants-Wink-Nudge-Effect-NDC-Direct-Mail-Postcards-Work/" target="_blank">http://nichedentistry.blogspot.com</a> </li>
<li> <a href="http://dentalpostcardsmarketing.blogspot.com/" target="_blank">http://dentalpostcardsmarketing.blogspot.com</a> </li>
<li> <a href="http://dentalmarketingtips.blogspot.com/" target="_blank">http://dentalmarketingtips.blogspot.com</a> </li>
<li> <a href="http://niche-dental-logos-dentists-branding.blogspot.com/" target="_blank">http://niche-dental-logos-dentists-branding.blogspot.com</a> </li>
<li> <a href="http://online-dentalce-improving-care-smiles.blogspot.com/" target="_blank">http://online-dentalce-improving-care-smiles.blogspot.com</a></li>
</ul>
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<strong>EXTRA PROMOTION</strong>: I will post a 3 tweets version of your twitter account, on the 5 blogspot.com sites/minimum 12 months, $10/month with program above. $15/month without - with $25 set up fee.
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<strong>INCREASED REACH BLOGGING:</strong> Get your blog entries posted on my two sites: one per month for $15 with program above, $25 without.
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<br />
-- I can grab from your site, even somewhat rewrite services and whatever else is there to create a blog post of a few hundred words. However, from scratch/new blog article writing is extra.
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<strong>Permanent Links</strong> from all sites above plus <a href="http://www.NicheDentalCollaborate.com/">http://www.NicheDentalCollaborate.com</a> to your sites, such as your <a href="https://twitter.com/drWhiteDentist" target="_blank">Twitter</a>, <a href="http://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656" target="_blank">Facebook</a>, <a href="http://www.blogger.com/whitesmiles4life.com/" target="_blank">dental practice site</a>, <a href="http://www.usa-dentist.com/business/dr-ronald-j-briglia#testimonials" target="_blank">dentists blog</a>, <a href="http://www.geodentist.com/detail/253738/kent-e-white-dds-nashville-dentist.html" target="_blank">directory listing</a>, etc. (up to four) for a $95 one-time payment with Social media program above or $175 if not part of the program.<br />
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Also Published on <a href="http://www.nichedental.com/articles/2012/10/11/Simplified-Personalized-Social-Media-Online-Advertising-Dentists/">NicheDental.com</a><br />
Also Published on <a href="http://dentistry-consulting.ning.com/profiles/blogs/social-media-simplified-marketing-for-dentists">Niche Dental Consulting Ning.com</a>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-33027573919320471572012-10-05T16:52:00.001-05:002012-10-24T07:58:24.272-05:00West Chester PA Dental Office Announces 2nd Annual Halloween Candy Buyback for our Troops <b><i><span class="Apple-style-span" style="color: #0c343d;">• Candy Donated at our practice will be shipped to our Troops for the Holidays</span></i></b><br />
<b><i><span class="Apple-style-span" style="color: #0c343d;"><br /></span></i></b>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCdLMBUmvtUKvEsfZzk_qFMurClIN12RnU6RecgQ-GaH01wgPF6AUAyN0FWQYFZYM03aXWW_znY2TMi_3hzhKc2kJZnp2Epwk4-DviniqCb4xhHx-FgvsTcqBbPaorBbyQv68iqyf4Lhg/s1600/Sshot-NBCPhilly-Fox29-TV-support-troops-halloween-cartoon-images-DrBriglia-west-chester-pa-dentists.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCdLMBUmvtUKvEsfZzk_qFMurClIN12RnU6RecgQ-GaH01wgPF6AUAyN0FWQYFZYM03aXWW_znY2TMi_3hzhKc2kJZnp2Epwk4-DviniqCb4xhHx-FgvsTcqBbPaorBbyQv68iqyf4Lhg/s400/Sshot-NBCPhilly-Fox29-TV-support-troops-halloween-cartoon-images-DrBriglia-west-chester-pa-dentists.jpg" width="373" /></a></div>
<span class="Apple-style-span" style="color: #0c343d;"><b><i><br /></i></b></span>
<div style="text-align: center;">
<span class="Apple-style-span" style="color: #0c343d;"><b>Be sure to WATCH for Dr. Ron Briglia, </b></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="color: #0c343d;"><b>and his Total Confidence Dentistry, West Chester, PA team</b></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="color: #0c343d;"><b>on <a href="https://twitter.com/nichedental/status/260939651412525058" target="_blank">Monday, October 29 at 9:30am on Fox 29</a> </b></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="color: #0c343d;"><b>and <a href="https://plus.google.com/u/0/109998183402679438896/posts/itQhd3od43A" target="_blank">Thursday, November 1 at 11am on NDC Philadelphia Channel 10</a>...</b></span></div>
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- <i>For the second year in a row,</i> <a href="http://www.totalconfidencedentistry.com/about-us.html">Dr. Ron Briglia</a> at <b><span class="Apple-style-span" style="color: #0c343d;">Total Confidence Dentistry</span></b> is hosting <a href="http://www.totalconfidencedentistry.com/halloween-candy-buy-back.html">Halloween Candy Buyback to provide candy for our troops</a> overseas during the holidays.<br />
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<b><span class="Apple-style-span" style="color: #0c343d;">Total Confidence Dentistry</span></b> is redefining the phrase <i>"put your money where your mouth is."</i> This Halloween, trick-or-treaters can bring their candy to <b><span class="Apple-style-span" style="color: #0c343d;">Total Confidence Dentistry</span></b> in West Chester and receive $1 per pound (up to 5 pounds) and receive cash for their candy along with a goody bag filled with coupons from local merchants.<br />
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Parents who bring their children also can sign up for a raffle to win gift cards, restaurant coupons and other items donated by local merchants. Visit the website to see supporting sponsors: <a href="http://www.totalconfidencedentistry.com/">www.TotalConfidenceDentistry.com</a>.<br />
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<i>"We know kids love candy, but all those sweets are a real hazard to their teeth," says <a href="https://twitter.com/drbriglia">Dr. Briglia</a>. "We are offering kids a chance to ditch their excess candy. They can still have all the fun of trick-or-treating, and now their piggy banks will benefit as well."</i><br />
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<b><span class="Apple-style-span" style="color: #0c343d;">Total Confidence Dentistry</span></b> will send collected candy to Stockings for Soldiers (<a href="http://www.stockingsforsoldiers.org/">www.stockingsforsoldiers.org</a>) and Operation Gratitude (<a href="http://www.operationgratitude.com/">www.operationgratitude.com</a>), organizations that ship care packages to our U.S. Troops overseas to make their holidays a bit brighter.<br />
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According to a recent <b>Ad Council</b> Report, <i><span class="Apple-style-span" style="color: #073763;">"dental decay is the most common chronic childhood disease with more than 16 million kids suffering from untreated tooth decay in the U.S. The mouth is the gateway to a person's overall health and an unhealthy mouth can be associated with obesity, diabetes and even heart disease. In the U.S., oral disease causes kids to miss 51 million school hours and their parents to lose 25 million work hours annually.”</span></i><br />
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<i>"Visiting your dentist twice a year and brushing daily are great preventative measures, but doing away with excess sweets altogether would really give your teeth a healthy boost,"</i> says <a href="http://www.totalconfidencedentistry.com/testimonials.html">Dr. Briglia</a>.<br />
