Reality Dental Marketing Principles

These concepts are most valuable to dentists who have tried all the generic dental marketing strategies and products. Dentists with significant expertise that desire to develop a patient base who want and will pay for a higher level of results. Consumers who need re-constructive dentistry, dental implants, cosmetic dentistry, and smile makeovers.

• Consistent and persistent communication is a large percentage of success
• Creativity and uniqueness is necessary for differentiation and achieving a competitive advantage
• Effectiveness will dissipate with competition, familiarity, economic conditions, societal changes, technology advances, etc.
• Constant enhancement and refinement are required to overcome dissipation
• Almost anything will work, if no other dentists (or very few) are marketing
• Dental care has a history, which means the consumer has an attitude about it that makes it more challenging than other services and products
• Helping consumers navigate around dental insurance reliance and dental phobias make the phone person key
• Dentists need to be the BRAND not dental services or technology; otherwise patients will more often see recommendations merely as a starting point

Call 1.888.380.0020, talk to Oli, set up consult with me, and get real with your dental advertising and marketing!
-- Contact Niche Dental

Dick Chwalek
- Dental Marketing Coach and Consultant

Get Started Dental Marketing
Dental Marketing Coaching
Advanced Dental Marketing Consulting

• Northern Dental Alliance Member

Dental Advertising: Consistency Rules the Day!

Whatever you think of dental marketing, it has a value to the consumer. It reminds, cajoles, influences, and encourages them to do what they need to do, want to do, and would make them happier.

Being consistent means you get to the dental consumer when they are "ready to do something". While it is no longer true now -- remember the days when the car ads overpopulated the newspaper? Why do they need to market that much anyway? Most of us would think. Then 18 months later when you were in need of a new car - there was not enough of them.

Cars and dentistry are different, but consumers are always the same. They need it when they need it and not any sooner - so dental marketing has to be consistent. Your dental practice always needs to be out there and top of the mind when they start looking.

However, there is subset of this dental consumer group that will put things off until someone reminds them or informs them of some new value provided. "I won't buy a new car till they get 100 mpg!" "I would get a smile makeover if they could do it without causing me pain!"

Unfortunately, once this "new value" is discovered and publicly marketed a few times - if at all - most dental consumers never hear about it again. Like now everyone who will ever buy a car has one!

Be consistent about your dental marketing and you will be successful! Of course, I believe my strategies work better then other dental marketers and also add long term value to your dental brand - but however you do it - do it!

Sincerely,

Dick Chwalek - Dental Marketing Consultant

CALL 866-453-1026

and Ask about my proven Dental Marketing: Connective Communication system!