Showing posts with label logos. Show all posts
Showing posts with label logos. Show all posts

Friday

Dentists, Begin New Year with New Approach to Marketing

Many marketing strategies try to make FREE sound FREER, HALF OFF even more than HALF OFF, or ALWAYS LOW PRICE especially LOWER NOW! Trouble is most marketers, advertisers and ad agencies for dentists don't understand how the consumer perceives the value of dentistry.

I suggest scrapping all the yadda, yadda, tactics and looking at the reality of the situation and then developing an actual real people, who want good dentistry, solution.

Imagine if dentists started giving you extra helpings of fluoride because if a drop helps a lot - two tablespoons of it should work better, right? If the beef roast takes an hour to cook at 325 degrees, turning it up to 750 means we can have dinner twice as fast!

Therefore, if FREE and HALF OFF works for hula hoops, hamburgers and hay bales, we must use the same marketing gimmick for dental care. And in a tough economy, we just need to say it MORE and LOUDER! Just because FREE 'works' does not necessarily mean it fits dentistry to a teeth.

Well, if these guys, gals and salespersons of many marketing stripes are correct, it their tactics would have had a payoff for dentistry when times were good. Wouldn't you think so?

Review my Niche Dental Consulting home page for statistics I have put together from my online research (and presented in other situations) that refute the value of playing FREE and loose with your marketing dollars over the last decade and half.

FREE and HALF OFF marketing ideas are not 'wrong' - but A LOT of something does not necessarily make things better. I love eating chocolate candy and drinking chocolate shakes, and always have. But it would not make sense for me to encourage my children to brush and floss their teeth by giving them a pound of candy every time they do it.

FREE has its place - even in dental marketing - just not in the mind of every consumer for everything dentistry.

How can dental marketing be done better? I recommend Connective Communication: its three part formula offers a complete platform for developing the right marketing plan for your dental office.

Call/Email to Inquire about the Value It Offers

866-453-1026 - Ext 251

Request a Seminar for your Dental Group, Organization, or Club.

Or Attend This Seminar

Connective Communication
Simplifying Dental Marketing

Sponsored by Renstrom

DATE

TUESDAY, February 16th 2010

TIME

6:30 pm – 8:00 pm

LOCATION

Renstrom Dental Studio

4225 White Bear Pkwy • Suite 1240

Please RSVP Renstrom Dental Studio

651-407-0491 or jenna@renstrom.com

Speaker: Dick Chwalek

of Niche Dental & Niche Dental Collaborate.

Simply Powerful Formula for Building a Vibrant Patient Base

With Dick’s Marketing Campaign Approach, Expect To…

Affordably OWN It.

Efficiently DEPLOY It.

Simply PROFIT From It!

Marketing Seminar Objectives

  • Effectively Divide & ‘Devine’ The Marketing π Formula

  • Efficiently Reduce Campaign Planning Complexity

  • Rapidly Deploy A Superior Communication Equation

Understand how current trends, dental consumer characteristics, and traditional communication patterns are affecting new patient numbers and case acceptance.

Identify the limitations of one-off marketing products and inflexible systems.

Recognize how simplistic solutions and gimmicks confuse the consumer and reduce the long-term viability of your practice as well as its short-term success.

Learn the latest concepts that effectively target and ‘create’ the right patients.

See how connective and integrated communication can greatly and positively transform your dental practice.

Increase the likelihood ‘elective’ services such as dental implants are expected, asked for, even demanded!

Get more consumers of all ages to ask for higher-level services…

This Connective Structure Fundamentally Changes the Dental Visit Dynamic

Niche Dental Collaboration

Let Renstrom’s communication coalition partners develop and implement an effective strategy to build a vibrant new and current patient environment!


Dick Chwalek of Niche Dental and Director of Niche Dental Collaborate will explain the value of communicating to new or existing patients.

He will provide customizable, scalable, flexible and affordable methods to make your marketing successful. Take advantage of this opportunity to learn how you can be more proactive in a down economy.

Strategic Partners Include…

• Niche Dental: Coaching & Consulting

• Express Dental Marketing: Direct Mail

• The Peripheral Vision: Print & Web Design

• Reach Local: Effective Outdoor Advertising

• EMC Outdoor: Total Out of Home Advertising

• Radio/TV Experts: Complete Media Marketing

Now is the time to start changing the dynamic. Renstrom encourages you to work with whatever company you choose.

However, there are many benefits including numerous rebate incentives when working with the strategic partners noted above.

