What Are You Waiting 4: Make Life Count - Smile Well!

Nothing in this world worth much is easy 2acquire or accomplish. There is a cost; time, treasures, riches and sometimes even more.

Yet, there is nothing worth more than a healthy well being. Mental, Physical, Emotional and 4many Spiritual Well Being are the essential elixirs of good living.

This is not about arrogant excess or unbridled exceptionalism. Plain and simple - good people are even better people when they feel good & their well of being is filled completely.

The more fulfilled up our being's well, the more possibilities we see and goals we're able 2retire.

Sadly, putting it off, delaying till someday down the road or more bluntly finding excuses 2deny reality are innate in our Being As Well.

That said, which boat are you rowing 2day: Being as Well 2far Down the Denial or filling the Well Being 2Overflowing?

Living in waters of denial and floating on its shimmer of temporary oblivion can be a necessary sanity break. There are days and times that try good peoples' souls.

On those days, denial's tributaries protect us from the undertow and whirlpools of this thing we call life.

Of course, dentistry seems trivial in comparison, on days like this, in times like these. However, without smiles, without expressing true joy, where would we see hope or find our way back 2it?

That gets me 2what I do when my sleeves are rolled up...

Dr. Kent White is a dentist in Nashville. He knows about overcoming life's deep waters. And, has helped many others 2shine with a complete well being again, and some for the 1st time.

Will he do a good job? Are his fees fair? Can you trust him?

See 4yourself, talk 2him - understand what is possible.

Dr. White's answer would be something like - always trust, but verify - exactly what he would do if it were him needing dental treatment.

Dental treatment that tends towards a smile makeover or full mouth reconstruction should be performed by a dentist with extensive expertise and experience.

Just don't take a trip down denial and get delayed 2long in a tributary of dental health tribulation.

It is your health and smile. ABB: Always buyer beware. This is not about recommending one dentist - it is about changing your perspective on what is possible with advanced dentistry and what it takes 2achieve a well being that smiles right through the roughest rapids.

Time 2Smile Confidently.
Show Off Some Hope.
Brag About Your Joy.
Flaunt Living Life Fully Well-Beinged.
Those In Troubled Waters - Say Thank You.

Whatever dentist you visit, no matter the condition of smile, or even if what ails you has nothing 2do with dentistry - remember life is worth living well.

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> Kent White, DDS, Nashville
> Center for Advanced Dentistry

Dr. Kent E. White provides care that brings harmony to oral muscles, restores health, creates beauty and enriches lives.

He believes so passionately in the value of his treatment focus, he wants more people to understand the depth of its possibilities so he shares his expertise with other doctors around the country.

By combining the latest techniques in aesthetic, restorative and preventive dentistry with his expertise in Neuromuscular Dentistry, Dr. White has been able to enhance smiles and bring healing comfort to the lives of many of his patients. He is more than a cosmetic dentist.

As Dr. Kent White explains, "Our educational pursuits and our focus influence the solutions we develop for our clients. Today, caring deeply requires an ever-increased need for the latest and most accurate information. In this environment that means if we stop learning, we stop caring. To keep the care I provide at the highest level, I continually widen my dental perspective. I ask myself the same questions everyday, such as: “What are my clients missing because of my current focus? Are yesterday’s results still good enough? Is the standard still the standard?


Live Outside of Tennessee?

- Services Include: Preventive, Invisalign, Implant Supported Dentures, Cosmetic, Endodontic Therapy and...

- Services Include: Regular Checkups/Preventive, cosmetic and health restoring Smile makeovers, Tooth Saving Root Canals, Specialist in Periodontics and...

- Services Include: Adult/Family Preventive Care, Invisalign - clear alternative 2braces, Dental Implants, Cosmetic Veneers and...

Imagine getting to the point where dental pain is so bad - dire thoughts overwhelm you.
Jeopardize your health and that of your child by delaying your dental care.

Not in any of these areas - try these sites. Just get the health done with it now!!!!!

Remember, ABB...

Other Dentist Sites...

Many more...


Cheap & Easy: Great Dental Marketing Or #1 Search Term?

The perfect dental marketing is cheap (almost nothing) and easy (works with little thought put into it). Much like good, lasting and healthy relationships. What were the qualities of your perfect match?

