Showing posts with label cosmetic dentistry. Show all posts
Showing posts with label cosmetic dentistry. Show all posts

Monday

Northwood Dental Sponsors the Traverse City Film Festival

According to Michigan native Michael Moore, it’s “a six-day cinematic wonderland that celebrates everything we love about the movies.”

Traverse City Film Festival 2014 9th Annual Over 120,000 experience the magic of Traverse City in late July each summer as the Traverse City Film Festival presents “Just Great Movies” in one of the most beautiful and unique resort areas in the United States.

Sponsors make it possible for us to keep the festival grassroots, focused on the art and love of movies. Each sponsor also helps Traverse City share the things we love, and do best here, with festival visitors and guests. Dr. Brian Klym and our entire team is glad to be part of the 2014 sponsor family.

Created as an annual event in 2005 to help “save one of America's few indigenous art forms—the cinema", the film festival was co-founded by Oscar-winning film director Michael Moore, along with Doug Stanton (author) and John Robert Williams (photographer).

The non-profit, Traverse City Film Festival, organization is run by a committee of Michigan filmmakers, writers, and creative professionals. Deb Lake has been the executive director of the Traverse City Film Festival since 2006, and is one of two paid, year-round employees. The remainder of the work is performed by about 1,000 volunteers. The 10th annual (2014) festival runs from July 29th to August 3rd.

Engage with the TC Film Festival, on their Facebook page.

For a beautifully healthy smile, contact Dr. Klym and his team: request an appointment or schedule a consultation by calling (231) 947-7202.

Wednesday

Tactilely Impressive Dental Postcards, Attracting New Patients to Your Office!

Express Dental Marketing Tactilely Provides...




Value boosting dentistry, high-impact, personalized dental postcards and direct mail are a powerful way to interact with the consumer, neighbors, a specified audience. Postcards are almost unavoidable communication, and can be better targeted than most other marketing for dentists strategies.

Express Dental Marketing creates the most appropriate and effective campaigns for family, general, cosmetic dentistry practice and specialty orthodontic office.

While direct mail isn't magical, dental postcards and other mailers are best used in way that complements the consumer reality. Dentists need to gently but regularly nudge consumers out of  avoidance, delay and denial habits. A consistent direct mail campaign will keep consumers from remaining complacent and staying away from the dentists office even longer.

Success Achieved by Focusing On A Refined Audience and Ideal Patient



A targeted demographic list will often greatly influence the dentist's or orthodontist's success rate. A consistent dental postcard campaign sent to consumers who are most able to access dentistry services (using demographic criteria such as income and location) will create more cost effective results.

Express Dental Marketing Helps Determine The Best List

Dentists and Orthodontists should realize that high-value services are more likely to have success in this or any economy. People who need a lot of dentistry and/or want a total cosmetic smile makeover, or want to straighten their smile are looking for the right dentist, orthodontist and will pay whatever it takes once they find him or her.

Rather than waiting on the consumer to come around to your way of thinking by happenstance, dentists and orthodontists need to be out there, uncover and 'create' healthier and happier people today.

CONTACT Express Dental Marketing Now!

At Express Dental Marketing Oli will create the type of campaign that best suits your practice and service strategy. Choose from many ready to go postcard designs and budget-simplified campaigns or ask him about other options for your dental office.



Sales@ExpressDM.com

CALL 1+888.380.0020

Find out more at ExpressDentalMarketing.com

Posted by
Dick Chwalek

Facebook link YouTube link gplus_64 blogger_blogspot_photo.jpg Twitter link

Tuesday

Dentists Individualized, Expert Simplified: Social Media Online Advertising

For Dentists like you,

  
I have developed a simple, unique and powerful way 'for you' to do social media marketing. The price is right, too!

Why would I do all of this, in this way? Because it fits both my expertise in dentistry marketing and my writing personality. Short bursts of creatively and being online to boost the value of dentistry and dental care make my day.