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<span class="Apple-style-span">Candy will be collected at <b><span class="Apple-style-span" style="color: #0c343d;">Total Confidence Dentistry</span></b>, the office of </span><span class="Apple-style-span" style="color: #0c343d;"><b>Dr. Ron Briglia</b></span><span class="Apple-style-span">, in the Chester County Medical Bldg, 600 East Marshall Street, Suite 201, West Chester, Pa. on <b>Thursday, Nov. 1 </b>and <b>Friday, Nov. 2 from 2:00 pm-7:00 pm</b>. The candy must be unopened. Please no bites. It will then be shipped to our troops overseas. Also donations by WaWa stores, stop in at <a href="http://www.wawa.com/WawaWeb/Menu.aspx?m=1&s=278">nearby WaWa stores for details</a>.</span><br />
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<span class="Apple-style-span" style="color: #0c343d;"><b>Dr. Briglia</b></span> and <b><span class="Apple-style-span" style="color: #0c343d;">Total Confidence Dentistry</span></b> thank families for their support. For more information, please contact <b><span class="Apple-style-span" style="color: #0c343d;">Total Confidence Dentistry</span></b> at <b>610-692-4440</b> or visit their website at <a href="http://www.totalconfidencedentistry.com/">TotalConfidenceDentistry.com</a>.<br />
<ul>
<li>600 East Marshall Street</li>
<li>Suite 201 </li>
<li>West Chester, PA 19380</li>
</ul>
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<b><span class="Apple-style-span" style="color: #0c343d;">Total Confidence Dentistry</span></b> offers expertise in:</div>
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<ul>
<li><a href="http://www.totalconfidencedentistry.com/family-dentistry/index.html">General, Family Dental Care</a>, <a href="http://www.totalconfidencedentistry.com/sedation-dentistry/index.html">Conscious, IV Sedation</a>, and <a href="http://www.totalconfidencedentistry.com/smile-gallery/index.html">Cosmetic Dentistry</a>: <a href="http://www.totalconfidencedentistry.com/about-us.html"><b>Dr. Ron Briglia</b></a></li>
<li><a href="http://www.totalconfidencedentistry.com/root-canals/index.html">Tooth Saving, Pain Ending Root Canal Therapy</a>: <a href="http://www.totalconfidencedentistry.com/about-dr-glenn.html"><b>Dr. Glenn Schreiber</b></a></li>
<li>Dental Implants, Periodontal Treatment: <b><a href="http://www.totalconfidencedentistry.com/about-dr-nikas.html">Dr. John Nikas</a></b></li>
</ul>
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We also encourage you to <a href="http://www.facebook.com/DrBriglia"><b>LIKE</b> the Candy Buyback and Total Confidence Dentistry on Facebook</a>.</div>
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<i>Edited and Posted by</i></div>
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<i><br /></i></div>
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<b>Dick Chwalek</b></div>
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• <a href="http://dentistry-consulting.ning.com/profiles/blogs/social-media-simplified-marketing-for-dentists">Dental Marketing Consultant</a></div>
<div>
<a href="http://NicheDental.com/">NicheDental.com</a></div>
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Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-2920835375340502852012-10-02T15:49:00.001-05:002012-10-03T08:36:18.125-05:00Third Quarter Market Review from NDA Member Rick Epple, Financial Advisor for Dentists<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMhbbZzNNBmrcw0X4M-XJ2aYHYv6dXT8HB2PMqTrZW0yXwTWSW8mDWDPYq_FE9VTbC4-vBP7VlnynIS33S5sjMhw6aCOC9uXy__QV57fPI9h8fEFIWZqnflIcMikwSkurQe4Xdopco6JY/s1600/rick-epple-financial-planning-cfp-logos_northerndentalalliance-member_wayzata-MN.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMhbbZzNNBmrcw0X4M-XJ2aYHYv6dXT8HB2PMqTrZW0yXwTWSW8mDWDPYq_FE9VTbC4-vBP7VlnynIS33S5sjMhw6aCOC9uXy__QV57fPI9h8fEFIWZqnflIcMikwSkurQe4Xdopco6JY/s320/rick-epple-financial-planning-cfp-logos_northerndentalalliance-member_wayzata-MN.jpg" width="320" /></a></div>
I guess, like myself, dentists also every quarter find ourselves saying the same thing about the market: what a difference a quarter makes! In the first two months of 2012, the U.S. stock market was recording excitingly positive returns. The U.S. economy seemed to be back on track and there was talk that the Eurocrisis was finally behind us. Even the pullback in March left the markets in positive territory.<br />
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Then came a rough second quarter where the market indices fell across the board, nearly wiping out the first quarter gains. Now, in the last three months, while many close watching investors, whether dentists or otherwise, were still anxious about Europe, deficits, paralysis in Washington and unemployment, the markets have delivered an unexpected gift: a steady, gradual rise in stock prices that seemed, week by week, contrary to the mood expressed in the financial press.<br />
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Here at the end of the third quarter, entering the home stretch for the year, the returns on many of the broad stock indices are, surprisingly, well into double-digit territory. Market historians will look back on the past three months as a bullish quarter, and probably conclude that investors in the first three quarters of 2012 must have been feeling ebullient bordering on giddy.<br />
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Overall, the Wilshire 5000–the broadest measure of U.S. stocks and bonds–was up 6.15% for the third quarter, and is returning a robust 15.85% so far this year. The comparable Russell 3000 index rose 6.23% during the third quarter, and is now up 16.13% for the year.<br />
<br />
The other stock market sectors moved in a very similar pattern. Large cap stocks, represented by the Wilshire U.S. Large Cap index, were up 6.25% for the quarter, and now stand at a 15.97% overall gain so far in 2012. The Russell 1000 large-cap index gained 6.31% for the third quarter, putting it up 16.28% for the first nine months of the year. The widely-quoted SandP 500 index of large company stocks gained 5.76% in the same time period, and is up 14.56% so far this year.<br />
<br />
The Wilshire U.S. Mid-Cap index index rose 5.59% in the three months ending September 30, up 11.86% for the year. The Russell midcap index was also up 5.59% in the recent quarter, with a 14.00% gain so far this year.<br />
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Small company stocks have posted returns nearly identical to the large multinationals. The Wilshire U.S. Small-Cap gained 5.16% in the third quarter, up 15.19% in the first nine months of 2012. The Russell 2000 small-cap index gained 5.25% in the three months ending September 30, and has returned 14.23% for the year so far. The technology-heavy Nasdaq Composite Index was up 6.17% in the third quarter, up 19.62% year to date. Twelve years after the “tech wreck” disaster in this sector, tech stocks appear to be market leaders again.<br />
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The next time you read gloomy headlines about the economy, remember that every single industry sector in the SandP 500 is posting gains so far this year, led by telecommunication stocks (up 21.04%), information technology (up 20.64%), consumer discretionary goods manufacturers (up 19.99%), and financial stocks (19.88% gains so far this year).<br />
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Global stocks have not been as robust as American shares, but they, too, are in positive territory. The broad-based EAFE index of developed economies rose 6.14% for the third quarter, and is now in firmly positive territory, with a gain of 6.95% so far this year. For the first time this year, European stocks are showing gains for their investors, in dollar terms, up 8.13% for the recent quarter, now up 8.00% for the year.
