I wish I could tell you what is the best type of dental marketing. Unfortunately it is a secret. Fortunately my ability to keep secrets is feeble.
The other dental advertising firms have a FREE report of SECRET MARKETING STRATEGIES that you to sign up for and then have to wait for the email. Then it turns into some kind of bait and switch and you realize there was no secret except the fact the secret was - there was no secret.
The difference with my dentist coaching and dental consulting services is that I give you the report upfront and all I ask is that after reading it you send me $1,000 or $10,000, whichever fits your budget.
I would prefer $10,000 since I just got the FREE REPORT on the SECRETS of LIVING TO 100 and after getting them, was persuaded to purchase their products that cost $9,000, which included healing magnets, super-sized supplements, ancient Chinese herbs and feng shui (fung shway) dung infused organic soil for my garden.
Then a few days later I talked to my doctor who did not have a free report - which made me wonder if he actually knew what he was doing (or how successful marketing worked). He says to me, "You can also live well by eating in moderation, drinking in moderation, exercising at least moderately, avoid sucking down a pint of nicotine with a shot of carcinogen each day, and brushing and flossing."
I thought - you tricky one - you logically and scientifically trained health professionals. What is this? I knew that already. Yes, I want a well trained engineer building my bridge and someone that actually knows materials science to build my iPod, but for my health, I want something that sounds like it came from the UFO that lands in my yard every night.
Health can't be something I know how to do - then I might be the problem. That means I need to actually do something. It should be something totally fascinating out of my control and nearly magical to be effective.
Sadly,
Niche Dental is based on something different than fantasy. My bait is mostly about throwing the switch on of reality.
As humans, we want to believe there is something easier and simpler - because we need easier and simpler so we can do more of what we would rather be doing. Like your dental patients. They want their visits and treatment to be painless, costless, done in a minute or in no time, no further obligations, and last until they want it to.
The answer to this complex dilemma is simple: just COMMUNICATE in some new way that you are not doing now.
Should you do your dental marketing in a certain quality, complete, targeted, consistent way? Yes. Of course.
But what if there were TEN people who needed
dentistry of -- any kind. And you got 7 of them to brush and floss regularly and get to a dental visit once every three years instead of -- never. Rather than losing all of their teeth by the time they hit 60 years of age - they make it to 67.5721 years or almost 67 years and 6 months? Would that have been better than only 60 years with teeth? Of course.
Therefore, you simply need to COMMUNICATE MORE! This will change the dynamic in some way for a few patients...
There you go. The SECRET of Dental Marketing Revealed RIGHT HERE!!! No obligation of any kind. No need for me to get your email and send you a lot of stuff that is so super secret that only the magician behind the Web curtain can make it appear. And for that, just send me $1,000 - I mean $10,000 and we are even... No questions. No lawyers. No harassing calls. 10 Large and I am good...
Now, about communicating/marketing in a quality, complete, targeted and consistent way. Obviously that level of communication commitment is better - you are able to get beyond the basics like the other 3 of the 10 patients above that we have not dealt with yet.
One of these three remaining patients in my example gets a
dental implant supported denture, which that patient uses to build an empire - "I liked the dental implant gadget so much I bought the company!" You put that in a press release about your amazing dental expertise and become the talk of the town. Use this headline - no charge (after I get my 10 large).
One dentist. One implant supported denture. One Mega Success. America - ya gotta love it!
The 2nd patient of the remaining three (or now remaining two - sorry this is confusing) gets ongoing periodontal treatment and avoids a heart attack (or a stroke) which the patient in this example would have had without you MARKETING TO THEM - because they did not know about the link between gum disease and DEATH!!!!
The last patient (or the third of the three or last of the one... No we will call her Patient Ten - because of HIPAA I can't say that the patient is Sally my neighbor - so don't ask...) also gets whitening, veneers, and other amazing dental treatments for the smile makeover you now can present to all your other patients and the public to show them what is possible today with advanced restorative and cosmetic dentistry.
But Dick what exactly do I do? Dental postcards? A practice brochure with my smile makeovers in it? A dental website for my office? Yes.
Yes? But Dick I need more. Then I will add some weight to my list.
So you want to know why we gain weight? No, Dick I want to know about marketing and what to do.
Calories in - calories out. It is that simple. No Secret
Dental Advertising Reports. No bait and switch - just the reality that you need to say more, say it in the best way you can -
right now and then keep augmenting, enhancing and moving forward.
Stop sitting around in the living room sofas of indecision and consuming all the dental marketing mumbo jumbo calories. Work with my strategic partners (see below) and sign up for my coaching. Call or email one of us.
Dentist marketing coaching provides the right information at the right time as well as ongoing encouragement to make things happen in a shorter time span. If you want more proactive integration, ask about my dental communication consulting services.
If you want other options - I have heard of this Google thing, and this Yahoo is another, and there are many more. Search for the marketing partner you want to work with. But make a decision.
As you wait, teeth fall out, bleeding gums persist and strokes and heart attacks are removing qualified candidates from your potential patient list.
No dental patient wants to be "sold" something they don't need - but if they are missing what they need to know and don't know what is possible now to make it better - the bill of goods they end up with could be much worse.
DO NO HARM - dental marketing is very healthy for your patients and the viability of your dental practice.
Dental Marketing Commentary by
Dental Websites, Logos, Brochures, SEO, PPC advertising
Direct Mail, Postcards for Family, Cosmetic Dentists and Orthodontists, Keep In Touch Marketing
