Showing posts with label dentist websites. Show all posts
Showing posts with label dentist websites. Show all posts

Tuesday

Dentists Individualized, Expert Simplified: Social Media Online Advertising

For Dentists like you,

  
I have developed a simple, unique and powerful way 'for you' to do social media marketing. The price is right, too!

Why would I do all of this, in this way? Because it fits both my expertise in dentistry marketing and my writing personality. Short bursts of creatively and being online to boost the value of dentistry and dental care make my day.

NOW 80+ MENTIONS!


NOW 80+ • Limited Time Offer • Email NOW Online@NicheDental.com

Dentists like you get my undivided attention for 15-25 minutes a day, 4 or 5 days a week, and you receive some great promotion, SEO linking to your sites, and create a LARGER community of consumers seeking out your dental services.

BELOW, get examples of how it works and what it costs. Plus I provide some other FREE promotional platforms and other add-ons to make this a fantastic opportunity...


FIRST, There are four types of ways I will market your dental office:

#1 On Niche Dental's twitter account, example:
#2 On Niche Dental Facebook:
#3 On YOUR Twitter account, example:
#4 and/or On YOUR facebook account, example:

Now, as many as 80+ Twitter tweets, Facebook mentions, Google+ sharing, LinkedIN posts and/or MerchantCircle updates, TOTAL PER month for one LOW price*.  Every tweet or mention is unique in some way and includes one link to another of your sites, and a photo is added about 1 out of every 8 tweets or mentions.

I will do all the work--even make the photos (mostly using your dental sites, via screen shots). No monthly input after our first discussion, but you can always make suggestions, etc. via email. However, it requires none of your time, and I can add to what you are doing, and can be an adjunct to your other marketing or used even if you have a marketing group already.

The low price makes it doable for almost any type of situation or dental practice marketing structure. I can even set up your Facebook or Twitter account. That will be an additional cost but only a one time fee.

Basically, dentists can do as much as he/she wants, and just bring me in to fill in the Social Media content gaps you have or add to your content.

We might take a little time developing your personality - into my tweets - but each tweet is mostly saying, "Try us out, this is what we do, we want you to know, etc."

LOW MONTHLY FEE
The cost is $50 per month, and dentists like you get 80+ tweets or mentions. I will do them on both my accounts (Twitter/Facebook and/or Google Plus and LinkedIn) and split them up on yours, half left each, or all on one. I can do all of them on my accounts for the same fee as well.

> Add $75 set up fee, so first payment is $75 plus 1st month $50, total of $125*. There is a 3 month minimum, and the agreement automatically repeats for 3 months every three month anniversary. But if you wish to cancel, I need a 30 day notice before each 3 month anniversary occurs.

*NOTE: Fees subject to change. And because it is all done by me, I am only accepting 15 dentist clients worldwide (DOWN to 13!). Dentists like you get an exclusive ZIP code territory. Yes, it may be filled by the time you see this, and the fee may also rise before the list is filled out, but it's simple to find out...

Just email me at online@nichedental.com

--- Additional promotion noted below

Sincerely,

Dick Chwalek
NicheDental.com

After the first call of discovery about your practice (up to one hour free during first call) and $25 per half hour after that for any other discussions, consulting, etc.

At NicheDental Tweets will be displayed FOR FREE with program above: Pic shows Example

NOW 80+ Mentions for $50/Month • Limited Time Offer!  

--- as they come up at all 6 of these sites...

EXTRA PROMOTION: I will post a 3 tweets version of your twitter account, on the 5 blogspot.com sites/minimum 12 months, $10/month with program above. $15/month without - with $25 set up fee.

INCREASED REACH BLOGGING: Get your blog entries posted on my two sites: one per month for $15 with program above, $25 without.

-- I can grab from your site, even somewhat rewrite services and whatever else is there to create a blog post of a few hundred words. However, from scratch/new blog article writing is extra.

Permanent Links from all sites above plus http://www.NicheDentalCollaborate.com to your sites, such as your Twitter, Facebook, dental practice site, dentists blog, directory listing, etc. (up to four) for a $95 one-time payment with Social media program above or $175 if not part of the program.

