Comprehensive Dentist in Traverse City Launches New Dental Practice Website

Traverse City, MI - With all the economic turmoil and instability, consumers are earnestly searching for genuine, long-term value. Advanced comprehensive dentistry is one way for consumers to realize many lasting benefits as well as immediate results. Cosmetic and restorative dentist, Dr. Brian Klym, has developed a new website to showcase the far-reaching value associated with up-to-date, painless, complete dental care.

NorthwoodDentalTC.com provides Traverse City area consumers with a resource for understanding what is possible: financially and clinically. From total oral health rejuvenation to aesthetic smile makeovers, this new dental practice website textually explains and visually demonstrates the value available. Visitors will see how a state-of-the-art facility has transformed stereotypical notions of dentistry.

Special Features of this Traverse City, Michigan Dental Website
• Before/After Photos, Testimonials Demonstrating: Smile, Confidence, Life Transformations
• Complete Dentistry: Cosmetic, Implants, Restorative, General, Preventive
• Calming Comfort: Relaxing Environment, Sedation, Digital Diversions, Mercury-Free
• Frequently Asked Dental Care Questions

Dr. Klym, who is certified in oral sedation and has extensive experience in all forms of dentistry, focuses his practice mission on three service themes: Positively Confident, Authentically Affordable, and Truly Trusted. The “Why Northwood Dental” web page explains each service theme in detail.

Traverse City area residents in search of real value and comprehensive advanced dentistry should research their choices. Before making their final dental care or cosmetic dentistry decisions, local consumers are encouraged to visit NorthwoodDentalTC.com.

According to Dr. Klym, “I wanted to develop a website that provided the content prospective patients need to make informed decisions about their dental health. Whether it is smile makeover veneers or tooth-saving root canals, no one should get less than what they deserve, especially in an economy like this––when every dollar counts.”

Website Development
Cosmetic Dentistry, Oral Health Rejuvenation by Dr. Brian Klym
Dental Website design by The Peripheral Vision
Content Guidance and Writing by Niche Dental

Contact Info
Northwood Dental
Brian P. Klym D.D.S.
10748 E. Traverse Highway
Traverse City, Michigan 49684
www.NorthwoodDentalTC.com
(231) 947-7202

Dental Website Launch

Traverse City Dentist offers Invisalign Teeth Straightening Removable Braces.

Value Marketing Versus Lowest Common Denominator In Dentistry

I wrote the following article to explain my theory of 'value dentistry marketing'. Yes, at some point we all go to Wal-mart for toilet paper (my shorthand for whatever we deem of minimal value). But when marketing a service based on expertise, focusing on discounts can diminish consumer respect for that expertise. 

Basically, should dentists be associated with HALF-OFF type advertising simplicity (gimmicks)  even though 'it works'? Mixing marketing simplicity with dentistry complexity has significant backfire potential. It can be used but only with a very steady hand. 

The main reason I developed this theory is the dilemma caused by dental insurance. Just ask any dentist how much influence insurance reliance has on the acceptance of their treatment recommendations. Consumers often use dental insurance coverage to dictate or control their level of acceptance. "My dentist tried to sell me on some procedure. Obviously, it was not needed - because my insurance hardly covered any of it!" 

Discount dentistry has the same potential. "The other dentist down the road has it for half price. Of course, the other dentist is charging too much. Plus he takes all insurances (even though that means he has to treat more patients - maybe not as thoroughly) to make the same amount of money." 

Read the entire article to see if my theory holds up. Just so you know, the article is mercury free and prevents dental marketing decay...

Excerpt and link to entire article on my website...

Dental Marketing Lowest Common Denominator Dilemma

Money-off dental advertising, marketing concepts don't interest me as much as they do my industry cohorts. While they 'actually work' for many consumers, it has many counterproductive elements. Who doesn't want to save a dollar or two? Unfortunately, this diversionary focus on cost means little else is being communicated effectively to the dental consumer.

