Good for Silver Dental Amalgam Fillings to Often Outlast Your Natural Teeth?

Dr. Kent E. White, a Nashville area dentist, approaches dentistry in a comprehensive fashion. Wherever a patient is able to begin their dental care, he can move ahead at that point.

All dentistry is most expensive when smile health is delayed. It's not possible to x-ray through silver-mercury dental fillings - so dentists can't see decay, disease, etc. - underneath.

Additionally, the bigger metal fillings are more likely to crack or in some cases also split apart. One vital idea to remember, pain is often the last thing to notify you that something is wrong.

For more, contact Dr. White's office, Center for Advanced Dentistry:

2300 21st Ave S, Suite 103

CALL (615) 208.9687


Join US on:

Payment options: Credit Terms Available, MasterCard, VISA, CareCredit Dentistry Financing.

We also provide a Senior Discount: 5%

Website address:

Services: Preventative Dental Checkups, Cosmetic Dentistry, Crown Bridge, Smile Makeover Veneers, Implants supported Dentures, Dentists, Periodontics (to fight gum disease), * Aesthetic - beautiful smiles * Restorative/Reconstructive * Neuromuscular Dentistry - finding balance, relieving pain * Alternative Therapies - options for continued health, TMJ treatments...

Private Dental Practice Since: 1995

Dental Office Hours:
  • Monday 08:00 AM - 05:00 PM
  • Tuesday 08:00 AM - 05:00 PM
  • Wednesday 08:00 AM - 05:00 PM
  • Thursday 08:00 AM - 03:00 PM
  • Friday 08:00 AM - 12:00 PM, By Appointment
Dr. Kent E. White is appropriately licensed as a dentist in Tennessee.

Cities Served: 

A thru F: Antioch | Ashland City | Belle Meade | Bellevue | Bellshire | Belmont | Bordeaux | Brentwood | Chapmansboro | Columbia | Cottontown | Culleoka | Donelson | East Nashville | Fairview | Franklin |

G thru K: Gallatin | Germantown | Gladeville | Goodlettsville | Green Hills | Greenbrier | Hampshire | Hendersonville | Hermitage | Inglewood | International Airport | Joelton | Kingston Springs

L thru P: La Vergne | Lebanon | Madison | Melrose | Mount Pleasant | Mt. Juliet | Murfreesboro | Nashville - Downtown | Nolensville | Oak Hill | Old Hickory | Pegram | Pleasant View

R thru U: Rutherford County | Santa Fe | Smyrna | Southeast | Spring Hill | Springfield | The District | Thompsons Station | Una

W thru... West End | West Nashville | White Creek | White House | Williamson County | Williamsport | Woodbine


Wise to Knew some more Insights! CE for Dental Professionals

Wise to Knew some more Insights! Test your Metal-free dentistry! Learn the Slopes of higher continuing ed! Time to Make the update Grade! 

Dental professionals now have a higher grade driving source Dentistry Continuing Education Courses:

At Niche Dental Collaborate (NDC) website many, many dentistry related courses are presented and available for sign up. It is where Dentists, and other dental professionals access off and online dental education (CE) courses. The place where you stay current, and leap ahead!
More Knowledge • Examination Education • Careers Powered Up!
Niche Dental Collaborate is the resource for skill improvement done efficiently and effectively.

Visit and its Continuing Education portal for endodontics, restorative, dental implants, esthetic dentistry classes. Cosmetic dentists, dental CE for hygienists, dental practice personnel and dentistry assistants can discover the sources for CE.

Sample Course Listings Below*

ASSORTED Dental CE/Exam Listings
  • Functional Esthetics: 
    • Predictable Techniques for a Complete Ceramic Rehabilitation PART 1
      • Dentist, Dr. Mike Malone; Mike Bellerino, CDT
  • Patient-Driven Conservative Esthetic Dentistry
    • Dentist, Dr. Michael Miyasaki; Mike Milne, CD
  • Dental Technology and Case Acceptance
    • Dentist Presenter, Dr. Andy McKamie
  • Guidelines for Selecting Direct Restorative Materials
    • Dentist Presenter, Dr. Harry Albers
  • The Clinician, Lab Ceramist, and Patient's Perspectives: Pt 4
    • Presented by Dentists, Dr. Steve Ratcliff, Dr. Lee Ann Brady
    • and dental ceramist Matt Roberts
  • Digital Artistry - Beyond Imagination
    • Dentist, Dr. Alex Touchstone; Dental Expert, Lee Culp, CDT
  • The Clinician, Ceramist, and Patient's Perspectives: Pt 2
    • Presented by Dentists, Dr. Steve Ratcliff, Dr. Lee Ann Brady, 
    • and dental ceramist Matt Roberts
  • The Clinician, Ceramist, and Patient's Perspectives: Pt 3
    • Dentists, Dr. Steve Ratcliff, Dr. Lee Ann Brady
    • and dental ceramist Matt Roberts
  • Full Mouth Part 4 - Laboratory Procedures
    • Presented by Dentists, Dr. Cherilyn Sheets, Dr. Jacinthe Pacquette
  • The Dental Treatment Plan
    • Dentist, Dr. John Cranham; 
    • Expert Dental Presenter, Shannon Pace, DA II  
  • The Art of Digital Photography (for dentistry)
    • Dentist, Dr. Mike Koczarski
  • Advanced Esthetic Dentistry: Achieving Optimal Results
    • Dentist, Dr. Ross Nash
  • Complete Dentures Technique
    • Dentist, Dr. Aldo Leopardi
  • Real World Endodontics (root canals)
    • Dentists, Dr. Ken Koch; Dr. Dennis Brave


Dental Skills Improved • Advanced Patient Outcomes!


