The Niche Strategy for Dental Practices

The extensive Dental CE credits you've racked up. The copious quantities of new dental technology you've installed. And substantial team training hours you've undertaken are about to be accessed by an onslaught of new dental patient.

How do you achieve this "big line at the office door" result? It is actually very simple: just start doing LESS. The consumer is overwhelmed by everyday life. You need to standout by simplifying what they need to know about your dental services and dentistry expertise.

Everyone needs a dentist. Sadly, many people put it too far down the priority ladder because they are human like us. Procrastination, denial and fear keep everyone of us from getting things done. A well defined niche gets the message across in a value building way, encouraging a proactive response.

Most dentists offer dental services to the "masses". Some get a new technology and standout for a couple months. Others promote "general" cosmetic dentistry. But overall it is a wide focus. And the consumer puts you in the same boat as every other dentist. More importantly, the value of your dental expertise is lost at sea in this generic fog.

Pursuing a niche practice strategy is a powerful advantage when coupled with consistent, repetition of your core messages.

Narrow the conversation to improve brand recall. Build value with connective, comprehensively integrated communication. Be proactively repetitive to prevent dental care priority decay.

It's time! Wipe generic dentistry images and ideas from their eyes. Put your expertise out where they can see it. Define your dental niche. Refine your dentistry communication.

Schedule a consultation with dentist coach and dental marketing consultant Dick Chwalek. 
Call: 866-453-1026

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