Also Published on NicheDental.com
Also Published on Niche Dental Consulting Ning.com
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Thursday

Connective Communication© Marketing, The 3D Difference: Improve, Gather, Create

A THREE Dimensional System

– Freed From Generic, Founded on Value, Focused On Success



  • Reliable, Credible Consistency
  • Four Influential Communication Bedrocks:
  • Exceptional Budgeting: Flexible, Scalable, Accountable

Connective Communication©

CLIENT CASE STUDY

  • Relationship began August 2008 with New Logo and Website development.
  • Elements scaled up and phased in at client pace with goals in place.
  • Complete 'Connective' approach achieved June 2009.
  • Improving Results Recorded by February 2009!
  • Average 33+ New Patients Per Month Since at least September 2009.
  • 22+ Months Straight Growth 10%+
  • Starting Mid 2009 - Overthrowing the Downturn!
  • Alone in the Pack - of 500 dentist 'group' – Only dentist with upward sales!
  • June 2010 Best June EVER!
  • ALSO, His BEST MONTH EVER! 
  • 2011 FOLLOWED with SIMILAR RESULTS

Reliable, Credible Consistency

  • You are a vital part of the success
  • Collaborate on Concept foundation
  • Approve all elements: design/message
  • Updates/Ongoing Element 'pieces'
  • - also approved by you
  • You have Final Say Throughout
  • Otherwise: You let go (it almost runs itself)

Four Influential Communication Bedrocks

  1. Value Rich Website (New or Enhance Current Plus Ongoing Updates)*

  2. Ideal Audience Directed Mailers (Consistency Rather than Volume)*

  3. Optimal Online Strategies (PPC/SEO to Social+)*

  4. Public Multiplier Marketing (X-factor for 1st 3 bedrocks)*
*Each Bedrock can be integrated into your current system - in many cases

Exceptional Budgeting

  • Flexible, Scalable, Accountable
  • Goal: to Build Your 10 foot ladder
  • Determine Goal before begin
  • Figure out initial marketing 'pieces’ within each Element
  • Budget Size May Start Wherever Feasible: except it is vital to...
  • Commit To An Optimal Timeline For Phase in of All Elements

Marketing Budget Structure

  • Management/Consulting may apply--depending on your plan/decision
  • Separate Element Agreements: Usually for Bedrock Elements, M/C and misc
  • Element Pieces may have their own separate agreements as well – achieving more flexibility
  • Terms are yearly in many cases/some shorter
  • Agree to Budget - then proceed
  • Review Patient Data to find 'gems' (practice software generated)
  • Track Activity (results/accountability/refinements) Upgrade, Enhance continually
  • Scale up as needed - with focus on timeline
  • Reasonable Scale Up is in 9-12 Months

Faster Scaling? Yes, Yet...

  • A measured pace has strategic benefits
  • Still Results are very possible sooner!
  • The 'Complete effect' takes time to build:
  • As MORE public/patients move toward a decision and greater value acceptance.

Establish the System, Refine When Needed…

  • Otherwise Let it RIDE!
  • Think: Prototype, fail. Prototype, fail less. Then the success-type emerges.
  • Rather than: Perfection snail. Perfection never nail, so success impale.

Avoid What I call 'Perfection Stretching'

  • Taking the time, and more time, and more time to may make that marketing something better…
  • Meaning 'that marketing something' will never really happen, get done, etc.
  • Rather than Perfection Stretching: Inspire to Require Release of Overseer Wires
    • - Hand over the reins to consistency and professional depth:
    - Then see new patients revenue-rain gauge fill up and enjoy the reign of practice success!

GUARANTEEING SUCCESS**

**DENTISTS: I, Dick Chwalek, guarantee Dr. __Your Name__ will only be successful if Dr.__Your Name__ does what is necessary to make it happen.

Trite? Trick? Or TRIPLE Raise the Possibilities?

