Dental Marketing Video: Four Keys For Improving Value Appreciation

Four Tactical & Proactive Marketing Communication Strategies 

1. Tactile: In Their Hands, Hard To Avoid Kitchen EnCounter… to move them forward


2. Virtual: Social Media, … to gather up those already in the pool


3. Contextual: Obvious, Almost Everyday, Nearly Impossible To Avoid…constant reminder


4. Continual: Improve Your Skills, Practice Presentation, Brand, Communication, ETC.

Sincerely,

Richard The Chwalek

NicheDental.com

Cell Phone # Noted Near End Of Video

Twitter.com/NicheDental

Northern Dental Alliance Formally Introduces Newest Member, Practice Management Consultant, Gayle Christensen

Nationally recognized practice management expert, Gayle Christensen, joins the Northern Dental Alliance, a Minnesota organization that works with dentists, care professionals and dentistry offices to boost results.
Gayle adds office systems, HR development expertise to a membership who offer laboratory, banking, construction and staffing services, OSHA training, retirement/financial planning and marketing consulting.


Minneapolis-St. Paul, MN-WI (1888PressRelease) June 05, 2012


Gayle Christensen, owner of Christensen Dental Consulting, provides our organization of independent businesses, advisors and consultants with substantial expertise in practice management systems and dentist and team development services. Like many members of the NDA, Gayle is based in Minnesota but has a national reach and profile with her clientele, dental resume´ and expansive office services.

Besides an offering of dental practice-related consulting services, she also is a published author, a popular presenter and a developer of human resource and dentist office systems. The addition of her expertise and services markedly amplifies the value of Northern Dental Alliance to dentists, dental professionals, patients and their offices. Helping them achieve a high level of success in many areas from clinical and business to vocational and personal financial goals.

Gayle's firm joins Cash Balance Actuaries (retirement plans), Dental Staffing Services (part, full time employees), Heritage Construction Companies (new dental offices, remodeling), Renstrom Dental Studio (dentistry laboratory), Statements Plus Compliance Solutions (safety training: infection control, OSHA), U.S. Bank (dental equipment financing, etc.), Epple Financial Advisors (certified planner for dentists), and Niche Dental (dentistry marketing consulting) as an independent, Northern Dental Alliance consultant member.

Her company, Christensen Dental Consulting, and personal experience contributes deep expertise. Gayle is the founder of the Dental Business Training Center (DBTC). She is a member of the Academy of Dental Management Consultants (ADMC) and has served on their board, American Association of Dental Office Managers (AADOM), and Speaking and Consulting Network (SCN) which are prestigious organizations of independent speakers, consultants and authors.

She has an extensive background in training and coaching leadership as well as in dental team building areas. Gayle has spoken at dentistry study groups, and lectured to students at the University of Minnesota to current and future dentists.

Gayle has been certified by Bent Ericksen and Associates Specialist in Employment Law, and by Drake P3 (Predictive Performance International). She is also the Author of "The Power of Knowing Your Benchmarks" featured in the book published by ADMC titled Powerful Practice Volume 2. Some of the benchmarked dental office processes covered include new patient referral sources, an effective and profitable hygiene department, overhead control, case acceptance and appointment/treatment scheduling.

Gayle has dedicated her professional career to developing and employing effective dental management systems. Her systematic approaches bring clarity, accountability, increased dental practice profits and patient satisfaction to her dentist-clients from Minnesota, North Dakota, South Dakota, Wisconsin and Iowa. She believes the team is the heart of dentistry offices, and customer service is the best marketing tool.

Dentists praise Gayle's unique ability to relate to, and motivate, the entire dental team to make positive changes in their practices and, ultimately, their own lives. Her caring attitude and years of dental management experience give her the insight necessary to develop personalized methods for improving the day-to-day operations and meeting common dental office challenges.

According to NDA co-founder Rick Epple, "Gayle is a much welcomed and essential new member of our organization."

Like all members, Gayle is an independent dental consultant. Each Northern Dental Alliance member works in the best interest of their clients. The NDA helps dentists reach their goals with personal and practice financial advice, office safety training, and banking, employment marketing and laboratory services.

• Christensen Dental Consulting
• Gayle Christensen, Owner
• www.GayleChristensen.com
• 13640 Alamo St NW
• Ham Lake, MN 55304
• (763) 755.4087

http://www.northerndentalalliance.com

Also Posted Here: The Northern Dental Alliance Introduces Newest Member, Practice Management Consultant, Gayle Christensen

Also Posted Here: NorthernDentalAlliance.com

PLUS here: NicheDentalCollaborate.com Blog

Consultants Attend Dental Meeting: St. Paul Minnesota

2011 MDA – Star of The North Meeting

• Minnesota Dental Association


• APRIL 28-30, 2011


• Thursday to Saturday


• Saint Paul RiverCentre


• NDA Members Attending

NDA Members attending

• and/or having a booth include:

Mike Haase, Aftco Transition Consultant

Renstrom Dental Studio, MN based Laboratory

Jennifer Maschke, US Bank, Business Banking Officer

Andy Christensen, President Heritage Construction Companies, Booth #412

Kim Smythe, Owner, Dental Staffing Services (Attending: Dental Assistant)

For more, Star of the North MN Dental Event.