We are confident that these communication specialists will work in your best interest and make success a reality.

Attendees Receive

Extra Marketing Incentives

Including Additional Newsletter Savings

Plus Renstrom is offering a partial rebate on one e.max restoration.

Please RSVP Renstrom Dental Studio

651-407-0491 or jenna@renstrom.com

Renstrom Dental Studio is committed to helping our dentist partners, and our industry as a whole, succeed. We know your success is our success — that is why we are eager to have Dick Chwalek deliver this program on communication strategies and methods to market your practice.

Posted by No comments:
Labels: , , , , ,

Tuesday

Marketing Consulting: Wrap Your Brain Around Communication

Marketing is communication. Communication makes things work. Nothing happens or changes without a heavy dose of communication. Dental patients, dentists, and dentistry offices all work (or don't) with gears greased with communication and the marketing surrounding it.

Of course the brain is alway there to mess everything up. It falls into stereotypes. Travels down the rabbit hole of wackiness. Leaps across the logic wall.

One of the most influential tidbits of scientific information I have ever learned about how our brain works is its connection with our eyes. Basically, we make things up - because the communication between our eyes and our brain has a tenth of a second delay.

While I am not totally versed on this science (some info and links below) it has significant potential to cause us to think and do many things that are not very likely to produce the results we expect - when it is all said and done (to our wallets in many cases).

Our brains are marketing to us without our knowledge or understanding of its impact in many areas of our life. Dental patients want inexpensive care or someone else to pay for it (insurance companies) and dentists want marketing that is guaranteed, easy to do themselves, or nearly free.

Dental marketing consultants/coaches like myself wish for dentist-clients who understand all of these things and appreciate the complexities of the 'right marketing plan'. While at the same time falling into our own consulting rabbit holes.

My 'one-tenth off the mark' proclivity is the perfect symbiotic communication idea that changes 'consumerkind' and gets me that Nobel Prize for marketing science.

What can be done if we all see, believe and understand things with a different 'eye' for reality? OPEN UP our brains. Make sure what the marketer wants you to believe is actually healthy for your office revenues and personal finances.

Two online stories help illustrate these concepts - see below.

Start locating the fault lines. And, continue to navigate back to an evidence-based reality grounding in what will work rather than following the drivel of simplicity being advertised on the internet.

While my belief system is not completely science based, jumping off ten story buildings without a floatation device has long been something I avoid. My faith has never been about closing my eyes to the reality. Of course, my eyes are not something I will ever totally trust again.

Imagine if you had to rely on someone's eyewitness account to absolve you of some crime or accusation. (An article I Googled) Now think about how you are being influenced by a dental office marketing solution you have been presented. What rabbit hole is closest to their advertising pitch?

Rather than grab the next marketing rabbit that runs by, close your eyes and think about how you could move forward with an ongoing, pragmatic and proactive (not reactive) strategy.

Call Me. We can talk. Discuss what is possible.
866-453-1026 - ext 251

I work with a number of strategic marketing partners. You should have flexibility. Utilize scalable strategies. And then track it all, learn from the data, enhance the marketing, and then see real results for the long term.

Sites I've Developed, Founded, Etc.
Tenth of Second Discrepancy Information
> Two Excerpts

"Therefore, the tenth-of- a-second window may be the smallest delay that allows higher areas of the brain to account for the delays created in the first stages of the system while still operating near the border of the present. This window of delay means that awareness is postdictive, incorporating data from a window of time after an event and delivering a retrospective interpretation of what happened."

"But as we begin to understand time as a construction of the brain, as subject to illusion as the sense of color is, we may eventually be able to remove our perceptual biases from the equation. Our physical theories are mostly built on top of our filters for perceiving the world, and time may be the most stubborn filter of all to budge out of the way."

On Point Radio - Believing the Unbelievable
Posted by No comments:
Labels: , , , , , ,

An Open Letter To Dentists Who Want More From Their Vocation, Business, Life, Expertise...

  • Based On An Actual Client Correspondence
Dear Dentists,

I came up with eight general goals/categories to improve and enhance your hourly, daily, monthly, yearly and lifelong success quotient. Each one is derived from issues, concerns, or logjams - you, your spouse, your team and/or I saw and discovered in our recent interviews.

Rather than identify where someone is doing or not doing something, it makes sense at this early stage to take an overall, goal-focused approach. Then as we have the team consults - we can address specific processes and areas of concern as they relate to these goals.

