Dental Seminar: Retirement Plans for Dentists' Offices

Northern Dental Alliance Members, Charlie Steingas, EA, MAAA, MSPA and Rick Epple, CFP® will be co-hosting an educational seminar on Friday, November 4 at 9:00AM.

Charlie Steingas
Charlie will be presenting on "How Small Business Owners Can Take Advantage of Their Size to Achieve Financial Independence Via Their Retirement Plan".

Please join us to learn more about this important topic affecting business owners.

Even if you have a business retirement plan, you will want to learn if you have the best for your circumstances.

Objective of the Educational Session:

Provide information all business owners can use.

Why is important to have the most appropriate retirement plan in place for a business owner?

Rick Epple
What are the different types of retirement plan options for a business owner?

What factors should be looked at when determining the appropriate retirement plan for a business including timing and design ideas?

What retirement plans allow the most tax deferral and savings for the owner?
  • When: Friday, November 4
  • Time: 9:00 am to 10:30 am
  • Where: 1000 Twelve Oaks Center Dr • Suite 101
  • Cost: $0 (free)
  • What: Light breakfast to be served
Contact Sherry at
Call 952-470-5049

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Blog Entry Posted by

Dick Chwalek

NDA Welcomes New Member, Christensen Dental Consulting

Gayle Christensen, Welcome to The Northern Dental Alliance. Gayle brings on board significant expertise in the practice and dental offices management area. She is a published author and has experience in many areas of office and team improvement and is excited to be part of NDA to help more dentists achieve ongoing and complete success.

READ more about Gayle, then CALL her 
or anyone of our Northern Dental Alliance members, 
who can work specifically with you or coordinate with other members, 
only when or if you request their services.

NDA members are independent dental consultants, like Gayle, who work in the best interest of their dentist-clients. The NDA can take your practice to the next level of customer service, internal efficiency, building design, new patient revenues, safety standards (OSHA/Infection control), financial independence, laboratory results, and overall performance.

Gayle Christensen - Consultant/Owner & NOW NDA Member
Christensen Dental Consulting 

Gayle has dedicated her professional career to developing and implementing effective dental management systems. Her systemic approaches bring clarity, accountability, increased office profits and patient satisfaction to dentist offices all over the Midwest including Minnesota, North Dakota, South Dakota, Wisconsin and Iowa. She believes the team is the heart of the dentistry offices, and customer service is the best marketing tool.

Dentists praise Gayle's unique ability to relate to, and motivate, the entire dental team to make positive changes in their practices and, ultimately, their own lives. Her caring attitude and years of dental management experience give her the insight necessary to develop personalized methods for improving the day-to-day operations and meeting common dental office challenges.

Gayle has dedicated her professional career to developing and implementing effective dental management systems. Her systemic approaches bring clarity, accountability, increased office profits and patient satisfaction to dentist offices all over the Midwest including Minnesota, North Dakota, South Dakota, Wisconsin and Iowa. She believes the team is the heart of the dentistry offices, and customer service is the best marketing tool.

Dentists praise Gayle's unique ability to relate to, and motivate, the entire dental team to make positive changes in their practices and, ultimately, their own lives. Her caring attitude and years of dental management experience give her the insight necessary to develop personalized methods for improving the day-to-day operations and meeting common dental office challenges.

She has extensive experience as a trainer and coach on leadership and dental team building-related topics. A popular presenter, Gayle has spoken at dentistry study groups, and lectured to students at the University of Minnesota to current and future dentists.

Associations, Accomplishments & Authorship

  • Founder of the Dental Business Training Center - Learn More: DBTC Link
  • Member of the American Association of Dental Office Managers (AADOM)
  • Member of the Academy of Dental Management Consultants (ADMC)
  • Served as ADMC Board member
  • Certified by Bent Ericksen & Associates Specialist in Employment Law
  • Certified by Integrated Performance Management (IPM)

Gayle Christensen
Author of 
Published in 
“Powerful Practice: 
Leading Consultants Share Strategies for Dental Practice Success” 


Blog Story Posted by 

Dick Chwalek 


Workshop: STEPS TO SUCCESS For Dentists, Dental Offices





A workshop designed for the entire dental team

  • October 14, 2011

  • Bloomington, MN

  • Dental Offices Workshop Speakers

    Gayle Christensen

    Jeff Benson, DDS

    Tammy Hines, LDA CDA

    Zak Spaniol, CEO

    Leanne M. Kramer, LDA CDA CDPMA

This workshop is designed to help doctors and their staff become more educated on important issues they encounter daily. The lectures will cover some of the most current procedures and regulations that all team members should be aware of.