Dental Material Resins

  • Guidelines for Selecting Direct Restorative Materials
    • Dentist Presenter, Dr. Harry Albers
  • Comprehensive Adhesive Dentistry to Restore the Adult Crowded Dentition 
    • Dentist Presenter, Dr. Chris Pescatore
  • Direct Composite for the Expanded Duty Dental Assistant
    • Presented by Dentist, Dr. Ryan Schwendiman
  • Esthetic Direct Composites Made Simple
    • Presented by Dentist, Dr. Steve Poss
  • Ultimate Esthetics with Freehand Composite Bonding
    • Presented by Dentist, Dr. Corky Wilhite
  • Mastering the Art of Direct Resin Anterior
    • Presented by Dentist, Dr. Ron Jackson
  • Art; Science of Direct Resin Restorations
    • Presented by Dentist, Dr. Newton Fahl

Boost Dental Future • Build Dentistry Knowledge!



  • Crowns; Bridges: The Esthetic PFM
    • Dentist Presenter, Dr. Mike DiTolla
  • Comprehensive Adhesive Dentistry to Restore the Adult Crowded Dentition
    • Dentist Presenter, Dr. Chris Pescatore
  • Anterior All-Ceramic Restorations
    • Dentist Presenter, Dr. David Hornbrook
  • Conservative Prep for Anterior Porcelain Veneers
    • Dentist Presenter, Dentist, Dr. Ross Nash
  • Creating Exquisite Posterior Provisionals
    • Dentist Presenter, Dentist, Dr. Robert Lowe
  • Anterior All-Ceramic Restorations
    • Dentist Presenter, Dr. David Hornbrook

Better Your Skills • Enhance Your Expertise NOW!

Direct Link: Presented by Dentists, Dental Professionals Continuing Education Courses.


OTHER Restorative Dentistry, and Dentures
  • Restoring the Severely-Worn Dentition
    • Dentist, Dr. John C. Cranham;
    • Dental Expert Buddy Shafer, CDT
  • Complete Denture Technique
    • Dentist, Dr. Aldo Leopardi
  • Fully Edentulous: Overdentures and Anchors
    • Dentist, Dr. Maurice Salama

Advance Dental Career • Clinical Performance



  • Power Bleaching; Home Bleaching - Shannon Pace, DA II
    • Expert Dental Presenter, Shannon Pace, DA II
  • Power of Whitening to Build Your Practice 
    • Expert Dental Presenter, Gary Takacs 
  • Tooth Bleaching Course
  • Tooth Bleaching Additional Exam(s)
  • Tooth Bleaching E-Book

Improve Your Skills • Enhance Expertise NOW!



    • can be caused by diseased roots/damaged nerves
  • The Art of Endodontics
  • Real World Endodontics
    • Dentists, Dr. Ken Koch; Dr. Dennis Brave
  • Clinical Classification of Toothaches
  • Clinical Classification of Toothaches Additional Exam(s)
  • Clinical Classification of Toothaches E-Book

Better Dental Skills • Boost Patient Outcomes!


    Implant Dentists, Implants Dentistry

    • The Standard of Care for Implant-Supported Overdentures
      • Dentist, Dr. Joe Carrick 
    • Advanced Techniques for Minimally Invasive Surgery for Dental Implants with Immediate Temporization
      • Dentist, Dr. Tim Silegy
    • Creating the Ideal Prosthodontic Platform: Implants or Endodontics in the Esthetic Zone, 2 Discs
      • Dentist, Dr. Tom McGarry
    • Immediate Implant Placement and Temporization
      • Dentists, Dr. Maurice Salama, and Dr. David Garber
    • Multi-Disciplinary Esthetic Implant Treatment
      • Dentists, Dr. David Garber, Dr. Henry Salama; Dr. Maurice Salama


    This dental CE presentation was Edited, Written, and posted by
    • Dick Chwalek
    Communication, Marketing Consulting Coaching For Dentists, Dental Offices


    NDA Member Heritage Construction, Dental Practice Case Study: Blaine, Albertville

    Northern Dental Alliance member, Elk River’s Heritage Construction Companies, LLC, constructs many dentistry offices and other healthcare related facilities throughout the state and region every year.

    While Heritage develops other commercial and retail projects, they present here their case studies of dentistry offices and orthodontist specialists practices, new site building or external and internal remodeling.

    Heritage Construction is committed to developing and building their dentist clients’ offices with the highest level of integrity and professionalism. They manage each project from start to finish and more. A parallel goal is to make the budget better.