After viewing four or five coupons on a dental flyer with BOLD lettering and lots of dollar signs ($500 OFF!), what else is the consumer going to remember about it? When buying garbage bags and gas, focusing on price makes a lot of sense. These are simplistic items and easily made decisions. They are ‘commodities’ of short-term value.

Dentistry is complex and always on the periphery of the consumers’ understanding so even intelligent and upscale people are often in the dark. Piling discounts on a complex service like dental care puts the learning curve on a slippery slope. It also stagnates the value of your dental expertise (or worse). For example, if the barbershop is doing coupons for haircuts AND dentists are also doing coupons for a some hair-raising procedure – is there any reason for the consumer to believe dentistry has changed much since the day when the two (hair removing and hair-raising procedures) were both under one roof?

Okay, the barber/dentist comparison is a bit of a groaner, but there is reason for concern… Maybe giving money-off is good for the lower income person who might not go to the dentist without a ‘cheaper’ version? Yet, many of these offers are for the new dental patient, which means the lower income person is often out of luck in the next round. Then patients are jumping from one deal to the next and the dentist is only providing another lily pad band-aid, not a real dental care home.

Another not-so positive way ‘it works’ is to draw in the price-conscious person—who believes in dentistry – but will wait for a ‘deal’ before they do anything. The hope here is that these patients will become better dental consumers once the practice and its team mesmerize them. It works for some dentists more than others and but mostly on the fringes. Plus it is NOT what most consumers would expect from a ‘doctor’s’ office—discount bypasses, this week only!

Businesses that know exactly who they want as a clientele, speak directly to those consumers. Dentists who want patients who will stay in the practice--but market to the discount group--will find it difficult to upgrade care to those consumers. Dentists with selling prowess will do better when starting with the discount crowd, but why put start with a deficit when it can be avoided. The dental marketing (or communication) dilemma is: how do you attract new patients without hammering the discount angle?

One thing to realize is that patients and consumers only get scraps of information during the dental visit. The dentist or dental team member presents a lot of it verbally. The dental appointment is not the best environment for absorbing complex ideas. If most of it is verbal, then 'in one ear and out the other' is usually the effect achieved.

If discounts are all they are seeing outside of the dental visit, then their concept of dentistry is not unlike the dollar store perspective. If it is not CHEAP or on SALE, it is overpriced!

With most dental marketing campaigns there usually is nothing coming their way that builds value. Once in a while a small percentage will see an ostentatious dental ad in an upscale city magazine or some dental technology news blip. The advertisements and messages have nothing in depth or value building besides cool technology or Hollywood smile makeover concepts, which an even smaller number of people will relate to. This improves advanced dentistry’s value around the edges, but for most it is pushed out into the realm of expensive, elective and extra.

To Read Remainder of Article, click...

"The Dental Marketing Lowest Common Denominator Dilemma"

Dental Coaching and Dentistry Consulting

Contact 

Dick Chwalek at Niche Dental

866-453-1026 Ext 253

Online Patient Communication Systems

Keep in touch. Stay connected. Communicate for success: yours and your patients. Online dental practice communication systems are all the rage. The dentistry marketing secret you will only hear here. Listen close... They work!

Oh yah, most communication works. Is online any better? In some ways, maybe. The lack of conversing with your patients is what does not work. Internet and cell phone based communication is just how many of get our information now. Humans need communication to do anything. Technology merely adds a digital layer to it.

Use the telegraph if it means you will present your dental brand and health information consistently. Just converse and then converse again whether it is tooth-saving root canals in Traverse City or dental implants on Long Island. Communication will heal many dentistry problems. Including being filling out another pillar of your dental marketing strategy.

Find out more at - Read Dick Chwalek's Dentist Coaching Blog (the first entry)

Main Dental-Dentist Marketing Coaching Blog

Talking Value: Dental Coaching, Consulting, Marketing, Advertising...

Consistent, connective dentistry communication can improve how consumers understand your brand. Whether it is a downturn or a boom, targeted visual, written, or verbal presentations of your value will raise the priority status for your services or products.