Plus I need time to review the team interviews, and produce a report on them, which will be included in my monthly fees. In a couple of days – we will schedule the first team session as soon as you are available.

By using the ‘goals format’, we can proceed without disrupting dental team cohesiveness. No one is put on the spot to defend their role, responsibilities, and job critique. We will directly address specific concerns - just not in a group session. It will depend on how things go--each team member's participation level, etc.

FORMAT of FIRST CONSULT: The goals we develop, together with some examples of how you/team are already making strides, bringing up some specific areas of concern (without naming names) to show the reality of what was discussed and give everyone an ‘assignment’ so it is not mostly about me talking and talking and all of us meeting and meeting.

1. Family First – Success Is Possible Only When Priorities Can Be Honored*

2. Time Management – Higher Production Requires A Targeted Focus

3. Put Money (Fees, Cost, Etc.) in Its Place – HIDDEN BEHIND Value!

4. Think/Find Solutions – Because blame has few positive attributes; the obvious one is that blame rhymes with lame

5. New Idea Success – Prep Everyone First, Let Simmer, Then Delegate Planning, and Finally, Implement with the knowledge that changes will be needed and a new direction will be taken in (possibly in multiple areas).

6. Total Team Cohesion – Consistency, Documentation and Review (Trust & Verify)

7. Facing Reality/Challenges – Even When Some "Thing" Can't Change - Improvements Are Possible

8. Specific Goals – Achieving A $5,000+ Per Month/Per Employee Improvement How to achieve: Rethinking Old Habits (personal, patient, referral, vendors, etc.), Process/Systems Improvements and More Connected Communication

NOTE: the first goal is not just about the discussions we had about your needing to be home more - but also that your team is very family oriented - and anything that conflicts with their family time - drains them of energy you need to be successful. Basically, if we can't improve the priority - day in and day out reality - of this part of their work experience - the other things we do are probably not going to get the level of results we want either.

Dentists who want to achieve a higher level of success need to go beyond the normal make money at the cost of value concepts. Your dental expertise matters more than the money you can make from it. The patient’s oral health has more value than the money you can glean from them.

Show real concern with a consistent level of effective communication. The more they understand about the value you offer, the more likely they will increase their appreciation for the higher level services you offer.

The consumer is wary of “being sold” so dentists must go the extra mile to reach out to them proactively and strategically rather than merely as another service sold at a discount. Expertise has value; presented in a way that lessens its value only leads to more wariness and distrust.

Consumers are not afraid of large fees or high costs – they are distrustful of any slippage in your resolve to justify the recommendations you present. Trust in what you have to offer by being profitably honest about the potential your dentistry can achieve.

Sincerely, Dick Chwalek

I also did some quick searches for various value focused articles to show how common the idea of presenting value is. Dentists need understand how it applies to their services and expertise. While these articles are not dental focused, they provide a perspective on the 'value' of the value presentation.
Posted by 2 comments:
Labels: , , , , , , , , ,

Downturn Changes Dental Marketing Perspectives.

As the economy contracts, consumers will reduce their spending. However, they do not stop their spending on everything; they set priorities. So why are consumers making the decision to cut back on their dental care, something which should not get cut so fast?

I see in dental chat room posts, hear in calls from dentists, and get in emails from dentists "who did not need to advertise before" that things are slowing down and they are not sure how to deal with it.

First, good communication is always needed. In an economic downturn is that consumers also need to, or think they need to, contract their dental spending as well. Unfortunately, if dentists were not "assertively communicating" the value of their dentistry during the good times, downturns are exactly when consumers and patients are going to determine they do not need to put dental care high up on the priority ladder.

Stop thinking dental advertising and marketing are not always needed. It should be thought of as communication that you proactively and assertively develop. Dental marketing is not bad or good - it is necessary.

There are many things you can do right now to reverse the trend. Finally get that dental website going full throttle. Do a regular dental postcard marketing campaign - so you are not just waiting for patients to find you. Then start integrating your dental marketing so the value of your dental expertise is always building.

There are many sources for increasing new patient and referral numbers and putting your dental practice revenues on the upward trajectory.

I offer dental marketing coaching program with significant proven results. An almost unlimited number of ideas to get things going immediately and for long term success as well.

Stop surfing the web and start making it happen.

Sincerely,
Dick Chwalek - Dental Marketing Consultant
Call 866-453-1026
NicheDental.com
Posted by No comments:
Labels: , , , , , , , , ,
Subscribe to: Posts (Atom)