    Their dental offices (and other buildings) are developed in many shapes and sizes. Heritage Construction can build or expand any location, bringing clients the expertise and knowledge required to meet their needs.

    Dental Offices Case Study: Blaine, Albertville, MN


    Project Details #1

    • Dental Office Location: Albertville, MN
    • Practice Size: 1,500 sq. ft.
    • Building Timeline: 7 weeks
    Building Project Summary

    For the Albertville dental office, critical timing for project completion was imperative. In twenty one days, Heritage Construction was able to build the interior of the dental office and provide the mechanical functions including plumbing and electrical for an operational office.

    Three dental chair stations were implemented with two rough-in areas for future use. Heritage met the quick timeline, and the dental office was ready in time.

    Project Details #2

    • Dental Office Location: Blaine, MN
    • Practice Size: 1,900 sq. ft. New Building
    Building Project Summary

    This second floor dental practice located in Blaine MN above a retail store, provided the opportunity for creative thinking. Heritage worked with the retail store for construction support during the building of the dental office.

    Critical plumbing and electrical wiring were performed during store hours while loud construction was done at night.

    Timing was of the essence and Heritage was able to pull the teams together while working with the retailer, to ensure completion by the scheduled due date.


    Heritage Construction Companies, LLC, a Northern Alliance member, serves clients with unmatched business professionalism. Work environments are based on respect and to be rewarding and fun. Working strategically with subcontractors and suppliers greatly improves job site safety, productivity and cost effectiveness. Serving their clients honorably typifies their business relationships.


    L. Richard Etshokin • Dental Office Go-To-Person
    View Richard Etshokin's LinkedIN profile

    Andy Christensen • Owner
    View HCC Owner, Andy Christensen's LinkedIN profile

    CALL • 763-633-4080

    • 13422 Business Center Drive 
    • Suite 2B 
    • Elk River, Minnesota 55330


    Dentists: The Five Questions To Ask Your Dental Laboratories

    Rick Epple, CFP® of Epple Financial Advisors, LLC, also a Northern Dental Alliance member, talked with Renstrom Dental Studio, and originally presented it on

    I would like to take this opportunity to introduce you to a company I’ve known for years as part of the Northern Dental Alliance and that offers a service to dentists that I think you should know about.

    Renstrom Dental Studio Inc. is a third generation Dental Laboratory located in St. Paul, MN. Today, owners Rick and Randy Renstrom continue to carry on a tradition of excellence their father started in 1966.

    Aside from delivering quality dental restorations, the lab is focused on providing personalized service and attention to each dental client. Their mission is to continually add value to the dental community through education, innovation, and a high level of communication.

    In talking with Randy the other day, I was able to learn more about the changes taking place in the laboratory industry. He passed this article on to me, summarizing our conversation...

    Five questions dentists should consider asking their dental laboratory:

    Evidently, things just aren’t the same as they were two or three years ago. Aside from the recent recession, technology has also been a contributor to the continuous changes taking place in dentistry.

    Laboratories have had to invest in new systems and materials in order to offer their dentist clients the latest products. This has come as a challenge for smaller laboratories who struggle with having the production levels of a large corporate lab.

    Some of these small local dentistry labs have opted to join alliances with one another at a national level in order to remain competitive. The concern then is that the level of personal attention and service may differ from that of a smaller dental lab.

    Big or small, it really boils down to what is most important to the dentist. Although there may be advantages and disadvantages to both, a few questions should be asked regardless the size of the laboratory.

    1.) Are the materials used genuine and ADA approved? 

    Everyone is trying to cut costs these days, which is even more reason to verify the authentication of the materials your lab is providing. This includes all components, especially implant parts.

    A dentist might question how their competitor down the road can charge a third of what they are but they should also question how a lab can offer an implant restoration at such a low cost. This stands true for gold and PFM restorations as well.

    With gold at an all time high, it’s hard to believe how labs can offer high noble/noble crowns at incredibly low prices. To assure you’re not receiving any substitute metals or a lesser alloy than prescribed, check for a Identalloy certificate with each case.

    Make sure you are actually receiving what it is you are paying for. Any reputable lab would be happy to provide an authentication sticker for their products.

    2.) Is any of the work sent offshore? 

    Some labs send their work overseas to countries with low labor and production costs. This information may be disclosed to their dentist clients but many times it’s not. Is there anything wrong with this?

    Perhaps not if they can prove that the materials are in compliance with the FDA and ADA laws like U.S. labs now do. Lead contamination has already been an issue with crowns, putting both dentist and patient’s health at risk.

    An overseas crown might cost a Lab $25, which they can then turn around and sell at a price less than their competitors, still making a nice profit. A crown made with quality craftsmanship and ADA materials is tough to find for under $200. Once again, just be sure to ask where the work is being done at.

    3.) What is the quality control process with each case? 

    Quality is the differentiator between a good laboratory and a great laboratory. The number one reason dentists switch dental labs is due to inconsistent quality. Every lab should have a structured quality control checklist.

    Of course a three-day turnaround time is wonderful, but when and how is the work thoroughly being checked? Although technology today has improved efficiency in labs, quality control still takes time at each stage in the fabrication process.