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<br />
The EAFE Emerging Markets index of lesser-developed economies rose 6.97% in the third quarter, and is now up 9.41% for the year. Interestingly, the highest returns of any global index came from emerging African nations (minus Zimbabwe, which is one of the ways that EAFE calculates its indices), which are up an aggregate 34.70% so far this year. Second place goes to an index made up of the Jordanian, Egyptian and Moroccan stock markets, up 32.81% in the first three quarters of 2012.
<br />
<br />
Commodities have also moved into positive territory, with the SandP GSCI index rising 11.54% for the quarter, now up 3.47% this year. Energy and petroleum prices are up very modestly (0.55% and 0.93% on the year respectively); the biggest mover is agriculture (up 18.44% so far this year), with grain prices rising 31.05% due to the Midwestern drought.<br />
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On the bond side, those of us who could not imagine how U.S. Treasuries could possibly offer lower yields are watching it happen. The 12-month T-Bonds are now yielding just 0.15%, as investors seem to be happy to essentially lend the government money with a promise that they will get it back again 12 months later.<br />
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A dentist like you, locking up your money for three years would get 0.31% a year. Ten-year issues yield 1.63%, and 30-year Treasuries bring a 2.82% annual coupon yield. Muni bonds are also down from where they were last quarter, with aggregate yields of 0.203% (1-year), 0.286% (2-year), 0.624% (5-year) and 1.742% (10-year). The aggregate of all AAA corporate bonds is yielding 0.76% for bonds with a five-year maturity.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-UTZwx_KkHs0/UGtS3k7sv1I/AAAAAAAABEc/gUln75Q4H-0/s1600/Docs-all-members-Northern-Alliance-Marketing-Consultants-for-Dentists-MN.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="236" src="http://4.bp.blogspot.com/-UTZwx_KkHs0/UGtS3k7sv1I/AAAAAAAABEc/gUln75Q4H-0/s320/Docs-all-members-Northern-Alliance-Marketing-Consultants-for-Dentists-MN.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="color: white; font-size: small;"><b>Dentists, </b>Ask Rick Epple to Develop Your Soluti</span><span class="Apple-style-span" style="color: white; font-size: small;">on</span></td></tr>
</tbody></table>
<i><br /></i>
<i>Is there an explanation for this three-month bull market during what can only be described as trying economic times?</i> People who have long experience with the investment markets are fond of saying that rallies “climb a wall of worry;” that is, the markets go up most steadily when it requires courage to buy into them. These past three months seem to be one of the best examples of this adage that you are likely to see. Today, it requires a certain degree of courage to believe in the long-term future of the economy and the long-term return on investments, and yet the market rise is evidence that many investors are finding that courage amid the discouraging headlines.
<br />
<br />
Some economists think that the stock rally was a gift from the central banks. For months, it was rumored that the U.S. Federal Reserve Board would engineer another stimulus package, which had already been dubbed “QE3″–and indeed Fed Chairman Ben Bernanke announced that the Fed would inject $40 billion a month into the market for securitized home mortgages, adding to the money supply, possibly driving down mortgage rates and (again possibly) stimulating the housing and homebuilding sectors of the economy into hiring again.
<br />
<br />
Meanwhile, the European Central Bank has finally announced that it would do what economists were calling for three years ago: purchase Eurozone government bonds to reduce the borrowing costs of countries that are restructuring their finances–notably Spain and Italy. After two press conferences on different sides of the Atlantic, some of our worst-case economic scenarios (a 2008-like collapse of the Eurozone banking system; a U.S. recession) seem to have become less likely to occur.
<br />
<br />
The U.S. economy is certainly not in danger of breaking any speed records as it continues to climb out of the Great Recession; in the last week of September, the government announced that from April through June, GDP grew just 1.3%. Economists remain wary of the “fiscal cliff”–the simultaneous expiration of lower tax rates and automatic federal budget cuts–that will take place, absent Congressional intervention, at the stroke of midnight, December 31. Add in the discouraging 8.1% unemployment rate, and there is plenty of reason not to be bullish on stocks for the last three months of the year.
<br />
<br />
But of course that was also true before stocks went up the past three months. Optimists can point to 96,000 new jobs added in August, and the fact that long-term, the unemployment rate has been trending downward from around 10% at this time three years ago. A Bloomberg News survey recently forecast that the U.S. economy will grow 2.1% over the next three months, and the forecasts from the Federal Reserve Board anticipate 2.5% to 3% GDP growth in 2013. At the upper end of that estimate, we are talking about a return to economic normalcy, and a chance to chip away at the jobless rate.
