Dental Marketing commentary for dentists, orthodontists, dental specialists, dental laboratories, and other dental related businesses. This dental blog is written by dental marketing coach and consultant Dick Chwalek. He focuses on Connective Communication.
Monday
Northwood Dental Sponsors the Traverse City Film Festival
Traverse City Film Festival 2014 9th Annual Over 120,000 experience the magic of Traverse City in late July each summer as the Traverse City Film Festival presents “Just Great Movies” in one of the most beautiful and unique resort areas in the United States.
Sponsors make it possible for us to keep the festival grassroots, focused on the art and love of movies. Each sponsor also helps Traverse City share the things we love, and do best here, with festival visitors and guests. Dr. Brian Klym and our entire team is glad to be part of the 2014 sponsor family.
Created as an annual event in 2005 to help “save one of America's few indigenous art forms—the cinema", the film festival was co-founded by Oscar-winning film director Michael Moore, along with Doug Stanton (author) and John Robert Williams (photographer).
The non-profit, Traverse City Film Festival, organization is run by a committee of Michigan filmmakers, writers, and creative professionals. Deb Lake has been the executive director of the Traverse City Film Festival since 2006, and is one of two paid, year-round employees. The remainder of the work is performed by about 1,000 volunteers. The 10th annual (2014) festival runs from July 29th to August 3rd.
Engage with the TC Film Festival, on their Facebook page.
For a beautifully healthy smile, contact Dr. Klym and his team: request an appointment or schedule a consultation by calling (231) 947-7202.
Promotion Purified in 140 Characters for Dentists, Dentistry, Dental Care
Twitters about your Facebook page, your site, your dental blog and the latest dentistry news.
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Original Tweet Link
https://twitter.com/#!/nichedental/status/203187299582869504
Richard Chwalek @nichedental
Y Do We Think Dental Insurance Covers All When Co-Pays are Required B4 Even Seeing MDs?
Thank U! I’ll be here all tweak
http://nichedentistry.blogspot.com/2012/04/niche-dental-marketing-consulting.html
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Original Tweet Link
https://twitter.com/#!/nichedental/status/203185886937088001
Richard Chwalek @nichedental
Y Do We Fear Dental Visits More Than Our Teeth Disappearing?
Very interestingly disintegrating
- OK~I’ll b here all tweak
http://www.youtube.com/user/NicheDental2000/videos
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Original Tweet Link
https://twitter.com/#!/nichedental/status/203179359979323392
Richard Chwalek @nichedental
Dental Marketing's a Science. Actually~Closer 2 a Seance
~When Marketers Conjure Old Tricks 2 Sucker Relatively Many.
http://www.NicheDental.com
Reply Delete Favorite
12:45 PM - 17 May 12 via web · Embed this Tweet
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Original Tweet Link
https://twitter.com/#!/nichedental/status/203177034296475648
Richard Chwalek @nichedental
Dentists~Hope2 Retire Better/Sooner~Require Great Lab Work?
Want New/2Remodel Office? Need Employee~OSHA/Team Training?
http://www.northerndentalalliance.com/about/members/
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Original Tweet Link
https://twitter.com/#!/nichedental/status/203173725372297218
Richard Chwalek @nichedental
Tooth Aches. Teeth Hurt. Jaw Sore. Enamel Worn. Smile Yellowed. Root Damaged. Dental Decay. Disease Present-
@DrWhiteDentist ;@RizviDDS @scottshamblott @BlackwellDental @AlmanDentistry @GrauerOrtho
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Original Tweet Link
https://twitter.com/#!/nichedental/status/203164558217580548
Richard Chwalek @nichedental
@DrWhiteDentist: Advanced Dentistry~proven oral health and smile improving results.
Biomimetics~a vital part of his comprehensive approach.
Reply Delete Favorite
11:46 AM - 17 May 12 via web · Embed this Tweet
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Original Tweet Link
https://twitter.com/#!/nichedental/status/203167793183596545
Richard Chwalek @nichedental
Dentists~Postcards Work! How?
This Way: Don’t WAIT 4 Consumer 2 Put Off
~Get in FRONT of Them~In HANDS~Unavoidably Work
http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/health40up.html
11:59 AM - 17 May 12 via web · Embed this Tweet
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Post by,
Dick Chwalek
NicheDental.com
Also Promoted/Posted on NorthernDentalAlliance.com
Tuesday
Video Testimonial: 3 Years of Results = Connective Communication© Approach
The new patient communication video includes a testimonial from a Niche Dental client in Michigan:
- He talks about his three years, YE$, 3 $OLID YEAR$ of practice revenue growth, which was made possible using the Connective Communication© Approach.
- PLUS Oli Gonsalves, a co-consultant, who worked to helped me refine a succinctly powerful campaign that was vital to this success discusses with me the creating new patients element.