People sit on their hands in a tough economy until value has been redefined for them. They have become wary, which slows their reaction time to marketing messages. Refocus them on the complete dental health and confidence building value you offer.

As a dental coach and consultant for practices who focus on oral health and aesthetic smile makeovers, I avoid putting the emphasis on cost (even if some pricing element is somewhere in the design or message). This is because devaluing professional services leaves little room to promote the higher level elements, which are the life blood of many dental practices.

Using the right photo with a synergistic message can effectively refocus the consumer on value without creating conflicts with costs. Since most of us have a lot less money (on paper and otherwise) than we did 18 months ago, a lower price - especially with higher level treatments like dental implants - would make very little difference in most cases.

For restorative and cosmetic dentists in this environment, value trumps price.

Sincerely,
Dick Chwalek
Visit Niche Dental - Connective Communication Strategies, Marketing, Advertising, Websites

Visit Niche Dental on Twitter.

Coaching Can Dramatically Change Your Dental Practice

Insurmountable problems overcome! Complex issues resolved! Extremely negative environments made efficient and productive! All you need to do is rub this lamp. No, drink this potion. Or was it wave this wand? 

Anyway... There are many things  promoted to dentists on websites that make it sound like solving your new patient, treatment acceptance, team or marketing issues is as easy as signing up for some "Super Secret" FREE Dental Marketing Report! 

When was the last time you got anything from anywhere that was free that solved more than a minor problem? (Except for the little blue pills the doc gave you last week because of your underperformance incident.) Of course, the other side of the coin is most dentists won't be able to make changes unless the solution has some "easy" elements. There just is not enough time in the day to add a complex process to the mix and see it through.

However, not attempting to solve your dental practice communication dilemmas, even if the solution is complicated to implement, is very risky in the current environment. Consumers need you to be up to par on your communication merely because of the viewpoint, fears and complexity surrounding dentistry. When consumers are holding back on their spending, it is even more crucial to circle the wagons around your dental practice communication strategies, and improve them in any and every way you can.

Luckily, my solution for dentists is fairly easy to implement as well as flexible and scalable. It can be summed up in just two words: communication coaching. Is it magic? Compared to the piles of elephant woo-woo the Internet is trying to sell dentists (for free - yah, whatever) the potential for 'magical' results is much more likely.

Communication is everything. Is it the magical elixir of business success? Dental coaching creates a structured environment to work through all the communication issues that keep you, your patients, team and community from getting effectively 'involved' in your brand. 

I call it developing a connective communication strategy. Imagine being able to solve even the most complex problems by just asking questions. Is this really possible? 

Well, I know of a guy who solved every engineering problem he was asked to solve: and these were some of the most complex problems in the automotive industry during the 1960s. In one case he was able to 'save' Willy's Jeep from disappearing from the automotive American lexicon.

Okay, maybe that is an exaggeration, but rather than being the super engineer who could do everything, he knew the answers were in the people who worked there. He 'connected' the dots of the problem by empowering those who had the answers to develop them into a solution. 

This engineer worked with car industry giants. Yet he always knew these 'giants' had only a few of the answers, and got even less done if the rest of us were not brought into process. The coaching I offer brings you into the process because without you strategically involved in connecting the dots, your dental practice cannot achieve all its goals. 

This is about more than dental marketing. It connects everything together, in the manner, at the pace, and with the budget that best fits your dental practice situation. This is not a 'system' - or even a technology - it is communication that incorporates on the ground reality with how people perceive it, to deconstruct the environment, optimize the strengths of the team, dentist, the practice brand, and achieve success internally (patient/team) and externally (dental advertising).

Before you call me, listen to this engineer explain how he solved the Willy's Jeep dilemma (links below). Before he 'drove' with giants in the automotive industry he 'flew' with one from the land of 'make believe' just after WWII. That's him pictured next to Tyrone Power's plane - he also painted the flags on it. Read his note on the back of the photo, click here. Also click to see Ty next to the same plane.

