The Best Dental Offices Provide a Comfortable Advanced, Convenient, Environment

Your All In One Place Dental Office Now Located in Main Line Today

Recently Dr. Briglia and his Total Confidence Dentistry team were featured in the Top Dentists issue of the Main Line Today. Review their profile and link to more information below...

Our Dentist Team includes...

Ron Briglia, DMD, Glenn Schreiber, DMD and John Nikas, DDS

-- The Main Line Today Dentists Profile as published...

TOTAL CONFIDENCE DENTISTRY

• Are you looking for high-quality comprehensive dental care?
• A Team of Experts in one state-of-the-art practice?
• Advanced Technologies for Cosmetic, Implant and Reconstructive Dentistry?

You'll find it all at Total Confidence Dentistry in a professional and relaxing setting! Dr. Ron Briglia has built a reputation for compassionate care and establishing patient trust. With over 25 years of experience and continuing education, Dr. Briglia exceeds patients' expectations. Certified in oral and IV sedation, he provides comfort to even the most fearful patients.

Dr. Briglia has teamed up with Dr. Glenn Schreiber, general dentist, practice limited to Endodontics (root canal); and Dr. John Nikas, a Board Certified Periodontist. Together, they provide patients with everything from basic care to advanced restorative and reconstructive dentistry.

Advanced dental care options are available in one convenient location. Patients with busy schedules can even choose to undergo multiple procedures in fewer appointments saving time and money.

Services include: implant supported dentures, crowns and bridges, pain-free root canals, periodontal surgical services as well as smile makeovers, porcelain veneers and whitening. Consider making an investment in yourself, your health and your smile!

Give your teeth and gums the exceptional care and attention they deserve by scheduling a consultation with our highly-trained professionals today. You won't find a friendlier environment than Total Confidence Dentistry and we look forward to meeting you!

Located here on MainlineToday.com and at 600 East Marshall Street Suite 201 West Chester, PA 19380

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Dr. Ron Briglia and his team of dentists are ready to restore and enhance your smile. Request a Complimentary Restorative, Cosmetic or Sedation Dentistry Consultation using our on-line form or call (610) 692-4440.

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Dick Chwalek is National Dental Marketing Consultant in Minnesota.

Connective Communication: Part 2 = Advanced Dental Marketing

> Effectively Divide & ‘Devine’ – Part II

The Marketing π Formula Connective Communication^© creates a context and a filter (strategy) for separating complexity from simplicity. While there will always be dentists who will want to do it themselves with some portion of them being successful, the law of advertising development gravity is still in effect: the limits of time and marketing experience/awareness.

Time to accomplish all the tasks (which have not magically disappeared because of the web) and time to simply think about strategy is required. Additionally, the value of communication and dental marketing experience and expertise will always have value.

If, at one point in the distant future, machines sideline dental marketers and consultants, it most likely will correspond with the departure of human involvement in dentistry.

More importantly, the Connective Communication^© strategy overcomes many of the obstacles faced by dental offices looking for patients and patients deciding to go to the dentist and pay any fees that are not covered by insurance. The most common question I get about dental marketing centers around this seemingly intractable issue.

The economy has impacted it in an obvious way, but in reality it was the good economy that covered up the ineffectiveness of promoting dentistry as most dentists do it. Of course, the biggest problem is that few dentists are promoting themselves.

In a recent survey, I developed for a dental laboratory (50 of their 100 or so dentists responded), over 90% of their dentist clients did no external marketing: insurance, team and patient referrals were often the top three choices. And, only a few those dentists (in the other ten percent) did something besides the yellow pages or a ‘website’.

What is the reason for this low rate of external advertising participation? It is a lack of understanding in the value of a well-rounded strategy, which is solved by the Connective Communication^© equation. The added value is the formula’s ability to offer the dentist a way to structure their marketing plan without being overtaken by the marketing apparatus.

Trust is built in the value of doing more marketing and better communication because the dentist is in control and success is attained because they proceed with a complete plan. Rather than only implementing elements they like, have been promoted by their colleagues, overhyped online or oversold at seminars.

Without building trust and improving success potential for more dentists, marketers will always be fighting over the same group of dentists. The group consists of many sub groups: dentists looking for deals, dentists who want a guarantee or dentists who want to do most marketing by themselves. And finally, the biggest scuffle is over dentists who are jumping from marketer/consultant to another because nothing ‘works’ consistently.

Ironically, consistency works consistently. Flossing really good for one month and then waiting to ‘see what happens’ is a good analogy to the DIY or one big, next thing dental marketing bandwagon. When a patient has a broken tooth, flossing to repair it would be a less than perfect solution, but dentists often expect the Internet to do things it cannot like reach into homes and wake up the consumer. Something direct mail/dental postcards are able to do. “Nobody likes junk mail” – except when they need/want the services promoted.

Of course a proper strategy is required, which most dental marketers do not offer since it is easier to sell the ONE SIMPLE solution product, service or system. Selling one ‘simplistic’ idea to thousands of dentists provides the ‘multiples’ in profit generation bigger companies thrive on. What dentists get from usually is not in the same ‘profit’ league.

