| Dental Marketing WHITE Paper | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
Expect Greater Success with Express Dental Marketing's Variable Digital Printing Postcards Mailed in a campaign of consistent progress and with Oliver Gonsalves' finesse.
Too many choices: the biggest issue affecting new dentistry patient growth and dental care upgrades. This consumer tsunami of many choices is also constrained by 'available' income and appreciation for financing those choices.
Dentistry also attaches the weight of three denial, procrastination, and treatment fear. It gets to be a big wave of waiving their right to better oral health, wavering and waving as they pass by...
The best dental marketing overcomes the barrier of inaction and non-acceptance, while positioning the choice of “more dentistry” much higher!
Personalized direct mail provides a level of uniqueness that successfully engages the dental consumer. Traditional direct mail is like someone driving the down street in your neighborhood with a loudspeaker promoting your dental services. Whereas personalized dental postcards are like someone coming right to your door, knocking on it, and gently speaking your name when you open it.
This immediate, relationship building aspect of personalized direct mail puts Express Dental Marketing in a unique position to boost your case acceptance and new patient growth.
Express Dental Marketing has various levels of personalized direct mail to start a dental-health-improving conversation with your patients and/or community. By targeting three different dental service niches, Express Dental is able to give almost any practice an instant and uniquely powerful presence in the lives of their patients and community.
Dentists who want to attract new families and improve internal communication, but also have an interest in promoting their cosmetic dentistry services have a complete suite of products in our Family Dentistry series.
Dental practices that are more interested in attracting adult patients for restorative and cosmetic dentistry, and improving case acceptance with current patients will find exceptional designs and concepts in our Cosmetic Dentistry series.
Orthodontists will also find exceptional personalized orthodontic marketing products and complete campaigns to become the leader in their community. The Express Dental Marketing orthodontic specialists series highly targets this demographic – from Invisalign® clear braces to comprehensive orthodontic treatment.
Some dental practices want to turn things around quickly and need a significant infusion of new patients. This includes startup or established practices. They would want to at the very least utilize the New Patient Booster series.
 NEW PATIENT BOOSTER
Cosmetic Dentistry – New Patient Booster Postcards
Family Dentistry - New Patient Booster Postcards Orthodontic Specialist – New Patient Booster Postcards However, if you have an established practice with a large patient base that could be more productive from a dental treatment and/or a referral perspective, the Relationship Builders and Referral Reminders are the perfect choice to greatly enhance their internal revenue-generating network. RELATIONSHIP BUILDERS – PERSONALIZED POSTCARDS
Orthodontic Specialist – Relationship Builders
Cosmetic Dentistry – Relationship Builders Family Dentistry – Relationship Builders REFERRAL REMINDERS – PERSONALIZED CARDS WITH ENVELOPES
Cosmetic Dentistry – Referral Reminders
Family Dentistry – Referral Reminders Orthodontic Specialists – Referral Reminders As a complement to your external campaign to attract new patients or as a substitute for the New Patient Booster is the New Mover Developers. This targets the latest movers and new residents in your area.
These creative personalized concepts will put your practice out in front of the competition while encouraging families to make proactive decisions about their dental care.
NEW MOVER DEVELOPERS
Cosmetic Dentistry – New Mover Developers
Family Dentistry – New Mover Developers Orthodontic Specialists – New Mover Developers While consistent, throughout the year campaigns (noted above) will have the most dramatic effect on revenue generation, Express Dental Marketing can provide your practice with superior value and response with special event and occasion marketing products.
The most unique product offered by Express Dental Marketing is the Open House Invitation, which can be used for many events such as a new building open house, new doctor, or something more specific like an Invisalign one-day event or to promote a new technique or dental technology like Lumineers or CEREC one-day crowns.
PERSONALIZED OPEN HOUSE INVITATIONS and SPECIAL EVENT POSTCARDS PERSONALIZED HOLIDAY CARDS
Family Dentistry – Holiday Postcards
Cosmetic Dentistry – Holiday Postcards Orthodontic Specialists – Holiday Postcards PERSONALIZED BIRTHDAY CARDS
Family Dentistry – Birthday Postcards
Orthodontic Specialists – Birthday Postcards Cosmetic Dentistry – Birthday Postcards
Express Dental Marketing will set your dental or orthodontic practice apart. The uniqueness of personalization can overcome procrastination, dental fear, and dental health denial.