<br />
<br />
Who knows who’s right? All we know for sure is that the global economy is in a slow-growth recovery, with little indication that growth will accelerate dramatically or that the U.S. will slide back into recession. Buying stocks today is a bet that the hard work of millions of people still employed will produce positive results over the long term, which will ultimately reward the owners who hold their shares.<br />
<br />
For as long as the markets have existed, having my dentist clients stay invested has been a good long-term strategy–and in the face of so much short-term uncertainty, this is about all we have to go on.<br />
<br />
<ul>
<li>Russell index data: <a href="http://www.russell.com/indexes/data/daily_total_returns_us.asp">http://www.russell.com/indexes/data/daily_total_returns_us.asp</a></li>
</ul>
<ul>
<li>SandP index data: <a href="http://www.standardandpoors.com/indices/sp-500/en/us/?indexId=spusa-500-usduf%E2%80%93p-us-l%E2%80%93">http://www.standardandpoors.com/indices/sp-500/en/us/?indexId=spusa-500-usduf–p-us-l–</a></li>
</ul>
<ul>
<li>Nasdaq index data: <a href="http://quicktake.morningstar.com/Index/IndexCharts.aspx?Symbol=COMP">http://quicktake.morningstar.com/Index/IndexCharts.aspx?Symbol=COMP</a></li>
</ul>
<ul>
<li>Wilshire index data: <a href="http://www.wilshire.com/Indexes/calculator/">http://www.wilshire.com/Indexes/calculator/</a></li>
</ul>
<ul>
<li>International indices: <a href="http://www.mscibarra.com/products/indices/international_equity_indices/performance.html">http://www.mscibarra.com/products/indices/international_equity_indices/performance.html</a></li>
</ul>
<ul>
<li>Commodities index data: <a href="http://www.standardandpoors.com/indices/sp-gsci/en/us/?indexId=spgscirg%E2%80%93usd%E2%80%94-sp%E2%80%94%E2%80%94">http://www.standardandpoors.com/indices/sp-gsci/en/us/?indexId=spgscirg–usd—-sp——</a></li>
</ul>
<ul>
<li>Economic data: <a href="http://www.usatoday.com/story/money/markets/2012/09/28/stocks-end-third-quarter/1600451/">http://www.usatoday.com/story/money/markets/2012/09/28/stocks-end-third-quarter/1600451/</a></li>
</ul>
<ul>
<li>Treasury market rates: <a href="http://www.bloomberg.com/markets/rates-bonds/government-bonds/us/">http://www.bloomberg.com/markets/rates-bonds/government-bonds/us/</a></li>
</ul>
<ul>
<li>Aggregate corporate bond rates: <a href="http://finance.yahoo.com/bonds/composite_bond_rates">http://finance.yahoo.com/bonds/composite_bond_rates</a></li>
</ul>
<ul>
<li>Employment rate: <a href="http://www.washingtonpost.com/business/economy/us-adds-96000-jobs-in-august-unemployment-rate-drops-to-81-percent/2012/09/07/30374bfa-f8e9-11e1-8398-0327ab83ab91_story.html">http://www.washingtonpost.com/business/economy/us-adds-96000-jobs-in-august-unemployment-rate-drops-to-81-percent/2012/09/07/30374bfa-f8e9-11e1-8398-0327ab83ab91_story.html</a></li>
</ul>
<ul>
<li><a href="http://www.bloomberg.com/news/2012-09-13/fed-officials-upgrade-economic-growth-outlook-in-2013-2014.html">http://www.bloomberg.com/news/2012-09-13/fed-officials-upgrade-economic-growth-outlook-in-2013-2014.html</a></li>
</ul>
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<a href="http://3.bp.blogspot.com/-5106fHkhvGM/UGtQDJ6VXtI/AAAAAAAABEE/kT9-MW8kNcQ/s1600/epple-financial-advisors-fee-only-planner-northern-dental-alliance-dentists-investments-taxes.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="232" src="http://3.bp.blogspot.com/-5106fHkhvGM/UGtQDJ6VXtI/AAAAAAAABEE/kT9-MW8kNcQ/s320/epple-financial-advisors-fee-only-planner-northern-dental-alliance-dentists-investments-taxes.jpg" width="320" /></a></div>
About <a href="http://www.epplefinancial.com/">Rick Epple CFP®</a>
My focus as a Certified Financial Planner is to help business owners reach their personal and financial goals, and this blog will provide objective information on a wide variety of related topics, from goal setting to estate planning. <b>Also</b> <a href="http://www.northerndentalalliance.com/about/epple-financial-advisors/">Northern Dental Alliance co-founding member consultant</a>.<br />
<br />
<a href="http://blog.epplefinancial.com/2012/10/02/q3-2012-markets-review/">Original Article posted here</a>.<br />
<ul><ul>
<li>View all and latest posts @ <a href="http://blog.epplefinancial.com/">Rick Epple CFP© Epple Financial Advisors' blog</a> →</li>
</ul>
</ul>
<div>
<i>-------------------------------------</i><br />
<i><br /></i>
<i>Blog entry reposted by</i></div>
<div>
<br /></div>
<div>
<b>Dick Chwalek</b>, <a href="http://NicheDental.com/">NicheDental.com</a></div>
<div>
<br /></div>
<div>
Dick is also a <a href="http://www.northerndentalalliance.com/about/niche-dental/">co-founding member consultant of the Northern Dental Alliance</a>.</div>
Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-91063183393406291422012-09-26T21:39:00.000-05:002012-09-26T21:39:53.345-05:00Good for Silver Dental Amalgam Fillings to Often Outlast Your Natural Teeth?<div class="post-body entry-content" id="post-body-850650753803404666" itemprop="description articleBody">
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dzCkD2hDZR-txGbFEoj_9XZIWRjknIa-EWiIEWyxLt_UwtGMQ5jt4onWIF_EDguOdNVL4LuaVynk31AasD64g' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
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Dr. Kent E. White, a Nashville area dentist, approaches dentistry in a comprehensive fashion. Wherever a patient is able to begin their
dental care, he can move ahead at that point.<br />
<br />
All dentistry is most expensive when smile health is delayed.
