Instrument sterilization key to safe dentistry »
Aberdeen-area dentists say incidents like the one that put Oklahoma oral surgery patients in danger are rare.
My focus, Richard The Chwalek, is on the 'marketing/communication' element of the overall presentation in the practice and how it affects what people will think of the practice initially...
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There are three key elements patients need to notice when visiting a dental practice.
While my suggestions will not make it self evident or preclude the need to ask specific questions about a practice's safety precautions, I would suggest these visual cues are being covered for both dentist and patient to take notice of: think perception is reality.
Don't want any consumers walking out before they can ask those safety questions...
- The practice should be up to date {much or all of it within last 7-10 years} glistening clean, not crowded, nothing piled up...
- The staff should make a point of showing/saying how much time they put into keeping things straight, clean, sterilized, etc.
- Patients should see safety info presented in various ways, posters, OSHA compliance notices, handouts, emails, on website, etc.
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By this Dental Marketing Connective Communication© Consultant...
Richard The Chwalek
NicheDental.com
- Call 1+888.380.0020 and schedule a consultation with my Co-consultant Oli Gonsalves.
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