Coincidently, the engineer's name is also Richard (Dick) Chwalek. 

• Part One: Finding Answers to Willy’s Jeep U-Joint 'problem'.
  
• Part Two: Conclusion, Willy's Jeep, Problem Solved!

For more about my father - go to Niche Dental News.

Or start by reading the January 2009 Niche Dental Online Newsletter.

Additional Articles about Coaching from other sources...

• Pursuit of Happiness - Positive Attitude Coaching - BusinessWeek.com
  
• Leadership Makeovers with Coaching - Inc.com

Sincerely, Dick Chwalek

Dental Marketing Consultant & Dentistry Communication Coach

For a complimentary coaching consult....
> Call (866) 453-1026 Ext 251

Time to End Dental Visit-Patient No Shows

In this economy, getting patients to show up for their appointments is vital for their dental health and your practice survival. Start communication with a connective strategy. From external marketing preparation to internal retention communication, dentists need to be persistent and consistent.

Excerpt from latest dental marketing article from Dick Chwalek, dentist coach and dentistry consultant...

Avoid Dental Visit Dead-Air... Cancels & No Shows!

Dental treatment cancellations and hygiene visit no-shows are frustrating for your team, for you, and for your future. No-shows take the air out of the day, leaving everyone in a funk. Cancellations are deflating for everyone involved, the entire dental team and patients. Patients miss out on the timely care they need and you lose the revenues that are impossible to make up.

What Causes Dental Visit "Dead-Air"?
In the radio business, which I worked in for seven years, this "open space" is called dead air. Listeners miss out on programming (music, news, etc.) tuning out if it goes on too long. Advertisers start to squirm, wondering if their big sale today is headed for disaster. They will forgive you if things start up again within a few seconds or minutes or the reasons are unavoidable. But if it goes on too long (no matter why) or happens too often for no good reason, future ad sales would suffer.

Is it the storm that is passing through or is the disc jockey stuck in the restroom? Like the radio station listener or advertiser, it is hard for you to understand why "dead air" is occurring. Is the dental patient missing because of a family event, car trouble or a business conflict?

This type of event might be harmless, short, and infrequent for some dental practices. But when "dead air" occurs in your practice more than once in a blue moon, your ability to build the type of practice you want can be put in jeopardy. Dental technology and facility updates are postponed. Continuing education might be put on hold. Dental team salaries are constrained. Your retirement fund is reduced...

Complete "Dental Visit Dead-Air" marketing article at NicheDental.com

> Practices just like yours are benefiting from this level of dentistry consulting and dental coaching...

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Traverse City Michigan Dentist Certified in Oral Sedation

Almost 150 million Americans avoid going to the dentist every year because of some level of fear or anxiety. Restorative and Cosmetic dentist, Dr. Brian Klym serves Traverse City area residents who want to improve their oral health and smile confidence in a relaxed setting without treatment discomfort.

Dr. Klym recently took another big step in expanding his advanced dentistry expertise. In December, he completed his certification in the DOCS oral conscious sedation program, which greatly reduces his patients’ concerns about discomfort and pain. The DOCS training makes it possible for him to provide anxiety-free dental treatment when needed or requested (docseducation.com).

As a Fellow in the International Congress of Oral Implantologists (ICOI) since 1998, he has constantly pursued training to help more people get healthy (icoi.org). With sedation and advanced treatments like implants, even those who have held off for many years and have serious dental health issues can have the smile they want.

According to Dr. Klym, “Each time my team and I are able to help patients overcome their fears and provide the care they need, we are still amazed at how positive, and often life changing, their response is.” Whether it is health or appearance related Dr. Klym knows that in this economy lasting value is what Traverse City area residents want, and more importantly, deserve.

Having the confidence, energy and health to accomplish our goals is even more vital today. Dr. Klym and Northwood Dental team offer all the dental care services patients need, builds the trust they require, and has the smile makeover expertise to deliver.

Brian T. Klym, DDS • DOCS Oral Sedation Certification

Traverse City, Michigan 49684

Northwood Dental services include Invisalign invisible braces, dental implants, smile makeover veneers, root canal therapy, and smile whitening.

