Dental Webinars for Dentists, Teams and a NDA MN Students' Seminar

Gayle Christensen
Learning up higher slopes. Making the upgrade. Rising to new insights.  However dentists and dental professionals would phase or phrase it, these webinars provide various ways to reach their goals.

Gayle Christensen, owner of Christensen Dental Consulting as well as a NDA member works with dental offices, staff members and dentists to improve management practices, HR systems and new patient development.

Gayle offers Webinars to dentists throughout the five state Minnesota region and all over the country. Below is the tally of webinars scheduled for November, as well as a multidisciplinary business focused seminar for University of MN dentistry students.

Click for more about Dental Business Training Center.


November - Dentistry Office Webinars



8 November 2012: TWO Webinar Topics

Strategic Dental Office Scheduling Webinar
 12.00pm until 1.00pm (CST)

--- Presented by Lorraine Dudley

Take (and keep) control of your dentistry office schedule and capture the "treasure" that is hidden in dental patient charts.

Customer Service for the Dental Practice Webinar
 2.30pm until 3.30pm (CST)

--- Presented by Gayle Christensen

Give your practice a competitive edge with unparalleded customer service that comes from the heart.

9 November 2012: ONE Webinar Topic

Breakthrough Dental Office Communications Webinar
 10.00am until 12.00pm (CST)

--- Presented by Gayle Christensen

How to become the leader you never thought you could be: Enhance communication with your patients and staff by understanding your own behaviors and how they affect others.

14 November 2012: MANY Seminar Topics, Live On Site

U of Minnesota Lunch and Learn / NDA
 11.50pm until 12.40pm (CST)

--- Presented by Gayle Christensen

As a proud member of the Northern Dental Alliance Group (NDA) Gayle will be presenting a brief synopsis on each NDA member and the services they provide in dentistry.

15 November 2012: ONE Webinar Topic

Financial Victory for Dentists Offices Webinar
 11.30am until 12.30pm (CST)

--- Presented by Gayle Christensen

Increase your collections and smile all the way to a healthier bottom line!


Gayle of Christensen Dental Consulting, Ham Lake MN

She is also a Northern Dental Alliance member

Also Posted on GayleChristensen.com


RePosted by

Dick Chwalek, NicheDental.com

Dick's a Co-Founder and Member of the NorthernDentalAlliance.com


MN Angie's List Rep Meeting Turns Toward VALUE Dentistry Marketing Discussion

EMAIL Online@NicheDental.com for Unique Social Media Option!

Last Friday (10/19/12) I had a good meeting with Spencer H. a representative of Angie's List in Twin Cities, MN. We discussed dentistry, advertising for dentists, and the group I co-founded with Rick Epple, Northern Dental Alliance, and many other topics. The most vital issue that came up was my concept of the high value dental consumer.

The 'high value' dentistry consumer approach focuses on the value someone puts on dental care versus marketing strategies that are more concentrated on demographic like the consumer's income or other financial demos and in the dental industry more specifically, how marketers tend to focus on perception and use of dental insurance. These elements are not dismissed in 'value dentistry' but are secondary, in a lower parallel placement as to the higher objective of building value.

Some consumers may spend 'a lot of money' on other items, such as a car, lake home and significant jewelry purchases. Many consumers' smaller value choices can also add up to what it would cost to 'access' the level of dental care they may need, beyond the basics, like a cleaning, solving a pain issue or once in a year or three for emergency dentistry treatment.

Instead the consumer forgoes any dentistry (or for long periods of time), which causes future deterioration to be more extensive. Having 1% of the population change their habits, move ahead decisions weeks, months or years, can be beneficial to the patient, dentist and even public health.

Value actually excludes very few people. (SEE NicheDental.com home page for pertinent stats.) While those not able to pay for any dentistry because they are barely getting by overall, do need a destination for their care, too many people, who do not have good dental health, could do more, if not much more.

By transferring their value perspective (then funds) to a better oral health place, dental consumers would save money in the long run, and/or avoid other health problems, embarrassment and all the issues from tooth loss. In addition, the statistics show an increased mortality risk for those with dental disease.

Therefore I see the data adding up to the availability of a pool of dental consumers who are on a fence (from fear, bad experience), or slightly below a sight line to understand the advances (and/or value of them). These advances include such treatments as dental implants, smile makeover veneers, removable clear braces, sedation dentistry and more effective ways to control periodontal disease, and eliminate its most harmful elements.

Giving these wary, and out-of-sight-line, consumers a comforting word or a step up to understanding value with Connective Communication© - a platform of marketing entities, vehicles, destinations is paramount. Each strategy has its specific effect on the movement towards advanced dentistry value appreciation.

  • External obvious elements like billboards or OOH media of some kind stay in front of the consumer more continually. 
EMAIL Online@NicheDental.com for a Unique Social Media Option!