It will put dental care squarely on the map of the most worthwhile choices the consumer can make (now rather than later or never). You can wait by the sidelines for your next patient or get out there and make the best case for the choices you provide.
Sincerely, Dick Chwalek – Niche Dental President
– of NicheDental.com and co-creator of the Express Dental Marketing system.
| ||||||||||
Showing posts with label invisalign. Show all posts
Showing posts with label invisalign. Show all posts
Friday
Dental Postcards Marketing WHITE Paper
Tuesday
Successful Marketing Starts Understanding Relationships, Reality and Search Term Ranking
Cheap & Easy...
Gr8 Dental Marketing?
OR
#1 Match.com Search Phrase?
The perfect dental marketing is cheap (almost nothing) and easy (works with little thought put into it). Much like good, lasting and healthy relationships. What were the qualities of your perfect match?Coincidentally, I read in USA Today recently that the most used search phrase on Match.com is "cheap and easy". There you have it - confirmation you need to stay in the zone of missed opportunities.
Wake up... Wake up! Back to reality dude.
> Maybe Cheap and Easy; is neither great (or even good) dental marketing or words attributable to Match.com.
For example... I was in Las Vegas a couple years ago doing a dental marketing seminar. Near the end of my talk was a Q/A session. One of the first questions was a dentist asking, how much are postcards?
My answer today would have been... "Doctor, when the first question a patient asks is how much you charge, how much do you think they value dentistry or your expertise? If your marketing is based on price - you are most likely going to get little from the relationship."
Your patients' relationship with their dental health will determine much of what they will accept and how they will comply to your recommendations. Effective dental marketing goes beyond clicks, impressions and conversions, it creates a connective relationship with your audience
Unless dentists decide marketing is as vital as the dentistry they recommend and want to provide, very little will be communicated about the value of dentistry as compared to every other service or product consumers are confronted with.
Dentists need to STOP WAITING for patients to 'come around' and search them out -- of the blue. Otherwise, advertising of competing services, issues like dental fear and other 'delay and denial tendencies' will continue to diminish the consumer's dentist visit eagerness.
Once dentists find themselves behind the eight ball of ever-diminishing new patient numbers grasping for "cheap and easy" solutions fits the warped perspective they’ve created. This is similar to dental patients/consumers who have let their dental health go.
While $9,000 might seem like a lot to pay for 6 to 12 crowns or a few implants, coming in 5 or ten years earlier the cost might have been less than 1/10th that. Likewise, after dentists have survived without a comprehensive plan for many years, it is hard for them to upgrade even when they are confront with a dire situation.
Some day there will be DIY dentistry that consumers can download off the Internet, and they can bypass the professionals. What do dentists and consultants really know that I can’t figure out myself at 1/10th the cost?
Then again… Perhaps, both good dentistry and good marketing require something beyond cheap and easy to get "complete, lasting" results.
Something like… Being consistent about your communication and serious about its value in developing a successful, long term relationship with your dental patients. Rather than blow your entire dental marketing budget on a big burst of direct mail postcards or using them solely or any one BIG Online THINGIE, match up a few strategies to create an entire matrix of elements that will engage, remind and persuade.
I've seen a comprehensive strategy do wonders. It is not cheap. And yes, it can be complicated. When you can solve all the dental problems people have for less than most people expect and can explain and implement the solutions in 15 minutes or less, I will be right there with my cheap and easy solutions to every communication issue surrounding the delay and denial of dental care acceptance and compliance.
Back in the realm of reality, this is how dentists can improve their new patient situation. Start with a budget of 1 to 2% of gross practice revenues - then move towards 4% to 7% within 6 to 12 months. Dentists whose dental marketing has always been under the radar will need to prime the pump more significantly.
The Campaign Elements
- • Regularly send dental postcards or other direct mail
• Develop an external/outdoor advertising element that is 24/7 or nearly
• Converse with your audience and patients in a familiar environment
> Use a medium that the consumer ‘welcomes’ into their lives like a newspaper, magazine or radio.
• Yes, be online - with your dental office website and use search advertising
> Just don't expect the Web to have all the communication angles covered.
• Locate in many online spaces
> Add an online connection every so often.
*Just make sure your website is more than a postcard with a phone number. Because…
Use the medium in the right way - not as if it is about what you, the dentist, or web developer like or expect. Dental postcards are simplified because they are not 'requested' by the consumer. Websites should be created for the patient looking for the right practice/solution/environment. Being succinct is something English Majors demand and what salespeople want because the sale (or the conversion) is their focus.