It is critical to keep current on these topics being the dental industry is con- stantly changing.

We hope to answer any questions or concerns that offices have and believe this information will be beneficial for all dental practices.

Statements Plus Compliance Solutions Inc

HIPAA Solutions

Dental Seminar Presented by the following Speakers:

Leanne M. Kramer, LDA, CDA, CDPMA

  • Right_Portraits Northern Dentists Alliance Offices CE Meeting Regulatory Burdens with Ease

  • Common areas of non-compliance

  • Day to Day requirements to meet OSHA/CDC/MDH

  • Standards The “Nuts and Bolts” of RSO Responsibilities

Gayle Christensen

  • Employment Law Compliance for Dentists Come and Learn:

  • Your degree of personal and professional exposure

  • How to ensure compliance with State and Federal employment regulations

  • Most common HR mistakes and how to prevent them

  • Keys to preventing lawsuits

Jeff Benson, D.D.S.

  • What Your Dental Lab Needs From You

  • Pre-treatment consultation with the lab

  • Clinical Photography

  • Accurate Shade Determination

  • Diagnostic Wax-Ups

  • Proper reduction methods to ensure optimum

Tammy Hines, LDA, CDA

  • HIPAA/HI TECH: Protecting your staff and your patients

  • How it affects the functions of your daily office

  • Current Forms

  • Safeguard Recommendations

Zak Spaniol, CEO

  • Technology Integration in your Dental Practice

  • Disaster recovery– best practice and procedures

  • Network Security

  • Social Media in the dental field

  • Choosing the proper technical support company

Steps to Success in your Dental Practice

    Middle_Logos_Outside_ Seminars CE Dental careGeneral Information

    1. Place: MN Society of CPA’s Education Center
    1. Southpoint Office Center
    1. Location: 1650 West 82nd Street, Suite 600
    1. Bloomington MN 55431
    1. Date: Friday October 14, 2011
    1. Schedule: Registration 8:30-9:00 a.m.
    1. Lectures: 9:00-2:30 p.m.
    1. Lunch: 12:15-1:00 p.m.
    1. Wrap Up: 2:30-3:00 p.m.
    1. CE credits: Five (5) will be provided

Tuition: $149 first person from office $99 each additional staff member

Seminar Includes: Certificate of Attendance Lunch and refreshments Literature on each course topic

Course Content

  • Oct_14_Workshop_Brochure_NDA_Jnside_CourseContentAttendees of this workshop have the option of attending one lecture during each time frame for a total of three lectures.

9:00—10:30 a.m


  • Common areas of non compliance in the dental office. Find out what inspectors are looking for regarding documentation

Employment Law

  • Learn why you should have your practice in Employment Law Compliance and how to remain in Compliance. This is easy to achieve with some basic knowledge and awareness.

10:45—12:15 p.m.

What your Dental Lab Needs From You

  • Teeth tooth smile X ray image film dentists dentistrySimple tips and strategies for providing your dental lab with all the information it needs to create the most beautiful and functional restorations for your patients.


  • Find out how to make sure your dental staff as well as patients are protected in all aspects of dentistry

1:00—2:30 p.m.


  • Learn the ins and outs of the x-ray rule
    and what is and isn’t required of you.

Technology Integration

  • Solutions to keep your practice running with the proper support. Learn tips on ensuring your data is saved properly and is kept safe.

2:30—3:00 p.m.

Wrap Up-Questions


Oct_14_Workshop_Brochure_NDA_Leanne_Jnside_page2_Registration2PLEASE PRINT – Printout Version

AGD Membership #____________________




State_________ Zip_________





Name to appear on certificate:


Tuition $149 first person $99 each additional staff member

Please indicate payment method

____ Check _____Visa _____ MasterCard _____ Discover Credit

Card #___________________________________

Exp. Date____________________


Tuition check enclosed $________________________U.S.

Make check payable to:

Statements Plus Compliance Sol Inc

To register, mail form with payment to:

  • Statements Plus Compliance Solutions Inc.