Like all successes, we must do what works. Not hold back, produce. It is the same for me, you, as well as your patients...
  • Patients that do HALF of what works
  • The result: often be less than HALF
  • Of course, some 'luck out' and others are just satisfied with less.
  • If you want MORE Dr. ___Your Name__= Connective Communication©.
  • It is a Flexible, Scalable, Accountable and Success Positioned System.
While you are NOT locked into a preset/generic plan with the Connective Communication© system, only going part way or holding off too long is problematic as well.

Like a ten foot barrier that requires a ten foot ladder, building anything less means not overcoming the barrier.

However, piecing together 'all main elements sufficiently' is better than crafting one element well: perfect ladder rungs but a very weak supporting structure can greatly diminish the other element's value.

FIND OUT MORE and...

Start Guaranteeing Success!


Niche Dental Co-Consultant 
Oli Gonsalves

1+888.380.0020


Oli can answer many of your questions.
Then set up a meeting with me - depending on your needs/requests

Sincerely, 

Dick Chwalek

NicheDental.com

Dentist Marketing Coach, Dentistry Communication Consultant


Previously Post on NicheDental.com
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Wednesday

Thanksgiving Food For Thought - Dental Marketing Reprieve

Time to eat and talk turkey. Tomorrow we have a date with the dinner table. Friday we have a date with the mall. Soon we will party till we ring-a-ding in the new year.

There is something WRONG with this picture, much like how dental marketing is unflatteringly employed. You and I need to talk frankly about how dentistry should be presented to the consumer to affect a positive and productive result.

It is time to change the rules. You need to avoid overindulgence on supposedly simple million-patients-in-a-month, fairy tale spun marketing tripe. Stop bingeing on super secret 100% money back dental advertising turkey droppings.

Following 'all the rules' and practices of yore vidal sassoon without serious reflection will too often mean ending up going in the wrong direction.

Thanksgiving dinner can turn into tummy tuck redux. Holiday shopping can trample the reason for the season. Tipping a few too many glasses of bubbly back has caused a staggering number of people to hear sirens sound rather new year's party horns blare.

Instead of following other dentists off the cliff of same old outlandish brain-locked marketing schlock, get real and start building an integrated, consistent, scalable communication strategy. It will take some hard work and even cost more money than you think makes sense. Of course, this cheaper by mutton headed philosophy might sound like something dentists like you have heard from patients.

Stay away from the easy and the cheap, anyone can do it, buy another lottery ticket solution. Following these tired and "always about money off your valuable expertise" rules will take you down a path where you will meet patients of the same perspective.

How can it cost that much doc? Why can't marketing/dentistry be easier and done without a lot of thinkin? Can't I just watch a training video, steady the marketing drill on my own and take care of that tooth back there? Oops. Ouch! Darn. That dental marketing without a net thing is more dangerous than I suspected Skipper.

You could ask me to show you how you can actually build your practice, increase revenues, bring in more new patients and help more people get the care they need. Or not.

Just wait till things turn around. Sit there at the table and keep telling yourself eating all this food is a good thing. That some day you will get up and do some jumping jacks and calisthenics to tighten up your belly full of yesteryears when things were easier and money flowed like milk shakes and honey ham.

But when you realize no one uses the words calisthenics or does jumping jacks anymore. And figure out the milk toast selling dental marketers are shaking you down. Regain consciousness from the ham handed money scam you been hit with. Let's talk turkey about raising some revenues so you can improve the dental health of more consumers instead of navel oranges grazing.

Leave the lameness of last year's simpleton marketing ideas behind. Flush the toilet of no revenue movement. Whether it is virtual reality or real world advertising techniques, make a pact with yourself to do things in the pragmatic, continual build mode while utilizing concepts that help real people make real decisions about dentistry.

Promoting dentistry like its a sale on turkey franks at the big box grocers is detrimental to the health of your practice and us consumers. Frankly, I recommend beefing up your marketing strategy with data reality developed through comprehensive marketing tracking. I even have some grade A prime steroid infused data that will whet your "prove it to me" appetite.

Here is something the slick marketing their magic tricks group won't tell you - even in their super secret dental marketing reports... "It ain't easy to get it right, partner." And most fail because they thought it was easy and were shocked into backing off.