Dental Websites are for dental patients who have one major concern - their own - usually complicated with emotion and anxiety. That means deep, individualized content for the various 'patient profiles' who will often want/need significant value proof to move forward. Succinct, short and sales copy is pathetic at improving the likelihood DENTAL consumers will do any more treatment than what they self diagnosed and/or their dental insurance will cover - previous to their 'conversion'.
As to conversions - those web visitors are the 'emergency dental patients' of online marketing and every time another dentist weaves their way to the web - they are fewer of them per dentist, which produces a swirling vortex of diminishing (converting) returns. Slam bam succinct conversions - promoted by English Major anal retentiveness and Web Designer sparse copy for site speed and for the artistry to breathe - usurp the value the web affords - limitlessness to do everything necessary to get more people to be healthier.
Technical knowhow in these specialties is more about exactness in the aggregate - not about how individual people deal with dentistry. The rules of writing and web-knowlogy need to conform to the reality of the human condition when considering dental treatment.
If a 'call to action, phone number and a beautiful design were the solution, over 10 years of online dental marketing would have improved these statistics: National Dental Health and Even High Income Households are still sitting on the dental visit sidelines.
Extraction from this whirlpool of narrowness requires more than analytics and statistics. Successful relationships are developed by using multi-platform and multi-level communication experience. While every website should have a good dose of web geek sleek, salespeople slam bam and writer pride insight -- including mine -- avoid the trap that dental sites are like any other site - which they are NOT.
Dentists should develop their websites as if they are focused on one kind of patient/one person. NO ONE READS THE ENTIRE WEBSITE!
If I have fears about going to the dentist, I am focused on how you are going to make me COMFORTABLE and not cause me PAIN! Show me the comfort. Tell me the stories of how patients felt like they were floating on HUGE clouds of FLUFFY PAINLESSNESS.
Change is a Coming - Deal With It!
The super secret and totally guaranteed marketing solution has saved a few practices - but they lack reality, which does little to change the reality of the dental consumer. That 'reality' is covered with anxiety, misperceptions, mistrust and denial and fairytale flim-flam marketing is not likely to change things.
What I do takes more time to ramp up and will cost more than most dentists plan on spending. This approach might require postponing college for all but your favorite child or at least going without that iJet you want, which Apple is introducing in 2025. Then again, if you can find that easy and cheap solution to a bazillion patients, I will eat my Apple iJet once it is delivered.
Invest in your future to avoid missing the boat on the next stage of dental care awareness. Otherwise, consumers will continue to drop through the 'cancelled their dentist visit again' trapdoor and descend into the 'dental disease has caught up to them' dungeon.
To Conclude: Cheap & Easy… Time to Meet Dental Reality
Going cheap into the night and taking the easy way out to lunch has done very little for dental health in this country. Dentists taking the same path with their marketing foster a lack of understanding in the value proper dental care provides and the vital reasons for regularly visiting the dentist.
My recommendation to dentists: communicate with the same assertiveness, professionalism and comprehensiveness put into the dentistry you provide and want patients to accept. Any other emphasis or strategy lacks the power to change the dynamic that has created the situation you are in.
Article by Dick Chwalek
NicheDental.com
For more direct guidance…
CALL 866-453-1026 • Ext 251
Featured Strategic Marketing Partner
- Express Dental Marketing (EDM)
- A Consistent and Scalable strategy sets EDM apart from other marketers
- Dental Postcards, Mailers, Patient Newsletters, Keep In Touch Marketing
- Visit ExpressDentalMarketing.com
Choosing a Dentist: Are You Looking At Their Dental Training?
Dentists who regularly improve their skills and learn new techniques are able to offer their patients the level of care they deserve. When you are choosing a dentist for any type of procedure, for your family, and just for ongoing preventive care, their level of expertise matters.
Review their website, ask their team, and look at how their colleagues compare. See if they are regularly updating their training, get them to show you the results they have achieved, and make sure you know what their patients have said about the care they have received.
While a nice and friendly dentist is one criteria to consider, how healthy, comfortable and confident you feel after treatment has much more long term valuable.
No dentist is perfect. No dental treatment is completely guaranteed. No dentistry training makes everything right. However, we as dental consumers, can take more time to determine if we are getting appropriate, updated, and comprehensive dentistry.