  • Contact: Roxane 4454 128th St. NW

  • Silver Creek Twp, MN 55320

  • Tel: 763-878-2150 Fax: 763-878-2151

Cancellations made at least four weeks before the course starts: 75% of the full course fee will be refunded.

Cancellations made at least two weeks before the course starts: 50% of the full course fee will be refunded.

Cancellations made one week before the course starts and no shows: no refund. If the entire course is cancelled, the full amount will be refunded.

Also Posted At


Continuing Education: Does Your Dentist Minimum Do or Much More For You?

In some states Continuing Education for dentists and other dental professionals (hours per year) is barely foot noted in their regulations.

For other states, it's even less than a foot. Like Wyoming, Colorado and Wisconsin; they give requirements the boot: none, zippo, nada, zero, C-Ya!

On the other foot, there is South Dakota, which requires dentists to get 100 hours each year!

Tennessee is somewhere in the middle of the pack at 40. Here is Minnesota dentists are required to do 50 hours. Checkup on your dentists state of affairs in CE must dos.

Dr. White does more than the requirements to keep his patients healthier and happier for longer. Not trust the marketing consultant? I wouldn't either.

My job as a marketer (a.k.a. makeitupasyougoslickster) is not to convince you of anything. The only ethical thing I can do when it comes to your health and what to do is for me to get you to consider something better.

The unethical thing would be to stick you deep into the stale gulf of sub par, roll you in the same old, enough-to-get-by short term value dentistry, dipped in the schemes of lackluster and divert you from the very little continuing education other dentists seem to muster.

Marketing and Dental Commentary by Dick Chwalek -
  • The Marketing Consultant For Dentists and the Patients Who Choose Them for Good Reasons Not Just Because of Habitual Lesions...
  1. Dentists: Call Oli - he'll get things started 1+888.380.0020
  2. Consumers: Beware but also Shake the Snare of Yesteryear Dental Care,
  3. And Read about Dr. White: Article Below or...
  4. At his Blog Here:
  5. Dentists looking for Continuing Education - Start Here.


Advanced Periodontal (Gum) Treatment: Soft Tissue Health~Local to Systemic

Dr. Kent E. White of Nashville recently attended a vital continuing education course covering periodontal (gum) disease management and tooth loss prevention.

With about 80% U.S. adults having some form of gum disease, the need for more extensive training and education to help patients here in the Nashville area and around the country is obvious. Dr. White and his team are dedicated to providing the highest level of treatment to combat the effects of this all too common and very aggressive gum, enamel, root, bone, teeth and smile appearance ravaging disease.

Fortunately, Dr. Kent White and his team at the Center for Advanced Dentistry in Nashville, Tennessee are able to help patients no matter what the condition of their smile is. While ongoing prevention and early intervention are better than later in the disease progression, patients should never worry their condition is untreatable.

Even if significant tooth loss has occurred, Dr. White can develop a treatment plan to restore oral health and smile confidence. From replacing one or two teeth with dental implants to a complete smile makeover, there are wide range of therapies he can employ. His expertise in cosmetic dentistry and restorative dental care is something many patients have seen give them the youthful and healthy smile they deserve.

One of the most vital elements of effective periodontal disease management is Dr. White’s ability to use many non-surgical techniques to maintain the health of your teeth and even to bring a smile back from the brink. At the Center for Advanced Dentistry the focus is optimal dental health along with maintaining a youthful appearance to your smile. Totally healthy smiles are great looking smiles.

Dr. White uses state of the art periodontal technologies in treatment and for accurate diagnosis. Getting away for the surgical aspects of treating periodontal disease as much as possible insures more people will seek out care.

Some of the ‘comfort technology’ Dr. Kent White of Nashville utilizes is a piezoelectric ultrasonic scaler and irrigator that requires less pressure when removing the build up on teeth and the jaw bone. In many cases, we are able to eliminate the need for local anesthesia during the procedure. The handpiece he uses is designed to improve the his field of vision without causing an increase in heat from the instrument.

The dentistry continuing education course Dr. Kent E. White attended was developed and sponsored by Zila, Inc.

Zila offers comprehensive oral care and cancer screening products.

Healthy Mouth. Healthy Patient. Healthy Practice.

