Suffer Tooth Pain or Visit Your Local Dentist? That is the Question

We as dental consumers worry about going to the dentist because of the 'pain' it will cause. Then we delay and we have more pain. Then we dental consumers hear the term Root Canal Treatment.

"OMG, that will hurt me even more!"

Sadly, we have been mislead by fear-of-the-unknown know less than nothings and dental Illiterati .

While I would like to introduce you to Dr. Schreiber (new member of Dr. Briglia's Total Confidence Dentistry team) if you are experiencing a toothache, swollen gums or other throbbing pain, make a dental appointment to end the pain and possibly even SAVE your tooth!

I wrote a 'serial tweet' about Josh Hamilton (TX Ranger) with tooth problems - who waited and waited and now needs root canals and other restorative work.

See first entry of Josh serial tweet - below.

Link to my Niche Dental Marketing Twitter place.

So using the money excuse is fine, but most likely it is more about misunderstanding the value of root canal treatment. Josh is a perfect example of how it is not REALLY money - but how much you value and/or know about dentistry's value to your life.

Dentist Emphasizing Root Canal Therapy Teams Up

With West Chester Dental OfficeTo End Toothaches and Keep Smiles Healthy

Dr. Glenn Schreiber has teamed up with Total Confidence Dentistry in West Chester, PA to provide our patients with tremendously important endodontic treatment. His proficiency in Root Canal therapy, clinically known as endodontics, can eliminate pain while preserving natural teeth.

Dr. Schreiber, a general dentist, has focused his extensive experience on developing an approach to root canal therapy that achieves a high level of quality very efficiently and more affordably. By limiting his practice to endodontics, he has been able to develop a proficient and methodical approach to care, which means patients are much less likely to have recurring infection and need another root canal.

His background and knowledge in endodontic treatment is thoroughly documented by the 800-1000 successful and comfortable root canal procedures he performs each year.

There are four key reasons Dr. Schreiber, a general dentist, is able to cost-effectively achieve a high level of quality.

1) Dental Care Diligence: Thoroughly cleaning out canal debris and sealing the tooth root is critical. This attention to detail has a positive tradeoff, which can be lifelong health rejuvenation rather than re-infection and costly and time consuming return visits. Saving the natural tooth with root canal therapy has an extended and expanded level of value.

2) Emphasis On Failure Avoidance: Many more root canal compromised teeth can be treated successfully with the proper approach. To avoid endodontic treatment failure, a focused awareness of the tooth anatomy and a more exacting level of care are required. The likelihood of saving teeth with a root canal is greatly increased when these methods are combined.

3) Ending Chronic Inconvenience: Dr. Schreiber knows getting it right the first time is vital. Poor treatment can cause chronic abscesses, requiring more expensive re-treatment. Another visit could create costly inconvenience for the patient (missing work, etc.). Too many times this means distressing tooth loss as well. Unfortunately, the more expensive, re-treated root canals are also known to be less successful, even with the best approach in the most skillful hands.

4) Scientific, Evidence-Based Treatment: After having treated thousands of teeth, Dr. Schreiber has found that about 80% of first upper molars (teeth #3 and #14) have 4 canals instead of the previously expected 3 canals. Four canals, is now the accepted number in endodontic literature and other journals for these teeth. It is important that dentists look for all four root canals and treat them when appropriate, otherwise, discomfort and re-infection of the tooth can occur.

BACKGROUND ON DOCTORGlenn F. Schreiber, DMD, a general dentist, is a University of Pennsylvania School of Dental Medicine graduate (Class of 1978). He completed additional post-doctoral residency training at the Hospital of University of Pennsylvania in 1981.

CONTACT INFORMATION

• Root Canal Therapy: Glenn F. Schreiber, DMD
• Dentist/Owner, Ronald Briglia, DMD
• 600 East Marshall Street, Suite 201
• West Chester PA 19380
• www.totalconfidencedentistry.com

Review Entire Online Press Release: Dentist Emphasizing Tooth Saving Root Canal Therapy Teams Up With Philadelphia Area Practice.

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Sincerely, Dick Chwalek - NicheDental.com - I am a Marketing Consultant NOT a dentist.