NOW 80+ MENTIONS!


NOW 80+ • Limited Time Offer • Email NOW Online@NicheDental.com

Dentists like you get my undivided attention for 15-25 minutes a day, 4 or 5 days a week, and you receive some great promotion, SEO linking to your sites, and create a LARGER community of consumers seeking out your dental services.

BELOW, get examples of how it works and what it costs. Plus I provide some other FREE promotional platforms and other add-ons to make this a fantastic opportunity...


FIRST, There are four types of ways I will market your dental office:

#1 On Niche Dental's twitter account, example:
#2 On Niche Dental Facebook:
#3 On YOUR Twitter account, example:
#4 and/or On YOUR facebook account, example:

Now, as many as 80+ Twitter tweets, Facebook mentions, Google+ sharing, LinkedIN posts and/or MerchantCircle updates, TOTAL PER month for one LOW price*.  Every tweet or mention is unique in some way and includes one link to another of your sites, and a photo is added about 1 out of every 8 tweets or mentions.

I will do all the work--even make the photos (mostly using your dental sites, via screen shots). No monthly input after our first discussion, but you can always make suggestions, etc. via email. However, it requires none of your time, and I can add to what you are doing, and can be an adjunct to your other marketing or used even if you have a marketing group already.

The low price makes it doable for almost any type of situation or dental practice marketing structure. I can even set up your Facebook or Twitter account. That will be an additional cost but only a one time fee.

Basically, dentists can do as much as he/she wants, and just bring me in to fill in the Social Media content gaps you have or add to your content.

We might take a little time developing your personality - into my tweets - but each tweet is mostly saying, "Try us out, this is what we do, we want you to know, etc."

LOW MONTHLY FEE
The cost is $50 per month, and dentists like you get 80+ tweets or mentions. I will do them on both my accounts (Twitter/Facebook and/or Google Plus and LinkedIn) and split them up on yours, half left each, or all on one. I can do all of them on my accounts for the same fee as well.

> Add $75 set up fee, so first payment is $75 plus 1st month $50, total of $125*. There is a 3 month minimum, and the agreement automatically repeats for 3 months every three month anniversary. But if you wish to cancel, I need a 30 day notice before each 3 month anniversary occurs.

*NOTE: Fees subject to change. And because it is all done by me, I am only accepting 15 dentist clients worldwide (DOWN to 13!). Dentists like you get an exclusive ZIP code territory. Yes, it may be filled by the time you see this, and the fee may also rise before the list is filled out, but it's simple to find out...

Just email me at online@nichedental.com

--- Additional promotion noted below

Sincerely,

Dick Chwalek
NicheDental.com

After the first call of discovery about your practice (up to one hour free during first call) and $25 per half hour after that for any other discussions, consulting, etc.

At NicheDental Tweets will be displayed FOR FREE with program above: Pic shows Example

NOW 80+ Mentions for $50/Month • Limited Time Offer!  

--- as they come up at all 6 of these sites...

EXTRA PROMOTION: I will post a 3 tweets version of your twitter account, on the 5 blogspot.com sites/minimum 12 months, $10/month with program above. $15/month without - with $25 set up fee.

INCREASED REACH BLOGGING: Get your blog entries posted on my two sites: one per month for $15 with program above, $25 without.

-- I can grab from your site, even somewhat rewrite services and whatever else is there to create a blog post of a few hundred words. However, from scratch/new blog article writing is extra.

Permanent Links from all sites above plus http://www.NicheDentalCollaborate.com to your sites, such as your Twitter, Facebook, dental practice site, dentists blog, directory listing, etc. (up to four) for a $95 one-time payment with Social media program above or $175 if not part of the program.