Soft Tissue Management® (STM)® is a program unique to Zila. With more than 20 years of proven results, STM® incorporates the use of Zila dental products for treating patients at all stages of oral health – from healthy to advanced periodontitis.

STM® is:
  • An organized system for early detection, diagnosis, treatment and maintenance of periodontal disease, and for the early detection of oral cancer.
  • A non-surgical approach to diagnose, prevent, treat and manage the progression of early to moderate stages of periodontal disease in a general practice.
  • A program that provides comprehensive and structured practice management tools for early to moderate disease with ongoing support.
Advanced Periodontal Treatment: Soft Tissue Health: Local to Systemic
Learn More about Periodontal Disease.
Dr. Kent E. White

Transformed Smiles Movie ONE

Transformed Smiles Movie TWO

All Smiles By Nashville Dentist Dr. Kent E. White

Dr. Kent White and our Nashville Team at the Center for Advanced Dentistry.

CALL (615) 208.9687

2300 21st Avenue South, Suite 103

Nashville, TN 37212



Works While They Wait - Wait No Longer to Access What Is On Hold In Your Revenues

There are many marketing services out there. My colleague in dental marketing Jeff Wilson (pictured) of Business Audio Source and OnHold Music Source provides the "What's Holding Them Back" solution to the equation...

Marketing Your Dental Services to Would-Be and Current Patients

As the dentist or practice manager, you've invested time and money in running a successful dental practice but are still coming up short of where you want to be. Bringing on new patients is an obvious way to increase your bottom line, however the patients you already have are generally worth more than the new ones you're trying to get in the door.

Current Patients Your current patients are in need of advanced dental treatments and makeover veneers but continue to put off treatment. Cost is likely a primary factor but many patients are just indecisive or simply procrastinate their treatment. If you bring up cosmetic dentistry services with your patients you will unwittingly turn some of them off without even realizing it. So how do you market to your patients, at a time when they are focused on their dental health while you have their complete attention and do it without the possibility of seeming desperate, pushy or turning anyone off? By using informative marketing messages played to your patients while waiting on hold.

You may think your patients don't typically wait on hold for very long... but, they don't have to! You can deliver your most compelling marketing messages in less than 15 seconds.
New and Perspective Patients If you're not attracting new patients your practice can only grow smaller. Despite the best dental marketing, most new patients find your phone number on a list filled with other area dental practices provided by their insurance provider. They'll pick the three closest to their home or work place and call to ask a few basic questions. What makes your practice stand out? In the few seconds your new prospect waits on hold, custom hold messaging can paint a vivid picture about your practice, your dental niche, and the technology you provide. An effective hold message gives your practice that add image boost to help land new patients.

On Hold Marketing Works The reason Custom On Hold Messages are so effective is because they target a captive audience, at the exact time they are actively engaged with your practice and most interested in your services. No one who calls your practice is calling to be put on hold. But, they accept being placed on hold and are listening for their turn to speak with a staff member. This is a golden opportunity to connect with your callers while they are totally receptive to your message. In fact, if you have anything less than a well produced custom hold production you risk annoying your callers.

The alternative to custom hold messages Statistics show more than 70% of the people who call a private medical practice, be it their dentist or primary care physician, are placed on hold. On average hold time is greater than 45 seconds. You don't have to play a custom hold message but you do have to play something. Here are the alternatives.

Silence - Silence equals nothing. If you do nothing, your callers will wait on hold in complete silence. Leave them on hold for more than a few seconds and they're likely to think they've been disconnected. A minute on hold in silence seems more like five. If your practice plunges callers on hold into silence, ask your receptionist how often calls on hold hang-up, or how often patients call back and wonder why they were disconnected. Wonder how many didn't call back?

Radio - Playing a radio station over the hold lines is a broadcast and licensing violation. It's also guaranteed to annoy callers with commercials, banter from DJs, and possible static in the connection.

CD/MP3 Player - You now have control over commercials, and static but you're still in violation of music licensing and are wasting an ideal opportunity to connect with your callers and market your services.

Custom hold message reinforces and increases the value of your current marketing strategies.

