Tuesday

Reality Dental Marketing Principles

These concepts are most valuable to dentists who have tried all the generic dental marketing strategies and products. Dentists with significant expertise that desire to develop a patient base who want and will pay for a higher level of results. Consumers who need re-constructive dentistry, dental implants, cosmetic dentistry, and smile makeovers.
  • Consistent and persistent communication is a large percentage of success
  • Creativity and uniqueness is necessary for differentiation and achieving a competitive advantage
  • Effectiveness will dissipate with competition, familiarity, economic conditions, societal changes, technology advances, etc.
  • Constant enhancement and refinement are required to overcome dissipation
  • Almost anything will work, if no other dentists (or very few) are marketing
  • Dental care has a history, which means the consumer has an attitude about it that makes it more challenging than other services and products
  • Helping consumers navigate around dental insurance reliance and dental phobias make the phone person key
  • Dentists need to be the BRAND not dental services or technology; otherwise patients will more often see recommendations merely as a starting point
Call 1.888.380.0020, talk to Oli, set up consult with me, and get real with your dental advertising and marketing!
-- Contact Niche Dental

Dick Chwalek
- Dental Marketing Coach and Consultant

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