For more, visit our website NorthwoodDentalTC.com

Announcing Jet Pins Model System In the US: for Dental Laboratories

Improving the quality of restorations is a daily goal for every dental lab. Eliminating as many inaccuracies as possible is the main way for achieving higher levels of quality. Solve many more restoration inaccuracies with the Crocus Dental Technologies Langner Jet Pin System.

www.JetPinsUSA.com

Jet Pin Model System Videos

The following videos demonstrate the value the Jet Pin model system offer your dental lab and your dentist clients. See how to give your laboratory model room a step up in consistency and quality.

• Jet Pins Demonstration Video
• Jet Pins USA History Video
• Jet Pins Video Testimonials

One factor that greatly influences quality is the stability of the die in the working model. If the die doesn’t seat in the model in exactly the same position every time, inaccuracies can occur in the proximal contacts and even in the occlusion

The Jet Pin System was developed in Germany by Jan Langner. Introduced to the US market by Crocus Dental Technologies, the Langner Jet Pin system, is now available exclusively from Renstrom.

The most obvious characteristic of the system is its increased number of pins compared to traditional die pin systems. More pins mean more die stability and more stability means more accuracy!

Each die is now stabilized by four pins, one each on the lingual, buccal, mesial, and distal. The two additional interproximal pins ensure a secure fit and prevent any lateral movement of the die.
State of the art dental laser guided pin drilling system and computerized powder/water ratio control for die stone help.

Your dental lab team members in the model room can take full advantage of the accuracy of the Jet Pin system. The net result is that your lab can consistently give your dentist clients the accurate contacts and occlusion they require.

Is the quality of your ceramic and porcelain smile makeover restorations superior to all others?

With the Langner Jet Pinning system, your dental lab can improve the fabrication process while at the same time produce a better quality product,
This unique pinning system allows a technician to fabricate and fit crowns on a stable, more accurate die and model, ensuring consistent and predictable results.

For more information and ordering details, contact Crocus Dental Technologies

Call 800-246-4519

Vadnais Heights, MN 55110-3349

Part of Renstrom Dental Studio, Inc.

Jet Pins Dental Model System: USA Website • Germany Website

March Seminars for Dentists

Need answers? Staying viable and healthy during a crazy economy. Solving every day business challenges. Achieving Legal Wellness. Better Dental Team Communication. Attracting New Patients. Employment Issues.
Get the right answers from Northern Dental Alliance members. The only obligation, reserve your spot--limited seating!
This hybrid, dual topic seminar on March 13, 2009 will present successful strategies for dentists and dental practices to develop and protect their personal and business investment.

• Dental Marketing and Connective Communication Strategies


• Legal Issues Facing MN Dentists and Their Dental Practices

Pertinent and specific information to build your success repertoire. Plus a box lunch for your convenience and nourishment.

Seminars Presented by Northern Dental Alliance

• DATE: Friday - March 13, 2009


• TIME: 11:30 – 2:00PM


• LOCATION: 1000 Twelve Oaks Center Dr • Suite 101 • Wayzata, MN


• CONTACT: NDA member Rick Epple at 866-556-6213 ext 251 


• or visit the Northern Dental Alliance website
(Our Next Dental Seminar)

11:45AM Presentation 

• Presenter: Dick Chwalek - Niche Dental


• Topic: Communication is Everything • Preparing Patients for Out-Of-Pocket Value


• Summary: See Below

1:00PM Presentation 

• Presenter: Michael Weber - Weber Law Office 


• Topic: Legal Wellness in Dentistry • The Value of Prevention


• Summary: See Below 

---

> Presentation Summaries 

Communication is Everything: Preparing Patients for Out-Of Pocket Value

Dick's talk will focus on building value in your services and expertise. His approach is based on preparing the consumer to choose a higher level of value by creating a connective communication structure.  The consumer is too often behind the curve on what is available and why paying much more can be worth it. Rather than letting insurance be their guide and making sticker shock your sidekick, position your recommendations to be the undeniable and unavoidable solution. Make the macro-economy irrelevant; standout so those who will pay for value know you are there!
Key Communication Concepts Covered