The compounded irony is that this paradigm also equates to the same scuffle dentists have over the stagnant group of patients they get from the same old sources: insurance, patient and team referrals. And if you haven’t noticed, those patient numbers are not growing very much.

Connective Communication^© has the potential to transform the landscape of your dental office marketing. Everything else is merely nipping at the heals of the dental health dearth in participation in this country.

Sadly, overseas dentistry occurs in large amount due to people putting off dental treatment: ten years of no dentistry adds up. Therefore, it is very Cost of dental treatment becomes a large issue because inconsistent or too often nonexistent marketing did not bring in the dental consumers earlier.

Anyone that can travel overseas for their dental care had the money to do little things each year for the last ten that would have save them much more money, time and headache. Communication is everything – do it in slipshod manner with half pint marketing tactics and dentists get the same result consumers do with their half hearted dental care habits.

More about in future dental marketing consulting posts. Read the introduction here: Connective Communication^©

Sincerely, Dick Chwalek – Dentist Communication Coach & Dental Marketing Consultant

CALL 1.888.380.0020, Talk to Oli to set up with consult with me.


Republished from NicheDental.com

Heritage Construction: MN Dental Offices Builder Case Study

Northern Dental Alliance member Heritage Construction Companies of Elk River builds and remodels dental offices throughout Minnesota and the region.

This case study covers three offices: two were expanded & remodeled and the other was new practice construction.

All three building projects involved the same client: Smile Center. The offices are located in Big Lake, St. Paul and Brooklyn Park.

Smile Center Location

• Brooklyn Park, MN
• Size: 10,000 sq. ft.
• Competitive BID Project 

Project Details

A new sixteen chair dental facility built with high end architectural features. Heritage Construction developed and built the stone and stucco building incorporating high atriums and other design highlights in combination with an extremely user friendly layout for the dental practice.

The pre-construction phase of the building had some challenges due to its close proximity to Brooklyn Boulevard. In addition, a large concrete bridge pier as well as an entire building foundation were discovered during the first day of excavation.

Heritage devised solutions and continued with constructing the new building. The facility was completed as proposed and the dental group was very happy with the building process.

"The biggest thing that stands out about Heritage Construction is how professional they are as a company. Their honesty and follow through on all projects, no matter how big or small, and their attention to detail makes the construction process so much easier."

Joan Hauge - Smile Center

Smile Center Locations

• Big Lake, St. Paul
• Interior and Exterior Expansion
• Parking Lots and Offices

Project Details

Heritage has partnered with Smile Centers several times to provide the building services they need – whether interior, exterior or both.

For the last two projects in Big Lake and St. Paul, Heritage has provided the assistance needed by the Smile Centers. In both locations, the facilities needed larger parking lots to accommodate patient needs for parking.

Heritage built and expanded the parking lots, including a double parking lot addition in Big Lake.
The St. Paul location also needed additional offices for staff needs. Heritage built out two new offices to match the current location and provided the additional space that was necessary.

REVIEW Other Dental Office Construction Projects Developed by Heritage.

---

Contact Heritage Construction today to learn how our team of professionals can efficiently customize your medical or dental office building project to suit your specific business requirements.

Heritage Construction Companies, LLC

Andy Christensen • Owner
• andy@heritageconstructionmn.com

L. Richard Etshokin • Dental Office Go-To-Person 
info@heritageconstructionmn.com

CALL • 763-633-4080


HeritageConstructionMN.com
13422 Business Center Drive • Suite 2B
Elk River, Minnesota 55330

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Posted by 

Dick Chwalek, NicheDental.com

Also a NDA member.

 Also Posted @ NorthernDentalAlliance.com

Also Posted @ NicheDental.com

Recently Twittered: Your Brain Minus Teeth = Gray Matter Drained

> Twittered, Tweeted, Thoroughly Twacked

> Dick's Dental News Meanderings, Oral Health Diatribes

1. Basically, Regular brushing-flossing-dentist visits will save more than just your teeth, it can save what matters most - the gray matter.6:59 PM May 2nd via web
   

1. Missing teeth & oral disease of any kind seems to increase mind altering misfires. So boost up dental health or let the dumbing down begin.6:47 PM May 2nd via web
   

1. Boston U researchers also found: More cavities usually meant lower cognition. People with no tooth loss tended to do better on their tests.6:29 PM May 2nd via web
   

Tooth loss drains brains. Study shows more cognitive decline for each tooth lost. Should change the adage from 'Dress' to Brush for Success.6:24 PM May 2nd via web
Want to know more about how dental disease drains the brain of its cognitive powers? Link here - http://tinyurl.com/tooth-brain-loss7:01 PM May 2nd via web

Dick Chwalek, Niche Dental

NicheDental.com

Financial Planning for Dentists: The Science of Investing

> The EFA Investment Approach

Rick Epple, a Northern Dental Alliance Member, explains his approach to investing.

There is a science of investing. The body of knowledge for this science is often grouped under the heading Modern Portfolio Theory or MPT and it all began in 1959 with the publication of Harry Markowitz's classic book "Portfolio Selection."

