Showing posts with label cosmetic dentistry marketing. Show all posts
Showing posts with label cosmetic dentistry marketing. Show all posts

Saturday

New Marketing Platform Takes Dental, Orthodontic, Small Business By Storm In A Personalized Norm of Postcards Powered to Inform!


General/Cosmetic Dentists, Family Dental Offices and Orthodontists, marketing your businesses can be difficult, not only in tougher economic times, but also with any competition you have from other businesses AND for consumer 'eyeball' time.

 CopiesAndPrint.com's Get Personal system is a vital unique promotional technique to add to your marketing and promotion platform.

There are TWO strategic advantages of Personalized Postcards:


1) Personalized Postcards are Tactilely Perfect.

Online is great (CopiesAndPrint is online obviously) but the local market means getting people familiar with doing more than merely searching, click, click, clicking.

It means making sure they KNOW YOU, the local orthodontic practice or dental office and a postcard will actually, physically, and tactilely get in their hands!

It's the tactile, touch the brain with actual touch, experience (it's more personally involved than online as well).

Additionally, the head of the household is 85 to 95 percent likely to touch and/or carry the postcard, and then see and 'remember' your postcard. It may be only a few seconds, but if they need your services now or in the future, who will they more likely be calling, or even searching for?

Yes, you, not the other dental practice in your neighborhood.




2) Personalized Postcards are designed to be noticed, and Get Personal!

Why? Because the family or individual is noted on the printed address (not labels but printed right on the paper) AND also in the design!

It's a very memorable sight to see your name as part of the concept. That combined with the feel and touch of a postcard versus the virtual world that cannot attain this level of hand-eyes memorability!

Review CopiesAndPrint.com by clicking on your dental or orthodontic practice type below.











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Tuesday

Reality Dental Marketing Principles

These concepts are most valuable to dentists who have tried all the generic dental marketing strategies and products. Dentists with significant expertise that desire to develop a patient base who want and will pay for a higher level of results. Consumers who need re-constructive dentistry, dental implants, cosmetic dentistry, and smile makeovers.
  • Consistent and persistent communication is a large percentage of success
  • Creativity and uniqueness is necessary for differentiation and achieving a competitive advantage
  • Effectiveness will dissipate with competition, familiarity, economic conditions, societal changes, technology advances, etc.
  • Constant enhancement and refinement are required to overcome dissipation
  • Almost anything will work, if no other dentists (or very few) are marketing
  • Dental care has a history, which means the consumer has an attitude about it that makes it more challenging than other services and products
  • Helping consumers navigate around dental insurance reliance and dental phobias make the phone person key
  • Dentists need to be the BRAND not dental services or technology; otherwise patients will more often see recommendations merely as a starting point
Call 1.888.380.0020, talk to Oli, set up consult with me, and get real with your dental advertising and marketing!
-- Contact Niche Dental

Dick Chwalek
- Dental Marketing Coach and Consultant

Get Started Dental Marketing
Dental Marketing Coaching
Advanced Dental Marketing Consulting
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