Sincerely, Dick Chwalek

PHONE 1-866-453-1026


Dentists Individualized, Expert Simplified: Social Media Online Advertising

For Dentists like you,

I have developed a simple, unique and powerful way 'for you' to do social media marketing. The price is right, too!

Why would I do all of this, in this way? Because it fits both my expertise in dentistry marketing and my writing personality. Short bursts of creatively and being online to boost the value of dentistry and dental care make my day.


NOW 80+ • Limited Time Offer • Email NOW Online@NicheDental.com

Dentists like you get my undivided attention for 15-25 minutes a day, 4 or 5 days a week, and you receive some great promotion, SEO linking to your sites, and create a LARGER community of consumers seeking out your dental services.

BELOW, get examples of how it works and what it costs. Plus I provide some other FREE promotional platforms and other add-ons to make this a fantastic opportunity...

FIRST, There are four types of ways I will market your dental office:

#1 On Niche Dental's twitter account, example:
#2 On Niche Dental Facebook:
#3 On YOUR Twitter account, example:
#4 and/or On YOUR facebook account, example:

Now, as many as 80+ Twitter tweets, Facebook mentions, Google+ sharing, LinkedIN posts and/or MerchantCircle updates, TOTAL PER month for one LOW price*.  Every tweet or mention is unique in some way and includes one link to another of your sites, and a photo is added about 1 out of every 8 tweets or mentions.

I will do all the work--even make the photos (mostly using your dental sites, via screen shots). No monthly input after our first discussion, but you can always make suggestions, etc. via email. However, it requires none of your time, and I can add to what you are doing, and can be an adjunct to your other marketing or used even if you have a marketing group already.

The low price makes it doable for almost any type of situation or dental practice marketing structure. I can even set up your Facebook or Twitter account. That will be an additional cost but only a one time fee.

Basically, dentists can do as much as he/she wants, and just bring me in to fill in the Social Media content gaps you have or add to your content.

We might take a little time developing your personality - into my tweets - but each tweet is mostly saying, "Try us out, this is what we do, we want you to know, etc."

The cost is $50 per month, and dentists like you get 80+ tweets or mentions. I will do them on both my accounts (Twitter/Facebook and/or Google Plus and LinkedIn) and split them up on yours, half left each, or all on one. I can do all of them on my accounts for the same fee as well.

> Add $75 set up fee, so first payment is $75 plus 1st month $50, total of $125*. There is a 3 month minimum, and the agreement automatically repeats for 3 months every three month anniversary. But if you wish to cancel, I need a 30 day notice before each 3 month anniversary occurs.

*NOTE: Fees subject to change. And because it is all done by me, I am only accepting 15 dentist clients worldwide (DOWN to 13!). Dentists like you get an exclusive ZIP code territory. Yes, it may be filled by the time you see this, and the fee may also rise before the list is filled out, but it's simple to find out...

Just email me at online@nichedental.com

--- Additional promotion noted below


Dick Chwalek

After the first call of discovery about your practice (up to one hour free during first call) and $25 per half hour after that for any other discussions, consulting, etc.

At NicheDental Tweets will be displayed FOR FREE with program above: Pic shows Example

NOW 80+ Mentions for $50/Month • Limited Time Offer!  

--- as they come up at all 6 of these sites...

EXTRA PROMOTION: I will post a 3 tweets version of your twitter account, on the 5 blogspot.com sites/minimum 12 months, $10/month with program above. $15/month without - with $25 set up fee.

INCREASED REACH BLOGGING: Get your blog entries posted on my two sites: one per month for $15 with program above, $25 without.

-- I can grab from your site, even somewhat rewrite services and whatever else is there to create a blog post of a few hundred words. However, from scratch/new blog article writing is extra.

Permanent Links from all sites above plus http://www.NicheDentalCollaborate.com to your sites, such as your Twitter, Facebook, dental practice site, dentists blog, directory listing, etc. (up to four) for a $95 one-time payment with Social media program above or $175 if not part of the program.

Also Published on NicheDental.com
Also Published on Niche Dental Consulting Ning.com


West Chester PA Dental Office Announces 2nd Annual Halloween Candy Buyback for our Troops

• Candy Donated at our practice will be shipped to our Troops for the Holidays

Be sure to WATCH for Dr. Ron Briglia, 
and his Total Confidence Dentistry, West Chester, PA team

- For the second year in a row, Dr. Ron Briglia at Total Confidence Dentistry is hosting Halloween Candy Buyback to provide candy for our troops overseas during the holidays.

Total Confidence Dentistry is redefining the phrase "put your money where your mouth is." This Halloween, trick-or-treaters can bring their candy to Total Confidence Dentistry in West Chester and receive $1 per pound (up to 5 pounds) and receive cash for their candy along with a goody bag filled with coupons from local merchants.

