- The "Fully Prepared" Prospective Dental Patient
- The "Unprepared" Prospective Dental Patient
The "Fully Prepared" Prospective Dental Patient
The more of these qualifiers they have or bring up, the better prepared they are.
• Have reviewed your dental Website
• Have seen your dental postcards or advertisements
• Specifically ask for a smile makeover consultation
• Ask about specific high-end services like dental implants, Invisalign orthodontics, sedation dentistry, porcelain veneers, Lumineers…
• Bring up complex dental language (“I think I need full mouth reconstruction.)
• Identify you as a specialist, expert, the best dentist on the Internet (“I really researched you. I don’t see anyone else that compares.”)
• Have been to other dentists and don’t like what they did or recommended
• Are out of Area/State callers
• Are referred by your other smile makeover patients
The "Unprepared" Prospective Dental Patient
These callers are looking for “a” dentist. They are more than likely “Yellow Pages” patients: literally or figuratively. Meaning they called a number that just happened to be associated with Dr. Dentist Of Dentistry and dentistry of some kind. They are not focused on dental expertise; they merely want a tooth problem fixed.
Sending, or directing them to, more info before their first dental visit or smile consultation is vital.
Following are issues that denote a low level appreciation for and/or understanding of comprehensive dental rejuvenation. Your dental office front desk person should listen for…
• The patient has a toothache (with few other details provided)
• They want an appointment fast, emergency dental care
• Dental Insurance is a big issue (They won’t let you focus on expertise or value)
• The patient wants to know about cost – most everything comes back to how much Dr. Dentist Of Dentistry charges
• A teeth cleaning appointment is their fist concern
• They called about your discounted coupon, free whitening, half price exam…
Part 3 of Effective Dental Patient Scheduling Includes these two topics...
- The "In Between" Prospective Dental Patient
- Dental Patient Communication Conclusion