Monday

TV Program Features Nashville Dentist's Advanced, Comprehensive Approach To Dental Care

Nashville, TN (1888PressRelease) November 04, 2010

Local Nashville dentist, Kent E. White, DDS, was recently featured on MDTV. The show gave him the ability to provide insight into the dilemmas with presenting dental treatment today, and how to prepare his own patients for treatment plan presentation.

"When seen by dentists in the past, patients have been told that things were fine, because they based diagnosis on the presence or absence of pain," Dr. White said. "That troubles me, because usually that means the tooth is already in the process of 'dying' and it means we missed the opportunity to work on this tooth years ago."

Dr. Kent White explains in the MDTV program that he prefers stopping tooth degeneration before it becomes painful, and before lasting harm can set in.

"Catch things before they hurt; that's really the philosophy that we use here," said Dr. White.

Trained in advanced preventive, restorative, and aesthetic dentistry, Dr. White's practice in Nashville offers a comprehensive array of services, from the purely cosmetic to the critically restorative. What interests Dr. White the most, perhaps, is the idea of giving his patients the best of both worlds-a healthy and beautiful smile that not only prevents pain and decay, but also gives his patients confidence in their smile.

Nashville area dentist, Dr. Kent E. White and MDTV showcase the benefits of avoiding or stopping tooth failure before pain and lasting harm occurs. The TV show and online video give him the chance to clearly explain the value of advanced dentistry. Including how a comprehensive dental approach is most beneficial, especially for patients still searching for the right solution, dentist and office.

"We're able to save most of our teeth with inlays or onlays," said Dr. White. "We basically restore the tooth back to its original health, strength, and beauty in the most conservative manner possible. That is the kind of dentistry that I think we should be moving forward with."

Aside from many dentists basing diagnoses on the presence of pain, Dr. White sees a real challenge in teeth that continue to decay behind or under a metal filling.

"There's not a day that goes by that we don't see a tooth that has a real large silver (mercury) filling that has split a tooth or has broken a part of a tooth," Dr. White said. "A big epidemic that we face is that we can't x-ray through them. These large metal fillings are outlasting our teeth."

Further, Dr. White noted how training and continuing education can vary greatly from dentist to dentist. "Currently there are only 3-7% of dentists that go on to do clinical training or residency or a fellowship after dental school," is one example Dr. White cites.

While Dr. White treats each patient's mouth for health first and beauty second, he knows that many of his happiest patients chose to take a comprehensive approach. And doing so takes less time than patients expect, leaving them pleasantly surprised for the long term.

"Ideally we always want to treat the disease first and foremost, and most of the time when you're having comprehensive care done here, you're getting it all done at once."

Dr. White's reason for appearing on the program, distilled to its essence, was to spread the word to patients: look for a dentist who doesn't wait until you experience pain to treat your teeth.

"The primary purpose was to get the message out of alternative and contemporary methods to help alleviate periodontal disease and tooth deterioration. Make the public aware of just how catastrophic some of our issues are in dentistry right now. Give the public a view of what alternatives there are."

video
For more information on Dr. White's appearance on MDTV, or general information regarding Dr. White's practice and offered services, visit www.whitesmiles4life.com.

*See this Nashville dentistry video presentation online at www.Fox17.com/sections/community/features/mdtv.

Nashville area dentist, Dr. Kent E. White and MDTV showcase the benefits of avoiding or stopping tooth failure before pain and lasting harm occurs. The TV show and online video give him the chance to clearly explain the value of advanced dentistry. Including how a comprehensive dental approach is most beneficial, especially for patients still searching for the right solution, dentist and office.

Contact Information
Center For Advanced Dentistry
Kent E. White, DDS
2300 21st Avenue South, Suite 103
Nashville, TN 37212
(615) 383-6787

Tuesday

Social Media Marketing - What Should A Dentist Do?


First
,
My approach take it relatively slow - after watching others/seeing it mature somewhat - but to get in and start figuring it out.

Second,
Yes, there can be a negative result from getting into social media - but that is ONLY PART of the Reality...
> I have linked to some ARTICLES below from other sources
---- Dentists, you don't need to read all of them - read a couple - even couple paragraphs of a few - to get a broader perspective.

Third,
We can do some removal - however, that is only about 15% to 25% of the content you could get to.

Remember, people can post on their sites, create sites specifically to take out their frustrations on others/businesses, write up something in review sites that are not 'yours/the dentists', etc.