Coincidentally, I read in USA Today recently that the most used search phrase on is "cheap and easy". There you have it - confirmation you need to stay in the zone of missed opportunities.

Wake up... Wake up! Back to reality dude.> Maybe Cheap and Easy; is neither great (or even good) dental marketing or words attributable to

For example... I was in Las Vegas a couple years ago doing a dental marketing seminar. Near the end of my talk was a Q/A session. One of the first questions was a dentist asking, how much are postcards?

My answer today would have been... "Doctor, when the first question a patient asks is how much you charge, how much do you think they value dentistry or your expertise? If your marketing is based on price - you are most likely going to get little from the 'relationship'.

Your patients' relationship with their dental health will determine much of what they will accept and how they will comply to your recommendations. Effective dental marketing goes beyond clicks, impressions and conversions, it creates a connective relationship with your audience.

Unless dentists decide marketing is as vital as the dentistry they recommend and want to provide, very little will be communicated about the value of dentistry as compared to every other service or product consumers are confronted with.

Dentists need to STOP WAITING for patients to 'come around' and search them out -- of the blue. Otherwise, advertising of competing services, issues like dental fear and other 'delay and denial tendencies' will continue to diminish the consumer's dentist visit eagerness.

Once dentists find themselves behind the eight ball of ever-diminishing new patient numbers grasping for "cheap and easy" solutions fits the warped perspective they’ve created. This is similar to dental patients/consumers who have let their dental health go.

While $9,000 might seem like a lot to pay for 6 to 12 crowns or a few implants, coming in 5 or ten years earlier the cost might have been less than 1/10th that. Likewise, after dentists have survived without a comprehensive plan for many years, it is hard for them to upgrade even when they are confront with a dire situation.

Some day there will be DIY dentistry that consumers can download off the Internet, and they can bypass the professionals. What do dentists and consultants really know that I can’t figure out myself at 1/10th the cost?

Then again… Perhaps, both good dentistry and good marketing require something beyond cheap and easy to get "complete, lasting" results.

Something like… Being consistent about your communication and serious about its value in developing a successful, long term relationship with your dental patients. Rather than blow your entire dental marketing budget on a big burst of direct mail postcards or using them solely or any one BIG Online THINGIE, match up a few strategies to create an entire matrix of elements that will engage, remind and persuade.

I've seen a comprehensive strategy do wonders. It is not cheap. And yes, it can be complicated. When you can solve all the dental problems people have for less than most people expect and can explain and implement the solutions in 15 minutes or less, I will be right there with my cheap and easy solutions to every communication issue surrounding the delay and denial of dental care acceptance and compliance.

Back in the realm of reality, this is how dentists can improve their new patient situation. Start with a budget of 1 to 2% of gross practice revenues - then move towards 4% to 7% within 6 to 12 months. Dentists whose dental marketing has always been under the radar will need to prime the pump more significantly.

The Campaign Elements• Regularly send postcards or other direct mail
• Develop an external advertising element that is 24/7 or nearly
• Converse with your audience and patients in a familiar environment
> Use a medium that the consumer ‘welcomes’ into their lives like a newspaper, magazine or radio.
• Yes, be online - with a website and use search advertising
> Just don't expect the Web to have all the communication angles covered.
• Locate in many online spaces
> Add an online connection every so often.
*Just make sure your website is more than a postcard with a phone number. Because…

This is the biggest farce of online dental marketing. Thousands of visits is an online mirage for most office websites. Patients are the goal. Converting is a term used by those focused on online advertising. Their 'conversions' are the tip of the iceberg - it is the beginning of new patient development.

Use the medium in the right way - not as if it is about what you, the dentist, or web developer like or expect. Dental postcards are simplified because they are not 'requested' by the consumer. Websites should be created for the patient looking for the right practice/solution/environment. Being succinct is something English Majors demand and what salespeople want because the sale (or the conversion) is their focus.

Dental Websites are for dental patients who have one major concern - their own - usually complicated with emotion and anxiety. That means deep, individualized content for the various 'patient profiles' who will often want/need significant value proof to move forward. Succinct, short and sales copy is pathetic at improving the likelihood DENTAL consumers will do any more treatment than what they self diagnosed and/or their dental insurance will cover - previous to their 'conversion'.