Of course, there is an "easy" part. It is in how THEY take your money and then move on to the next dentist waiting with fork in hand.

These marketers sell you smile whitening gel when you have periodontitis. They pull your teeth when they should have performed a root canal. Place a sold sign on the London crown and bridge when implants would have conserved even healthy teeth of a Brit.

So. Before you get sold a bill goodies again make sure their idea does not reek of LIMITED TIME ONLY marketing halitosis.

If these marketers have done so much good with their reports and deals of the century - why does this STATISTIC remind me of the movie by Dr. Even Steven Cling : "Caries" - the dental visit horror report.

"Overall, there was no change in the percentage of the population
with a dental visit from 1996 to 2004." (SeniorJournal.com)

Looks like my time is up. See you next week. Same bat channel. Same lame puns. Blame tame nuns. Game day runs. Claims son's name. Hum gains fame. Gun came framed.

Okay... it has gotten to be too late again. Sorry about that. Good night.

Happy Tank Living. A Marry Billie Hollandaise to You. Lappy New Beers. Dunk Murray, He My Pappy. Just scream when it starts to hurt.

Dick Chwalek
• Dental Marketing Coach • Dentistry Communication Consultant
CALL 866-453-1026
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Tuesday

An Open Letter To Dentists Who Want More From Their Vocation, Business, Life, Expertise...

  • Based On An Actual Client Correspondence
Dear Dentists,

I came up with eight general goals/categories to improve and enhance your hourly, daily, monthly, yearly and lifelong success quotient. Each one is derived from issues, concerns, or logjams - you, your spouse, your team and/or I saw and discovered in our recent interviews.

Rather than identify where someone is doing or not doing something, it makes sense at this early stage to take an overall, goal-focused approach. Then as we have the team consults - we can address specific processes and areas of concern as they relate to these goals.

Plus I need time to review the team interviews, and produce a report on them, which will be included in my monthly fees. In a couple of days – we will schedule the first team session as soon as you are available.

By using the ‘goals format’, we can proceed without disrupting dental team cohesiveness. No one is put on the spot to defend their role, responsibilities, and job critique. We will directly address specific concerns - just not in a group session. It will depend on how things go--each team member's participation level, etc.

FORMAT of FIRST CONSULT: The goals we develop, together with some examples of how you/team are already making strides, bringing up some specific areas of concern (without naming names) to show the reality of what was discussed and give everyone an ‘assignment’ so it is not mostly about me talking and talking and all of us meeting and meeting.

1. Family First – Success Is Possible Only When Priorities Can Be Honored*

2. Time Management – Higher Production Requires A Targeted Focus

3. Put Money (Fees, Cost, Etc.) in Its Place – HIDDEN BEHIND Value!

4. Think/Find Solutions – Because blame has few positive attributes; the obvious one is that blame rhymes with lame

5. New Idea Success – Prep Everyone First, Let Simmer, Then Delegate Planning, and Finally, Implement with the knowledge that changes will be needed and a new direction will be taken in (possibly in multiple areas).

6. Total Team Cohesion – Consistency, Documentation and Review (Trust & Verify)

7. Facing Reality/Challenges – Even When Some "Thing" Can't Change - Improvements Are Possible

8. Specific Goals – Achieving A $5,000+ Per Month/Per Employee Improvement How to achieve: Rethinking Old Habits (personal, patient, referral, vendors, etc.), Process/Systems Improvements and More Connected Communication

NOTE: the first goal is not just about the discussions we had about your needing to be home more - but also that your team is very family oriented - and anything that conflicts with their family time - drains them of energy you need to be successful. Basically, if we can't improve the priority - day in and day out reality - of this part of their work experience - the other things we do are probably not going to get the level of results we want either.

Dentists who want to achieve a higher level of success need to go beyond the normal make money at the cost of value concepts. Your dental expertise matters more than the money you can make from it. The patient’s oral health has more value than the money you can glean from them.

Show real concern with a consistent level of effective communication. The more they understand about the value you offer, the more likely they will increase their appreciation for the higher level services you offer.