Markowitz would go on to win the Nobel Prize in Economics for his groundbreaking insights. This work was expanded upon by Stanford's William Sharpe (another Nobel winner), Eugene Fama, Merton Miller, and many others.

While markets are complex adaptive systems too chaotic to allow for perfect prediction or control, we have learned much about how to control risk and capture returns. There is a science of investing, which I employ to guide the investment strategy of my dentist clients.

Unfortunately, much of what passes for investment activity has little connection to this science. Too many offerings are built on hope and fantasy and lack the theoretical foundations and necessary rigor for consistent results. It sometimes seems that this world of smoke and mirrors holds center stage in the media. To some degree, this comes from the natural human desire to "beat the system," to gain some special advantage, to find the secret short-cut.

Many advisors trade on these impulses and offer investment strategies that are long on hope and short on science. Our policy when it comes to investing is simple: no baby talk. If we don't believe a particular approach adds value, we won't offer or accommodate it. When we make recommendations it's because we believe there's a sound theoretical and practical foundation for success.

At the end of the day, success in investing is more about discipline than it is about beating the system by picking hot stocks or timing the market. We believe that markets work, so there's really nothing to "beat." Markets exist to set security prices such that the subsequent returns will be commensurate for the risks taken.

Over time and in the aggregate, markets do an excellent job of this. There's a collective wisdom that emerges from the buying and selling activities of all the market's participants that no single individual, no matter how intelligent or well educated, is likely to improve upon.

The question of whether or not individuals can consistently outperform the market has been addressed systematically again and again and the same answer is always returned: they cannot do so. And why should we ever think they could? The market, after all, represents the aggregation of each participant's insights and knowledge and is truly an example of two heads (or two million) being better than one.

All of this is not to say there aren't ways to add value short of active stock picking. There are unique sources of risk and return that can be identified and harnessed. There are disciplined approaches to rebalancing and cost control that can add value as well.

In the end, successful investing comes from knowing why you want to invest, accepting that there are no shortcuts, and engaging in a long-term, disciplined process that is guided by empirically-validated knowledge. This is our definition of "grounded wisdom" and this is what we offer.

This is the EFA Investment Approach.

Sincerely,

Rick Epple, CFP®, Senior Financial Advisor

View Rick's Video About the Value of Dentists using a Fee Only Financial Planner.

Epple Financial Advisors, LLC
www.EppleFinancial.com
1000 Twelve Oaks Center Dr.
Suite 101
Wayzata, MN 55391

West Chester Dentist Team Makes More Possible: Conveniently, Comfortably...

Our Dentist Team...

Ron Briglia, DMD • General, Restorative, Cosmetic, Sedation Dentistry

Glenn Schreiber, DMD • Emphasizes Tooth Saving Root Canal Therapy

John Nikas, DDS • Periodontist with Advanced Dental Implant Training

Are you looking for high-quality comprehensive dental care? A Team of Experts in one state-of-the-art practice? Advanced Technologies for Cosmetic, Implant and Reconstructive Dentistry? You'll find it all at Total Confidence Dentistry in a professional and relaxing setting!

Dr. Ron Briglia has built a reputation for compassionate care and establishing patient trust. With over 25 years of experience and continuing education, Dr. Briglia exceeds patients' expectations. Certified in oral and IV sedation, he provides comfort to even the most fearful patients.

Dr. Briglia has teamed up with Dr. Glenn Schreiber, general dentist, practice limited to Endodontics (root canal); and Dr. John Nikas, a Board Certified Periodontist. Together, they provide patients with everything from basic care to advanced restorative and reconstructive dentistry.

Advanced care options are available in one convenient location. Patients with busy schedules can even choose to undergo multiple procedures in fewer appointments saving time and money. Services include: implant supported dentures, crowns and bridges, pain-free root canals, periodontal surgical services as well as smile makeovers, porcelain veneers and whitening.

Consider making an investment in yourself, your health and your smile! Give your teeth and gums the exceptional care and attention they deserve by scheduling a consultation with our highly trained professionals today.

Dr. Briglia and his team of dentists are ready to restore and enhance your smile.

Request a Complimentary Restorative, Cosmetic or Sedation Dentistry Consultation using our on-line form or CALL 866-607-4781.

600 East Marshall Street

Chester County Medical Building

Suite 201

West Chester, PA 19380

Pennsylvania

Also See Total Confidence Dentistry Top Dentists Listing on Main Line Today Magazines Website.

Dental-Healthcare, Capitalist-Public Plans: The Perfect Eludes, Preconditions Delude

I have the perfect solution to close the gap in dental 'coverage' and make all kinds of health care accessible to every REAL American.

Simply put, realistic Americans need to step up to the plate with a complete solution stance rather than continue to hit foul balls of delusional confusion and make errors from lack of reasoned judgement.

We can't make progress when everyone has already decided what is off limits. Emotion in the mix is another reason anything close to perfection eludes us in this health care 'debate'.

As much as I like to argue, debating in its pure form is pure evil when it comes to making our country a better place to live - for more than just my family and those who are as 'lucky' as we are. Healthcare for all is NOT a 'debate' if you really want to solve the problem.