It's not possible to x-ray through silver-mercury dental fillings - so
dentists can't see decay, disease, etc. - underneath.<br />
<br />
Additionally, the bigger metal fillings are more likely to crack or in some cases
also split apart. One vital idea to remember, pain is often the last
thing to notify you that something is wrong.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhZyk-9vSvShgbr_dmJ_BHvqOHFGX4R9ImXWipU_U7quHF4JwYcOwhhdKCMes_smjSOjsEJepFLE8vzIMtE-zrRogMh8_OdGAlzg7OO4pRMoa25-r2YcPO-fjoFEN7XnGQ9zMH7BGJwYA/s1600/Kent-E-White-DDS-magnification-Nashville-new-era-diagnosis-silver-fillings-mercury-dentistry.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhZyk-9vSvShgbr_dmJ_BHvqOHFGX4R9ImXWipU_U7quHF4JwYcOwhhdKCMes_smjSOjsEJepFLE8vzIMtE-zrRogMh8_OdGAlzg7OO4pRMoa25-r2YcPO-fjoFEN7XnGQ9zMH7BGJwYA/s320/Kent-E-White-DDS-magnification-Nashville-new-era-diagnosis-silver-fillings-mercury-dentistry.jpg" width="320" /></a></div>
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<br />
For more, contact Dr. White's office, <b>Center for Advanced Dentistry</b>:<br />
<br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
</div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
2300 21st Ave S, Suite 103</div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<a href="http://www.insiderpages.com/b/15257511501/dr-kent-e-white-dds-center-for-advanced-dentistry-nashville">Nashville, TN 37212</a></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b><span class="Apple-style-span" style="font-size: small;"><br /></span></b>
<b><span class="Apple-style-span" style="font-size: small;">CALL (615) 208.9687</span></b><br />
<b><span class="Apple-style-span" style="font-size: small;"><br /></span></b></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<a href="http://www.whitesmilesforlife.com/">www.WhiteSmiles4Life.com</a></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
</div>
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<br />
LIKE Us @</div>
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<a href="http://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656">Facebook.com/Center For Advanced Dentistry</a></div>
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Join US on:</div>
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<a href="http://Twitter.com/DrWhiteDentist">Twitter.com/DrWhiteDentist</a></div>
<h3>
<span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><i>Payment options</i></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;">: Credit Terms Available, MasterCard, VISA, CareCredit Dentistry Financing.</span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><br /></span></h3>
<h3>
<span class="Apple-style-span" style="font-size: x-small; font-weight: normal;">We also provide a </span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><b>Senior Discount: </b></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;">5%</span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><br /></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><br /></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><b>Website address</b></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;">:</span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"> </span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><a href="http://www.whitesmiles4life.com/">www.whitesmiles4life.com</a></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><br /></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><br /></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><b>Services: </b></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><a href="http://www.youtube.com/watch?v=8uYEr3yl8Qo&feature=share&list=UL8uYEr3yl8Qo">Preventative Dental Checkups</a></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;">,</span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><b> </b></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;">Cosmetic Dentistry, Crown Bridge, Smile Makeover Veneers,</span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"> </span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><a href="http://drkentwhite-nashvilletndentists.blogspot.com/2011/04/video-why-dental-implants-from.html">Implants supported Dentures</a></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;">, Dentists, Periodontics (to fight gum disease), * Aesthetic - beautiful smiles * Restorative/Reconstructive * </span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><a href="http://drkentwhite-nashvilletndentists.blogspot.com/2011/04/what-is-neuromuscular-dentistry-dr-kent.html">Neuromuscular Dentistry</a></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"> - finding balance, relieving pain * Alternative Therapies - options for continued health, TMJ treatments...</span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><br /></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><br /></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><i>Private Dental Practice Since</i></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;">: 1995</span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><br /></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><br /></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><b>Dental Office Hours:</b></span><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><br /></span><ul style="font-size: medium; font-weight: normal;">
<li>Monday 08:00 AM - 05:00 PM</li>
<li>Tuesday 08:00 AM - 05:00 PM</li>
<li>Wednesday 08:00 AM - 05:00 PM</li>
<li>Thursday 08:00 AM - 03:00 PM</li>
<li>Friday 08:00 AM - 12:00 PM, By Appointment</li>
</ul>
<span class="Apple-style-span" style="font-size: x-small; font-weight: normal;">Dr. Kent E. White is appropriately licensed as a <a href="http://www.usa-dentist.com/press-release-392/nashville-dentist-dr-kent-whites">dentist in Tennessee</a>.</span></h3>
<h3>
Cities Served: </h3>
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</div>
<b>A thru F:</b> Antioch | Ashland City | Belle Meade | Bellevue |
Bellshire | Belmont | Bordeaux | Brentwood | Chapmansboro | Columbia |
Cottontown | Culleoka | Donelson | East Nashville | Fairview | Franklin |<br />
<br />
<b>G thru K: </b>Gallatin | Germantown | Gladeville | Goodlettsville |
