This is the 2nd Installment of my series on Connective Communication© as how it relates to the way patients and dentists perceive their 'fields of disinterest'...
First, A Quick Previous Portion Review...
Words & Questions Above: Who do these words and statements relate to:
- = The Public & Patients Value Perspective of Dentistry
- = Most Dentists View of/Approach to Marketing
Hmmm… Notice the similarity?
Whoa...! Correlation may just Equal Causation!
Theorem Research and Explanation
Low Priority CAUSE Hypothesis
Theorem = Patients prioritize the value of dentistry as dentists do the value of communicating the priority to patients.
Theorem Research and Explanation
Dental Communication Math
CE Equations
- 100 hours of continuing education + 5 hours communicating to public/patients (beyond 1 on 1) = 95 hours of wasted education
Exponential Remainder:
- Few New patients
- + They do less
- = lower revenues, lower economy productivity & diminished public health
Advanced Treatment Equations
Cosmetic Dentistry over focused + Lack of public & patient communication = 'overselling' sticker-shock blowback!
- The Public thinks and often patients only know dental care as about health & teeth, patch & fill/emergency care
- One tooth at a time dentistry is ingrained - so treatment planning is 'overselling' rather than 'modern approach' with long term value
- = Boom then Plateau as 'cool' wears off and 'ingrained' beliefs take back the day
LEARN about ‘New Patient Availability' and Connective Communication© Results:
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Skimpy Dental Marketing: penny wise - few new patients rule thus.
- Slam Bam Huge Campaign then Thank You Marketing Man till fear about low revenues reappear
- Cheap Slap About Websites: content is generic, value poor, often traditional perspective stagnant = little good news in bad economic times
Statistics to Back Up My Antics Notes:
"Overall, there was no change in the percentage of the population with a dental visit from 1996 to 2004." (SeniorJournal.com)
Ouch! Painless Dentistry Marketing seems to be lacking in the industry.
Oli can answer many of your questions.
Dick Chwalek
END OF 2ND
Installment
Next Installment
Begins With...
Dental Marketing REALITY CHECK UP
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(On NicheDental.com)
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LEARN about ‘New Patient Availability'
and Connective Communication© Results:
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Connective Communication© = Dental Marketing
Freed From Generic, Founded on Value, Focused On Success!
To Schedule A Consult
Contact - Niche Dental Liaison
Oli Gonsalves1+888.380.0020
Email ogonsalves@nichedental.comOli can answer many of your questions.
Then set up a meeting with me - depending on your needs/requests
Dick Chwalek
ALSO POSTED @
NorthernDentalAlliance.com
NorthernDentalAlliance.com