The consumer is wary of “being sold” so dentists must go the extra mile to reach out to them proactively and strategically rather than merely as another service sold at a discount. Expertise has value; presented in a way that lessens its value only leads to more wariness and distrust.

Consumers are not afraid of large fees or high costs – they are distrustful of any slippage in your resolve to justify the recommendations you present. Trust in what you have to offer by being profitably honest about the potential your dentistry can achieve.

Sincerely, Dick Chwalek

I also did some quick searches for various value focused articles to show how common the idea of presenting value is. Dentists need understand how it applies to their services and expertise. While these articles are not dental focused, they provide a perspective on the 'value' of the value presentation.
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Deteriorated Dental Office Brands

> Invigorating Referrals & Refreshing New Patient Numbers

Dental brands can become stagnant and then deteriorate very quickly, depending on the conditional of the local and national economic environment and strength of the practice structure and management. Generally, within five to seven years many elements can begin to go spread apart and lose their strength without a focused reenergizing effort.

A dental brand includes the office location, facility décor and layout, dentist expertise, team presentation, practice mission, advertising statements and of course, logo design and the look of other marketing materials. Some dental brand elements will have a much longer life and other brands become outdated even before Google can rank it.

Does your dental practice brand have the strength to thrive?

Weak & Confusing Dental Brands
  • Employing generic marketing when dentists want to emphasize high value dental services
  • Advertising convenience and speed while expecting consumers to pay a high quality treatment fee
  • Promoting cosmetic dentistry without the look and feel of artistry within practice brand elements and office design
  • Building awareness of implant dentistry expertise while simultaneously focusing a lot on free and discounted dental services
Dental office brand inconsistencies mean your patients and consumers come in with hard to manage expectations.

Deteriorating & Stagnant Dental Brands
  • Dentists with significant expertise who have little high value public exposure
  • Referrals built solely on simplistic brand knowledge and expressions such as “friendly and nice”
  • Dental offices where comfort is not an obvious focus in the treatment, setting and team demeanor
  • Marketing focused on services, NOT on people and the overall value of advanced, lifelike dentistry
When a dental brand becomes stagnant and too internally focused (about what the dentist is comfortable with), patients start to look elsewhere. Simply being nice and friendly just won’t cut it anymore.
Dental Office Brand Identity
Brand is closely tied with image. A stronger dental brand can take the office image to a higher level. Dentists with exceptional credentials and a well-honed brand are an infinitely more cohesive entity. An expert can't stop adding new techniques and knowledge and a brand can't rely on one element to survive long term. Many dental office brands rely on one or two things: location/expertise, facility/high-tech or great team/superb service. These branding attempts can only cover so much ground on their own.

New dental patients are attracted because of many branding efforts. Relying on one or two elements like location and referrals means gaps in new patient development will appear. Branding is communication; communication is everything for a dental practice. Oral health, dentistry expertise, and preventive dental care compliance all need communication to make them viable within a consumer society, and ultimately, perceived as vital to each individual.

Marketing dental expertise is complicated. To be successful advocating your high value dentistry services, the complexity needs to be skillfully explained and succinctly understood. This is difficult to do when current and prospective patients are being influenced and distracted by other branding efforts that appeal to them at more basic and emotional levels from ‘free whitening’ and ‘covered by my dental insurance’ to ‘mercury fillings’ and ‘dentist visit fear.’

Marketing a full line of dental care services that are always changing and often misunderstood is problematic. This garble of clinical terms intermixed with always evolving marketing techniques adds to the confusion, which disconnects the consumer from understanding the value your dentistry expertise makes possible. A relevant and concise brand sets your dental office apart from dentist competitors selling those same services as well as other consumer services, which will end up taking precedence when dentistry is missing from public discourse.

Standing out from the generic dentist crowd has a lasting impact. Providing brand name dental services like Lumineers, Invisalign, CEREC One-visit Crowns can be helpful initially. But when every other dentist is advertising the same way, you begin to blend in again. Rather than being the “brand named” cosmetic dentistry veneers artist, invisible braces/orthodontic expert, or high-tech crown restorative dentist, develop an image that is bigger and more exclusive than a service you provide that every other dentist does. A unified and distinctive practice-branding strategy can tie together these other elements and create a focal point for your dental advertising and value educative messages.