Also Published on NicheDental.com
Also Published on Niche Dental Consulting Ning.com

Friday

West Chester PA Dental Office Announces 2nd Annual Halloween Candy Buyback for our Troops

• Candy Donated at our practice will be shipped to our Troops for the Holidays


Be sure to WATCH for Dr. Ron Briglia, 
and his Total Confidence Dentistry, West Chester, PA team

- For the second year in a row, Dr. Ron Briglia at Total Confidence Dentistry is hosting Halloween Candy Buyback to provide candy for our troops overseas during the holidays.

Total Confidence Dentistry is redefining the phrase "put your money where your mouth is." This Halloween, trick-or-treaters can bring their candy to Total Confidence Dentistry in West Chester and receive $1 per pound (up to 5 pounds) and receive cash for their candy along with a goody bag filled with coupons from local merchants.

Parents who bring their children also can sign up for a raffle to win gift cards, restaurant coupons and other items donated by local merchants. Visit the website to see supporting sponsors: www.TotalConfidenceDentistry.com.

"We know kids love candy, but all those sweets are a real hazard to their teeth," says Dr. Briglia. "We are offering kids a chance to ditch their excess candy. They can still have all the fun of trick-or-treating, and now their piggy banks will benefit as well."

Total Confidence Dentistry will send collected candy to Stockings for Soldiers (www.stockingsforsoldiers.org) and Operation Gratitude (www.operationgratitude.com), organizations that ship care packages to our U.S. Troops overseas to make their holidays a bit brighter.


According to a recent Ad Council Report, "dental decay is the most common chronic childhood disease with more than 16 million kids suffering from untreated tooth decay in the U.S. The mouth is the gateway to a person's overall health and an unhealthy mouth can be associated with obesity, diabetes and even heart disease. In the U.S., oral disease causes kids to miss 51 million school hours and their parents to lose 25 million work hours annually.”

"Visiting your dentist twice a year and brushing daily are great preventative measures, but doing away with excess sweets altogether would really give your teeth a healthy boost," says Dr. Briglia.

Candy will be collected at Total Confidence Dentistry, the office of Dr. Ron Briglia, in the Chester County Medical Bldg, 600 East Marshall Street, Suite 201, West Chester, Pa. on Thursday, Nov. 1 and Friday, Nov. 2 from 2:00 pm-7:00 pm. The candy must be unopened. Please no bites. It will then be shipped to our troops overseas. Also donations by WaWa stores, stop in at nearby WaWa stores for details.

Dr. Briglia and Total Confidence Dentistry thank families for their support. For more information, please contact Total Confidence Dentistry at 610-692-4440 or visit their website at TotalConfidenceDentistry.com.
  • 600 East Marshall Street
  • Suite 201 
  • West Chester, PA 19380
Total Confidence Dentistry offers expertise in:


--------

Edited and Posted by

Dick Chwalek

Thursday

Renstrom Dental Studio Receives Best of St. Paul Award

Best of Saint Paul Award Program
lab_renstrom_team_mn_restorative_crowns_bridge_labsRecently this summer Renstrom Dental Studio was selected for the 2012 Best of Saint Paul Award in the Dental Laboratories category by the Saint Paul Award Program.

Each year, the Saint Paul Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category.

These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Saint Paul area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2012 Saint Paul Award Program focuses on quality, not quantity. Winners, including Renstrom, are determined based on the information gathered both internally by the Saint Paul Award Program and data provided by third parties.

About Saint Paul Award Program The Saint Paul Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Saint Paul area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Saint Paul Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Saint Paul Award Program

CONTACT: Saint Paul Award Program

Email: publicrelations@awardprogram.org
 
http://www.awardprogram.org

Renstrom is a dental lab based in Minnesota with a local and a national dentist-clientele. The laboratory is also a member of the Northern Dental Alliance.

Exceptional, cost-relevant crown and bridge, case design and development, and esthetic, implants, cosmetic, and restorative dentistry.


Renstrom Dental Studio, Inc.