How much would your practice benefit with just three extra whitening treatments each week? Or, 5 additional "smile make-over's" every month? It's a modest goal that you can easily attain with the right hold messages. An effective message on hold campaign provides compelling information that plants the seeds of possibility in your patients mind. When they ask for more details about a particular treatment, you've just been given the green light and are now much more likely to be able to enhance your patients smile and oral health, not to mention your bottom line.

Bring the power of On Hold Dental Marketing to your practice. Packages start at just $39/mo. Includes digital player and semi-annual production updates

Visit us online and opt-in to to receive more helpful communication & marketing tips and receive a Free Music On Hold Download from your friends at Business Audio Source!

Article Source:


Posted by Dick Chwalek

Traverse City Dental Office Sponsors: Cherry-Roubaix 2011 Cancer Survivors Benefit Ride.

    TRAVERSE CITY, MI, July 1, 2011

The 4th Annual Cherry-Roubaix that delivers the State Road Race Championship race as part of their three day event on August 14, 2011 (in conjunction with the Michigan Bike Race Association and USA Cycling) also hosts a choice of either a 20 or 43-mile Charity Ride on August 13 to benefit Munson Healthcare Women‟s Cancer Fund.

Using every fund dollar for its purpose, Munson Women‟s Cancer Fund provides financial assistance to women in northern Michigan who have been diagnosed with cancer and have exhausted other financial means for their cancer-related health care.

Among other related items and health services, Munson Women‟s Cancer Fund covers expenses of prosthetics, transportation, childcare during treatment, and home medications.

“My grandfather, 'Papa', my father, Paul, my mother, Jeanette and my sister, entire family all had cancer.” With such a personal connection herself, Cherry-Roubaix Charity Ride founder Jean Peters feels passionate about the purpose that fuels the Charity Ride and inspires ride participants. “Papa was the first person I ever knew that died. He died of prostate cancer. My father died of Leukemia, and my mother had colon cancer. My sister Lucia has survived three types of cancer including a rare and deadly uterine-lining cancer. Two years later Lucia was also diagnosed colon cancer, and more recently, she had a big chunk taken from her leg as a result of skin cancer.”

Peters emotionally bonds with the many Charity Ride cyclists somehow touched by cancer in their lives. “My friends and their family that have had cancer include Joe, Marge, Kim, Kristin, Bill, Bud, Marta, Arabella, Mary Jean, Lucho, CiCi, Dayne, Jim, Maxine and my kitty, Roscoe. And of course, generations of Americans feel connected to famous cancer victims like John Wayne, Farrah Fawcett, Patrick Swayze, Dennis Hopper, Gregory Hines and Lance Armstrong.”

Peters reflects on a recent report that compared to 1993, Americans are now 18% less likely to die of cancer. “So why commit to the Cherry-Roubaix Charity Ride if cancer sufferers have been on the decline? Because everything we do to combat this insidious disease has an impact. An eighteen percent improvement simply means those patients are not dying, but they and their families still have to endure the illness. That means people in my life, people in your life...and maybe even you.”

Straightforward and compassionate, Peters hits the mark. “Cherry-Roubaix Charity Ride cyclists ride because they care. Some are remembering those lost, some are fighting for those who are battling right now, some are paying it forward. Me? I am doing all three, and I am quite certain anyone who generously signs up for the Cherry-Roubaix Charity Ride is doing the same thing.”


The Northwood Dental office in Traverse City is excited to be supporting and sponsoring this exciting cycling event as a Team Level sponsor. Dr. Brian Klym will also be racing on Sunday, August 14 as part of the Hagerty Cycling Team as a Cap 4 Racer.

More About The Cancer Survivors Fundraisers

Commit to one of two ride distances out gorgeous Old Mission Peninsula on August 13, and Peters guarantees that as participant, cyclists will get more than they give. “The 'Sisterhood' is leading us out the shoreline road from downtown Traverse City, and everyone, speedy or slow, is working to ride cancer into the ground by helping our friends and neighbors get help they need from Munson Women's Cancer Fund. We may not know who combats cancer now or in the future, but today we can do something.”

Peters confirms, “Our Cherry-Roubaix Charity Ride community inspires and needs your help. Get on a bike, have a good time, get a cool tee shirt, enjoy revitalizing comradeship and refreshments at Jolly Pumpkin on Old Mission Peninsula, and join millions globally who take a step in their own way to wipe this condition off the face of the earth. I'll be over your shoulder with you. Hundreds, including me, are very grateful for your choice on August 13 to ride together to defend women's health, support our friends and our families, and kick cancer to the curb.”