Green Hills | Greenbrier | Hampshire | Hendersonville | Hermitage |
Inglewood | International Airport | Joelton | Kingston Springs<br />
<br />
<b>L thru P: </b>La Vergne | Lebanon | Madison | Melrose | Mount
Pleasant | Mt. Juliet | Murfreesboro | Nashville - Downtown |
Nolensville | Oak Hill | Old Hickory | Pegram | Pleasant View<br />
<br />
<b>R thru U: </b>Rutherford County | Santa Fe | Smyrna | Southeast | Spring Hill | Springfield | The District | Thompsons Station | Una<br />
<br />
<b>W thru... </b>West End | West Nashville | White Creek | White House | Williamson County | Williamsport | Woodbine<br />
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Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-5076975542870885929.post-59927919363485205442012-09-18T09:15:00.001-05:002012-12-03T18:21:23.104-06:00Wise to Knew some more Insights! CE for Dental Professionals<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjb2-Ut3IFzQWFEBt2Yw4LxEADtvEZeyeRlIvSh6rKo6pDGlK2cX1SgzFKmlYDUPPOlPLmhc7TaSm5wnAvw574vhCd48hR4yzrpjMvXLtPs4WlaUr_Yz4HbhnqjaqVF0-cuXN56Upzrzw/s1600/SShot-dental-ce-online-education-hygienists-dentists.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjb2-Ut3IFzQWFEBt2Yw4LxEADtvEZeyeRlIvSh6rKo6pDGlK2cX1SgzFKmlYDUPPOlPLmhc7TaSm5wnAvw574vhCd48hR4yzrpjMvXLtPs4WlaUr_Yz4HbhnqjaqVF0-cuXN56Upzrzw/s320/SShot-dental-ce-online-education-hygienists-dentists.jpg" width="320" /></a></div>
<i>Wise to Knew some more Insights! </i><i>Test your Metal-free dentistry! </i><i>Learn the Slopes of higher continuing ed! </i><i>Time to Make the update Grade! </i><br />
<i><br /></i>
Dental professionals now have a higher grade driving source <a href="http://nichedentalcollaborate.com/120701.html?entryId=8012da846ee4aaf37090a5e4a42b3280">Dentistry Continuing Education Courses</a>:<br />
<br />
At <b>Niche Dental Collaborate</b> (NDC) website many, many dentistry related courses are presented and available for sign up. It is where Dentists,
and other dental professionals access off and online dental
education (CE) courses. The place where you stay current, and leap ahead!<br />
<ul>
<li> Where to <a href="http://nichedentalcollaborate.com/35401/85701.html" target="_BLANK">acquire state dentistry board requirements</a>.</li>
<li> Avoid being one of the last <a href="http://nichedentalcollaborate.com/35401/37301.html" target="_BLANK">dentists on the block with the right skills</a>.</li>
<li> Staff make sure <a href="http://nichedentalcollaborate.com/35401/88201.html" target="_BLANK">patients are getting the best dental care possible</a>.</li>
</ul>
<b>More Knowledge</b> • <b>Examination Education</b> • <b>Careers Powered Up!<wbr></wbr></b><br />
<ul>
<li> <a href="http://nichedentalcollaborate.com/35401/index.html" target="_BLANK">Dentistry Course Info From NDC</a> and <a href="http://tracking.360training.com/aff_c?offer_id=28&aff_id=238&url_id=184" target="_BLANK">Direct Online Dental CE Sign Up</a></li>
</ul>
<i>Niche Dental Collaborate</i> is the resource for skill improvement done efficiently and effectively.<br />
<br />
Visit <a href="http://nichedentalcollaborate.com/35401/index.html" target="_BLANK">NicheDentalCollaborate.<wbr></wbr>com</a> and its Continuing Education portal for <a href="http://nichedentalcollaborate.com/126101.html" target="_BLANK">endodontics</a>, restorative, <a href="http://nichedentalcollaborate.com/126101.html" target="_BLANK">dental implants</a>, esthetic dentistry classes. <a href="http://www.nichedentalcollaborate.com/126401.html" target="_BLANK">Cosmetic dentists</a>, <a href="http://tracking.360training.com/aff_c?offer_id=28&aff_id=238&url_id=186" target="_BLANK">dental CE for hygienists</a>, dental practice personnel and dentistry assistants can discover the sources for CE. <br />
<br />
<i>Sample Course Listings Below*</i><br />
<br />
<b>ASSORTED Dental CE/<wbr></wbr>Exam Listings</b><br />
<ul><ul>
</ul>
</ul>
<ul>
<li>Functional Esthetics: </li>
<ul>
<li>Predictable Techniques for a Complete Ceramic
Rehabilitation PART 1</li>
<ul>
<li>Dentist, Dr. Mike Malone; Mike Bellerino,
CDT</li>
</ul>
</ul>
</ul>
<ul>
<li>Patient-Driven Conservative Esthetic Dentistry</li>
<ul>
<li>Dentist, Dr. Michael Miyasaki; Mike Milne, CD</li>
</ul>
</ul>
<ul>
<li>Dental Technology and Case Acceptance</li>
<ul>
<li>Dentist Presenter, Dr. Andy McKamie</li>
</ul>
</ul>
<ul>
<li> Guidelines for Selecting Direct Restorative Materials</li>
<ul>
<li>Dentist Presenter, Dr. Harry Albers</li>
</ul>
</ul>
<ul>
<li>The Clinician, Lab Ceramist, and Patient's Perspectives: Pt 4</li>
<ul>
<li>Presented by Dentists, Dr. Steve Ratcliff, Dr. Lee Ann Brady</li>
<li>and dental ceramist Matt Roberts</li>
</ul>
</ul>
<ul>
<li>Digital Artistry - Beyond Imagination</li>
<ul>
<li>Dentist, Dr. Alex Touchstone; Dental Expert, Lee Culp, CDT</li>
</ul>
</ul>
<ul>
<li>The Clinician, Ceramist, and Patient's Perspectives: Pt 2</li>
<ul>
<li>Presented by Dentists, Dr. Steve Ratcliff, Dr. Lee Ann Brady, </li>
<li>and dental ceramist Matt Roberts</li>
</ul>
</ul>
<ul>
<li>The Clinician, Ceramist, and Patient's Perspectives: Pt 3</li>
<ul>
<li>Dentists, Dr. Steve Ratcliff, Dr. Lee Ann Brady</li>
<li>and dental ceramist Matt Roberts</li>
</ul>
</ul>
<ul>
<li>Full Mouth Part 4 - Laboratory Procedures</li>
<ul>
<li>Presented by Dentists, Dr. Cherilyn Sheets, Dr. Jacinthe Pacquette</li>
</ul>
</ul>
<ul>
<li>The <a href="http://twitter.com/nichedental/status/233239764189462529/">Dental Treatment</a> Plan</li>
<ul>
<li>Dentist, Dr. John Cranham; </li>
<li>Expert Dental Presenter, Shannon Pace, DA II </li>
</ul>
</ul>
<ul>
<li>The Art of Digital Photography (for dentistry)</li>
<ul>
<li>Dentist, Dr. Mike Koczarski</li>
</ul>
</ul>
<ul>
<li>Advanced Esthetic Dentistry: Achieving Optimal Results</li>
<ul>
<li>Dentist, Dr. Ross Nash</li>
</ul>
</ul>
<ul>
<li>Complete Dentures Technique</li>
<ul>
<li>Dentist, Dr. Aldo Leopardi</li>
</ul>
</ul>
<ul>
<li>Real World Endodontics (root canals)</li>
<ul>
<li>Dentists, Dr. Ken Koch; Dr. Dennis Brave</li>