800-747-1321 • 651-407-0491

  • 4225 White Bear Parkway • Suite 1240
  • Vadnais Heights • MN 55110-3349
 Original Publication: Renstrom Dental Studio Award Press Release 
Posted by

Dick Chwalek
NicheDental.com

Monday

Dentists: How Current, New Neighbors Can Be Your Patients

New Smile, New Mover Developers: Personalized Postcard Series


The consumer is waiting to be informed about what advanced dentistry and orthodontics can do for them. Wandering around for the right dental home consumers, looking for an advanced choice patients as well as new residents to the area are all in need of dentistry and/or orthodontia.



There is a good chance dentists and orthodontists will miss out on helping them get what they need, want and deserve. That is if dental offices and orthodontic practices just WAIT and let them randomly make a 'healthy, beautiful smile home' choice.



New smile home and new mover postcard personalized dentistry and orthodontia direct mail can make you the first choice. Standout, be known, and powerfully state the value of your dental and/or orthodontic services with Express Dental Marketing New Smile Home, New Mover Developer postcards.



Dental consumers often delay dentistry, waiting till the last minute, and then search frantically for a dentist. Others of us want the “right” care provider but usually find our orthodontists or dentists by happenstance: walking into an office without any knowledge about what is available or who the doctor is. Still others let their insurance coverage to “guide them” toward their 'approved' orthodontics office or what they have determined are the 'good' dentistry providers.

Rather than consumers waiting to decide farther down the road, doctors want patients to be proactive about dental care and orthodontic services. Then don’t wait for consumers to find your offices and practices!

Engage, encourage, persuade consumers to take those steps sooner. If your neighbors are searching online or still looking in the Yellow Pages for a dentist or orthodontist in your entire metro area, you have waited too long. Dental postcards provide the oomph to move things forward.

Those consumers wandering around for a new smile home or your brand new neighbors should know about your dental practice and orthodontic office now – not 3, 6, 12 months from now.

Develop Invisalign or other orthodontic services patients faster and more frequently. Bypass dental emergencies with proactive, personalized postcards communication and get patients ready to do more cosmetic, restorative and implant dentistry.




These families and individuals who are l deserve to know about all the great dental services YOU offer sooner. The salesperson should have her whiter, more confident smile as she starts her new job NOT later.

Make sure those new resident parents ask for YOUR orthodontic care not travel somewhere else for it. The new teacher should feel good about smiling in front of his students. The mother should know you are the RIGHT dentist to treat her children and know it right away.

Express Dental Marketing offers the New Mover Developer series of cards to make sure you are able to give your new neighbors what they need: the dental and orthodontic care YOU offer.



See how Express Dental Marketing personalized direct mail will get your new neighbors interested in the dental and orthodontic care you provide. After you make new residents aware, make an even bigger impression by telling the entire community about why you should be the first choice with an Express Dental New Patient Booster campaign.

Of course, waiting to see what happens is always an option. It often seems reasonable to be cautious and delay. It is your choice: proactive dental marketing care or something drastic done later when the loss of patients has taken a real toll.



Marketing inaction might be compared to gum disease. While gums might bleed a little, there is no pain initially. Therefore, many people just ignore it, hoping this loss of blood is not a sign of something bigger.

Consumers lose teeth by doing nothing. Covering crooked smiles continues if consumers do nothing. Dentists lose patients by doing nothing. Covering their expenses continues for Orthodontists if they do nothing.

Time for pounds worth of cure with just an ounce portion of your revenues prescribed for prevention. Express Dental Marketing New Smile Home, New Mover mailings are one huge preventive element dentists and orthodontist need today.

View more examples of Express Dental Marketing New Smile Home, Mover Postcards. Just click links under photos.

CONTACT

Oli, 1.888.380.0020


Dental Marketing Blog Commentary by:

Dick Chwalek

Connective Communication© Consultant NicheDental.com and NicheDentalCollaborate.com and co-creator of the Express Dental Marketing system.