Remember the PRECONDITIONS concept that everyone jumped on our current president about while he was pursuing our nation's highest office? In reality, there is no other way to solve problems but to have only one concept on the table - a solution platform, which must exclude preconditions.

For example, how many preconditions do we all bring to any table?

My family would eat four different kinds of meals if each person's preconditions (food likes/dislikes) were required to be put in OR taken off the menu. Either, only four 'meals' would survive and we would eat them, again and again. Or each one of us would need to have our own pot to make a dish in.

Basically, by allowing our predilection for preconditions to enter in to the solution, the result (our dinner) is an astronomically convoluted and expensive pile of inanity.

Cost overruns and confounding stipulations are created because we are NOT looking for a solution. We are mostly debating with the devil of preconditions. The devil in the details comes from our preoccupation with preconditions, which unleashes each sides' propensity for political pontification.

We soak our brains with this reality protection and deflection lotion and then wonder why solving problems gets so complicated. Ironically, if we spent less time rubbing in our precondition conditioning agents of dull wittedness, we could even read and comprehend longer documents about health care legislation.

Conversely, real solutions would also help simplify - preconditions add layers to layers of layers.

Plus angry outbursts would be null and void because bombastic debate is not part of the real solution's organic structure.

While all forms of communication are allowed, the need for exaggerated and emotional expenditures are effectively eliminated by the only goal - a real solution. Loudly stalling for time disruptions mean less time for listening, which is very integral to solution discovery.

The BEST solution cannot be predetermined. That would only be possible if preconditioned knowledge of it was allowed in. Those types of solution stances are ineffective.

That kind of solution only works best for the individual person, family, PAC, corporation, union, denomination, group or party bringing it in -- it is not a solution for ALL real Americans.

As we proceed with our solution-to-discovering-the-world-of-better-health-and-dental-care, it makes sense to start with a flat - no horizon for hiding preconditions - earth approach to problem solving.

Okay, my flat earth analogy does not quite hit the mark. However, it does fit my (our) situation and my premise.

1. Even I am wrong once in a while and my preconditioning towards groan inducing humor shows my lack of orderly world congruence.
2. Our more perfect union eludes us because preconditions delude us into thinking being right (before the process starts) makes for the best solution outcome.

Therefore, we must avoid being caught in our own web of failings, and trust that with the help of ALL Real Americans - united in a goal for finding actual, authentic and real solutions - we will get to the best place possible. This means all of us: no matter our personal, religious or political persuasion, perturbations or imperfections.

Fear of uniting in the cause of solution discovery is holding u.s. all back. This includes those with bleeding hearts or bleeding gums. Americans who experience right brain or left brain 'ism' aneurysms and chronic abscesses. As well as those winged nut injured and the tree hugging, bark eating chipped toothed.

To Move Forward with a REAL American solution. First...

• CHECK your baggage with the precondition agent.
• Then show me you are ready: SMILE like you mean it!

Sadly, too many people can't even smile. This recent dental health care story out of Alabama got me to thinking about how we solve the oral and overall health problems in this country: fiscally, clinically and actually.

But of course, this is NOT a problem to worry about for those who HAVE dental and health care coverage (now)...

Especially since those (not really Americans) LACK coverage because they refuse to work hard enough to cover themselves with appropriate layers of over-leveraged preconditioned realities and proper dollar amassing for themselves habits.

Their health CREDIT has come due and their fiscal integrity is in DEFAULT, so what else should they expect -- except for u.s. to SWAP out their reason for living in this country where only monetary success card holders deserve life, liberty, and the pursuit of happiness.

Sorry for my diversion into diatribalism. Back to REAL American programming...

>> The following audio selection demonstrates a really effective solution process - achieved by a really effective REAL American. While I have a conflict of interest in making this determination (it is my father), the story he tells involves solving a problem of a well known car company - you probably have heard of - the company - not the problem. No, not Toyota, but they could learn something from him, too.

Engineer 'Saves' Willy's Jeep By Merely Communicating

Audio Part ONE.

Conclusion Audio Part TWO.

Sincerely, Dick Chwalek

NicheDental.com

Dental Communication and Marketing Consultant

Online Access to Dental Courses, Classes, Education

While there are many sources for online dental ce, this one is special. Why? Because I 'host' it!

Okay, that might not be very special - but if you are looking for a source, it can't hurt to visit for a little examination of it.

Dentists and dental professionals can find almost any clinical or office type course or class they might need.

No better time than RIGHT NOW to expand your Dental Expertise and Health Knowledge with efficient and advanced online courses as well as from local and national offline sources.

Check out NicheDentalCollaborate.com's online dentistry continuing education course resource, click here.

• Review Our Online Dental Course List* (partial CE list below)
• Comprehensive Online Dental CE • Sign Up NOW!*
• Dental CE Requirements by State*

Learn More...

Improve your clinical skills.

Advance your dental career!

*Please review and confirm any information provided to make sure it fits your actual needs and state requirements.

Sincerely,

Dick Chwalek

Niche Dental Owner and President

Niche Dental Collaborate Director

Partial Dental CE Course List

> Correspondence and/or Online Courses

> NicheDentalCollaborate.com is Dental CE Affiliate

> For specific information about fees, coursework and instructors, click here.

