Connective Communication© Marketing, The 3D Difference: Improve, Gather, Create

A THREE Dimensional System

– Freed From Generic, Founded on Value, Focused On Success

• Reliable, Credible Consistency

• Four Influential Communication Bedrocks:

• Exceptional Budgeting: Flexible, Scalable, Accountable

Connective Communication©

CLIENT CASE STUDY

• Relationship began August 2008 with New Logo and Website development.

• Elements scaled up and phased in at client pace with goals in place.

• Complete 'Connective' approach achieved June 2009.

• Improving Results Recorded by February 2009!

• Average 33+ New Patients Per Month Since at least September 2009.

• 22+ Months Straight Growth 10%+

• Starting Mid 2009 - Overthrowing the Downturn!

• Alone in the Pack - of 500 dentist 'group' – Only dentist with upward sales!

• June 2010 Best June EVER!

• ALSO, His BEST MONTH EVER! 

• 2011 FOLLOWED with SIMILAR RESULTS

Reliable, Credible Consistency

• You are a vital part of the success

• Collaborate on Concept foundation

• Approve all elements: design/message

• Updates/Ongoing Element 'pieces'
• - also approved by you

• You have Final Say Throughout

• Otherwise: You let go (it almost runs itself)

Four Influential Communication Bedrocks

1. Value Rich Website (New or Enhance Current Plus Ongoing Updates)*


2. Ideal Audience Directed Mailers (Consistency Rather than Volume)*


3. Optimal Online Strategies (PPC/SEO to Social+)*


4. Public Multiplier Marketing (X-factor for 1st 3 bedrocks)*

*Each Bedrock can be integrated into your current system - in many cases

Exceptional Budgeting

• Flexible, Scalable, Accountable

• Goal: to Build Your 10 foot ladder

• Determine Goal before begin

• Figure out initial marketing 'pieces’ within each Element

• Budget Size May Start Wherever Feasible: except it is vital to...

• Commit To An Optimal Timeline For Phase in of All Elements

Marketing Budget Structure

• Management/Consulting may apply--depending on your plan/decision

• Separate Element Agreements: Usually for Bedrock Elements, M/C and misc

• Element Pieces may have their own separate agreements as well – achieving more flexibility

• Terms are yearly in many cases/some shorter

• Agree to Budget - then proceed

• Review Patient Data to find 'gems' (practice software generated)

• Track Activity (results/accountability/refinements) Upgrade, Enhance continually

• Scale up as needed - with focus on timeline

• Reasonable Scale Up is in 9-12 Months

Faster Scaling? Yes, Yet...

• A measured pace has strategic benefits

• Still Results are very possible sooner!

• The 'Complete effect' takes time to build:

• As MORE public/patients move toward a decision and greater value acceptance.

Establish the System, Refine When Needed…

• Otherwise Let it RIDE!

• Think: Prototype, fail. Prototype, fail less. Then the success-type emerges.

• Rather than: Perfection snail. Perfection never nail, so success impale.

Avoid What I call 'Perfection Stretching'

• Taking the time, and more time, and more time to may make that marketing something better…
• Meaning 'that marketing something' will never really happen, get done, etc.

• Rather than Perfection Stretching: Inspire to Require Release of Overseer Wires
- Hand over the reins to consistency and professional depth:
- Then see new patients revenue-rain gauge fill up and enjoy the reign of practice success!

GUARANTEEING SUCCESS**

**DENTISTS: I, Dick Chwalek, guarantee Dr. __Your Name__ will only be successful if Dr.__Your Name__ does what is necessary to make it happen.

Trite? Trick? Or TRIPLE Raise the Possibilities?

Like all successes, we must do what works. Not hold back, produce. It is the same for me, you, as well as your patients...

• Patients that do HALF of what works

• The result: often be less than HALF

• Of course, some 'luck out' and others are just satisfied with less.

• If you want MORE Dr. ___Your Name__= Connective Communication©.

• It is a Flexible, Scalable, Accountable and Success Positioned System.

While you are NOT locked into a preset/generic plan with the Connective Communication© system, only going part way or holding off too long is problematic as well.

Like a ten foot barrier that requires a ten foot ladder, building anything less means not overcoming the barrier.

However, piecing together 'all main elements sufficiently' is better than crafting one element well: perfect ladder rungs but a very weak supporting structure can greatly diminish the other element's value.

FIND OUT MORE and...

Start Guaranteeing Success!