866-453-1026 - Ext 251

The Right Dental Office Location: A Ten Step Process

> By George Vaill

Thankfully, finding a dental office location and negotiating for it is something you’ll rarely have to do. I say “thankfully”, because the process is one with which you probably have little familiarity and it can be fraught with difficulties and rude surprises.

At the very least, it’s very time consuming and generally takes you through lots of unfamiliar territory. So, when you’re faced with these challenges, having a well-thought out plan and following it deliberately will result in a substantial savings in time and money and a significant reduction in the hassles and stress normally associated with the dental office location choosing process.

The Ten Step Process

A good location search and negotiation plan is one that combines (i) thoughtful establishment of the location, site, space and lease terms criteria; with, (ii) coordinated search, evaluation and negotiation procedures and techniques. None of these elements, however, should be developed without input from various professionals who have experience in the required disciplines. Your office location plan can be summarized in the following 10 sequential steps.

Planning Stage

STEP ONE: Select professional team members. Among others, these should include equipment, finance, dental practice management consultants, design, real estate, construction, legal and accounting experts. With early input from these professionals, you are better prepared to proceed through the remaining steps. Find out at the very start when they think the best time is to bring them in.

Let professionals be your guide.

STEP TWO: Establish goals. Develop your lifestyle plan and your corresponding workstyle plan. Establish short and long term goals for your dentistry practice in general and, specifically, for the location search, evaluation and negotiation process.

Meld your personal and professional goals.

STEP THREE: Define your criteria. Where do you want to locate - geographically? What type of setting - strip mall? high rise? professional building? free standing? How large a space? Do you require any special amenities? How much parking will you require?

This is your future. Think through it carefully.

STEP FOUR: Conduct the search. Employ brokers, drive the area, search the internet, scan the newspapers, check online listings, and ask family, friends and your equipment/sales reps to keep an eye out.

Focus on and be truly faithful to your criteria.

What type of dental patients do you want to serve?

STEP FIVE: Evaluate the opportunity. Is it where you want to be? Is it the right size? Is it in the type of setting that will best project the public image you desire? Does it have sufficient parking and signage? Is it available in your time frame?

Leave your rose-colored glasses at home.

STEP SIX: Inspect the space: Do the dimensions work? Is the space handicap accessible? Are the utilities of sufficient capacity? Can you run the plumbing as needed?

Check every detail carefully.

STEP SEVEN: Gather the lease information: How long a lease term is the landlord seeking? Are there renewal options? What is the starting rent? When does it increase? What’s included and what’s not? What’s the delivery condition? How much will the landlord contribute toward your leasehold improvements?

Get it all in writing.

STEP EIGHT: Negotiate the lease: Your professional lease negotiator will negotiate the economic terms before the landlord drafts a lease document. Once the economic terms are agreed upon and inserted in the landlord’s form lease, your lease attorney will negotiate the dozens of legal concepts that define the landlord/tenant relationship.

The key is to employ an expert negotiator.

STEP NINE: Design the layout: Secure the services of a professional dental office designer. Only someone with this specific experience will know all of the ins and outs of dental office design. That knowledge will make a whole world of difference between a facility that serves you well over the course of your occupancy and one that is a constant source of aggravation for you and your staff.

Design in the present. Plan for the future.

STEP TEN: Construct your facility: Secure the services of a professional dental office contractor. Only someone with this specific experience will know all of the ins and outs of dental office construction. That knowledge will make a whole world of difference between a facility that serves you well over the course of your occupancy and one that is a constant source of aggravation for you and your dentistry staff.

Build it right the first time.

The foregoing is not meant to address every single phase of the process. However, it does provide a basic outline for you to follow. As your dental office lease is one of the largest and most important contracts you will ever sign in your life, it’s critical that you employ every measure at your disposal to reduce the possibility of making choices that do not serve your long-term goals. Plan thoroughly, leave your rose-colored glasses at home when evaluating a location opportunity and, most importantly, recognize your limitations.

© George Vaill 2001 - 34 Edward Drive, Winchester, MA 01890

george@georgevaill.com - 800-340-2701

George D. Vaill is president of George Vaill Dental Office Lease Negotiations. He specializes in negotiating the economic elements of office leases for dentists throughout the United States. Additionally, George reviews, and in many cases renegotiates, leases as part of dental practice transitions. George can be reached at 800-340-2701 and can be found at www.georgevaill.com.