• Dentistry - 548/549 Sedation In Dentistry 1 & 2
• Dentistry - 553/554 Innovations in Modern Endodontics 1 & 2
• Advanced Esthetic Dentistry: Achieving Optimal Results - Dr. Ross Nash
• Advanced Techniques for Minimally Invasive Surgery for Dental Implants with Immediate Temporization - Dr. Tim Silegy
• Advanced Techniques for Minimally Invasive Surgery for Dental Implants with Immediate Temporization - Dr. Tim Silegy

• Anterior All-Ceramic Restorations- Dr. David Hornbrook
• Anterior Veneers Util. Laser Tissue Recontouring - Dr. Michael Miyasaki
• Antimicrobials in Dentistry Additional Exam(s)
• Art & Science of Direct Resin Restorations- Dr. Newton Fahl

• Beyond Anthrax: Bioterrorism and the Health Professions Additional Exam(s)
• California Dental Practice Act Additional Exam(s)
• Cardiovascular Screening in Dental Offices Additonal Exam(s)
• Care and Maintenance of Dental Implants Additional Exam(s)
• Case Presentation- Dr. Bill Blatchford
• Cerec for the Dental Assistant - Dr. Alex Touchstone
• Chairside Color Modification of Ceramic Restorations - Dr. Bruce Crispi

• Chemical Dependency in Healthcare Additional Exam(s)
• Clinical Classification of Toothaches Additional Exam(s)
• Clinical Materials Update- Shannon Pace, DA II
• Communication Skills-Stress & Conflict Resolution - Cathy Jameson, PhD

• Complete Denture Technique- Dr. Aldo Leopardi
• Comprehensive Adhesive Dentistry to Restore the Adult Crowded Dentition - Dr. Chris Pescatore

Comprehensive Online Dental CE • Sign Up NOW!*

• Conservative Esthetic Dentistry-Clinical Challenges - Dr. Tom Trinkner
• Conservative Prep for Anterior Porcelain Veneers - Dr. Ross Nash
• Creating Exquisite Anterior Provisionals - Dr. Robert Low
• Creating Exquisite Posterior Provisionals - Dr. Robert Lowe
• Creating the Ideal Prosthodontic Platform: Implants or Endodontics in the Esthetic Zone- Dr. Tom McGarry
• Crown & Bridge: The Esthetic PFM - Dr. Mike DiToll

• Dental Assistant - Rubber Dam
• Dental Local Anesthesia Additonal Exam(s)
• Dental Management of Common Medical Conditions Additional Exam(s)
• Dentistry & Street Drugs Additional Exam(s)
• Dentistry, Ethics & Florida Law Additonal Exam(s)
• Dentofacial Complications of Radiation Therapy Additional Exam(s)

For Dental Marketing Postcards, Direct Mailers and Mailing Services, visit ExpressDM.com.

• Determining Optimum Materials: Case by Case- Dr. Steve Ratcliff, Dr. Tom Trinkner, Dr. J.A. Reynolds, Dr. Jim Fondriest
• Developing YOUR Esthetic Practice - Dr. Bill Dorfman
• Digital Artistry - Beyond Imagination - Dr. Alex Touchstone, & Lee Culp, CDT
• Digital Photography - Dr. John Cranham & Shannon Pace, DA II
• Direct Composite for the Expanded Duty Dental Assistant - Dr. Ryan Schwendiman

• Diabetes Mellitus Additional Exam(s)
• Domestic Violence Additional Exam(s)
• Eating Well for a Healthy Mouth Additional Exam(s)

• Equipping Your Practice for Success - Dr. Larry Emmott
• Esthetic Dentistry Utilizing Cerec Technology - Dr. Mark Morin
• Esthetic Direct Composites Made Simple - Dr. Steve Poss
• Esthetic LUMINEERS - Dr. Louis Malcmacher
• Esthetic Mock-Up Using Wax and Composite- Shannon Pace, DA II
• Esthetic Restorative Excellence with Inlays/Onlays - Dr. Ron Jackson
• Esthetic Veneers: Preparation & Material Options - Dr. Gary Radz and Dr. Mitch Conditt
• Evidence-Based Shade Communication - Dr. Mark Murphy

• Excellence in Occlusion, Part 3 - Dr. Steve Ratcliff, Dr. Gary DeWood
• Extraction Sites: Site Management and Bone Grafting - Dr. Maurice Salama, and Dr. David Garber

For Dental Practice Management Expertise, visit CWDentalConsulting.com.