View photos, discover information, or register today for the Cherry-Roubaix Charity Bike Ride to benefit Munson Women's Cancer Fund at Cherry Roubaix Cycling: Charity Ride Web Page. Learn more about at MunsonHealthcare.Org Monson Women's Cancer Fund Page.

Jean Peters, founder of the Cherry-Roubaix Charity Ride, is also Cherry-Roubaix Technical Director and a member of the Cherry-Roubaix Board of Directors. Email Peters at Particular inspiration for this sharing of information is dedicated to the memory of Jean Peters’ dear friend, Jim B., a wonderful man, artist and supreme gardener whose gentle soul was relieved of his battle with cancer in late June 2011.

Cherry-Roubaix series is a three-day weekend event. The State Championship Road Race is on Sunday, August 14. The championship course begins and ends high atop Sugarloaf Resort in Cedar, Michigan.

The Grand Traverse area is a popular cycling destination and an amazing place for vacation value. All ages find opportunities to participate or take a break from fast-paced Cherry-Roubaix action. Relax on miles of pristine beaches, take a wine tour across Leelanau or Old Mission Peninsula, enjoy time at a ball game, climb the sand dunes or unwind in a charming movie theater after spending a few hours shopping and dining in quaint downtown Traverse City.

  • The weekend begins with evening Sprints on Friday, August 12 at Traverse City’s Friday Night Live, and the excitement continues on Saturday, August 13 with a rip-roaring full day of cycling.

  • Early morning cyclists of all levels may participate in the Cherry-Roubaix Charity Ride to Benefit Munson Women’s Cancer Fund followed by the high-energy Cherry-Roubaix Old Town Criterium. The criterium thrills spectators as racers explode into a one-mile course through the streets of Traverse City.

  • Simultaneously with the Old Town Crit, the Kids Fun Ride and Cruiser Classic mix up the action for all to enjoy.

  • The weekend crescendos in Leelanau County on Sunday, August 14 at the launch of the Michigan State Road Race Championship, the demanding race to determine the best of the best in Michigan. Hills and turns of the of the old 1980’s State Road Race course unforgivingly challenge and test racers from around the state.

Three days of Cherry-Roubaix events across the resort landscape of the Traverse City area satisfy cycling fans of all ages, from families looking for a fun, northern Michigan getaway to die-hard professional and amateur racers seeking incredible races in a supportive cycling community.

Click to find maps, a downloadable media kit, and Cherry-Roubaix info or call John Sohacki, Event Director at 231-342-2003.
## #


Posted by Dick Chwalek


2nd of Series: To See More Patients Consistently – Imagine Dentistry Differently

This is the 2nd Installment of my series on Connective Communication© as how it relates to the way patients and dentists perceive their 'fields of disinterest'...

First, A Quick Previous Portion Review...

Dentistry Reductionism Source Discovery:
Words & Questions Above: Who do these words and statements relate to:
    = The Public & Patients Value Perspective of Dentistry
    = Most Dentists View of/Approach to Marketing
HmmmNotice the similarity?

Whoa...! Correlation may just Equal Causation!

Theorem = Patients prioritize the value of dentistry as dentists do the value of communicating the priority to patients.

Theorem Research and Explanation
Dental Communication Math
CE Equations
    100 hours of continuing education + 5 hours communicating to public/patients (beyond 1 on 1) = 95 hours of wasted education
Exponential Remainder:
    Few New patients
    + They do less
    = lower revenues, lower economy productivity & diminished public health
Advanced Treatment Equations

Cosmetic Dentistry over focused + Lack of public & patient communication = 'overselling' sticker-shock blowback!
    The Public thinks and often patients only know dental care as about health & teeth, patch & fill/emergency care
    One tooth at a time dentistry is ingrained - so treatment planning is 'overselling' rather than 'modern approach' with long term value
New Technology + Wow Dental Office + Same general public awareness of dentistry
    = Boom then Plateau as 'cool' wears off and 'ingrained' beliefs take back the day

LEARN about ‘New Patient Availability' and Connective Communication© Results:


Low Priority CAUSE Hypothesis
Skimpy Dental Marketing: penny wise - few new patients rule thus.
    Slam Bam Huge Campaign then Thank You Marketing Man till fear about low revenues reappear
    Cheap Slap About Websites: content is generic, value poor, often traditional perspective stagnant = little good news in bad economic times
Statistics to Back Up My Antics Notes:
"Overall, there was no change in the percentage of the population with a dental visit from 1996 to 2004." (

Ouch! Painless Dentistry Marketing seems to be lacking in the industry.


