Turn Around Marketing/Conclusion of Dentists Following The Sameness Stampede

Read Part One: Dentists Sap Their Value When Following The Sameness Stampede


So TURN AROUND. Go another direction. Say something different. Be something different. Don't be a dentist. Don't offer dentistry. Be an expert, a lifesaver, a people problem solver, a comfort achiever, or whatever fits your expertise, experience, personality, location, etc. Differentiate!

Simply by turning around you will get noticed. This is not about exclusivity or being a boutique dental practice. It is specificity. Be specific about who you are and what you can do for the dental consumer. Yes, this is focused mostly on people with a lot of discretionary funds. But people who want what "they now see" and would pay much more than you would ever expect -- will start coming in as well - even in this tough economy.

I have seen - how this tough economy is an opportunity for making this happen. While the go-go days are gone for now - in times like this people will think about what is really valuable to them. They are ready to change their focus.

Because everyone is chasing the same thing -- there is a lot still left on the table. Turn Around your dental marketing and you will see the rewarding banquet and so will they. Think about it. There are 75 million baby boomers and 10 of millions of even older Americans - the two groups that have all the discretionary money. Plus they have more extensive dental disease and smile makeover needs than the younger set. More dental needs, more discretionary money, not sure how things can get better than that!

More specifically, I read an article that estimated there is 0 billion in dental implants to be placed right now if everyone that needed them got them. Even if it is 0 billion - if 25,000 dentists turned around and focused on them that is 0K more per year in their pocket for 20 years. Just for dental implants. Without turn around dental marketing, most people will never "see" the value.

In reality a lot less than 10,000 dentists will turn around their dental marketing because following the marketing herd is very seductive. For example, there are oodles of low-cost "following/competing" dental postcards, websites and other marketing products online right now. Google makes it even easier to follow and consume sameness.

But let other dental practices chase the tail of sameness because that means even more money is on the table for you. Of course, being creative and changing the dynamic takes some thought and commitment. But if you want more consumers to turn around and see the value in your dental expertise, then turning around how you value communication might be worthwhile as well.


Your Two DENTISTRY Marketing Choices

  • A) To compete, go to,, and where dental marketing sameness can be searched in all its sap-a-licious splendor.

  • B) To turn around, see things differently, and help your patients and consumers in this way as well, Niche Dental can help put things into focus.

Contact Niche Dental - Email or Call 866-453-1026

Dental Marketing Commentary by

Dick Chwalek

Dental Communication Integration Consultant

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