Tuesday

Dental Laboratory Implants Solutions: Porcelain to Zirconia Implant Bridge

A past dental laboratory newsletter published by Northern Dental Alliance member Renstrom Dental StudioInc. featured an implant bar overdenture that was designed to replace a patient’s existing lower denture. Although there are many advantages to this prosthesis, another fixed option for the patient might have been a porcelain to zirconia screw retained implant bridge, also known as a PIB.

"This case was a fun case to do. The patient was extremely satisfied with the looks, pronunciation, and occlusion of her new teeth and I am confident that the work is strong and easily retrievable. I am very satisfied with Renstrom (MN lab) and look forward to doing more large cases like this with them." Dr. A Johnson's Dentistry

A full arch zirconia dental bridge is strong, durable, and most esthetic of anything else. The only major disadvantage is the higher cost associated with it, but with zirconia at a fixed price it is still more affordable than dentistry metals.

With this particular dental case, the patient already had six implants supporting a titanium implants bar with a maxillary overdenture. Due to repeat acrylic chipping, she desired a more durable dentistry solution.

The process of laboratory fabricating her PIB dental bridge is shown in the photos below. The turnaround time at the lab for a case such as this is estimated about 3-4 weeks but the dental patient can expect to schedule four or five appointments during this time.

The entire dentistry procedure can take anywhere from two to four months.

When working on dental implants case, Renstrom lab is always happy to assist in determining the best treatment option for your patient!
  1. Patient before with maxillary implant overdenture.
  2. Removal of titanium implant bar and denture.
  3. A verification jig was made from the master cast to assure fit and accuracy of the final prosthesis. The full contour wax-up is sent to the dentist for evaluation.
  4. A cut-back is done and the copy mill substructure is scanned using the NobelProcera Scanner.
  5. The milled zirconia framework is sent to the dentist for patient try-in.
  6. ZirLiner was first applied to the framework and the e.max Ceram porcelains were used for the build up.
  7. The occlusal and lingual surfaces of the posterior restorations/teeth were left non-layered for increased strength.
  8. Completed build up showing the natural contours and pink porcelain used on the gingival areas.
  9. Dental patient after with maxillary PIB.
For more about Lab Restorative Dentistry, Dental Implants. and other treatments like Overdentures,

CONTACT

Renstrom Dental Studio, Inc
Renstrom.com
Vadnais Heights, MN
651-407-0491


Renstrom Dental Studio (MN LAB) is a NDA Member.

Story RePosted by


Dick Chwalek, NicheDental.com

Alleviate Dental Health Value Dissonance: Communicate More, Better, Consistently!


The symptoms of dentistry communication ineffectiveness...
  • Trailing behind other dentists in the community. 
  • Too many patients are delaying their dental care. 
  • About 50% of the public not going to the dentist on a regular basis. 

Take a leadership role;

Collaborate with a communication expert who can help!


Case Study Examples from Niche Dental

Connective Communication© Videos

Connective Communication© Articles

SEMINAR: Connective Communication©


Connective Communication© Collateral Dental Marketing Elements



YouTube.com Dental, Connective Communication© Videos


Public Relations, PR @1888PressRelease.com

_______________________

Developed, Written and Posted by,

Dick Chwalek,
NicheDental.com
Marketing Consulting for Dentists, Dental Offices
Co-founder, member NorthernDentalAlliance.com

Also Posted on NicheCollaborate.com

Also Blog Posted At NDC.

Also Posted at NorthernDentalAlliance.com

Also Posted at NicheDental.com

Thursday

ADA Identalloy Certificates: Vital Areas for Dentists to Keep in Mind

Evidently, things just aren’t the same as they were two or three years ago. Aside from the recent recession, technology has also been a contributor to the continuous changes taking place in dentistry.

Laboratories have had to invest in new systems and materials in order to offer their dentist clients the latest products. This has come as a challenge for smaller laboratories who struggle with having the production levels of a large corporate lab.