• Full Mouth Part 1 - Initial Treatment Planning, Sequencing of Care & The First Phase of Treatment
• Full Mouth Part 2 - Multidisciplinary Care and Treatment - Dr. Cherilyn Sheets & Dr. Jacinthe Pacquette
• Full Mouth Part 3 - Clinical Procedures Phase I - Dr. Cherilyn Sheets & Dr. Jacinthe Pacquette
• Full Mouth Part 4 - Laboratory Procedures - Dr. Cherilyn Sheets & Dr. Jacinthe Pacquette
• Full Mouth Part 5 - Clinical Procedures Phase II - Dr. Cherilyn Sheets & Dr. Jacinthe Pacquette
• Full Mouth Part 6 - The Finishing Touches - Dr. Cherilyn Sheets & Dr. Jacinthe Pacquette
• Fully Edentulous: Overdentures and Anchors - Dr. Maurice Salama

Comprehensive Online Dental CE • Sign Up NOW!*

• Functional Esthetics: Predictable Techniques for a Complete Ceramic Rehabilitation PART ONE - Dr. Mike Malone & Mike Bellerino, CDT
• Functional Esthetics: Predictable Techniques for a Complete Ceramic Rehabilitation PART THREE - Dr. Mike Malone & Mike Bellerino, CDT
• Functional Esthetics: Predictable Techniques for a Complete Ceramic Rehabilitation PART TWO - Dr. Mike Malone & Mike Bellerino, CDT

• Guidelines for Selecting Direct Restorative Materials - Dr. Harry Albers
• Guidelines to Decision-Making in Fixed Prosthodontics: Processing Data and Choosing Clinical Procedures - Dr. Avishai Sadan

• HIV/AIDS & Public Health Issues Additional Exam(s)
• HIV/AIDs Epidemic Additional Exam(s)
• HIV/AIDS Review Additional Exam(s)
• HR Issues - Sally McKenzie

• Immediate Implant Placement and Temporization- Dr. Maurice Salama, and Dr. David Garber
• Infection Control In Dental Offices Additional Exam(s)
• Infection Prevention Online
• Instrument Recycling for Infection Control
• Instrument Recycling for Infection Control Additional Exam(s)
• Integrating Lasers Into the Practice - Dr. David Little

For Dental Practice Management Expertise, Increasing New Patients, Improved Case Acceptance, visit CWDentalConsulting.com.

• External Marketing - Dr. Chris Kammer
• Internal Marketing - Bernie Stolt
• Marketing to the Affluent - Fred Joya

• Dental Laboratory Communication - Shannon Pace, DA II
• Local Anesthetics Additional Exam(s)
• Management of Deficient Ridges - Dr. Michael Pikos
• Mastering the Art of Direct Resin - Posterior - Dr. Ron Jackson
• Mastering the Art of Direct Resin Anterior - Dr. Ron Jackson

• Medical Emergencies and CPR* in the Dental Office
• Medical Emergencies and CPR* in the Dental Office Additional Exam(s)
• Medical Errors Additional Exam(s)
• Medical History to Prevent Anaphylaxis Additional Exa
• Multi-Disciplinary Esthetic Implant Treatment - Dr. David Garber, Dr. Henry Salama, & Dr. Maurice Salam
• Myofascial Pain and the TJM Additional Exam(s)
• Neuromuscular Science & Technique - Dr. Rhys Spoor

For Dental Marketing Postcards, visit ExpressDM.com.

• Nitrous Oxide Sedation
• Nitrous Oxide Sedation Additional Exam(s)
• Nutrition & Health
• Nutrition & Health Additional Exam(s
• Nutritional Counseling Additional Exam(s)

• Oral Histology
• Oral Histology Additional Exam(s)
• Orofacial Disease Update Additional Exam(s)
• Ortho for the General Practitioner- Dr. Brock Rondeau
• Orthodontics for the GP- Dr. David Jackson
• Osteoporosis: Prevention, Management, and Screening Using Dental X-Rays Additional Exam(s)

Comprehensive Online Dental CE • Sign Up NOW!*

• Partially Edentulous / Single and Segmental Dentis - Dr. Maurice Salama
• Patient-Driven Conservative Esthetic Dentistry - Dr. Michael Miyasaki & Mike Milne, CDT
• Periodontal Plastic Surgery Techniques - Dr. Peter Nordland
• Personnel & Property Loss in Risk Management Additional Exam(s)
• Pharmacology for Dentistry Additional Exam(s)

• Posterior Aesthetics - Dr. Michael Koczarski
• Posterior All-Ceramic Restorations - Dr. Cherilyn Sheets & Dr. Jacinthe Pacquette
• Power Bleaching and Home Bleaching - Shannon Pace, DA II
• Power of Whitening to Build Your Practice - Gary Takacs

• Problem Solving in Endodontics Additional Exam(s)
• Provisional Restorations: Key to Clinical Success
• Provisional Restorations: Key to Clinical Success Additional Exam(s)
• Real World Endo- Dr. Ken Koch & Dr. Dennis Brave

• Recreating Replicating Nature When Nature Has Been Compromised - Dr. Cherilyn Sheets & Dr. Jacinthe Pacquette
• Restoring the Severely-Worn Dentition- Dr. John C. Cranham & Buddy Shafer, CDT
• Rubber Dam - Shannon Pace, DA II

Comprehensive Online Dental CE • Sign Up NOW!*

• Sedation in Dentistry I Additional Exam(s)
• Sedation in Dentistry II Additonal Exam(s)
• Simplified Oral Anatomy Additional Exam(s)
• State-of-the-Art Endodontics: Mastering the Game within the Game
• The Art of Endodontics

• Team Meetings - Cathy Jameson, PhD
• Team Productivity & Recognition - Dr. Nate Booth
• Technology & The Dental Team - Dr. John Jameson
• Technology and Case Acceptance - Dr. Andy McKamie
• Technology Integration - Dr. John Jameson

• Texas Jurisprudence in Dentistry Additional Exam(s)
• The Art of Digital Photography - Dr. Mike Koczarski
• The Art of Photography - Dr. Rhys Spoor

For Dental Marketing Postcards, Direct Mailers and Mailing Services, visit ExpressDM.com.