- Finally, the client ends the short video with an anecdote of how he came to realize the value of this element (direct mail), while I provide other details of 'why' his consistent postcard campaign worked.
- Improving recommendations, acceptance & value appreciation of both internal and external prospects and patients...
- Creating new patients: moves your audience to act sooner and/or helps then find the 'right' dentist first, rather than highest on search engines for example...
- Gathering all searchers: new patients on the fence, 'already out there at play'...
Sincerely,
Richard Chwalek,
Niche Dental President
Dentists, prepare to...
- Hand over the reins to consistency and professional depth: then
- Watch the revenue-rain gauge fill up; and
- Enjoy a reign of ongoing financial success!
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| Direct Mail, Postcards... Create Action |
Wednesday
Niche Dental Videos: Proven New Patient Results with Postcards Marketing
Dentists, Where Could You Get New Dental Patients From?
Well, let's now sift through all the options to try, and try and again to figure out what the h_ll a dentist should do...
1) Patient, Team, Specialists Referrals...
2) Practice Signage or brochures...
3) Direct mailings like postcards, newsletters, flyers and other mailers...
4) Advertisements in Yellow Pages, Newspapers, Magazines and other print publications...
5) Commercials on broadcast TV, Cable Television, Local Radio Stations and other 'traditional electronic' media...
6) Out of Home/Outdoor advertising like billboards, shopping carts, gas pump displays, mall posters, workout gym fixed and video displays, movie theaters and other non-online venues...
7) Online marketing such as Bing, Yahoo, Google Adwords and other PPC advertising.
8) Facebook, 1888PressRelease.com, Google+ Twitter, Digg, Ning and other online social and search networks...
9) YouTube, MetaCafe and other video websites...
Finally,
YOUR Dental office website...
Niche Dental and Connective Communication© provides the ability to refine the wealth of options down to the reality of dentistry, dental and dentists success: more patients, more health, more revenues.
Sincerely,
Dick Chwalek
NicheDental.com
YouTube.com/user/NicheDental2000
www.twitter.com/nichedental
Friday
Works While They Wait - Wait No Longer to Access What Is On Hold In Your Revenues
As the dentist or practice manager, you've invested time and money in running a successful dental practice but are still coming up short of where you want to be. Bringing on new patients is an obvious way to increase your bottom line, however the patients you already have are generally worth more than the new ones you're trying to get in the door.
Current Patients Your current patients are in need of advanced dental treatments and makeover veneers but continue to put off treatment. Cost is likely a primary factor but many patients are just indecisive or simply procrastinate their treatment. If you bring up cosmetic dentistry services with your patients you will unwittingly turn some of them off without even realizing it. So how do you market to your patients, at a time when they are focused on their dental health while you have their complete attention and do it without the possibility of seeming desperate, pushy or turning anyone off? By using informative marketing messages played to your patients while waiting on hold.
You may think your patients don't typically wait on hold for very long... but, they don't have to! You can deliver your most compelling marketing messages in less than 15 seconds.
New and Perspective Patients If you're not attracting new patients your practice can only grow smaller. Despite the best dental marketing, most new patients find your phone number on a list filled with other area dental practices provided by their insurance provider. They'll pick the three closest to their home or work place and call to ask a few basic questions. What makes your practice stand out? In the few seconds your new prospect waits on hold, custom hold messaging can paint a vivid picture about your practice, your dental niche, and the technology you provide. An effective hold message gives your practice that add image boost to help land new patients.
On Hold Marketing Works The reason Custom On Hold Messages are so effective is because they target a captive audience, at the exact time they are actively engaged with your practice and most interested in your services. No one who calls your practice is calling to be put on hold. But, they accept being placed on hold and are listening for their turn to speak with a staff member. This is a golden opportunity to connect with your callers while they are totally receptive to your message. In fact, if you have anything less than a well produced custom hold production you risk annoying your callers.
The alternative to custom hold messages Statistics show more than 70% of the people who call a private medical practice, be it their dentist or primary care physician, are placed on hold. On average hold time is greater than 45 seconds. You don't have to play a custom hold message but you do have to play something. Here are the alternatives.
Silence - Silence equals nothing. If you do nothing, your callers will wait on hold in complete silence. Leave them on hold for more than a few seconds and they're likely to think they've been disconnected. A minute on hold in silence seems more like five. If your practice plunges callers on hold into silence, ask your receptionist how often calls on hold hang-up, or how often patients call back and wonder why they were disconnected. Wonder how many didn't call back?
Radio - Playing a radio station over the hold lines is a broadcast and licensing violation. It's also guaranteed to annoy callers with commercials, banter from DJs, and possible static in the connection.