Some of these small local labs have opted to join alliances with one another at a national level in order to remain competitive. The concern then is that the level of personal attention and service may differ from that of a smaller lab.

Big or small lab, it really boils down to what is most important to the dentist. Although there may be advantages and disadvantages to both, a few questions should be asked regardless the size of the laboratory.

1) Are the materials used genuine and ADA approved? 

Everyone is trying to cut costs these days, which is even more reason to verify the authentication of the materials your lab is providing. This includes all components, especially implant parts.

A dentist might question how their competitor down the road can charge a third of what they are but they should also question how a lab can offer an implant restoration at such a low cost. This stands true for gold and PFM restorations as well.

With gold at an all time high, it’s hard to believe how labs can offer high noble/noble crowns at incredibly low prices. To assure you’re not receiving any substitute metals or a lesser alloy than prescribed, check for an Identalloy certificate with each case.

Make sure you are actually receiving what it is you are paying for. Any reputable lab would be happy to provide an authentication sticker for their products.

2) Is any of the work sent offshore? 

Some labs send their work overseas to countries with low labor and production costs. This information may be disclosed to their dentist clients but many times it’s not.


Is there anything wrong with this?

Perhaps not, if they can prove that the materials are in compliance with the FDA and ADA laws like U.S. labs now do. Lead contamination has already been an issue with crowns, putting both dentist and patient’s health at risk.

An overseas' crown might cost a Lab $25, which they can then turn around and sell at a price less than their competitors, still making a nice profit. A crown made with quality craftsmanship and ADA materials is tough to find for under $200.

Once again, just be sure to ask where the work is being done at.

3) What is the quality control process with each case? 

Quality is the differentiator between a good laboratory and a great laboratory. The number one reason dentists switch labs is due to inconsistent quality. Every lab should have a structured quality control checklist.

Of course a three-day turnaround time is wonderful, but when and how is the work thoroughly being checked? Although technology today has improved efficiency in labs, quality control still takes time at each stage in the fabrication process.

An entire day should be set aside for final checkout so that adjustments can be made if needed. Does the lab have a consistent team of technicians or do they employ subcontractors that come in at all hours of the day?

Every doctor’s expectations are different and every technician should be fully aware of what they are. Labs should have a system in place to track the feedback of each case. This way if a problem is occurring, it can be taken care of immediately.

A structured quality control system is beneficial for all sizes of laboratories.

4) Can I come and take a look at your lab? 

If your lab is as top quality as they claim to be, they will gladly invite you in for a lab tour. Take a look at the cleanliness and professionalism of the establishment.

If you send patients to the lab for custom shade consults, keep in mind that their impression of the facility and how they are cared for while there is a direct reflection upon you. Look around at the neatness of the workbenches and case pans.


Is there stone all over the articulators and models? Are there empty pans sitting around on shelves, and if so where is the work being sent out to?

You can usually tell when a lab is certified and has certified technicians working for them because their achievements would be displayed just as most are in a dental office.

It is never a bad idea to know exactly who and what you’ll be working with.

5) Are there open lines of communication? 

When it comes to dental restorations, It takes a team to provide patients with the best possible outcome. Although the lab work is done behind the scenes, they are still a big part of this team.

Communication is crucial when it comes to case success. It helps to have a good relationship with those working on your cases so that you fully understand each other’s expectations.


Do you have the ability to treatment plan cases with your technician or lab owners? Can you rely on your lab as a resource?

It’s difficult to stay abreast of the rapid changes in dentistry and can be nice to look to your lab for advice. Does your lab make sure you’re aware of the newest materials and latest advancements in technology?

Some labs offer so much more than just the fabrication of a crown, and most of the time the so much more has a lot to do with communication.

-------------------

Story originally...