• The Clinician, Ceramist, and Patient's Perspectives: Pt 2- Dr. Steve Ratcliff, Dr. Lee Ann Brady, and Matt Roberts
• The Clinician, Ceramist, and Patient's Perspectives: Pt 4- Dr. Steve Ratcliff, Dr. Lee Ann Brady, and Matt Roberts
• The Hidden World to Chemosensation Additional Exam(s)
• The Single Central Implant Crown: Shade Control & Color Integration - Dr. John Schwartz
• The Standard of Care for Implant-Supported Overdentures - Dr. Joe Carrick
• The Treatment Plan- Dr. John Cranham & Shannon Pace, DA II
• TM Joint Anatomy & Diagnosis, Human Jaw Dissection - Dr. Henry Gremillion
• TMJ Additonal Exam(s)

For Dental Practice Management Expertise, Increasing New Patients, Improved Case Acceptance, visit CWDentalConsulting.com.

• Tooth Bleaching Additional Exam(s)
• Ultimate Esthetics with Freehand Composite Bonding- Dr. Corky Wilhite

• Ultrasonics in Periodontal Therapy
• Ultrasonics in Periodontal Therapy Additional Exam(s)
• Understanding Oral Electrosurger/Radiosurgery: A Practical Approach Additional Exam(s)
• Understanding Oral Electrosurgery/ Radiosurgery: A Practical Approach

• Viral Hepatitis: Managing Occupational Exposure
• Viral Hepatitis: Managing Occupational Exposure Additional Exam(s)

NicheDentalCollaborate.com Dentistry Continuing Education Online/Correspondence Courses

Connective Communication: The Introduction for Dentists

> A Primer By Dick Chwalek, NicheDental.com

The concept of Connective Communication© incorporates these elements: improvers, gatherers and creators. The communication structure is visualized with these elements: a Pie Chart, three color slices and the π symbol – image below.

This formula takes into account both simplicity and complexity in defining a path towards communication and marketing ongoing success, internally and publicly.

The ‘extra decimal’ elements in the Connective Communication© (Pi & 3.14+) formula refers to various marketing elements that are somewhat or totally anchorless. The intersection of the pie chart colors represents where communication interacts, often making each element much more powerful and effective.

These areas of marketing can be separated generally but never are they completely independent. When independent ‘value’ is purported – “Our dental marketing tactic/product/system works better” – dentists must flee as fast as clinically possible! Only working in one marketing area has short and long term consequences. This concept is relevant for both marketing to consumers and dentists purchasing marketing.

The interaction of these basic elements demonstrates how dentistry marketing is both simple and complex. However, often it is simplified in areas where it should NOT be and made complex in other situations to engender some level of superiority. These tactics make both dentists (customers of marketing) and dental consumers very susceptible to proceeding with ineffective and inappropriate solutions.

Some of the buyer beware statements to watch for are ‘guaranteed’ and ‘money back’ offers. This type of promotion does not always delegitimize the offer, but like any ‘advertising promise’ the restrictions are often the iceberg of complexity underneath.

Simplicity in this environment should be a watchword for the sticky wicket of complexity that hampers trust development. Because dental treatment is different than most other services (delay, denial, fear…) marketing of dentistry has to be even more above board to generate proper levels of trust.

There are some ‘generic’ advertising services and products that work in most situations. However, it has a short half life once competition increases and/or the economy/local environment changes. This is where the dentist and dental practices needs to employ customization and do more than merely add the ‘next best’ technology/marketing gimmick.

Many dentists want a simplified concept that is as close to ‘automated’ as possible so as not to deal with it in any ongoing manner (supposed save time, worry, headaches. etc). This is a major reason why Yellow Page advertising was very appealing for many years. One time a year the dentist develops an ad and then dental patients roll in for a year effortlessly.

The Internet made the concept of simplicity is even more attractive. Unfortunately, online services have many characteristics that create an unbalanced perspective about the potential of marketing. Because much of the activity and details are viewable and accessible 24/7 there is a belief generated that you can do it yourself and/or it can be nearly free to make lots of money.

But the reality of online marketing is more like the right side rearview mirror in a car: dental marketing is not a simple as it appears. The approaching traffic of marketing complexity collision is only hammered home after many thousands of dollars, hours and MIA new patients.

Getting in ‘at the right time’ can create success, but most of us get there just as the market is on its way down, obviously. Conversely, slow and steady only wins the race when there is a successful strategy in the driver’s seat.

Connective Communication© is a marketing formula that combines a simplified structure with the complex reality of a progressively implemented, comprehensive strategy.