Visual Brand Icon: Dental Logos Design
Combining a unique dental logo, cohesively designed package of materials, a congruent image with a consistent salvo of ongoing refreshed re-branding strategies can prevent your dentistry brand from going on life support.

Dental brands such as ‘drill, fill and bill’, ‘dentistry has little value’ and ‘only if insurance covers it’ survive in the minds of patients because most dental offices have similar images or generic marketing strategies. Therefore, dentistry mostly attracts one segment of the larger consumer audience - those who have tooth loss, those in pain, the insurance patient and the (non-fearful) health conscious.

Some of these consumers are desirable, but won't change their current perspective without a different message; many others are not likely to ever connect without an enhanced brand identity being presented. A unique brand that incorporates pleasant images (no dental chair mouth mining), relaxing actual patient renewed smiles (not fear producing metal probes) comfort creating service strategies like sedation dentistry (avoiding the perception that tooth pulling is the goal) as well as advanced technology for a more rewarding experience and smile makeover result has substantial potential to change perspectives and lives.

Comprehensive dental branding will bring more people from the yesteryear of bad dental visit memories to the present day ‘brand’ of total oral health with the dental ‘logo’ of exceptional value and oft spoken ‘tagline’ of painless treatment and pain free living. Effective dental branding is about high value not high cost, great service not great expense, and lifelike results not lifeless quality.

Brands focused on rejuvenated oral health and stunning smile makeovers present the public with a reason to rethink their current value system and move beyond the generic concepts of fix and maintain into the realm optimal and exceptional. Whether dental branding makes sense to you or not, many of your patients and much of the general public need an assertive and refreshing message to move in the right direction quickly enough to preserve their oral health and in many too many cases save their smiles.

Conclusion: Refreshing Dental Practice Brands
Sitting on the sidelines means more people missing out on your dental expertise and smile makeover artistry, which is a losing position for everyone. Patients lose teeth. Dentists like you miss out on revenues. Public dental health continues its supreme reign as the ultimate king of loss leaders.

Take your dental practice to a higher plane of dentistry communication. Get properly branded.

Dental Marketing Commentary by Dick Chwalek
Dental Marketing Coaching & Dentistry Communication Consulting

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Sunday

Value Marketing Versus Lowest Common Denominator In Dentistry

I wrote the following article to explain my theory of 'value dentistry marketing'. Yes, at some point we all go to Wal-mart for toilet paper (my shorthand for whatever we deem of minimal value). But when marketing a service based on expertise, focusing on discounts can diminish consumer respect for that expertise. 

Basically, should dentists be associated with HALF-OFF type advertising simplicity (gimmicks)  even though 'it works'? Mixing marketing simplicity with dentistry complexity has significant backfire potential. It can be used but only with a very steady hand. 

The main reason I developed this theory is the dilemma caused by dental insurance. Just ask any dentist how much influence insurance reliance has on the acceptance of their treatment recommendations. Consumers often use dental insurance coverage to dictate or control their level of acceptance. "My dentist tried to sell me on some procedure. Obviously, it was not needed - because my insurance hardly covered any of it!" 

Discount dentistry has the same potential. "The other dentist down the road has it for half price. Of course, the other dentist is charging too much. Plus he takes all insurances (even though that means he has to treat more patients - maybe not as thoroughly) to make the same amount of money." 

Read the entire article to see if my theory holds up. Just so you know, the article is mercury free and prevents dental marketing decay...


Excerpt and link to entire article on my website...

Dental Marketing Lowest Common Denominator Dilemma

Money-off dental advertising, marketing concepts don't interest me as much as they do my industry cohorts. While they 'actually work' for many consumers, it has many counterproductive elements. Who doesn't want to save a dollar or two? Unfortunately, this diversionary focus on cost means little else is being communicated effectively to the dental consumer.

After viewing four or five coupons on a dental flyer with BOLD lettering and lots of dollar signs ($500 OFF!), what else is the consumer going to remember about it? When buying garbage bags and gas, focusing on price makes a lot of sense. These are simplistic items and easily made decisions. They are ‘commodities’ of short-term value.