Created in 1984, the world-renowned Misch Implant Institute helps set and elevate the level of care in implant dentistry using a hands-on approach. Dentists attend specific classes on diagnosis, implant dentistry planning and patient evaluation, and all phases of implant treatment. Each course includes lectures and hands-on laboratory sessions for both removable and fixed prosthodontics.
Dr. Klym started his implant training many years ago, receiving a fellowship from the ICOI in 1998 (International Congress of Oral Implantologist). His patients are receiving a high level of care and his continued implant training will help insure long-term, healthy results for his patients.
Brian P. Klym, DDS, is the owner of Northwood Dental in Traverse City. He has DOCS certification—an oral conscious sedation program, which means his patients can expect comfortable and anxiety-free treatment. To learn more about Dr. Klym, his background, the Northwood team, and the comprehensive services he provides, visit NorthwoodDentalTC.com.
CONTACT INFO
Northwood Dental
Brian P. Klym D.D.S.
10748 E. Traverse Highway
Traverse City, Michigan 49684
(231) 947-7202
www.NorthwoodDentalTC.com
=======================================
While Dr. Klym is one choice for you if you're a Traverse City area resident, review all your options. It is your health, your smile, and your well being.
Dentists who want to communicate with the consumer in a proactive, positive and purposeful way, can Google a dental consultant. If that does not work for you, contact me.
Sincerely,
Dick Chwalek
866-453-1026 Ext 251
Thursday
Effective Dental Patient Scheduling: Part 1 of 3
Getting the “most prepared patients” for cosmetic, restorative and implant dentistry in the door is the ultimate goal of the dental office scheduling process. Of course, identifying those patients can be difficult if certain criteria are not decided upon by the dentist and dental office team to differentiate who are the best-prepared patients.
The following information will make the dental patient selection process more effective; thereby increasing new patient numbers for high-end dentistry and improving smile makeover case acceptance.
Dental Care Visit Caller Discovery Process (Part 1 - below)
The "Fully Prepared" Prospective Dental Patient
(Part 2 - 4/26/09)
The "Unprepared" Prospective Dental Patient
The "Unprepared" Prospective Dental Patient
(Part 2 - 4/26/09)
The "In Between" Prospective Dental Patient
The "In Between" Prospective Dental Patient
(Part 3 - 5/02/09)
Dental Patient Communication Conclusion
Dental Patient Communication Conclusion
(Part 3 - 5/02/09)
Dental Care Visit Caller Discovery Process
The dental team phone answerer must determine – by the questions asked and not asked where the person is at in their appreciation and understanding of high-end dentistry value. It will also be evident by the tone of the voice or by the urgency of the issue – how “far along” the caller is.
Another key element of the discovery process for the dental office phone answerer is listening attentively for what the prospective patient understands about Dr. Dentist Of Dentistry’s expertise and care philosophy (or his/her brand). Has the prospective dental patient build up any trust in the dentist (you) previous to their first dental visit? This is not easy to do, but neither should it be considered overwhelming to accomplish.
The dental office phone answerer must focus on increasing their proficiency and not dwell on individual situations or missed opportunities. Learning from each caller and new patient call situation, taking detailed notes, and asking key questions is more important at this juncture than interacting successfully on each call. Bear in mind that even a partial improvement in scheduling effectiveness can benefit your dental practice, so there is no reason to rush the process.
The caller will often have many inaccurate, under researched and/or naïve perceptions about dentistry. It isn’t efficient or productive for ALL of those questions to be answered during the phone call. The reality is few consumers can be transitioned unless they are prepared at many levels. The phone call is usually an early point in the preparing process especially if dental marketing has been absent from the prepping groundwork.
The scheduling qualifiers for prospective dental patients, noted below, are more important than the specific questions asked of each caller. The new dental patient, phone-answering concepts, discussed below, will help your front desk person understand the caller’s stage of case acceptance “readiness” and manage calls more effectively.
The caller should know they are not calling “a” dentist; they are calling the Dr. Expert Dentist Of Dentistry, YOU! The telephone answerer must understand AND value this distinction to effectively qualify these dental patients.
The caller (prospective dental patient) must be informed of this distinction, understand it and then "qualify themselves" before they are scheduled for a dental appointment. When they get to the dental practice, the new patient should be guided to the most efficient resource for moving up the “prepared” ladder.