Niche Dental Co-Consultant 

Oli Gonsalves

1+888.380.0020

ogonsalves@nichedental.com

Oli can answer many of your questions.

Then set up a meeting with me - depending on your needs/requests

Sincerely, 

Dick Chwalek

NicheDental.com

Dentist Marketing Coach, Dentistry Communication Consultant


Previously Post on NicheDental.com

Dental Seminar: Retirement Plans for Dentists' Offices

Northern Dental Alliance Members, Charlie Steingas, EA, MAAA, MSPA and Rick Epple, CFP® will be co-hosting an educational seminar on Friday, November 4 at 9:00AM.

Charlie Steingas

Charlie will be presenting on "How Small Business Owners Can Take Advantage of Their Size to Achieve Financial Independence Via Their Retirement Plan".

Please join us to learn more about this important topic affecting business owners.

Even if you have a business retirement plan, you will want to learn if you have the best for your circumstances.

Objective of the Educational Session:

Provide information all business owners can use.

Why is important to have the most appropriate retirement plan in place for a business owner?

Rick Epple

What are the different types of retirement plan options for a business owner?

What factors should be looked at when determining the appropriate retirement plan for a business including timing and design ideas?

What retirement plans allow the most tax deferral and savings for the owner?

• When: Friday, November 4
• Time: 9:00 am to 10:30 am
• Where: 1000 Twelve Oaks Center Dr • Suite 101
• Cost: $0 (free)
• What: Light breakfast to be served

RSVP

Contact Sherry at
admin@EppleFinancial.com

Or
Call 952-470-5049

More About

• Charlie Steingas

• Rick Epple

Blog Entry Also On NorthernDentalAlliance.com

& NicheDental.com

--------------------------------

Blog Entry Posted by

Dick Chwalek

NicheDental.com

Get It Right The First Time - Dental Office Leasing

Leasing space for your dental office can be a complicated endeavor. Consider working with an experienced professional that has helped many dentists get the right terms at the right price.

George Vaill has this type of dental office leasing background. Below are some of the some of the concepts you should understand before signing any lease agreement...

Types of Commercial Dental Office Leases

> By George Vaill

Understanding how rental charges are determined and allocated is very important if dentists wish to safely and effectively negotiate terms within their budgets. The one thing most dental practice leases have in common is that, in addition to specifying the amount of "rent" to be paid, they require that dentists also pay the landlord's operating costs (real estate taxes, insurance premiums, maintenance costs, etc.).

While there are unlimited variations on who pays what and what is or is not included in "rent", there are four common approaches and they are often referred to in the following manner:

• Gross Lease

The dental office tenant pays a set amount of base rent (sometimes called fixed rent, annual rent or minimum rent), normally with built-in future increases. The landlord pays the operating costs. In addition, the tenant typically pays for utilities, suite janitorial and maintenance.

• Pass-Through Lease

This is the same as a Gross Lease except that, starting with the second year, in addition to the base rent, the dentist-tenant also pays a proportionate share of any increases in the operating costs paid by the landlord in the first year. In addition, the tenant typically pays for utilities, suite janitorial and maintenance.

• Full Service Lease

This is essentially a Gross Lease, but one in which all utilities, suite janitorial and maintenance are included in the base rent. There normally are built in future base rent increases and sometimes, also, operating cost pass-through increases.

• Net Lease

The dentist pays base rent, normally with built-in future increases. The base rent includes no other charges. However, in addition, the dentist-tenant also pays a proportionate share of all operating costs. In addition, the dentist typically pays for all of its own utilities, suite janitorial and maintenance.

As you might imagine, it is easy to get confused, even tripped up by a fast-talking office broker or landlord. So understanding what is at stake and how the landlord's program is set up is paramount if you wish to avoid a rude surprise when it comes time to pay the "rent".

© George Vaill 34 Edward Drive, Winchester, MA 01890

George D. Vaill is president of George Vaill Dental Office Lease Negotiations. He specializes in negotiating the economic elements of office leases for dentists throughout the United States. Additionally, George reviews, and in many cases renegotiates, leases as part of dental practice transitions.

George@GeorgeVaill.com • 800-340-2701

===============================================

For Complete Dental Marketing Consulting and Dentist Coaching Services Contact...

Dick Chwalek of Niche Dental

• He is also Founder & Member of the Northern Dental Alliance
• As well as Founder & Director of Niche Dental Collaborate