Connective Communication© Marketing, The 3D Difference: Improve, Gather, Create

A THREE Dimensional System

– Freed From Generic, Founded on Value, Focused On Success

• Reliable, Credible Consistency

• Four Influential Communication Bedrocks:

• Exceptional Budgeting: Flexible, Scalable, Accountable

Connective Communication©

CLIENT CASE STUDY

• Relationship began August 2008 with New Logo and Website development.

• Elements scaled up and phased in at client pace with goals in place.

• Complete 'Connective' approach achieved June 2009.

• Improving Results Recorded by February 2009!

• Average 33+ New Patients Per Month Since at least September 2009.

• 22+ Months Straight Growth 10%+

• Starting Mid 2009 - Overthrowing the Downturn!

• Alone in the Pack - of 500 dentist 'group' – Only dentist with upward sales!

• June 2010 Best June EVER!

• ALSO, His BEST MONTH EVER! 

• 2011 FOLLOWED with SIMILAR RESULTS

Reliable, Credible Consistency

• You are a vital part of the success

• Collaborate on Concept foundation

• Approve all elements: design/message

• Updates/Ongoing Element 'pieces'
• - also approved by you

• You have Final Say Throughout

• Otherwise: You let go (it almost runs itself)

Four Influential Communication Bedrocks

1. Value Rich Website (New or Enhance Current Plus Ongoing Updates)*


2. Ideal Audience Directed Mailers (Consistency Rather than Volume)*


3. Optimal Online Strategies (PPC/SEO to Social+)*


4. Public Multiplier Marketing (X-factor for 1st 3 bedrocks)*

*Each Bedrock can be integrated into your current system - in many cases

Exceptional Budgeting

• Flexible, Scalable, Accountable

• Goal: to Build Your 10 foot ladder

• Determine Goal before begin

• Figure out initial marketing 'pieces’ within each Element

• Budget Size May Start Wherever Feasible: except it is vital to...

• Commit To An Optimal Timeline For Phase in of All Elements

Marketing Budget Structure

• Management/Consulting may apply--depending on your plan/decision

• Separate Element Agreements: Usually for Bedrock Elements, M/C and misc

• Element Pieces may have their own separate agreements as well – achieving more flexibility

• Terms are yearly in many cases/some shorter

• Agree to Budget - then proceed

• Review Patient Data to find 'gems' (practice software generated)

• Track Activity (results/accountability/refinements) Upgrade, Enhance continually

• Scale up as needed - with focus on timeline

• Reasonable Scale Up is in 9-12 Months

Faster Scaling? Yes, Yet...

• A measured pace has strategic benefits

• Still Results are very possible sooner!

• The 'Complete effect' takes time to build:

• As MORE public/patients move toward a decision and greater value acceptance.

Establish the System, Refine When Needed…

• Otherwise Let it RIDE!

• Think: Prototype, fail. Prototype, fail less. Then the success-type emerges.

• Rather than: Perfection snail. Perfection never nail, so success impale.

Avoid What I call 'Perfection Stretching'

• Taking the time, and more time, and more time to may make that marketing something better…
• Meaning 'that marketing something' will never really happen, get done, etc.

• Rather than Perfection Stretching: Inspire to Require Release of Overseer Wires
- Hand over the reins to consistency and professional depth:
- Then see new patients revenue-rain gauge fill up and enjoy the reign of practice success!

GUARANTEEING SUCCESS**

**DENTISTS: I, Dick Chwalek, guarantee Dr. __Your Name__ will only be successful if Dr.__Your Name__ does what is necessary to make it happen.

Trite? Trick? Or TRIPLE Raise the Possibilities?

Like all successes, we must do what works. Not hold back, produce. It is the same for me, you, as well as your patients...

• Patients that do HALF of what works

• The result: often be less than HALF

• Of course, some 'luck out' and others are just satisfied with less.

• If you want MORE Dr. ___Your Name__= Connective Communication©.

• It is a Flexible, Scalable, Accountable and Success Positioned System.

While you are NOT locked into a preset/generic plan with the Connective Communication© system, only going part way or holding off too long is problematic as well.

Like a ten foot barrier that requires a ten foot ladder, building anything less means not overcoming the barrier.

However, piecing together 'all main elements sufficiently' is better than crafting one element well: perfect ladder rungs but a very weak supporting structure can greatly diminish the other element's value.

FIND OUT MORE and...

Start Guaranteeing Success!

Niche Dental Co-Consultant 

Oli Gonsalves

1+888.380.0020

ogonsalves@nichedental.com

Oli can answer many of your questions.

Then set up a meeting with me - depending on your needs/requests

Sincerely, 

Dick Chwalek

NicheDental.com

Dentist Marketing Coach, Dentistry Communication Consultant


Previously Post on NicheDental.com

Cheap Dentistry Or We All Get a Million $$$ Mortgages?

How do we approach dentistry as consumers? Do we know what is possible? Does the dentist present their services effectively so trust is improved and value is high?

Marketing is too often about gimmicks and discounts. As consumers, we want to get the best price for everything. But when cost and health meet we often find ourselves with a conflict of interest. If it is not covered by dental insurance or it does not exactly fit our limited perspective of what has changed and is now possible, we think we are getting over sold.

Dentistry marketing usually throws in some kind of deal and focuses on the shiny bobbles of high tech services because we would most likely ignore it without something besides "it is good for you". But this "smoke and mirrors" makes us think there is no there there or we go further and trust dentists less.

Unfortunately, there is something more there and we miss it because telling us that "the Surgeon General" says it is so - makes us frown. This creates a slippery consumer paradox: telling it like it is - is too boring and maybe too scary. And making it seem like a day at the park with ice cream - and seemingly free - makes us suspicious. Dr. Ron Briglia of West Chester PA provides a different perspective with his new dental practice, which just opened this month.

His new practice offers the comfort required to show consumers dentistry can be a lot more pleasant and palatable. He offers sedation dentistry including IV sedation to reduce the pain and anxiety issues to almost nothing. Then he focuses on complete long term health with dental implants and advanced periodontal treatments, which means we really get something good.

See how he eliminates the boring while including real value. Like not thinking everyone can get a million dollar mortgage, we need to focus on what is really BEST not think we can defy the laws of reality when it comes to our health. If you do not think your health is worth it, changing your perspective about dentistry is vital. Do your research but don't wait too long -- forking over a few more dollars is better than saying good bye to many of your teeth.

Go to Dr. Briglia's new dental practice in West Chester PA post.

Sincerely, Dick Chwalek - Niche Dental

Dental Marketing Coach and Consultant