To improve your practice in many ways, visit NicheDentalCollaborate.com

Effective Dental Patient Scheduling: Part 3 of 3

This is Part 3 of 3: to Read the First Installment - click here.

Topics Covered in Part 3

• The "In Between" Prospective Dental Patient
  
• Dental Patient Communication Conclusion

The "In Between" Prospective Dental Patient
Your dental office is the pond and this caller is fishing without enough bait. They really don’t understand what Dr. Expert Dentist Of Dentistry does differently than every other cosmetic, restorative, or implant dentist, but they want to know more.

Problem is they would be initially shocked by this dentist’s fee structure and comprehensive treatment plans. The key here is guidance not necessarily scheduling them for a dental appointment or smile consultation. Yanking on their line too hard now could just get a hook in someone’s eye or send them to another dental practice’s pond.

Here is what your dental office front desk person should listen for…
• They might have seen Dr. Expert Dentist's ad, some reference or heard from someone about Dr. Expert Dentist, but little has been decided
• Insurance might come up, only because they think they need to mention it (phone answerer shouldn't bring it up)
• Want more info from Dr. Expert Dentist of Dentistry (don’t assume it’s an in-practice consult request – Dr. Expert Dentist email or phone call might work)
• Lots of questions (answer them – explain an initial consult to them – get comprehensive in conversation – etc.)

Dental Patient Communication Conclusion
By identifying the dental patient's preparedness, you are able to deliver right dose of communication so they are not overwhelmed with your treatment recommendations.

Make sure new patients are prepared to accept the level of dental care you present to them. Then prepare yourself to be THE cosmetic dentistry, dental implant, smile makeover expert and generate revenues to match!

Call to get your communication prepared for case acceptance success.

866-453-1026 ext 251

Dick Chwalek - Niche Dental President
Dentist Marketing Coaching
Dental Communication Consulting

Dentists Need to Get the Word Out: PR 'Stimulus Package' Makes It Possible

If dentists really want to make it in this economy, at any time - they need to make their value known beyond the dental chair. As a Northern Dental Alliance member, I wanted to start the ball rolling with a promotion that makes it easy for dentists to get started on building dental care value awareness...

Northern Dental Alliance Member Provides Dentists with Public Relations Stimulus Package

Niche Dental marketing consultant and Northern Dental Alliance member Dick Chwalek has developed a Dental PR Stimulus Package for dentists in Minnesota and surrounding states. The promotion was developed as a way to introduce dentists to the benefits of connective communication and enhancing public awareness of their services.

The economy has changed how many consumers view dentistry. Have they stopped wanting smile makeovers? Do they want cosmetic dentistry less? Are dental implants placed in a 'some other time' file? The answer is not really. For example, the savings rate has jumped from 0% in 2005 to 5% in January 2009. That means many people have more money “waiting in the wings' than they did before. What are they going to do with that money if dentists hide out?

The PR stimulus package promotion gives one dental practice each month a quick, no cost way to get the word out about their dentistry by simply signing up for a newsletter. Plus dentists who attend Northern Dental Alliance seminars for business CE will have the chance to receive a written and distributed press release as well.

According to dental coach and consultant Dick Chwalek, “Dentists who have zero public relations will get zero percent of the dentistry those patients need and want. Consumers are spending their money right now, but only when they see value. If dentists are not communicating online and off, consumers will find another dentist or another service if dentistry has not been presented to them in the interim as the place of value for that money.”

There are two ways dentists can get a no-cost press release.

• First, sign up for the Northern Dental Alliance email Newsletter

 > One press release given away each month with sign up

• Second, attend a NDA sponsored dental seminars and/or a seminar presented by a NDA member

  > One press release given away after each seminar

Northern Dental Alliance members work with dentists to improve their businesses, enhance clinical skills, protect their investments, and increase their personal financial security.

Contact InformationDick Chwalek
Northern Dental Alliance Member
> Dental Communication Coach
> Dentistry Marketing Consultant
Northern Dental Alliance

Chwalek@northerndentalalliance.com866-556-6213 ext 252 Niche Dental
11765 Bishop Ave NW