</ul>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqmMAMUBBAwxR_ob2ROer4TSLgYZ7KGEGDNLkTAJ_uga3l6I59WQMm5S3eYNpqgvI_uIn2vjFM7NWhrIcnpccvy948176KgRRMvPR7bdkgsbzZ2Pi2CDaEPMfe5-c0X0B6EGzuq-4R-dY/s1600/ce-360training-docs-labcoats_laptop-square_niche-dental-collaborate-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqmMAMUBBAwxR_ob2ROer4TSLgYZ7KGEGDNLkTAJ_uga3l6I59WQMm5S3eYNpqgvI_uIn2vjFM7NWhrIcnpccvy948176KgRRMvPR7bdkgsbzZ2Pi2CDaEPMfe5-c0X0B6EGzuq-4R-dY/s640/ce-360training-docs-labcoats_laptop-square_niche-dental-collaborate-logo.jpg" width="600" /></a></div>
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<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<b>Dental Skills Improved • Advanced Patient Outcomes!<wbr></wbr></b></div>
<div style="text-align: center;">
<b><br /></b></div>
<div style="text-align: center;">
<b>Direct Link</b>: <a href="http://tracking.360training.com/aff_c?offer_id=28&aff_id=238&url_id=184" target="_BLANK">Presented by Dentists, Dental Professionals Online; Off CE</a>.<br />
<br /></div>
<div style="text-align: center;">
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</div>
<h3 style="text-align: left;">
<b>Dental Material Resins</b></h3>
<ul>
<li style="text-align: left;">Guidelines for Selecting Direct Restorative Materials</li>
<ul>
<li style="text-align: left;">Dentist Presenter, Dr. Harry Albers</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Comprehensive <a href="http://www.nichedentalcollaborate.com/126201.html">Adhesive Dentistry</a> to Restore the Adult Crowded Dentition </li>
<ul>
<li style="text-align: left;">Dentist Presenter, Dr. Chris Pescatore</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Direct Composite for the Expanded Duty Dental Assistant</li>
<ul>
<li style="text-align: left;">Presented by Dentist, Dr. Ryan Schwendiman</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Esthetic Direct Composites Made Simple</li>
<ul>
<li style="text-align: left;">Presented by Dentist, Dr. Steve Poss</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Ultimate Esthetics with Freehand Composite Bonding</li>
<ul>
<li style="text-align: left;">Presented by Dentist, Dr. Corky Wilhite</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Mastering the Art of Direct Resin Anterior</li>
<ul>
<li style="text-align: left;">Presented by Dentist, Dr. Ron Jackson</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Art; Science of Direct Resin Restorations</li>
<ul>
<li style="text-align: left;">Presented by Dentist, Dr. Newton Fahl</li>
</ul>
</ul>
<div style="text-align: center;">
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<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b>Boost Dental Future • Build Dentistry Knowledge!<wbr></wbr></b></div>
</div>
<div style="text-align: center;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b><br /></b></div>
</div>
<div style="text-align: center;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<a href="http://tracking.360training.com/aff_c?offer_id=28&aff_id=238&url_id=184" target="_BLANK">Direct to Web Portal Online Dental CE Sign Up</a></div>
</div>
<div style="text-align: center;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
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<div style="text-align: left;">
<br /></div>
</div>
<h3>
<b>ANTERIOR TEETH, ALL-CERAMIC RESTORATIONS</b></h3>
<ul>
<li>Crowns; Bridges: The Esthetic PFM</li>
<ul>
<li>Dentist Presenter, Dr. Mike DiTolla</li>
</ul>
</ul>
<ul><ul>
</ul>
</ul>
<ul>
<li>Comprehensive Adhesive Dentistry to Restore the Adult Crowded Dentition</li>
<ul>
<li>Dentist Presenter, Dr. Chris Pescatore</li>
</ul>
</ul>
<ul>
<li>Anterior All-Ceramic Restorations</li>
<ul>
<li>Dentist Presenter, Dr. David Hornbrook</li>
</ul>
</ul>
<ul>
<li>Conservative <a href="http://www.nichedentalcollaborate.com/126401.html">Esthetic Dentistry</a>-Clinical Challenges</li>
<ul>
<li>Dentist Presenter, Dr. Tom Trinkner</li>
</ul>
</ul>
<ul>
<li>Conservative Prep for Anterior Porcelain Veneers</li>
<ul>
<li>Dentist Presenter, Dentist, Dr. Ross Nash</li>
</ul>
</ul>
<ul>
<li>Creating Exquisite Posterior Provisionals</li>
<ul>
<li>Dentist Presenter, Dentist, Dr. Robert Lowe</li>
</ul>
</ul>
<ul>
<li>Anterior All-Ceramic Restorations</li>
<ul>
<li>Dentist Presenter, Dr. David Hornbrook</li>
</ul>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkorq8Rylen-qXbBKcjmkC3_uXi7WqJX3xW_UbeSiL_-xy7trhYkFV9j2DeE-nc_nLpB1HR9tNEnK-ROQlUImnx4saRlH78vNMEmNtW9rXvrhma4fl9LnqCPztLhCSiZyRv1y1U9gX028/s1600/learning-leading-computer-keyboard-keys-online-ce-education-courses.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkorq8Rylen-qXbBKcjmkC3_uXi7WqJX3xW_UbeSiL_-xy7trhYkFV9j2DeE-nc_nLpB1HR9tNEnK-ROQlUImnx4saRlH78vNMEmNtW9rXvrhma4fl9LnqCPztLhCSiZyRv1y1U9gX028/s320/learning-leading-computer-keyboard-keys-online-ce-education-courses.jpg" width="320" /></a></div>
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<div style="text-align: center;">
<b>Better Your Skills • Enhance Your Expertise NOW!<wbr></wbr></b></div>
<div style="text-align: center;">
<b><br /></b></div>
<b>Direct Link</b>: <a href="http://tracking.360training.com/aff_c?offer_id=28&aff_id=238&url_id=184" target="_BLANK">Presented by Dentists, Dental Professionals Continuing Education Courses</a>.<br />
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<div style="text-align: center;">
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<br />
<b>OTHER Restorative Dentistry, and Dentures</b><br />
<ul>
<li>Restoring the Severely-Worn Dentition</li>
<ul>
<li>Dentist, Dr. John C. Cranham;</li>
<li>Dental Expert Buddy Shafer, CDT</li>
</ul>
</ul>
<ul>
<li>Complete Denture Technique</li>
<ul>
<li>Dentist, Dr. Aldo Leopardi</li>
</ul>
</ul>
<ul>
<li>Fully Edentulous: Overdentures and Anchors</li>
<ul>
<li>Dentist, Dr. Maurice Salama</li>
</ul>
</ul>
<div style="text-align: center;">
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<div style="text-align: center;">
<b>Advance Dental Career • Clinical Performance</b></div>
<div style="text-align: center;">
<b><br /></b></div>
<div style="text-align: center;">
<a href="http://tracking.360training.com/aff_c?offer_id=28&aff_id=238&url_id=184" target="_BLANK">Web Portal Online Dental CE Sign Up</a><br />
<br /></div>
<div>
<div style="text-align: center;">
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<h3>
<b><b>SMILE WHITENING, TEETH/TOOTH BLEACHING</b></b></h3>