Simplified in its basic elements, the complexity of Connective Communication© comes in the form of our brains reducing everything to simplicity, which requires a grueling learning curve reversal (aka: beating head against the wall) until we are going in the right direction.

Simply trying to ‘get in’ at the right time means running into the oncoming traffic of complexity as we drive the wrong way on the oneway street of reality. What Connective Communication© does is provide a platform based on the simple truths of marketing effectively blended with real life complexity that makes long term success possible.

Interested in knowing more? We should talk. If you are comfortable using Skype, a video consult gets things real. Either way, phone or Skype video… You will get more details.

Contact me to set up a consult.

Afterwards, I send some information. See evidence of Connective Communication’s value.

Review my coaching and consulting agreements. Make your decision.

Then we can start building your links to a connected patient and consumer base for your dental expertise and services.

Sincerely,

Dick Chwalek, Niche Dental Director/President

NicheDental.com

Dentist Marketing Coach and Dental Communication Consultant

CALL 866-453-1026 Ext 251

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Suffer Tooth Pain or Visit Your Local Dentist? That is the Question

We as dental consumers worry about going to the dentist because of the 'pain' it will cause. Then we delay and we have more pain. Then we dental consumers hear the term Root Canal Treatment.

"OMG, that will hurt me even more!"

Sadly, we have been mislead by fear-of-the-unknown know less than nothings and dental Illiterati .

While I would like to introduce you to Dr. Schreiber (new member of Dr. Briglia's Total Confidence Dentistry team) if you are experiencing a toothache, swollen gums or other throbbing pain, make a dental appointment to end the pain and possibly even SAVE your tooth!

I wrote a 'serial tweet' about Josh Hamilton (TX Ranger) with tooth problems - who waited and waited and now needs root canals and other restorative work.

See first entry of Josh serial tweet - below.

Link to my Niche Dental Marketing Twitter place.

So using the money excuse is fine, but most likely it is more about misunderstanding the value of root canal treatment. Josh is a perfect example of how it is not REALLY money - but how much you value and/or know about dentistry's value to your life.

Dentist Emphasizing Root Canal Therapy Teams Up

With West Chester Dental OfficeTo End Toothaches and Keep Smiles Healthy

Dr. Glenn Schreiber has teamed up with Total Confidence Dentistry in West Chester, PA to provide our patients with tremendously important endodontic treatment. His proficiency in Root Canal therapy, clinically known as endodontics, can eliminate pain while preserving natural teeth.

Dr. Schreiber, a general dentist, has focused his extensive experience on developing an approach to root canal therapy that achieves a high level of quality very efficiently and more affordably. By limiting his practice to endodontics, he has been able to develop a proficient and methodical approach to care, which means patients are much less likely to have recurring infection and need another root canal.

His background and knowledge in endodontic treatment is thoroughly documented by the 800-1000 successful and comfortable root canal procedures he performs each year.

There are four key reasons Dr. Schreiber, a general dentist, is able to cost-effectively achieve a high level of quality.

1) Dental Care Diligence: Thoroughly cleaning out canal debris and sealing the tooth root is critical. This attention to detail has a positive tradeoff, which can be lifelong health rejuvenation rather than re-infection and costly and time consuming return visits. Saving the natural tooth with root canal therapy has an extended and expanded level of value.

2) Emphasis On Failure Avoidance: Many more root canal compromised teeth can be treated successfully with the proper approach. To avoid endodontic treatment failure, a focused awareness of the tooth anatomy and a more exacting level of care are required. The likelihood of saving teeth with a root canal is greatly increased when these methods are combined.

3) Ending Chronic Inconvenience: Dr. Schreiber knows getting it right the first time is vital. Poor treatment can cause chronic abscesses, requiring more expensive re-treatment. Another visit could create costly inconvenience for the patient (missing work, etc.). Too many times this means distressing tooth loss as well. Unfortunately, the more expensive, re-treated root canals are also known to be less successful, even with the best approach in the most skillful hands.

4) Scientific, Evidence-Based Treatment: After having treated thousands of teeth, Dr. Schreiber has found that about 80% of first upper molars (teeth #3 and #14) have 4 canals instead of the previously expected 3 canals. Four canals, is now the accepted number in endodontic literature and other journals for these teeth. It is important that dentists look for all four root canals and treat them when appropriate, otherwise, discomfort and re-infection of the tooth can occur.

BACKGROUND ON DOCTORGlenn F. Schreiber, DMD, a general dentist, is a University of Pennsylvania School of Dental Medicine graduate (Class of 1978). He completed additional post-doctoral residency training at the Hospital of University of Pennsylvania in 1981.

CONTACT INFORMATION

• Root Canal Therapy: Glenn F. Schreiber, DMD
• Dentist/Owner, Ronald Briglia, DMD
• 600 East Marshall Street, Suite 201
• West Chester PA 19380
• www.totalconfidencedentistry.com

Review Entire Online Press Release: Dentist Emphasizing Tooth Saving Root Canal Therapy Teams Up With Philadelphia Area Practice.

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Sincerely, Dick Chwalek - NicheDental.com - I am a Marketing Consultant NOT a dentist.

866-453-1026 - Ext 251