Topics Covered in Part Two...
- The "Fully Prepared" Prospective Dental Patient
- The "Unprepared" Prospective Dental Patient
Friday
What is the best marketing for my dental practice?
I wish I could tell you what is the best type of dental marketing. Unfortunately it is a secret. Fortunately my ability to keep secrets is feeble.
If you want other options - I have heard of this Google thing, and this Yahoo is another, and there are many more. Search for the marketing partner you want to work with. But make a decision.
DO NO HARM - dental marketing is very healthy for your patients and the viability of your dental practice.
The other dental advertising firms have a FREE report of SECRET MARKETING STRATEGIES that you to sign up for and then have to wait for the email. Then it turns into some kind of bait and switch and you realize there was no secret except the fact the secret was - there was no secret.
The difference with my dentist coaching and dental consulting services is that I give you the report upfront and all I ask is that after reading it you send me $1,000 or $10,000, whichever fits your budget.
I would prefer $10,000 since I just got the FREE REPORT on the SECRETS of LIVING TO 100 and after getting them, was persuaded to purchase their products that cost $9,000, which included healing magnets, super-sized supplements, ancient Chinese herbs and feng shui (fung shway) dung infused organic soil for my garden.
Then a few days later I talked to my doctor who did not have a free report - which made me wonder if he actually knew what he was doing (or how successful marketing worked). He says to me, "You can also live well by eating in moderation, drinking in moderation, exercising at least moderately, avoid sucking down a pint of nicotine with a shot of carcinogen each day, and brushing and flossing."
I thought - you tricky one - you logically and scientifically trained health professionals. What is this? I knew that already. Yes, I want a well trained engineer building my bridge and someone that actually knows materials science to build my iPod, but for my health, I want something that sounds like it came from the UFO that lands in my yard every night.
Health can't be something I know how to do - then I might be the problem. That means I need to actually do something. It should be something totally fascinating out of my control and nearly magical to be effective.
Sadly, Niche Dental is based on something different than fantasy. My bait is mostly about throwing the switch on of reality.
As humans, we want to believe there is something easier and simpler - because we need easier and simpler so we can do more of what we would rather be doing. Like your dental patients. They want their visits and treatment to be painless, costless, done in a minute or in no time, no further obligations, and last until they want it to.
The answer to this complex dilemma is simple: just COMMUNICATE in some new way that you are not doing now.
Should you do your dental marketing in a certain quality, complete, targeted, consistent way? Yes. Of course.
But what if there were TEN people who needed dentistry of -- any kind. And you got 7 of them to brush and floss regularly and get to a dental visit once every three years instead of -- never. Rather than losing all of their teeth by the time they hit 60 years of age - they make it to 67.5721 years or almost 67 years and 6 months? Would that have been better than only 60 years with teeth? Of course.
Therefore, you simply need to COMMUNICATE MORE! This will change the dynamic in some way for a few patients...
There you go. The SECRET of Dental Marketing Revealed RIGHT HERE!!! No obligation of any kind. No need for me to get your email and send you a lot of stuff that is so super secret that only the magician behind the Web curtain can make it appear. And for that, just send me $1,000 - I mean $10,000 and we are even... No questions. No lawyers. No harassing calls. 10 Large and I am good...
Now, about communicating/marketing in a quality, complete, targeted and consistent way. Obviously that level of communication commitment is better - you are able to get beyond the basics like the other 3 of the 10 patients above that we have not dealt with yet.
One of these three remaining patients in my example gets a dental implant supported denture, which that patient uses to build an empire - "I liked the dental implant gadget so much I bought the company!" You put that in a press release about your amazing dental expertise and become the talk of the town. Use this headline - no charge (after I get my 10 large). One dentist. One implant supported denture. One Mega Success. America - ya gotta love it!
The 2nd patient of the remaining three (or now remaining two - sorry this is confusing) gets ongoing periodontal treatment and avoids a heart attack (or a stroke) which the patient in this example would have had without you MARKETING TO THEM - because they did not know about the link between gum disease and DEATH!!!!
The last patient (or the third of the three or last of the one... No we will call her Patient Ten - because of HIPAA I can't say that the patient is Sally my neighbor - so don't ask...) also gets whitening, veneers, and other amazing dental treatments for the smile makeover you now can present to all your other patients and the public to show them what is possible today with advanced restorative and cosmetic dentistry.