Next Installment
Begins With...
Dental Marketing REALITY CHECK UP



LEARN about ‘New Patient Availability'
and Connective Communication© Results:

Connective Communication© = Dental Marketing

Freed From Generic, Founded on Value, Focused On Success!

To Schedule A Consult

Contact - Niche Dental Liaison

Oli Gonsalves



Oli can answer many of your questions.
Then set up a meeting with me - depending on your needs/requests
Dick Chwalek


VIDEO: Center for Advanced Dentistry in Nashville Hygienist Talks About Dr. White's Approach

Music City Tennessee Dentist, Kent White's MAIN GOAL is avoiding teeth in crisis.

Melissa has long term experience in dental hygiene-preventative care. She is excited about the proactive and comprehensive treatment style Dr. White has brought to the Nashville TN office she has worked at many years.

Besides complete, careful diagnosis and advanced techniques, no patient is rushed or pressured into doing more than they want. At the same time, Dr. White develops individual treatment plans and recommends the best way to proceed. When possible, a phased schedule can be implemented to get the rewarding results each patient wants cost effectively.

Kent E. White, DDS • Center For Advanced Dentistry, PLLC

CALL (615) • 208-9687

Or Visit

2300 21st Avenue South, Suite 103 • Nashville, TN 37212


CBA: Latest Addition to The Northern Dental Alliance Team, a firm focused on Retirement Plan Design, Administration

Further Strengthening Their Breadth of Member Expertise, the NDA Welcomes Aboard Cash Balance Actuaries…

Charlie Steingas, owner of Cash Balance Actuaries, LLC, has joined the Northern Dental Alliance (NDA).

A Minnesota-based organization, NDA also advises dentists in the areas of office safety, construction, marketing, laboratory services, banking, practice transition, staffing, retirement plans, and personal financial strategies.


The Northern Dental Alliance provides a comprehensive platform for dentists to structure highly successful and secure businesses, achieve superior oral health and smile enhancement restorations for their patients as well as protect and improve their financial future through proper retirement, investment, and transition planning. Cash Balance Actuaries, LLC increases the depth of knowledge and resources every NDA member can offer their dentist clients.

Cash Balance Actuaries, LLC, provides as much help with your small 401(k), Profit Sharing, Defined Benefit, or Cash Balance Plan as you need. Explains Steingas, “Our services are priced very competitively and the quality of work and timeliness of service is second-to-none. “We will help you make your retirement plan work for you to meet your goals as a dentist and a business owner.”

Charlie provides complimentary proposals and plan designs at no charge. Please contact him if you are interested in increasing your tax deduction by contributing more to a qualified retirement plan or for him to take a quick look at your current plan to make sure it is meeting all of your goals.

Steingas also says, “Cash Balance Actuaries, LLC does not provide investments or investment advice, nor do we take commissions or asset-based fees of any kind. We charge a flat fee strictly based on our fee schedule which depends only on how much work we provide for your plan.”

CBA Client Testimonial: “Charlie was able to triple my retirement plan contributions without requiring any additional contributions for my staff. He’s also much better at helping me understand my 401(k) plan than my previous TPA.”

As with all Northern Dental Alliance members, Cash Balance Actuaries is an independent firm. Dentists can select individual NDA consultant members and then 'build a team' if desired. Each member is an independent advisor and diligently works in the best interests of the client.

Areas of expertise NDA members represent include business banking, equipment/facility financing, laboratory services, cosmetic/implant dentistry education, OSHA training, infection control, fee-only personal financial/tax planning, retirement strategies, new office building/remodeling, practice purchases/sales, Transitions Mike Haase, Aftco Transition Consultants & dentist transitions, staff recruitment and dental employee placement, and dentists marketing consulting & dental office advertising campaigns.