    An entire day should be set aside for final checkout so that adjustments can be made if needed. Does the lab have a consistent team of technicians or do they employ subcontractors that come in at all hours of the day? Every doctor’s expectations are different and every technician should be fully aware of what they are.

    Labs should have a system in place to track the feedback of each case. This way if a problem is occurring, it can be taken care of immediately. A structured quality control system is beneficial for all sizes of dental laboratories.

    4.) Can I come and take a look at your lab? 

    If your lab is as top quality as they claim to be, they will gladly invite you in for a lab tour. Take a look at the cleanliness and professionalism of the establishment.

    If you send patients to the lab for custom shade consults, keep in mind that their impression of the facility and how they are cared for while there is a direct reflection upon you. Look around at the neatness of the workbenches and case pans.

    Is there stone all over the articulators and models? Are there empty pans sitting around on shelves, and if so where is the work being sent out to? 

    You can usually tell when a lab is certified and has certified technicians working for them because their achievements would be displayed just as most are in a dental office. It is never a bad idea to know exactly who and what you’ll be working with.

    5.) Are there open lines of communication? 

    When it comes to dental restorations, It takes a team to provide patients with the best possible outcome. Although the lab work is done behind the scenes, they are still a big part of this team.

    Communication is crucial when it comes to case success. It helps to have a good relationship with those working on your cases so that you fully understand each other’s expectations.
    1. Do you have the ability to treatment plan cases with your technician or lab owners? 
    2. Can you rely on your lab as a resource? 
    3. It’s difficult to stay abreast of the rapid changes in dentistry and can be nice to look to your lab for advice. 
    4. Does your lab make sure you’re aware of the newest materials and latest advancements in technology? 
    Some labs offer so much more than just the fabrication of a crown, and most of the time the so much more has a lot to do with communication.

    For more information, contact: Jenna May, Renstrom Dental Studio

    P. 651.407.0491 

    or or


    About Rick Epple CFP(r)

    My focus as a Certified Financial Planner is to help business owners reach their personal and financial goals, and this blog will provide objective information on a wide variety of related topics, from goal setting to estate planning.


    Reposted by,

    Dick Chwalek


    Advanced Dental Care in Nashville by Dr. Kent E. White

    Kent E. White, DDS • Center for Advanced Dentistry

    Nashville consumers are searching for the new way to experience dentistry, but also comprehensive with the potential to achieve their oral health goals whatever they may be. Dr. Kent E. White provides a level of dental care where every person looking for something better can find a home.

    What interests Dr. Kent White the most, perhaps, is the idea of giving his patients the best of both worlds-a healthy and beautiful smile that not only prevents pain and decay, but also gives his patients confidence in their smile.

    Dr. White has been in constant pursuit of the highest quality of care for his patients. By training at this pace and level, he is able to offer his patients a wide variety of high value services. With his artistic flair, skilled care and long-term perspective, perfection is the only result he strives for. His expertise in aesthetic enhancement, restorative care, neuromuscular dentistry and laser treatment translates into comprehensive, long lasting and natural-looking solutions for his patients.

    His kind of expertise is very unique. It’s an approach that looks at other causes for neuromuscular pain and prevention of pain before focusing all the attention on teeth. Neuromuscular dentistry isn’t brand new, but the diagnostic technology has finally caught up with treatment.

    Dental Services Description: Trained in advanced preventive, restorative, and aesthetic dentistry, Dr. White's practice in Nashville offers a complete array of services, from the purely cosmetic to the critically restorative.

    As an Academy of Oral Medicine and Toxicology member, Dr. Kent White is interested in therapies that promote healing and health. Patients should have options that don’t create other health concerns.

    It’s easy to prescribe the same medicines and remedies that dentistry has used for ages. Dr. White refuses to take that road. Silver/mercury fillings are controversial because some people believe the mercury causes toxic reactions.

    Whether this can be proved beyond a shadow of a doubt doesn’t concern Dr. Kent White. He knows there are newer, healthier dental therapies to use instead of silver/mercury dental fillings.

    Therefore, patients no longer need to worry about the possible effects of this commonly used dental substance.

    Our Highlights, Specialties and Features: Las Vegas Institute of Advanced Dental Studies (LVI) trained Professional Associations and Certifications: American Dental Association

    Payment options: Credit Terms Available, MasterCard, VISA, CareCredit Dentistry Financing.

    • We also provide a Senior Discount: 5%

    Website •

    Services: Preventative Dental Checkups, Cosmetic Dentistry, Crown Bridge, Smile Makeover Veneers, Implants supported Dentures, Dentists, Periodontics (to fight gum disease), * Aesthetic - beautiful smiles * Restorative/Reconstructive * Neuromuscular Dentistry - finding balance, relieving pain * Alternative Therapies - options for continued health, TMJ treatments...

