1ST Installment: To See More Patients Consistently – Imagine Dentistry Differently

The following dental marketing blog/article is formatted & written in a style that may challenge readers who are partial to concise and self contained concepts.
Why?
The point I am making requires a discerning rethinking of communication in reference to dentistry. Unpacking the dental care prioritization riddle is NOT found in “Secret” Dental Marketing Reports!
And, why would anyone hide a solution from dentists, which would help improve dental health in their community?

Developing a system to compensate for the ‘reality of where consumers/patients and dentists’ are required deep research, analysis of actual results, long term perspective (years) and finally, a societally reflective reality check.
This was done to determine how all past/current marketing tactics and communication approaches influence dentists and consumers: positively and negatively.
Using the researched data developed, I created a system that does not, like too much of the dentistry focused marketing, ‘paint over’ what was/is and will be ‘wrong’ with the communication environment.
Unless ‘ALL the real issues’ are confronted and the system/solution is fully developed - not slapped together - the dearth of benefits from dental marketing will continue to lag (harming public, economic and office health) whether we are in tough economic times or not. (SeniorJournal.com)

Skimming the shiny objects from the marketing goodie tray is a symptom – but also a major contributor to the flat lining or worse of dentistry acceptance and value prioritization. While ‘good skimming’ will show results – it merely masks the problems underneath: value stays low or does little to move consumers forward.
Like flossing and brushing can only do so much if someone is more ‘predisposed’ to periodontal disease than the above average person, marketing done slapdash that moves one step ahead - will then move 99.5% back.
That said, to make this dentistry communication blog-article somewhat easier to consume I am going to present it in small portions--with a link to the full concept at the end of each section...

Let’s begin:
First, some...

Dental Word Association:

Skimp. Skimp. Skimp. Minimal. Minimal. Minimal. Cheaper. Cheaper. Cheaper.

Dentistry Priority Digression Questions:

Any other way to approach it? Can I hold off on...? I can't see paying that much!

Dentistry Reductionism Source Discovery:

Words & Questions Above: Who do these words and statements relate to:

• = The Public & Patients Value Perspective of Dentistry
• = Most Dentists View of/Approach to Marketing

Hmmm… Notice the similarity?
Whoa...! Correlation may just Equal Causation!
Theorem = Patients prioritize the value of dentistry as dentists do the value of communicating the priority to patients.

END OF 1ST

Installment

Click To Read The Complete

'To See More Patients Consistently...' Article

(On NicheDental.com)

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LEARN about New Patient 'Availability'

and Connective Communication© Results:

Part One Video & Part Two Video (of two).

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Connective Communication^© = Dental Marketing

Freed From Generic, Founded on Value, Focused On Success!

To Schedule A Consult

Contact - Niche Dental Liaison

Oli Gonsalves

1+888.380.0020

Email ogonsalves@nichedental.com

Oli can answer many of your questions.

Then set up a meeting with me - depending on your needs/requests

Sincerely,
Dick Chwalek

• NicheDental.com
• Dentist Marketing Coach
• Dentistry Communication Consultant

Cheap Dentistry Or We All Get a Million $$$ Mortgages?

How do we approach dentistry as consumers? Do we know what is possible? Does the dentist present their services effectively so trust is improved and value is high?

Marketing is too often about gimmicks and discounts. As consumers, we want to get the best price for everything. But when cost and health meet we often find ourselves with a conflict of interest. If it is not covered by dental insurance or it does not exactly fit our limited perspective of what has changed and is now possible, we think we are getting over sold.

Dentistry marketing usually throws in some kind of deal and focuses on the shiny bobbles of high tech services because we would most likely ignore it without something besides "it is good for you". But this "smoke and mirrors" makes us think there is no there there or we go further and trust dentists less.

Unfortunately, there is something more there and we miss it because telling us that "the Surgeon General" says it is so - makes us frown. This creates a slippery consumer paradox: telling it like it is - is too boring and maybe too scary. And making it seem like a day at the park with ice cream - and seemingly free - makes us suspicious. Dr. Ron Briglia of West Chester PA provides a different perspective with his new dental practice, which just opened this month.

His new practice offers the comfort required to show consumers dentistry can be a lot more pleasant and palatable. He offers sedation dentistry including IV sedation to reduce the pain and anxiety issues to almost nothing. Then he focuses on complete long term health with dental implants and advanced periodontal treatments, which means we really get something good.

See how he eliminates the boring while including real value. Like not thinking everyone can get a million dollar mortgage, we need to focus on what is really BEST not think we can defy the laws of reality when it comes to our health. If you do not think your health is worth it, changing your perspective about dentistry is vital. Do your research but don't wait too long -- forking over a few more dollars is better than saying good bye to many of your teeth.

Go to Dr. Briglia's new dental practice in West Chester PA post.

Sincerely, Dick Chwalek - Niche Dental

Dental Marketing Coach and Consultant