• Communication is Health, Expertise and Revenue


• Building New Communication Routes


• Prepare Consumers, Your Patients


• Creating A Framework


• Avoiding Generic


• Being Specific  

---

Legal Wellness in Dentistry • The Value of Prevention

Michael will discuss in his session the assessment of a dental practice’s “legal wellness,” with a special emphasis on insurance audits, recordkeeping, and the importance of employment agreements.
The session uses and refers to a “legal wellness” checklist, which can also be a resource for dentists to discuss, and potentially prioritize issues, with their legal counsel.

Remember to RSVP • Lunch is provided

• CONTACT: NDA member Rick Epple at 866-556-6213 ext 251 


• or visit the NDA website

---

Event Hosted by Rick Epple, Epple Financial Advisors

Strategic Tips For Building Profitable Dental Practices in 2009

When it comes to being successful during a downturn, communication is everything! Dental practices that want to thrive need to consistently present the value they offer to more consumers and keep their patients better informed as well.

While building dental expertise is vital, its potential is very limited without a connective communication strategy to make it actually available and understood by others. It is time  to give your expertise a high priority status.

The current economic situation has created many businesses challenges. Dental practices need to respond in various ways to encourage consumers to make dentistry a higher priority. Consumers will only delay longer without ongoing reminders. Additionally, current patients need a higher level of communication and stronger referral skills.

While regular preventive dental visits can be delayed without a short-term downside, significant health problems and personal reasons will not wait for an economic recovery. When emergencies arise and toothaches occur, your dental office should have a public presence to keep your patient numbers on a growth trajectory. 

Dentists who offer high value services such as Invisalign braces, dental implants, cosmetic dentistry, and smile makeovers should make sure they are the ones these patients will know of when they start looking. Sedation dentistry marketing is also a way to move consumers who have put off dental treatment because of fear to get the care they need now.

Take these steps to keep your dental office profitable in 2009.

The Best Dental Marketing Plan has THREE Elements

ONE: Be A Publicly, Proactive, Persistent Dental Practice

• To grab people who are not considering dentistry right now
• Usually includes a traditional dentistry marketing element or format 
• People need to be made aware of your cosmetic and restorative expertise and services 
• While public marketing is not cheap, done right, dentists can bring in new blood fast 
• Waiting for referrals, or consumers to think about or searchers is risky in a downturn

TWO: Completely Cover Your Current Dental Patients Angle

• Patients want others to know about you if you do things well 
• This is hardly ever done well - it is often generic, impersonal, and infrequent 
• Referrals and smile makeover case acceptance result from effectively communicating value 
• Find more ways to connect with dental patients and more formats to ask for referrals 
• Where you communicate now - add elements that say something new about you 
• Referrals still make great patients, but the new landscape requires new methods 
• Use dental technology to better inform patient of your services and expertise

THREE: Network Your Internet Connection: Dental Websites

• The Internet is where your patients, and consumers are, and will be looking for you 
• There are a thousand ways to attract new dental care patients online: spread your wings 
• Internet evasion will shrink your community influence, referral power, expertise value 
• Remember most other dentists are doing one thing, if any, and often haphazardly 
• Keep adding to your online dental advertising repertoire, weaving in your highest value services

Downturn Dental Marketing ConclusionAssertive and persistent public and internal communication is essential for your dental practice to be viable today and long term. Dental marketing is not only a good thing it is the only thing that consistently gets consumers and patients enough information in the quantity, quality, and the right time of day for them to absorb it effectively. To achieve the success you want in 2009, get the marketing you need to reach your revenue goals.

Commentary by Dental Marketing Consultant Dick Chwalekand Niche Dental communication coaching guides you to better, faster, and fit-your-needs solutions.

Visit Niche Dental on Twitter.