    Private Dentistry Practice Since: 1995

    Contact: Center for Advanced Dentistry

    CALL (615) 208.9687

    Dental Office Hours:
    • Monday 08:00 AM - 05:00 PM
    • Tuesday 08:00 AM - 05:00 PM
    • Wednesday 08:00 AM - 05:00 PM
    • Thursday 08:00 AM - 03:00 PM
    • Friday 08:00 AM - 12:00 PM, By Appointment
    Dr. Kent E. White is appropriately licensed as a dentist in Tennessee.

    LIKE Us @

    Join US on:

    Areas Served: 

    Tennessee, Kentucky 

    A thru F: Antioch | Ashland City | Belle Meade | Bellevue | Bellshire | Belmont | Bordeaux | Brentwood | Chapmansboro | Columbia | Cottontown | Culleoka | Donelson | East Nashville | Fairview | Franklin |

    G thru K: Gallatin | Germantown | Gladeville | Goodlettsville | Green Hills | Greenbrier | Hampshire | Hendersonville | Hermitage | Inglewood | International Airport | Joelton | Kingston Springs

    L thru P: La Vergne | Lebanon | Madison | Melrose | Mount Pleasant | Mt. Juliet | Murfreesboro | Nashville - Downtown | Nolensville | Oak Hill | Old Hickory | Pegram | Pleasant View

    R thru U: Rutherford County | Santa Fe | Smyrna | Southeast | Spring Hill | Springfield | The District | Thompsons Station | Una

    W thru... West End | West Nashville | White Creek | White House | Williamson County | Williamsport | Woodbine


    Blog entry reposted by

    Dick Chwalek 
    Dental Marketing Consulting and Developer of Connective Communication©


    Dental Logos or Dentists Brands: What Concept Should Be Focused On?

    Practice owner dentists have two goals: serving their patients and making money. Dentists not making money will not be able to serve patients. Everything stops without proper cash flow.

    Dental logos, no matter how artistically pleasing,are not cash machines. Dental branding on the other hand can be your PIN password to success.

    Dentists, have you asked yourself this question: Are logos really needed for my practice? Actually, no dental office needs a logo.

    However,  every business needs a brand.
    Strategic dental branding helps the consumer make faster, more accurate decisions:

    • Is this the dental office that I should consider?
    • How should I think about the dentist's expertise and services?
    • Are the dental office's fees commensurate with the service, and treatment value provided?
    Yes, some dental practices can build brands with heavy lifting, sweat equity, and elbow grease. Others locate in an area with economy on cruise control (growing, upscale, many families). Then, you also have the dentist as selling machine.

    What about the dentist that lacks oodles of time, long community standing, and/or sales prowess?

    • The Economy has hit the dentist hard, compared to other dentists
    • Dentists who have built their practice with referrals, but referrals are dwindling.
    • They change their dental treatment approach, and patients are not accepting this strategy.
    • Revenues have slowed and the practice realizes this is real, not a fluke.
    • The area has changed, and patients have different expectations, and other options (new dentist competitors).
    • It is a startup dental practice, and many things have to go right to be successful.
    • Finally, the area has some cruise control elements, but dental consumers are unaware of YOU!

    How Can You Get Things To Move In Your Direction?

    • Do some advertising in the local newspaper?
    • Send direct mail dental postcards?
    • Improve your dental team?
    • Relocate or remodel your dental practice?
    • Lower your fees? Offer half off smile whitening?
    • Run PPC Online Advertising or SEO to your dental website?
    • Add new advanced technology, cosmetic (botox) services and promote them?
    • Develop a new dental logo?

    The answer to these dental marketing questions are yes and maybe no. Here are some ideas to give you a way forward.

    FIRST, Do Something Consistent And Unique

    Doing something consistent is vital, but which ones and why do them? You figure this out by determining what your dental brand is. To many people and dentists, branding sounds like pure marketing consultant hokum.

    Sadly, it often is. Not because there is no value in dental branding, but because few dentists develop their brand adequately, using rationale data and appropriate examination of their dental practice development goals.

    Many companies disappear before most of us know who they are because of a weak idea. Other “great” marketing ideas have a short lifespan: the pet rock or petfood Dot Come, my pet examples. Then there are companies like Wells Fargo and Microsoft with brands that were built over time rather than through a "branding process".

    Dental practices usually fall somewhere in the middle of the previous brand building examples. Waiting 5 years to build their dental brand is an eternity for some dentists. Most dentist brands also  don’t outlive the first dentist who develops it.

    Many dental practices start up much like a new family owned restaurant. They have good food (clinical skills), a nice interior presentation, and excited people ready to serve. They can thrive for a while on this energy and with a healthy referral base. "Come to my dentist - she just opened a practice and is looking for new patients. She is very friendly and gentle." 

    A few years later the schedule is full and “accepting” new patients are less of an issue. Maybe the dental practice is on cruise control on the wrong road and does not know it. Besides the economy hitting a wall, there also things like the community changing – younger competitors shake things up and newer suburbs pull people away.

    Dental treatments, techniques, and strategies evolve. These complex concepts become a harder sell or just bewildering to present in a cohesive way. Financing and dental insurance add more issues and complexity to the relationship.

    New dental patient referrals start diminishing. And face-to-face referrals often cannot provide the right mix of “education” to move consumers up the ladder to higher-level dentistry.