For more about Laboratory Restorative and Cosmetic Dentistry Services and Techniques,

CONTACT

Renstrom Dental Studio, Inc
Renstrom.com
Vadnais Heights, MN 
651-407-0491

Renstrom Dental Studio (MN LAB) is a NDA Member.


Story RePosted by

Dick Chwalek, NicheDental.com
  • Developer of Connective Communication© 

Monday

MN Lab, Renstrom Dental Studio's: The Benefits of Photography

> Article by Jeffrey L. Benson, DDS for Renstrom.com

Renstrom_mn_dentistry_laboratories_Spring12_radiant_restorations_pg1_top_header_panel
Renstrom Dental Lab's Radiant Restorations - Spring 2012 Newsletter
Many of the doctors I consult with say that they would like to make dental photography an integral part of their dental practice, but many don’t have a dental camera, and many who do have one are using it only sporadically, if at all.

It's amazing to me that dental practices are investing tens or even hundreds of thousands on new dental technologies while ignoring the single most important practice building technology available, the dental camera.

The photo (side panel) was taken by Dr. Benson and submitted to The Journal of Dental Technology's annual photo Contest. It was one of the select few photos to be printed in the February 2012 Issue.
Renstrom_mn_dentistry_labs_laboratory_Spring12_jenson_pg2_left_side_panel

Digital technology has simplified dental photography to the point that even inexperienced photographers can take excellent dental photos.

Gone are the days of complex camera settings and waiting for the photos to return from the lab while wondering if the photos will even be of acceptable quality.

Today's dental camera systems make dental photography easy, and the benefits to the modern restorative practice are impossible to overestimate. Here are some of the benefits:

Patient Communication

Your patients are constantly bombarded by clever ads promoting the benefits of products and services which compete directly with your treatment recommendations for the discretionary spending of your patients. It's no accident that the most successful ads are highly visual. 


Today's consumer responds enthusiastically to vivid images that show how their life would be better with a particular product or service.


This response is emotional, not rational...a want, not a need. We need be aware of this as we present our treatment plans to our patients. Too often we focus solely on the technical details of treatment while providing the patient with little or no visual information about their problem and the benefits of our recommended treatment.

Most patients need to see their problem in order to "own" it, and see the benefit in order to "want" it. Dental photography is the perfect solution. Many highly successful restorative dentists use pre-op photos to engage the patient in co-diagnosis of treatment needs and follow up with before and after photos of similar cases to allow patients to imagine the benefits of the proposed treatment in their own mouths.

Laboratory Communication

Imagine, for a moment, a laboratory technician attempting to create beautiful and functional smile for your patient. Without photos, the technician never sees the patient, doesn't know where the facial midline is, doesn't know the smile line, skin color, lip support, incisal translucency, etc.

No amount of written instruction on the prescription could possibly communicate this information as well as photos could.

With just a few simple photos you can easily communicate all this information to the technician, greatly improving the function and esthetics of your treatment while reducing stress levels for both youand your technician.

Insurance Communication and Legal Documentation Dental photographs can be very helpful to communicate information about a patien's dental condition which x-rays can't. Cracks, leakage, bad margins, occlusal wear and cervical abrasion/abfraction are just some of the condi- tions that are best documented with photos.

For the same reasons, photos are of great value in showing the patient's pre-treatment condition should a complaint or malpractice suit be filed.

*****

If you are interested making photography an integral part of your practice, I'd love to help you get started in dental photography or simply improve your existing skills.

Also check out our next newsletter (Summer 2012) for my article about dental photographic technique and how to communicate with your lab using photography.

Read Entire: Renstrom Radiant Restorations Newsletter

Written by


Jeff Benson, DDS
651-407-0491

HOURS: M & W 10AM -4PM

Renstrom Dental Studio (MN LAB) is a NDA Member.

---------------

Story Posted by 

Dick Chwalek, NicheDental.com

Dick is also a member of NDA @ NorthernDentalAlliance.com