As to conversions - those web visitors are the 'emergency dental patients' of online marketing and every time another dentist weaves their way to the web - they are fewer of them per dentist, which produces a swirling vortex of diminishing (converting) returns. Slam bam succinct conversions - promoted by English Major anal retentiveness and Web Designer sparse copy for site speed and for the artistry to breathe - usurp the value the web affords - limitlessness to do everything necessary to get more people to be healthier.

Technical knowhow in these specialties is more about exactness in the aggregate - not about how individual people deal with dentistry. The rules of writing and web-knowlogy need to conform to the reality of the human condition when considering dental treatment.

If a 'call to action, phone number and a beautiful design were the solution, over 10 years of online dental marketing would have improved these statistics: National Dental Health and Even High Income Households are still sitting on the dental visit sidelines.

Extraction from this whirlpool of narrowness requires more than analytics and statistics. Successful relationships are developed by using multi-platform and multi-level communication experience. While every website should have a good dose of web geek sleek, salespeople slam bam and writer pride insight -- including mine -- avoid the trap that dental sites are like any other site - which they are NOT.

Dentists should develop their websites as if they are focused on one kind of patient/one person. NO ONE READS THE ENTIRE WEBSITE!

If I have fears about going to the dentist, I am focused on how you are going to make me COMFORTABLE and not cause me PAIN! Show me the comfort. Tell me the stories of how patients felt like they were floating on HUGE clouds of FLUFFY PAINLESSNESS.

Change is a Coming - Deal With It!

The super secret and totally guaranteed marketing solution has saved a few practices - but they lack reality, which does little to change the reality of the dental consumer. That 'reality' is covered with anxiety, misperceptions, mistrust and denial and fairytale flim-flam marketing is not likely to change things.

What I do takes more time to ramp up and will cost more than most dentists plan on spending. This approach might require postponing college for all but your favorite child or at least going without that iJet you want, which Apple is introducing in 2025. Then again, if you can find that easy and cheap solution to a bazillion patients, I will eat my Apple iJet once it is delivered.

Invest in your future to avoid missing the boat on the next stage of dental care awareness. Otherwise, consumers will continue to drop through the 'cancelled their dentist visit again' trapdoor and descend into the 'dental disease has caught up to them' dungeon.

To Conclude: Cheap & Easy… Time to Meet Dental RealityGoing cheap into the night and taking the easy way out to lunch has done very little for dental health in this country. Dentists taking the same path with their marketing foster a lack of understanding in the value proper dental care provides and the vital reasons for regularly visiting the dentist.

My recommendation to dentists: communicate with the same assertiveness, professionalism and comprehensiveness put into the dentistry you provide and want patients to accept. Any other emphasis or strategy lacks the power to change the dynamic that has created the situation you are in.

Article by Dick Chwalek

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Dental Consultants Sponsor Minnesota Dentists Golf Tournament

Minneapolis District Dental Society
Golf Tourney
August 2

The Northern Dental Alliance is sponsoring the Minneapolis Society's Summer Golf Event at the Golden Valley, Minnesota Golf Club. We hope to see many dentists at the tourney.

The Minneapolis District Dental Society Golf Tournament is scheduled for Monday, August 2 at Golden Valley Golf Club in Golden Valley, Minnesota. The tournament will return to the Golden Valley Country Club at the request of several previous golfers.

The event will kicks off with lunch before a shotgun start of 1:00 p.m. This event is open to all Minnesota Dental Association members statewide. Enjoy an afternoon of great golfing and meet some knew friends.

Dental Society members planning the event expect lots of prizes to be given away and special events held throughout the day for all participants.

Get the date on your calendar, August 2, 2010 and join MDA member dentists and the Northern Dental Alliance for a ton of summertime golfing fun.

Our Members will have various prizes as well as information about our organization of consultants who work with dentists and in dentistry and for dental offices.

NDA Members Scheduled to Attend...

Northern Dental Alliance Golf Tourney Sponsors
Member Sponsoring Another Hole

Call 866-453-1026 ext 253