But Dick what exactly do I do? Dental postcards? A practice brochure with my smile makeovers in it? A dental website for my office? Yes. Yes? But Dick I need more. Then I will add some weight to my list.
So you want to know why we gain weight? No, Dick I want to know about marketing and what to do.
Calories in - calories out. It is that simple. No Secret Dental Advertising Reports. No bait and switch - just the reality that you need to say more, say it in the best way you can - right now and then keep augmenting, enhancing and moving forward.
Stop sitting around in the living room sofas of indecision and consuming all the dental marketing mumbo jumbo calories. Work with my strategic partners (see below) and sign up for my coaching. Call or email one of us.
Dentist marketing coaching provides the right information at the right time as well as ongoing encouragement to make things happen in a shorter time span. If you want more proactive integration, ask about my dental communication consulting services.
If you want other options - I have heard of this Google thing, and this Yahoo is another, and there are many more. Search for the marketing partner you want to work with. But make a decision.
As you wait, teeth fall out, bleeding gums persist and strokes and heart attacks are removing qualified candidates from your potential patient list.
No dental patient wants to be "sold" something they don't need - but if they are missing what they need to know and don't know what is possible now to make it better - the bill of goods they end up with could be much worse.
Dental Marketing Commentary by
Dental Websites, Logos, Brochures, SEO, PPC advertising
Direct Mail, Postcards for Family, Cosmetic Dentists and Orthodontists, Keep In Touch Marketing
Study Confirms The Value of Dentistry Marketing, Advertising- Now Start Doing it
While the dental marketing study I am referring to in this blog article dates back to 1999, it shows how much is already verified that we don't know ourselves or just have not acted on. Ironically, that is the same situation for many dental patients as well.
They know they need dentistry, but often have not been "convinced" that it is required as often as dentists recommend and/or it should cost as much as it does. Then there is the pain, fear and insurance issues to contend with. The only way to close this gap in their smile health knowledge and appreciation of dentistry's value is through communication.
Maybe some dentists still view dental marketing with a high level of skepticism and even dread. But to dispel the same perspective about things like the consumer dreading root canals and 'it can't cost that much--dentist trying to sell me something I don't need' skepticism, something NEEDS to change.
Keep selling dental marketing short (which really should thought of as proactive and assertive communication) or start getting out there and telling the story people need to hear (on a consistent basis) to have the dental health they need.
Of course, I am just trying to sell you something you don't need (like an implant smile makeover). So don't believe me - a dental marketer - let a well researched study from a totally independent source make you a believer. Or not...
Just like the consumer, dentists can go on believing that dentistry has not changed since 1979. Too many consumers still believe little has changed from an experience, clinical, and cost perspective, but you know they have. It is just that the "secret" is hidden from them by dentists afraid to go beyond the dental chair consult. Basically, ignorance of what is best alludes both dentist and dental patient.
Remove this fog of yesterday's dentistry. Dentists should no longer fear or disdain proactive marketing. Realize that communication is what makes change possible. Yes, marketing can be done badly. Just look beyond the purveyors of Schlock and Awful!
Maybe my scolding is mostly self serving - but I offer the following British dental marketing study as a "lifelike esthetic porcelain bridge" to a better dentistry future here in 2009.
British Dental Journal 186, 436 - 441 (1999)
Published online: 8 May 1999
Subject Category: Patient management
Patient care: Marketing dental care to the reluctant patient
Subject Category: Patient management
Patient care: Marketing dental care to the reluctant patient
Marketing Blog Commentary by...
Dick Chwalek - Niche Dental President
Call 866-453-1026 Ext 251
Online Patient Communication Systems
Keep in touch. Stay connected. Communicate for success: yours and your patients. Online dental practice communication systems are all the rage. The dentistry marketing secret you will only hear here. Listen close... They work!
Oh yah, most communication works. Is online any better? In some ways, maybe. The lack of conversing with your patients is what does not work. Internet and cell phone based communication is just how many of get our information now. Humans need communication to do anything. Technology merely adds a digital layer to it.
Use the telegraph if it means you will present your dental brand and health information consistently. Just converse and then converse again whether it is tooth-saving root canals in Traverse City or dental implants on Long Island. Communication will heal many dentistry problems. Including being filling out another pillar of your dental marketing strategy.