Finally...
The other problem is if dentists pull back too much when they hear about some negative potential pitfall or cliff jump - then whatever BAD there is out there - will start showing up higher THAN the dentist's GOOD reviews/etc.

To some extent Social Media marketing is the WILD WEST. Yet, dentists and dental offices either must go WEST (and try to disarm the BAD Guys) or pull back and the nattering naybobs of negativism take over - or at least KICK up enough dust that the GOOD dentists become virtually non-extistent...

"The Excel Phenomenon"
- Book By JAMES W. ROBINSON
http://www.nytimes.com/books/first/r/robinson-excel.html
Some Excerpts
> The invention initially had its doubters and cynics, though. The chief of the British Post Office was reported to have said: "The Americans may have need for the telephone, but we do not. We have plenty of messenger boys.

> Others reacted with fear and superstition. They were afraid to talk to a disembodied voice and worried they would be electrocuted. Still others felt the phone was simply another "gilded-age" toy for the upper crust--certainly not a development that would alter the lives of average people and society as a whole.

> Even the now universal method of answering the telephone went through several manifestations in the very early days.

> The early notion that the telephone would remain an extravagance for a small segment of society was quickly proved wrong. Communications technology spread like wildfire from day one, and it hasn't stopped since:"

(Obviously, social media helps to uncover those businesses that are not 'GOOD' but one person - going off the charts with 'facts' derived in some part through an "I'm upset filter" - can damage another person and/or business significantly more than we would agree with if we were the 'negative receiver' - ONE Wronged - Does NOT justify Sherman's March to The SEA into waves and waves of Virtual, Viral, Viciousness.)

---
Next...
> This 'Yelp' article shows why dentists need to take control - rather than expect their dental office image to be better by hiding from the new....

You've Been Yelped
http://www.inc.com/magazine/20100201/youve-been-yelped.html

Social Media's Good, Bad, Ugly and Unexpected
http://technology.inc.com/managing/articles/200901/leary.html

==========

1) Blog not 'editor reviewed' - but the blogger provides a quick synopsis of some of the challenges in Social Media marketing/advertising.

However, it is too simplistic to categorize any marketing completely good or bad. Yes, it does not work for some dentists and it might not be worth in some cases. But like the telephone 100 years ago, fearing new just means dentists will miss the future.

>> 7 Reasons Social Media Is Bad for Marketing
http://blog.hubspot.com/blog/tabid/6307/bid/6244/7-Reasons-Social-Media-Is-Bad-for-Marketing.aspx

==========
Similar Articles at BusinessWeek.com

> Debunking Six Social Media Myths
http://www.businessweek.com/technology/content/feb2009/tc20090218_335887.htm

> Top Five Social Media Marketing Mistakes
http://www.businessweek.com/managing/content/jun2010/ca20100617_480316.htm

==========
This INC.com articles goes another direction...

It Takes a Community to Raise a Customer
http://technology.inc.com/managing/articles/200911/leary.html


MORE SOCIAL MEDIA

You Can’t Measure Social Media ROI in a Silo
http://blogs.forbes.com/lisaarthur/2010/11/02/you-can’t-measure-social-media-roi-in-a-silo/

Future Success Depends on Analytics and Integration
http://blogs.forbes.com/lisaarthur/2010/10/12/future-success-depends-on-analytics-and-integration/#post_comments

This Forbes.com article compares online to off line marketing.

Chocolate, Vanilla, or Swirl: The Debate Between Online and Offline Marketing
By Lisa Arthur
http://blogs.forbes.com/lisaarthur/2010/09/08/chocolate-vanilla-or-swirl-the-debate-between-online-and-offline-marketing/
Excerpt...
> I am not debating that digital marketing offers tremendously valuable opportunities to reach out to and connect with consumers. In fact, when Aprimo polled hundreds of marketing professionals who attended Online Marketing Summit events over the past few months, we found that, not surprisingly, 62 percent are increasing their spend for online marketing. It makes great sense. Digital is more cost effective, easier to measure and satisfies instant gratification – for our online audience, as well as for us as marketers.

But –and here’s the KICKER –we also asked marketers, “What channel has yielded you the most success in connecting with customers?” And, here’s how they responded:
• Events – 49 percent
• Email – 29 percent
• Advertising –15 percent
• Industry publications – 4 percent
• Social Media (Facebook, Twitter, etc.) – 4 percent

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Dick Chwalek
Dental Marketing Consultant and Dentist Communication Coach