Dentistry is complex and always on the periphery of the consumers’ understanding so even intelligent and upscale people are often in the dark. Piling discounts on a complex service like dental care puts the learning curve on a slippery slope. It also stagnates the value of your dental expertise (or worse). For example, if the barbershop is doing coupons for haircuts AND dentists are also doing coupons for a some hair-raising procedure – is there any reason for the consumer to believe dentistry has changed much since the day when the two (hair removing and hair-raising procedures) were both under one roof?

Okay, the barber/dentist comparison is a bit of a groaner, but there is reason for concern… Maybe giving money-off is good for the lower income person who might not go to the dentist without a ‘cheaper’ version? Yet, many of these offers are for the new dental patient, which means the lower income person is often out of luck in the next round. Then patients are jumping from one deal to the next and the dentist is only providing another lily pad band-aid, not a real dental care home.

Another not-so positive way ‘it works’ is to draw in the price-conscious person—who believes in dentistry – but will wait for a ‘deal’ before they do anything. The hope here is that these patients will become better dental consumers once the practice and its team mesmerize them. It works for some dentists more than others and but mostly on the fringes. Plus it is NOT what most consumers would expect from a ‘doctor’s’ office—discount bypasses, this week only!

Businesses that know exactly who they want as a clientele, speak directly to those consumers. Dentists who want patients who will stay in the practice--but market to the discount group--will find it difficult to upgrade care to those consumers. Dentists with selling prowess will do better when starting with the discount crowd, but why put start with a deficit when it can be avoided. The dental marketing (or communication) dilemma is: how do you attract new patients without hammering the discount angle?

One thing to realize is that patients and consumers only get scraps of information during the dental visit. The dentist or dental team member presents a lot of it verbally. The dental appointment is not the best environment for absorbing complex ideas. If most of it is verbal, then 'in one ear and out the other' is usually the effect achieved.

If discounts are all they are seeing outside of the dental visit, then their concept of dentistry is not unlike the dollar store perspective. If it is not CHEAP or on SALE, it is overpriced!

With most dental marketing campaigns there usually is nothing coming their way that builds value. Once in a while a small percentage will see an ostentatious dental ad in an upscale city magazine or some dental technology news blip. The advertisements and messages have nothing in depth or value building besides cool technology or Hollywood smile makeover concepts, which an even smaller number of people will relate to. This improves advanced dentistry’s value around the edges, but for most it is pushed out into the realm of expensive, elective and extra.

To Read Remainder of Article, click...

Contact 
Dick Chwalek at Niche Dental
866-453-1026 Ext 253
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Tuesday

Downturn Changes Dental Marketing Perspectives.

As the economy contracts, consumers will reduce their spending. However, they do not stop their spending on everything; they set priorities. So why are consumers making the decision to cut back on their dental care, something which should not get cut so fast?

I see in dental chat room posts, hear in calls from dentists, and get in emails from dentists "who did not need to advertise before" that things are slowing down and they are not sure how to deal with it.

First, good communication is always needed. In an economic downturn is that consumers also need to, or think they need to, contract their dental spending as well. Unfortunately, if dentists were not "assertively communicating" the value of their dentistry during the good times, downturns are exactly when consumers and patients are going to determine they do not need to put dental care high up on the priority ladder.

Stop thinking dental advertising and marketing are not always needed. It should be thought of as communication that you proactively and assertively develop. Dental marketing is not bad or good - it is necessary.

There are many things you can do right now to reverse the trend. Finally get that dental website going full throttle. Do a regular dental postcard marketing campaign - so you are not just waiting for patients to find you. Then start integrating your dental marketing so the value of your dental expertise is always building.

There are many sources for increasing new patient and referral numbers and putting your dental practice revenues on the upward trajectory.

I offer dental marketing coaching program with significant proven results. An almost unlimited number of ideas to get things going immediately and for long term success as well.

Stop surfing the web and start making it happen.

Sincerely,
Dick Chwalek - Dental Marketing Consultant
Call 866-453-1026
NicheDental.com
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