Oh yah, most communication works. Is online any better? In some ways, maybe. The lack of conversing with your patients is what does not work. Internet and cell phone based communication is just how many of get our information now. Humans need communication to do anything. Technology merely adds a digital layer to it.
Use the telegraph if it means you will present your dental brand and health information consistently. Just converse and then converse again whether it is tooth-saving root canals in Traverse City or dental implants on Long Island. Communication will heal many dentistry problems. Including being filling out another pillar of your dental marketing strategy.
Find out more at - Read Dick Chwalek's Dentist Coaching Blog (the first entry)
Monday
Time to End Dental Visit-Patient No Shows
In this economy, getting patients to show up for their appointments is vital for their dental health and your practice survival. Start communication with a connective strategy. From external marketing preparation to internal retention communication, dentists need to be persistent and consistent.
Excerpt from latest dental marketing article from Dick Chwalek, dentist coach and dentistry consultant...
Avoid Dental Visit Dead-Air... Cancels & No Shows!
Dental treatment cancellations and hygiene visit no-shows are frustrating for your team, for you, and for your future. No-shows take the air out of the day, leaving everyone in a funk. Cancellations are deflating for everyone involved, the entire dental team and patients. Patients miss out on the timely care they need and you lose the revenues that are impossible to make up.
What Causes Dental Visit "Dead-Air"?
In the radio business, which I worked in for seven years, this "open space" is called dead air. Listeners miss out on programming (music, news, etc.) tuning out if it goes on too long. Advertisers start to squirm, wondering if their big sale today is headed for disaster. They will forgive you if things start up again within a few seconds or minutes or the reasons are unavoidable. But if it goes on too long (no matter why) or happens too often for no good reason, future ad sales would suffer.
Is it the storm that is passing through or is the disc jockey stuck in the restroom? Like the radio station listener or advertiser, it is hard for you to understand why "dead air" is occurring. Is the dental patient missing because of a family event, car trouble or a business conflict?
Excerpt from latest dental marketing article from Dick Chwalek, dentist coach and dentistry consultant...
Avoid Dental Visit Dead-Air... Cancels & No Shows!
Dental treatment cancellations and hygiene visit no-shows are frustrating for your team, for you, and for your future. No-shows take the air out of the day, leaving everyone in a funk. Cancellations are deflating for everyone involved, the entire dental team and patients. Patients miss out on the timely care they need and you lose the revenues that are impossible to make up.
What Causes Dental Visit "Dead-Air"?
In the radio business, which I worked in for seven years, this "open space" is called dead air. Listeners miss out on programming (music, news, etc.) tuning out if it goes on too long. Advertisers start to squirm, wondering if their big sale today is headed for disaster. They will forgive you if things start up again within a few seconds or minutes or the reasons are unavoidable. But if it goes on too long (no matter why) or happens too often for no good reason, future ad sales would suffer.
Is it the storm that is passing through or is the disc jockey stuck in the restroom? Like the radio station listener or advertiser, it is hard for you to understand why "dead air" is occurring. Is the dental patient missing because of a family event, car trouble or a business conflict?
This type of event might be harmless, short, and infrequent for some dental practices. But when "dead air" occurs in your practice more than once in a blue moon, your ability to build the type of practice you want can be put in jeopardy. Dental technology and facility updates are postponed. Continuing education might be put on hold. Dental team salaries are constrained. Your retirement fund is reduced...
Complete "Dental Visit Dead-Air" marketing article at NicheDental.com
Complete "Dental Visit Dead-Air" marketing article at NicheDental.com
> Practices just like yours are benefiting from this level of dentistry consulting and dental coaching...
- Invisalign braces, Lumineers veneers, cosmetic dentistry, dental care in Edina MN
- Smile Makeover Veneers, Invisalign orthodontics, smile whitening, dental office in Traverse City, MI
- IV Sedation Dentistry, Dental Implants, Cosmetic Dentist, Veneers West Chester PA Office
- Oral Surgeons, Dental Specialists, Implant Dentistry, Wisdom Teeth in Cookeville, Nashville, TN
- Dental Implants, Preventive Care, Smile Makeovers, Veneers Teeth, Cosmetic Dentistry Garden City NY
- Smile Makeovers, Porcelain Veneers, Implant Dentistry, Cosmetic Care in Manhattan NYC
- Dental Implant Makeovers, Cosmetic Dentist, Smile Veneers in Manchester CT Hartford Area
Subscribe to:
Posts (Atom)