Many marketing strategies try to make FREE sound FREER, HALF OFF even more than HALF OFF, or ALWAYS LOW PRICE especially LOWER NOW! Trouble is most marketers, advertisers and ad agencies for dentists don't understand how the consumer perceives the value of dentistry.
I suggest scrapping all the yadda, yadda, tactics and looking at the reality of the situation and then developing an actual real people, who want good dentistry, solution.
Imagine if dentists started giving you extra helpings of fluoride because if a drop helps a lot - two tablespoons of it should work better, right? If the beef roast takes an hour to cook at 325 degrees, turning it up to 750 means we can have dinner twice as fast!
Therefore, if FREE and HALF OFF works for hula hoops, hamburgers and hay bales, we must use the same marketing gimmick for dental care. And in a tough economy, we just need to say it MORE and LOUDER! Just because FREE 'works' does not necessarily mean it fits dentistry to a teeth.
Well, if these guys, gals and salespersons of many marketing stripes are correct, it their tactics would have had a payoff for dentistry when times were good. Wouldn't you think so?
Review my Niche Dental Consulting home page for statistics I have put together from my online research (and presented in other situations) that refute the value of playing FREE and loose with your marketing dollars over the last decade and half.
FREE and HALF OFF marketing ideas are not 'wrong' - but A LOT of something does not necessarily make things better. I love eating chocolate candy and drinking chocolate shakes, and always have. But it would not make sense for me to encourage my children to brush and floss their teeth by giving them a pound of candy every time they do it.
FREE has its place - even in
dental marketing - just not in the mind of every consumer for everything dentistry.
Call/Email to Inquire about the Value It Offers
866-453-1026 - Ext 251
Request a Seminar for your Dental Group, Organization, or Club.
Or Attend This Seminar
Connective Communication
Simplifying Dental Marketing
DATE
TUESDAY, February 16th 2010
TIME
6:30 pm – 8:00 pm
LOCATION
Renstrom Dental Studio
4225 White Bear Pkwy • Suite 1240
Speaker: Dick Chwalek
of Niche Dental & Niche Dental Collaborate.
With Dick’s Marketing Campaign Approach, Expect To…
Affordably OWN It.
Efficiently DEPLOY It.
Simply PROFIT From It!
Marketing Seminar Objectives
- Effectively Divide & ‘Devine’ The Marketing π Formula
- Efficiently Reduce Campaign Planning Complexity
- Rapidly Deploy A Superior Communication Equation
Understand how current trends, dental consumer characteristics, and traditional communication patterns are affecting new patient numbers and case acceptance.
Identify the limitations of one-off marketing products and inflexible systems.
Recognize how simplistic solutions and gimmicks confuse the consumer and reduce the long-term viability of your practice as well as its short-term success.
Learn the latest concepts that effectively target and ‘create’ the right patients.
See how connective and integrated communication can greatly and positively transform your dental practice.
Increase the likelihood ‘elective’ services such as dental implants are expected, asked for, even demanded!
Get more consumers of all ages to ask for higher-level services…
This Connective Structure Fundamentally Changes the Dental Visit Dynamic
Niche Dental Collaboration
Let Renstrom’s communication coalition partners develop and implement an effective strategy to build a vibrant new and current patient environment!
Dick Chwalek of Niche Dental and Director of Niche Dental Collaborate will explain the value of communicating to new or existing patients.
He will provide customizable, scalable, flexible and affordable methods to make your marketing successful. Take advantage of this opportunity to learn how you can be more proactive in a down economy.
Strategic Partners Include…
• Niche Dental: Coaching & Consulting
• Express Dental Marketing: Direct Mail
• The Peripheral Vision: Print & Web Design
• Reach Local: Effective Outdoor Advertising
• EMC Outdoor: Total Out of Home Advertising
• Radio/TV Experts: Complete Media Marketing
Now is the time to start changing the dynamic. Renstrom encourages you to work with whatever company you choose.
However, there are many benefits including numerous rebate incentives when working with the strategic partners noted above.
We are confident that these communication specialists will work in your best interest and make success a reality.
Attendees Receive
Extra Marketing Incentives
Including Additional Newsletter Savings
Plus Renstrom is offering a partial rebate on one e.max restoration.
Please RSVP Renstrom Dental Studio
651-407-0491 or jenna@renstrom.com
Renstrom Dental Studio is committed to helping our dentist partners, and our industry as a whole, succeed. We know your success is our success — that is why we are eager to have Dick Chwalek deliver this program on communication strategies and methods to market your practice.
