> What I look for:
1st Level: quickly want address and/or phone#/email
2nd Level: want services/doc CV basics - look, design, feel of website/etc.
3rd Level: need to see/experience reason to trust - 'value/cost' perception fit theirs - details start to matter - B/A pics/Testimonials
4th Level: need to be assured doc is the best, has everything in place, lots to backup - in triplicate plus 10 -
-- where just having "lots" of information works all by itself - of course, better written/designed/laid out - works better than lots and not.
-- these patients have searched and searched and/or worried and worried - and the 'best site' they find will be the winner.
(will look around a lot - maybe come back - talk to others - come back again and again but when they do - they are READY! Case presentation is them giving you a suitCASE of cash flowation and trust admiration. Good dentistry is NEVER about selling - it is about communicating value effectively - selling is a killer if the connective communication is not established.)
Need be Consistent & Persistence at Demonstrating Value Effectively: Pics/Quotes & Articles and/or Pages. It is -- same/same -- only diff is how it weaved underneath.
My value as a consultant is providing the context of many perspectives on marketing dentistry to consumers.
While my expertise my overlap your designer or web developer in various ways - they are the experts in putting it together well - determining how to fill pages or set up navigation.
Total pages to me is irrelevant: constrained more because of cost and/or time as well as 'wealth of content' available from client.
Dental visitors view only what is pertinent to them: maybe only one service element - like implants.
Lower content volume perception (wherever located/how linked) tends towards 'value less' expertise. Of course, content is laid out in a cascading fashion - not a 'stuffed in sack' presentation.
Marketing Commentary By
Dick Chwalek - NicheDental.com
Dentist Marketing Coach, Dental Communication Consultant.