<ul>
<li>Power Bleaching; Home Bleaching - Shannon Pace, DA II</li>
<ul>
<li>Expert Dental Presenter, Shannon Pace, DA II</li>
</ul>
</ul>
<ul>
<li>Power of Whitening to Build Your Practice </li>
<ul>
<li>Expert Dental Presenter, Gary Takacs </li>
</ul>
</ul>
<ul>
<li>Tooth Bleaching Course</li>
</ul>
<ul>
<li>Tooth Bleaching Additional Exam(s)</li>
</ul>
<ul>
<li>Tooth Bleaching E-Book</li>
</ul>
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<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<b>Improve Your Skills • Enhance Expertise NOW!</b></div>
<div style="text-align: center;">
<b><br /></b></div>
<div style="text-align: center;">
<div style="text-align: left;">
</div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b>Direct Link</b>: <a href="http://tracking.360training.com/aff_c?offer_id=28&aff_id=238&url_id=184" target="_BLANK">Off/<wbr></wbr>Online Presented by Dentists, Dentistry Professionals, Dental Offices CE</a>.</div>
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<div style="text-align: center;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
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<h3 style="text-align: left;">
<b>ENDODONTICS, ROOT CANALS THERAPY, TOOTHACHES*</b></h3>
</div>
<ul><ul>
<li style="text-align: left;"><i>can be caused by diseased roots/damaged nerves</i></li>
</ul>
</ul>
<ul>
<li style="text-align: left;"><a href="http://nichedentalcollaborate.com/126101.html">State-of-the-Art Endodontics</a>: Mastering the Game within the Game</li>
</ul>
<ul>
<li style="text-align: left;">The Art of Endodontics</li>
</ul>
<ul>
<li style="text-align: left;">Real World <a href="http://www.nichedentalcollaborate.com/126101.html">Endodontics</a></li>
<ul>
<li style="text-align: left;">Dentists, Dr. Ken Koch; Dr. Dennis Brave</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Clinical Classification of Toothaches</li>
</ul>
<ul>
<li style="text-align: left;">Clinical Classification of Toothaches Additional Exam(s)</li>
</ul>
<ul>
<li style="text-align: left;">Clinical Classification of Toothaches E-Book</li>
</ul>
<div style="text-align: center;">
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-1KWZJOscLZc/UFiAJX_EBWI/AAAAAAAABBo/fsFmMJMIm50/s1600/new-flossing-square-laptop-intraoral-cameras-niche-dental-ce-education-training.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="277" src="http://3.bp.blogspot.com/-1KWZJOscLZc/UFiAJX_EBWI/AAAAAAAABBo/fsFmMJMIm50/s320/new-flossing-square-laptop-intraoral-cameras-niche-dental-ce-education-training.jpg" width="320" /></a></div>
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</div>
<div style="text-align: center;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b>Better Dental Skills • Boost Patient Outcomes!<wbr></wbr></b></div>
</div>
<div style="text-align: center;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b><br /></b></div>
</div>
<div style="text-align: center;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<a href="http://tracking.360training.com/aff_c?offer_id=28&aff_id=238&url_id=184" target="_BLANK">Online Dental CE Sign Up</a></div>
</div>
<ul></ul>
<div style="text-align: center;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
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<h3 style="text-align: left;">
<b><b>Implant Dentists, Implants Dentistry</b></b></h3>
</div>
<ul>
<li style="text-align: left;">The Standard of Care for Implant-Supported Overdentures</li>
<ul>
<li style="text-align: left;">Dentist, Dr. Joe Carrick </li>
</ul>
</ul>
<ul>
<li style="text-align: left;">The <a href="http://nichedentalcollaborate.com/126301.html">Single Central Implant Crown</a>: Shade Control; Color Integration</li>
<ul>
<li style="text-align: left;">Dentist, Dr. John Schwartz</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Advanced Techniques for Minimally Invasive Surgery for <a href="http://www.nichedentalcollaborate.com/126301.html">Dental Implants</a> with Immediate Temporization</li>
<ul>
<li style="text-align: left;">Dentist, Dr. Tim Silegy</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Creating the Ideal Prosthodontic Platform: Implants or Endodontics in the Esthetic Zone, 2 Discs</li>
<ul>
<li style="text-align: left;">Dentist, Dr. Tom McGarry</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Immediate Implant Placement and Temporization</li>
<ul>
<li style="text-align: left;"><a href="http://www.nichedentalcollaborate.com/120601/122501.html">Dentists</a>, Dr. Maurice Salama, and Dr. David Garber</li>
</ul>
</ul>
<ul>
<li style="text-align: left;">Multi-Disciplinary Esthetic Implant Treatment</li>
<ul>
<li style="text-align: left;">Dentists, Dr. David Garber, Dr. Henry Salama; Dr. Maurice Salama</li>
</ul>
</ul>
<div style="text-align: center;">
</div>
</div>
</div>
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<br />
<ul>
<li><a href="http://tracking.360training.com/aff_c?offer_id=28&aff_id=238&url_id=184" target="_BLANK">Course Listings Above are a SAMPLE of dental CE courses, as of 6/<wbr></wbr>8/<wbr></wbr>12</a></li>
</ul>
<br />
<div style="text-align: center;">
-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-<wbr></wbr>-</div>
<ul>
<li> More CE Examples Posted at <a href="http://dentistry-consulting.ning.com/profiles/blogs/dentists-dental-professionals-stay-updated-in-your-area-of" target="_BLANK">Dentistry-<wbr></wbr>Consulting.<wbr></wbr>Ning.<wbr></wbr>com</a></li>
<li> An Additional Sampling at <a href="http://www.merchantcircle.com/blogs/Niche.Dental.866-453-1026/2012/6/Found-Your-Off-Online-Advanced-Dental-Education-Dentists-CE-Source-/914851" target="_BLANK">MerchantCircle.<wbr></wbr>com/<wbr></wbr>NicheDental.<wbr></wbr>Blogs</a></li>
</ul>
--------------------------------------<br />
<br />
<i>This dental CE presentation was Edited, Written, and posted by</i><br />
<ul>
<li> Dick Chwalek</li>
</ul>
Communication, Marketing Consulting Coaching For <a href="https://twitter.com/DrWhiteDentist" target="_BLANK">Dentists</a>, <a href="http://www.insiderpages.com/b/15257511501/dr-kent-e-white-dds-center-for-advanced-dentistry-nashville" target="_BLANK">Dental Offices</a><br />
<br />
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