Star of the North 2011

^{Information From Star of the North Website…}

Make Connections. Gain Experience

The Minnesota Dental Association’s Star of the North Meeting is the premier state dental meeting of the Upper Midwest. With 70 continuing education seminars and an exhibit floor featuring over 270 innovative companies, the Star of the North Meeting provides current clinical and practice management information to the dental community.

• In 2011, seminars will be offered on Thursday, April 28 to Saturday, April 30.


• The exhibit floor will be open to all attendees on Friday and Saturday, April 29-30.


• A special invitation-only, Exhibit Hall Premiere Night will take place on Thursday, April 28 from 4:30 pm to 8:00 pm.

About the Meeting

• ^{Information Below From Star of the North Website…}

• Dr. Paul F. Kirkegaard, Jr., 2011 Chair, Star of the North Meeting


• Dr. Timothy J. Flor, President, Minnesota Dental Association

Who

The Star of the North Meeting is open to

• Dentists


• Dental residents


• Dental students


• Dental assistants


• Dental hygienists


• Dental office staff


• Dental lab technicians


• And guests of dentists.

Dates

• Thursday, April 28 – Saturday, April 30, 2011

Location

• Saint Paul RiverCentre


• 175 West Kellogg Blvd


• Saint Paul, MN 55102


• (651) 265-4800

Connective Communication: Part 2 = Advanced Dental Marketing

> Effectively Divide & ‘Devine’ – Part II

The Marketing π Formula Connective Communication^© creates a context and a filter (strategy) for separating complexity from simplicity. While there will always be dentists who will want to do it themselves with some portion of them being successful, the law of advertising development gravity is still in effect: the limits of time and marketing experience/awareness.

Time to accomplish all the tasks (which have not magically disappeared because of the web) and time to simply think about strategy is required. Additionally, the value of communication and dental marketing experience and expertise will always have value.

If, at one point in the distant future, machines sideline dental marketers and consultants, it most likely will correspond with the departure of human involvement in dentistry.

More importantly, the Connective Communication^© strategy overcomes many of the obstacles faced by dental offices looking for patients and patients deciding to go to the dentist and pay any fees that are not covered by insurance. The most common question I get about dental marketing centers around this seemingly intractable issue.

The economy has impacted it in an obvious way, but in reality it was the good economy that covered up the ineffectiveness of promoting dentistry as most dentists do it. Of course, the biggest problem is that few dentists are promoting themselves.

In a recent survey, I developed for a dental laboratory (50 of their 100 or so dentists responded), over 90% of their dentist clients did no external marketing: insurance, team and patient referrals were often the top three choices. And, only a few those dentists (in the other ten percent) did something besides the yellow pages or a ‘website’.

What is the reason for this low rate of external advertising participation? It is a lack of understanding in the value of a well-rounded strategy, which is solved by the Connective Communication^© equation. The added value is the formula’s ability to offer the dentist a way to structure their marketing plan without being overtaken by the marketing apparatus.

Trust is built in the value of doing more marketing and better communication because the dentist is in control and success is attained because they proceed with a complete plan. Rather than only implementing elements they like, have been promoted by their colleagues, overhyped online or oversold at seminars.

Without building trust and improving success potential for more dentists, marketers will always be fighting over the same group of dentists. The group consists of many sub groups: dentists looking for deals, dentists who want a guarantee or dentists who want to do most marketing by themselves. And finally, the biggest scuffle is over dentists who are jumping from marketer/consultant to another because nothing ‘works’ consistently.

Ironically, consistency works consistently. Flossing really good for one month and then waiting to ‘see what happens’ is a good analogy to the DIY or one big, next thing dental marketing bandwagon. When a patient has a broken tooth, flossing to repair it would be a less than perfect solution, but dentists often expect the Internet to do things it cannot like reach into homes and wake up the consumer. Something direct mail/dental postcards are able to do. “Nobody likes junk mail” – except when they need/want the services promoted.

Of course a proper strategy is required, which most dental marketers do not offer since it is easier to sell the ONE SIMPLE solution product, service or system. Selling one ‘simplistic’ idea to thousands of dentists provides the ‘multiples’ in profit generation bigger companies thrive on. What dentists get from usually is not in the same ‘profit’ league.

The compounded irony is that this paradigm also equates to the same scuffle dentists have over the stagnant group of patients they get from the same old sources: insurance, patient and team referrals. And if you haven’t noticed, those patient numbers are not growing very much.

Connective Communication^© has the potential to transform the landscape of your dental office marketing. Everything else is merely nipping at the heals of the dental health dearth in participation in this country.

Sadly, overseas dentistry occurs in large amount due to people putting off dental treatment: ten years of no dentistry adds up. Therefore, it is very Cost of dental treatment becomes a large issue because inconsistent or too often nonexistent marketing did not bring in the dental consumers earlier.

Anyone that can travel overseas for their dental care had the money to do little things each year for the last ten that would have save them much more money, time and headache. Communication is everything – do it in slipshod manner with half pint marketing tactics and dentists get the same result consumers do with their half hearted dental care habits.

More about in future dental marketing consulting posts. Read the introduction here: Connective Communication^©

Sincerely, Dick Chwalek – Dentist Communication Coach & Dental Marketing Consultant

CALL 1.888.380.0020, Talk to Oli to set up with consult with me.


Republished from NicheDental.com