CD/MP3 Player - You now have control over commercials, and static but you're still in violation of music licensing and are wasting an ideal opportunity to connect with your callers and market your services.
Custom hold message reinforces and increases the value of your current marketing strategies.
How much would your practice benefit with just three extra whitening treatments each week? Or, 5 additional "smile make-over's" every month? It's a modest goal that you can easily attain with the right hold messages. An effective message on hold campaign provides compelling information that plants the seeds of possibility in your patients mind. When they ask for more details about a particular treatment, you've just been given the green light and are now much more likely to be able to enhance your patients smile and oral health, not to mention your bottom line.
Bring the power of On Hold Dental Marketing to your practice. Packages start at just $39/mo. Includes digital player and semi-annual production updates
Visit us online and opt-in to to receive more helpful communication & marketing tips and receive a Free Music On Hold Download from your friends at Business Audio Source!
Article Source: http://EzineArticles.com/?expert=Jeffrey_R_Wilson
Thursday
CBA: Latest Addition to The Northern Dental Alliance Team, a firm focused on Retirement Plan Design, Administration
A Minnesota-based organization, NDA also advises dentists in the areas of office safety, construction, marketing, laboratory services, banking, practice transition, staffing, retirement plans, and personal financial strategies.
---------The Northern Dental Alliance provides a comprehensive platform for dentists to structure highly successful and secure businesses, achieve superior oral health and smile enhancement restorations for their patients as well as protect and improve their financial future through proper retirement, investment, and transition planning. Cash Balance Actuaries, LLC increases the depth of knowledge and resources every NDA member can offer their dentist clients.
Charlie provides complimentary proposals and plan designs at no charge. Please contact him if you are interested in increasing your tax deduction by contributing more to a qualified retirement plan or for him to take a quick look at your current plan to make sure it is meeting all of your goals.
Steingas also says, “Cash Balance Actuaries, LLC does not provide investments or investment advice, nor do we take commissions or asset-based fees of any kind. We charge a flat fee strictly based on our fee schedule which depends only on how much work we provide for your plan.”
CBA Client Testimonial: “Charlie was able to triple my retirement plan contributions without requiring any additional contributions for my staff. He’s also much better at helping me understand my 401(k) plan than my previous TPA.”
As with all Northern Dental Alliance members, Cash Balance Actuaries is an independent firm. Dentists can select individual NDA consultant members and then 'build a team' if desired. Each member is an independent advisor and diligently works in the best interests of the client.
Areas of expertise NDA members represent include business banking, equipment/facility financing, laboratory services, cosmetic/implant dentistry education, OSHA training, infection control, fee-only personal financial/tax planning, retirement strategies, new office building/remodeling, practice purchases/sales, Transitions Mike Haase, Aftco Transition Consultants & dentist transitions, staff recruitment and dental employee placement, and dentists marketing consulting & dental office advertising campaigns.
The Northern Dental Alliance welcomes Charlie Steingas as a member, and is excited to offer his expertise and knowledge to current and future dentist-clients. The professionals of Northern Dental Alliance work with dentists to improve their businesses, enhance their clinical techniques, maintain and improve team skills, protect their practice and personal investments, and increase their personal financial security.
Charlie believes having a niche focus on dental businesses works well for his firm and the dentists he works with. He understands that most dentists have other things to focus on besides their retirement and taxes and his goal is to make everything run as smoothly and cost-effective as possible. Dentists have worked hard to get through school, start or buy into a practice, grow the practice to profitability, and they don’t want taxes and fees eating into their hard-earned assets. With tax rates on the rise, one of the only true opportunities still offered by Uncle Sam is a qualified retirement plan.
The business philosophy of Cash Balance Actuaries, LLC is to exceed the client’s expectations in timeliness and quality, and to never have any surprises with regard to their plan. The success of this philosophy is proven by the satisfaction and loyalty of Charlie’s clients.
The addition of Charlie Steingas and Cash Balance Actuaries, LLC is a sign of a growing industry need for groups like the Northern Dental Alliance.
LEARN more about the qualified retirement plan options:
Visit NorthernDentalAlliance.com or CashBalanceActuaries.com. Or Call Charlie: (952) 500-8696.
NDA Contact Information
- Northern Dental Alliance
- www.NorthernDentalAlliance.com
- c/o NDA Member, Rick Epple
- 1000 Twelve Oaks Center Dr, Suite 101
- Wayzata, MN 55391
- 866-556-6213
PRINT Formatted CBA PressRelease
Photo Slide Show on 1888PressRelease.com
CBA Membership Announcement Posted On 1888PressRelease.com
Story Posted By
Dick Chwalek, President of Niche Dental
Founder/Member of the Northern Dental Alliance Located in MN