Parents who bring their children also can sign up for a raffle to win gift cards, restaurant coupons and other items donated by local merchants. Visit the website to see supporting sponsors: www.TotalConfidenceDentistry.com.

"We know kids love candy, but all those sweets are a real hazard to their teeth," says Dr. Briglia. "We are offering kids a chance to ditch their excess candy. They can still have all the fun of trick-or-treating, and now their piggy banks will benefit as well."

Total Confidence Dentistry will send collected candy to Stockings for Soldiers (www.stockingsforsoldiers.org) and Operation Gratitude (www.operationgratitude.com), organizations that ship care packages to our U.S. Troops overseas to make their holidays a bit brighter.

According to a recent Ad Council Report, "dental decay is the most common chronic childhood disease with more than 16 million kids suffering from untreated tooth decay in the U.S. The mouth is the gateway to a person's overall health and an unhealthy mouth can be associated with obesity, diabetes and even heart disease. In the U.S., oral disease causes kids to miss 51 million school hours and their parents to lose 25 million work hours annually.”

"Visiting your dentist twice a year and brushing daily are great preventative measures, but doing away with excess sweets altogether would really give your teeth a healthy boost," says Dr. Briglia.

Candy will be collected at Total Confidence Dentistry, the office of Dr. Ron Briglia, in the Chester County Medical Bldg, 600 East Marshall Street, Suite 201, West Chester, Pa. on Thursday, Nov. 1 and Friday, Nov. 2 from 2:00 pm-7:00 pm. The candy must be unopened. Please no bites. It will then be shipped to our troops overseas. Also donations by WaWa stores, stop in at nearby WaWa stores for details.

Dr. Briglia and Total Confidence Dentistry thank families for their support. For more information, please contact Total Confidence Dentistry at 610-692-4440 or visit their website at TotalConfidenceDentistry.com.
  • 600 East Marshall Street
  • Suite 201 
  • West Chester, PA 19380
Total Confidence Dentistry offers expertise in:


Edited and Posted by

Dick Chwalek


Third Quarter Market Review from NDA Member Rick Epple, Financial Advisor for Dentists

I guess, like myself, dentists also every quarter find ourselves saying the same thing about the market: what a difference a quarter makes! In the first two months of 2012, the U.S. stock market was recording excitingly positive returns. The U.S. economy seemed to be back on track and there was talk that the Eurocrisis was finally behind us. Even the pullback in March left the markets in positive territory.

Then came a rough second quarter where the market indices fell across the board, nearly wiping out the first quarter gains. Now, in the last three months, while many close watching investors, whether dentists or otherwise, were still anxious about Europe, deficits, paralysis in Washington and unemployment, the markets have delivered an unexpected gift: a steady, gradual rise in stock prices that seemed, week by week, contrary to the mood expressed in the financial press.

Here at the end of the third quarter, entering the home stretch for the year, the returns on many of the broad stock indices are, surprisingly, well into double-digit territory. Market historians will look back on the past three months as a bullish quarter, and probably conclude that investors in the first three quarters of 2012 must have been feeling ebullient bordering on giddy.

Overall, the Wilshire 5000–the broadest measure of U.S. stocks and bonds–was up 6.15% for the third quarter, and is returning a robust 15.85% so far this year. The comparable Russell 3000 index rose 6.23% during the third quarter, and is now up 16.13% for the year.

The other stock market sectors moved in a very similar pattern. Large cap stocks, represented by the Wilshire U.S. Large Cap index, were up 6.25% for the quarter, and now stand at a 15.97% overall gain so far in 2012. The Russell 1000 large-cap index gained 6.31% for the third quarter, putting it up 16.28% for the first nine months of the year. The widely-quoted SandP 500 index of large company stocks gained 5.76% in the same time period, and is up 14.56% so far this year.

The Wilshire U.S. Mid-Cap index index rose 5.59% in the three months ending September 30, up 11.86% for the year. The Russell midcap index was also up 5.59% in the recent quarter, with a 14.00% gain so far this year.

Small company stocks have posted returns nearly identical to the large multinationals. The Wilshire U.S. Small-Cap gained 5.16% in the third quarter, up 15.19% in the first nine months of 2012. The Russell 2000 small-cap index gained 5.25% in the three months ending September 30, and has returned 14.23% for the year so far. The technology-heavy Nasdaq Composite Index was up 6.17% in the third quarter, up 19.62% year to date. Twelve years after the “tech wreck” disaster in this sector, tech stocks appear to be market leaders again.

The next time you read gloomy headlines about the economy, remember that every single industry sector in the SandP 500 is posting gains so far this year, led by telecommunication stocks (up 21.04%), information technology (up 20.64%), consumer discretionary goods manufacturers (up 19.99%), and financial stocks (19.88% gains so far this year).