    Patients still thinks the dentist is very nice, but $12,000 for a restorative or cosmetic case requires more than nice. Patients and other local consumers start seeing other dentists marketing and begin thinking the competitor has something their dentist does not have.

    As dentists figure out how they will garner your portion of these dental patients, others are stumbling onto to these consumers by just doing something. These dentists slap together dental logos, ads, PPC advertising, SEO keyword content, DVDs, mailers and dental websites, Facebook, Twitter...

    With shear force of doing something (and often being the first to do it), these doing something dentists find some success.

    While dentists like you could jump into this fray with your own something here, something there dental marketing campaign (or possibly you already have) you stop short and say to yourself: "This is not for me. There should be a way I can have success, but still present the image I want." This is where dental branding is required!

    Rather than "advertising" and hawking your dental wares, you want to communicate a different level of dental value and expertise. Your dental brand could be an upscale image or just an upgrade in expectations and results. An effective brand cannot be pulled from the shelf.

    Make It Happen With Dynamic Dental Branding!

    • It’s an approach with more depth than artwork alone (a dental logo)
    • Determines who you should be (moving beyond the generic dentist concept)
    • Refines your image so you speak directly and efficiently to your target patients
    • Provides an effective background story to build memorable and genuine rapport

    Communicating relevant aspects of who you are (your dental brand) helps consumers make quicker decisions about "what to do" as your patient. It prompts or cues dental patients to more easily accept what you emphasize.

    Example of A Common Consumer Experience 

    Coffee is an intrinsic part of the consumer culture. Service stations give it away with a fill up. Some restaurants give free coffee refills. It can be sold as a loss leader to get you to buy a meal. Now with one word, I will get many of you to pay $3.99 for one cup a joe: Starbucks! What does coffee have to do with dentistry or dental marketing?

    Well, too many consumers think of dentistry healthcare’s loss leader. If the patient gets it with a fill up (it's covered by their dental insurance) they will consider it. When done properly, dental branding changes this dynamic and puts dentistry higher up on the priority ladder.

    Yes, not every consumer will reprioritize his/her dentistry budget because of marketing. No matter what Starbucks does to their coffee, I won’t pay $3.99--because I do not like coffee. But Starbucks is focused more on the “coffee group” than me. They have defined their audience and are mining that vein. Targeting me is a waste of their time.

    Furthermore, brands cue consumers on what to do, believe in, and ask for. Rather than a restaurant that sells generic coffee you become a coffee spa. Dentists like you need to refine who you are.
    Otherwise it will be difficult to make "your latte´" seem more valuable than people currently perceive it (and possibly have a higher price) if you are promoting a large menu of other choices.

    This is more than becoming a cosmetic dentist, which is still a generic concept and misunderstood at the same time. Good dental branding is about the dentist, their passion and how the dentist wants to serve patients.

    When targeted dental consumers (desired patients) are presented the dentist's brand, they will relate to it. If a dentist's audience sees another dentist doing the same thing, they will be grounded to the branded dentist because they will have self-selected the brand, not just stumbled into any dental office.

    How does brand loyalty play out in the real world? Example: Few Starbucks' clientele are ever seen at McDonalds (or any other less refined competitor) getting their coffee.

    While no dentist has the funds of a marketing behemoth like Starbucks, there are many strategies to develop and build your dental brand to make it standout. Most established practices only need 5 to 10 new "targeted" patients each month to be successful and new dental practices can develop a stronger following by going this route. A correctly positioned brand is able to "find" those new dental patients and draw them in.

    So, do dentists like you NEED a dental logo or a dentistry brand? Not every dental practice does. Some dentists just plow ahead and get it done on their own terms.

    However if I ask, "What is Nike's logo and what do you think when you see it?" Then you understand how a logo can change the dynamic of your dental marketing.

    Dental logos makes communication visual, adding another dimension. Humans experience many things visually. It makes learning simpler. It gives us quick cues about our world. Colors, shapes, and the like speak to us emotionally, which is very powerful.

    CONCLUSION: Still Don't Want A Dental Logo?

    Still thinking dentists don’t need logos? First, it is your prerogative. Of course, many dentists tell me a person's smile can say a lot about them. My response, "And no one NEEDS a 'beautiful' smile! Do they?" So is visual experience important or not?

    The logo is the "beautiful" on a dentist's marketing. Like bright, confident smiles, dental logos might not be "needed" but can be very persuasive at speaking in a way nothing else can. The dental logo also helps to integrate a dentist's marketing materials and message.

    If the dentist's logo is designed to fit their dental brand, then it will be distinct enough to separate the dentist from the smiling teeth logos, generic toothbrush dentistry brands and other wannabes.

    A dentistry brand is many things: the dentist, their dental team, and the practice environment. It is the patients wanted by the dentist. It is the community. It is people centered, not dental focused. And, it should have a complementary dental logo.

    Don't get a wannabee dental logo, get a dental brand.