The Northern Dental Alliance welcomes Charlie Steingas as a member, and is excited to offer his expertise and knowledge to current and future dentist-clients. The professionals of Northern Dental Alliance work with dentists to improve their businesses, enhance their clinical techniques, maintain and improve team skills, protect their practice and personal investments, and increase their personal financial security.

Charlie believes having a niche focus on dental businesses works well for his firm and the dentists he works with. He understands that most dentists have other things to focus on besides their retirement and taxes and his goal is to make everything run as smoothly and cost-effective as possible. Dentists have worked hard to get through school, start or buy into a practice, grow the practice to profitability, and they don’t want taxes and fees eating into their hard-earned assets. With tax rates on the rise, one of the only true opportunities still offered by Uncle Sam is a qualified retirement plan.

The business philosophy of Cash Balance Actuaries, LLC is to exceed the client’s expectations in timeliness and quality, and to never have any surprises with regard to their plan. The success of this philosophy is proven by the satisfaction and loyalty of Charlie’s clients.

The addition of Charlie Steingas and Cash Balance Actuaries, LLC is a sign of a growing industry need for groups like the Northern Dental Alliance.

LEARN more about the qualified retirement plan options:

Visit or Or Call Charlie: (952) 500-8696.

NDA Contact Information

  • Northern Dental Alliance
  • c/o NDA Member, Rick Epple

  • 1000 Twelve Oaks Center Dr, Suite 101

  • Wayzata, MN 55391

  • 866-556-6213

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Story Posted By

Dick Chwalek, President of Niche Dental


Founder/Member of the Northern Dental Alliance Located in MN


1ST Installment: To See More Patients Consistently – Imagine Dentistry Differently

The following dental marketing blog/article is formatted & written in a style that may challenge readers who are partial to concise and self contained concepts.
The point I am making requires a discerning rethinking of communication in reference to dentistry. Unpacking the dental care prioritization riddle is NOT found in “Secret” Dental Marketing Reports!
And, why would anyone hide a solution from dentists, which would help improve dental health in their community?

Developing a system to compensate for the ‘reality of where consumers/patients and dentists’ are required deep research, analysis of actual results, long term perspective (years) and finally, a societally reflective reality check.
This was done to determine how all past/current marketing tactics and communication approaches influence dentists and consumers: positively and negatively.
Using the researched data developed, I created a system that does not, like too much of the dentistry focused marketing, ‘paint over’ what was/is and will be ‘wrong’ with the communication environment.
Unless ‘ALL the real issues’ are confronted and the system/solution is fully developed - not slapped together - the dearth of benefits from dental marketing will continue to lag (harming public, economic and office health) whether we are in tough economic times or not. (

Skimming the shiny objects from the marketing goodie tray is a symptom – but also a major contributor to the flat lining or worse of dentistry acceptance and value prioritization. While ‘good skimming’ will show results – it merely masks the problems underneath: value stays low or does little to move consumers forward.
Like flossing and brushing can only do so much if someone is more ‘predisposed’ to periodontal disease than the above average person, marketing done slapdash that moves one step ahead - will then move 99.5% back.
That said, to make this dentistry communication blog-article somewhat easier to consume I am going to present it in small portions--with a link to the full concept at the end of each section...

Let’s begin:
First, some...

Dental Word Association:

Skimp. Skimp. Skimp. Minimal. Minimal. Minimal. Cheaper. Cheaper. Cheaper.

Dentistry Priority Digression Questions:

Any other way to approach it? Can I hold off on...? I can't see paying that much!

Dentistry Reductionism Source Discovery:

Words & Questions Above: Who do these words and statements relate to:
  • = The Public & Patients Value Perspective of Dentistry
  • = Most Dentists View of/Approach to Marketing
HmmmNotice the similarity?
Whoa...! Correlation may just Equal Causation!
Theorem = Patients prioritize the value of dentistry as dentists do the value of communicating the priority to patients.


LEARN about New Patient 'Availability'
and Connective Communication© Results:

Connective Communication© = Dental Marketing

Freed From Generic, Founded on Value, Focused On Success!

To Schedule A Consult

Contact - Niche Dental Liaison

Oli Gonsalves



Oli can answer many of your questions.
Then set up a meeting with me - depending on your needs/requests
Dick Chwalek
  • Dentist Marketing Coach
  • Dentistry Communication Consultant