Global stocks have not been as robust as American shares, but they, too, are in positive territory. The broad-based EAFE index of developed economies rose 6.14% for the third quarter, and is now in firmly positive territory, with a gain of 6.95% so far this year. For the first time this year, European stocks are showing gains for their investors, in dollar terms, up 8.13% for the recent quarter, now up 8.00% for the year.

The EAFE Emerging Markets index of lesser-developed economies rose 6.97% in the third quarter, and is now up 9.41% for the year. Interestingly, the highest returns of any global index came from emerging African nations (minus Zimbabwe, which is one of the ways that EAFE calculates its indices), which are up an aggregate 34.70% so far this year. Second place goes to an index made up of the Jordanian, Egyptian and Moroccan stock markets, up 32.81% in the first three quarters of 2012.

Commodities have also moved into positive territory, with the SandP GSCI index rising 11.54% for the quarter, now up 3.47% this year. Energy and petroleum prices are up very modestly (0.55% and 0.93% on the year respectively); the biggest mover is agriculture (up 18.44% so far this year), with grain prices rising 31.05% due to the Midwestern drought.

On the bond side, those of us who could not imagine how U.S. Treasuries could possibly offer lower yields are watching it happen. The 12-month T-Bonds are now yielding just 0.15%, as investors seem to be happy to essentially lend the government money with a promise that they will get it back again 12 months later.

A dentist like you, locking up your money for three years would get 0.31% a year. Ten-year issues yield 1.63%, and 30-year Treasuries bring a 2.82% annual coupon yield. Muni bonds are also down from where they were last quarter, with aggregate yields of 0.203% (1-year), 0.286% (2-year), 0.624% (5-year) and 1.742% (10-year). The aggregate of all AAA corporate bonds is yielding 0.76% for bonds with a five-year maturity.

Dentists, Ask Rick Epple to Develop Your Solution

Is there an explanation for this three-month bull market during what can only be described as trying economic times? People who have long experience with the investment markets are fond of saying that rallies “climb a wall of worry;” that is, the markets go up most steadily when it requires courage to buy into them. These past three months seem to be one of the best examples of this adage that you are likely to see. Today, it requires a certain degree of courage to believe in the long-term future of the economy and the long-term return on investments, and yet the market rise is evidence that many investors are finding that courage amid the discouraging headlines.

Some economists think that the stock rally was a gift from the central banks. For months, it was rumored that the U.S. Federal Reserve Board would engineer another stimulus package, which had already been dubbed “QE3″–and indeed Fed Chairman Ben Bernanke announced that the Fed would inject $40 billion a month into the market for securitized home mortgages, adding to the money supply, possibly driving down mortgage rates and (again possibly) stimulating the housing and homebuilding sectors of the economy into hiring again.

Meanwhile, the European Central Bank has finally announced that it would do what economists were calling for three years ago: purchase Eurozone government bonds to reduce the borrowing costs of countries that are restructuring their finances–notably Spain and Italy. After two press conferences on different sides of the Atlantic, some of our worst-case economic scenarios (a 2008-like collapse of the Eurozone banking system; a U.S. recession) seem to have become less likely to occur.

The U.S. economy is certainly not in danger of breaking any speed records as it continues to climb out of the Great Recession; in the last week of September, the government announced that from April through June, GDP grew just 1.3%. Economists remain wary of the “fiscal cliff”–the simultaneous expiration of lower tax rates and automatic federal budget cuts–that will take place, absent Congressional intervention, at the stroke of midnight, December 31. Add in the discouraging 8.1% unemployment rate, and there is plenty of reason not to be bullish on stocks for the last three months of the year.

But of course that was also true before stocks went up the past three months. Optimists can point to 96,000 new jobs added in August, and the fact that long-term, the unemployment rate has been trending downward from around 10% at this time three years ago. A Bloomberg News survey recently forecast that the U.S. economy will grow 2.1% over the next three months, and the forecasts from the Federal Reserve Board anticipate 2.5% to 3% GDP growth in 2013. At the upper end of that estimate, we are talking about a return to economic normalcy, and a chance to chip away at the jobless rate.

Who knows who’s right? All we know for sure is that the global economy is in a slow-growth recovery, with little indication that growth will accelerate dramatically or that the U.S. will slide back into recession. Buying stocks today is a bet that the hard work of millions of people still employed will produce positive results over the long term, which will ultimately reward the owners who hold their shares.

For as long as the markets have existed, having my dentist clients stay invested has been a good long-term strategy–and in the face of so much short-term uncertainty, this is about all we have to go on.

About Rick Epple CFP® My focus as a Certified Financial Planner is to help business owners reach their personal and financial goals, and this blog will provide objective information on a wide variety of related topics, from goal setting to estate planning. Also Northern Dental Alliance co-founding member consultant.

Original Article posted here.

Blog entry reposted by

Dick Chwalek, NicheDental.com