    For the depth and experience in dental branding, 

    Contact Niche Dental - Email or

    CALL Oli 1-888.380.0020 
    Have him set up a consultation with me 
    Dental Marketing Commentary by Dick Chwalek 
    Dental Communication Integration Consultant

    And Member, co-founder Northern Dental Alliance
     Original Dental Logos or Branding Article
    Another Dental Branding Logos for Dentists Article


    Still Finding A Way Into Homes, Hands, Minds: Dental Postcards, NDC and
    The strategic value of online advertising platforms, social websites, Facebook, Google, SEO, PPC, Twitter, blogging, and the newest concept I probably have forgotten, cannot be denied.

    Yet a tangible level of denial is in the ether in significant ways. It's the denial of what is still working.

    As a promoter of dental postcards ( and for a seller of postcards for dentists' offices ( dentists can assume as much conflict of interest as they want about my position. But if dentists can deal with that weight of potential perspective diminution, I will proceed with my goal of completely ending direct mail value denial!

    (ASIDE:) Since I am very cynical of over-hyped promotional techniques, dentists reading my work may notice statements such as the last sentence, which denotes elements of the ilk. I do this to display how unlikely over-hyped messages can quickly die on the vine or backfire, either in the near or long term.

    If that line of hype I used doesn't work on most dentists reading this blog, and actually turns those dentists off, then you/dentists may get my drift. If you don't like it, then consumers don't like it.

    Even though over-hyping 'might work' for various other selling ventures, in dentistry it too often builds on the old, negative stereotypes. Worse yet, it can put the dental profession at risk of media over simplification of the complexities of various treatments (causing problematic patient expectations) or conflating every dentist with what a small percentage may do or have done incorrectly.

    Dentists, and dental office owners, should avoid going in this direction, and commit to finding real solutions. Be wary of dental marketing simplification of how results are achieved or over-hyped dentistry promotional gimmicks. 

    As to this dental marketing consulting blog post, dentists need to fend off the tendency everyone has to deny the realities of how communication actually works, especially when new technology seems to supersede them merely as a new trend - supposedly everyone is now wedded to - and have shed all other marketing vehicles.

    So dentists and the rest of us are excited about the new online marketing technology. Of course, this would only be dentists doing, or wanting to do, public communication of their dental services. Yet, for all the excitement, these ideas unfortunately have their blow back.

    The blow back is the relinquishing of reality. Or at least the virtual reality of relinquishing reality. Besides those semantics, my word antics and less than academic pun-dantics, the Internet is still about humans beings and less about Neo and the Matrix.

    And yes, there is also the likelihood that any new technology is fraught with the value of getting in too soon with those so-called early adopters. This means dentists, and dental office personnel must take into account how many actual potential patients will be available on any one, new online marketing platform. for example is less about numbers than it is about advocating for specific causes, news and product promotion, and a fun, unique way to communicate. While there is still value in the Twitter platform for dentists, it just does not have the volume of participation and awareness (by the 'general' public) that some more traditional marketing media still has.

    That gets this dentistry marketing consultant to the concept of dental postcards, and how they are perceived by dentists, and dental office staff (sometimes the marketing decision makers) as well as the general public. Denial of the value direct mail has in the public mind, is quite a bit of urban mystical history, and most of it anecdotal, which ironically is very powerful, and extremely hard to overcome in general.

    Maybe dentists or other readers noticed how I just gave away the colonel, or actually the kernel idea of what is missed by most consumers, and dentists, as to how direct mailers work their magical reality. It is the major point I want to get across. Again, what I should say, it is the general point. Basically, general is the point persona in this war on reality denial. General is not the individual consumer.

    Communication is never a general force, it has a mind numbing singularity of purpose. Just as most people have an anecdotal generalized understanding of marketing, marketing has an equal but opposite individualized effect. Marketing is only effectual when it works, it only works when there is someone ready to accept the effect.

    This concept of individualized effect is so real and significant when personalized, but counter-intuitive and not relevant in the aggregate public mind. As a public and as dentists, we make say things like: "I hate getting postcards. It just piles of paper. Why do them dastardly mailing people send me all this stuff?" And then the categorical killer, "It's all just junk mail!"

    While this relieves some tension in our lives, like a Zen moment tinged with some corporal punishment of marketers, the tension is a symptom of our need to get/see something we want.

    What if it was a postcard was sent to us with Ed McMahon saying he would be visiting soon to hand us a $10 million check from Publisher's Clearinghouse of Lots of Paper Filled Envelopes? Besides being creeped out, and wondering if seances were surreal, that notification of winner-hood postcard would be like the 2nd humming of Dean Martin. You would sing out, That's Amore´ at the first sight of that postcard in your mailbox! Right?

    PROOF of Real LIFE Story To Make Postcard Point

    TRUE tale, virtually written: As I am writing this marketing mumble and mutter of all blogs, the phone rings. To be clear it was my land-line. Yes, I still have one, which proves my point above about how holding onto technology varies.

    Anyway, the call was from a marketer! Damn them @#4#@432! Don't they know I am trying to work. Oops... I should be on their side.

    No, actually I don't need to be on their side right now. Being a father of two teenagers, I am used to being hypocritical when I need to take a parental stand. For those dentists or others now leaving this blog after putting up with my conflict interest, thinking being hypocritical is the last straw...

    Please hold on till you find out how many free gifts you will get with each Ginsu Knife Set purchased. Actually, everyone, whether they buy something or not, will get a chance to chat live with Ed McMahon after the blog sign off.

    Of course, only you will be live, unless I've lost you with my hummer back there. (Remember Dean?) Again, that should have been humor not hummer. But obviously, it was not. :-)

    So I take the marketer's call. What is she selling? Broken windows fixing.

    Thinking it was an important call for my teenager, from a number I did not recognize, I was perturbed about wasting my time answering this call. However, the marketer said something that kept me from lambasting, chiding and assailing her for bothering me.

    I am kidding, of course. No, for real. Remember, I have two teenagers so I have learned to control my anger. Okay, that's is a lie. But I wanted to present an air of perfection, stability and rigidness of virtue.

    Now that I also lie, as well as not perfect, many readers may have lost faith in me. But again, as a father of two teenagers, I am hoping at least the pitiful sympathy you have toward me will staunch your dismay for a short while longer. 

    What did the marketer say that stopped me from being so angry about the Junk Calls I am always getting? She said, "Have you had any trouble with windows since the last time we serviced your vehicle?" Darn! I used their service. How can I react negatively at them/her, now?

    Yes, I have had a tough day is a good reason, but I kick my wet frog to deal with those issues. (Again that should have been pet dog, but my dog bites so I am afraid of her. And it is embarrassing to explain publicly, so I lying once more was the only option.)

    Having used their fixing chipped or cracked windows service, I am trapped in a world of my personalized, individualized, singularity sized making, forsaking, confidence in my ability to lash out shaking. Therefore, I actually truly fully needed of their service the last time I got one of their dam... friendly question calls. Irony or ironies, their bothering of me was beneficial for both sides of the equation. Almighty Bruce Dern! My ability to foil them, spoiled again!

    Yet, they need to call me regularly to 'catch me' at the right time. This despicable plan is paradoxically aggravating with disturbingly helpful results. Chipped and cracked windshields be Hoover Dammed! Vacuumed up like dust in the bin!

    Okay, I need marketers (cursed as they are calling all the time). Similar to being a parent of teenagers. I love them more than life itself, but why do they need to be texting friends all the time... and how many years before they leave for college?

    This paradox lives on in dental postcards and other direct mail marketing (unlike Ed). Anecdotal 'data' developed by dentists, dental team members and the public centers on direct mail being a nuisance. It sometimes even seems like some in the dental field have a visceral hatred for postal worker unions, or maybe it is philatelist collectivist community. The conflict of interest stamp lick curs conspiracy of it all!

    First of all, calm down. Lick a toad if you get frustrated, and need to tongue lash out. Again, I meant to write, kick a wet frog (hint: frogs have no teeth, won't bite back).

    All this rambling has a point to it. The point is that dentists can't virtually deny the reality of dental postcard mailings by merely pointing toward online advertising as having superseded the value and communication punch this 'traditional technology' still provides.

    As I stomp around, demanding dentists avoid this, "because I said so!" there are other reasons as well... I am now stalling until those reasons come to me. But dentists can be assured I will take delivery of those answers soon.

    Whew. Hi, Mr. McFeeley. Thanks for getting here just in time-delivery, as they say.  Say hello to Mr. Roy  for me. Oh, I didn't know he hangs out with Ed now. Learn something new everyday. Happy trails to you to.

    Speaking of learning something. Knew I would use that phrase here, didn't you? Well, how about this:

    When someone needs dentistry, let's say they have a chipped or crack tooth, don't you think getting a postcard might stand out for them, have a lot of value to them in that one individual instance, and not be a nuisance? Even though every other day your prospective dental patient might bemoan it, each want what they want when they want it.

    Until you have a web cam on every consumer* sending out postcards consistently to promote your dental care services is the best way to tactically engage consumers who are geographically and demographically most likely to choose your dentistry office.

    (*The technology is available now - just prohibitively expensive. As soon as DARPA and Homeland Security sells every-home-reverse-webcam technology to Google for mass exploitation and intrusion, I will send out a postcard to verify it for you. As Bill Maher would, say "I just kid you Google".)


    Dental Postcards Marketing
    There all you dentists go. Problem solved!

    Some lies, truths, conflicts, sour pun mints, kicks and tales may have gotten in our way, but as everyone can now see, each and every living dentist, consumer and Star Search MC have all come to see my way about the value of direct mail, postcards marketing. Denial has been abolished and life can now go on in a more favorable way.

    Yes, Ed will not join us in this, but I still have my $10 million envelope, and feel lucky today, punk'd.  Have I been? :-)

    PS: Truth is stranger than my fictional elements. Postcards work! I do not kid you about that.

    FOR the Real Truth to Success:

    Contact Oli,

    Niche Dental Co-Consultant, Strategic Partner from Fallbrook, CA.

    1+888.380.0020EMAIL Oliver (Oli) Gonsalves

    Also posted on Dental Postcards Marketing blogspot.

    Written, Edited, Posted by,

    Dick Chwalek

    Dick Chwalek is a member, co-founder of