Showing posts with label marketing for dentists. Show all posts

Tuesday

Why Do Root Canals Channel Negative Vibes, and Dental Visit Hides?

Dr. James Weaver

Before I begin, I'd like to thank Dr. Weaver, an Oakland, CA dentist (pictured) for his post on root canals that was the impetus for me writing this post. I also left a similar comment on his post.

I call root canals a tooth-saving treatment to key in on the benefit. My theory about the dissemination of its pain moniker is a confusion (in the mental processing of it) with the toothache pains and waiting to get it taken care of.

You add the floating around of those ideas to that the anticipation of the dental visit, more pain is 'created', and around the office portion of the visit, even more anxiety is generated. The memory of pain and how it's imbedded on the mind over many days, weeks or longer before the visit are hard to remove, if not impossible.

That's why regular checkups are needed. Not only because dentists can often find the culprit before it causes pain, but because then waiting "won't" be extended past six months, maximum. Of course, a good relationship with the dentist means the patient wouldn't wait for the next appointment at all.
They would just call and come in, most often that day or the next.

The meme that root canals (endodontic treatment) are painful is generated a lot like the negative comment versus the positive comment dynamic. My my wife always attributes this communication concept to Walt Disney, which is that a negative comment will spread 17 (give or take) times farther than a positive comment/review.

That said, to improve and tamp down the negative protestations dentists need to get out in front of the problem, online and off line, public (not patients yet) and private (in office/patients).

Sincerely, Richard The Chwalek

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Dentists Marketing Consulting

Dental Social Media

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Call 1+888.380.0020 and schedule a consultation with my Co-consultant Oli Gonsalves.

Monday

MN Angie's List Rep Meeting Turns Toward VALUE Dentistry Marketing Discussion

EMAIL Online@NicheDental.com for Unique Social Media Option!

Last Friday (10/19/12) I had a good meeting with Spencer H. a representative of Angie's List in Twin Cities, MN. We discussed dentistry, advertising for dentists, and the group I co-founded with Rick Epple, Northern Dental Alliance, and many other topics. The most vital issue that came up was my concept of the high value dental consumer.

The 'high value' dentistry consumer approach focuses on the value someone puts on dental care versus marketing strategies that are more concentrated on demographic like the consumer's income or other financial demos and in the dental industry more specifically, how marketers tend to focus on perception and use of dental insurance. These elements are not dismissed in 'value dentistry' but are secondary, in a lower parallel placement as to the higher objective of building value.

Some consumers may spend 'a lot of money' on other items, such as a car, lake home and significant jewelry purchases. Many consumers' smaller value choices can also add up to what it would cost to 'access' the level of dental care they may need, beyond the basics, like a cleaning, solving a pain issue or once in a year or three for emergency dentistry treatment.

Instead the consumer forgoes any dentistry (or for long periods of time), which causes future deterioration to be more extensive. Having 1% of the population change their habits, move ahead decisions weeks, months or years, can be beneficial to the patient, dentist and even public health.

Value actually excludes very few people. (SEE NicheDental.com home page for pertinent stats.) While those not able to pay for any dentistry because they are barely getting by overall, do need a destination for their care, too many people, who do not have good dental health, could do more, if not much more.

By transferring their value perspective (then funds) to a better oral health place, dental consumers would save money in the long run, and/or avoid other health problems, embarrassment and all the issues from tooth loss. In addition, the statistics show an increased mortality risk for those with dental disease.

Therefore I see the data adding up to the availability of a pool of dental consumers who are on a fence (from fear, bad experience), or slightly below a sight line to understand the advances (and/or value of them). These advances include such treatments as dental implants, smile makeover veneers, removable clear braces, sedation dentistry and more effective ways to control periodontal disease, and eliminate its most harmful elements.

Giving these wary, and out-of-sight-line, consumers a comforting word or a step up to understanding value with Connective Communication© - a platform of marketing entities, vehicles, destinations is paramount. Each strategy has its specific effect on the movement towards advanced dentistry value appreciation.

Direct mail postcards are tactilely effective promotion, getting in front of heads of households, like no other marketing.

External obvious elements like billboards or OOH media of some kind stay in front of the consumer more continually.

Then online advertising like Angie's List, Facebook, Twitter, Google Plus and the other hot Internet properties, are able to provide a health boost for patients and revenue enhancer for dentists.

EMAIL Online@NicheDental.com for a Unique Social Media Option!

FIND OUT MORE ABOUT SOCIAL MEDIA FOR DENTISTS $50/Month!

Sincerely, Dick Chwalek

NicheDental.com

Also on NicheDentalCollaborate.com

PHONE 1-866-453-1026

Tuesday

Dentists Individualized, Expert Simplified: Social Media Online Advertising

For Dentists like you,

I have developed a simple, unique and powerful way 'for you' to do social media marketing. The price is right, too!

Why would I do all of this, in this way? Because it fits both my expertise in dentistry marketing and my writing personality. Short bursts of creatively and being online to boost the value of dentistry and dental care make my day.

NOW 80+ MENTIONS!

NOW 80+ • Limited Time Offer • Email NOW Online@NicheDental.com

Dentists like you get my undivided attention for 15-25 minutes a day, 4 or 5 days a week, and you receive some great promotion, SEO linking to your sites, and create a LARGER community of consumers seeking out your dental services.

BELOW, get examples of how it works and what it costs. Plus I provide some other FREE promotional platforms and other add-ons to make this a fantastic opportunity...

FIRST, There are four types of ways I will market your dental office:

#1 On Niche Dental's twitter account, example:

https://twitter.com/nichedental/status/255493058269958144/photo/1

#2 On Niche Dental Facebook:

http://www.facebook.com/NicheDental

#3 On YOUR Twitter account, example:

https://twitter.com/DrWhiteDentist/status/253492128875954176

#4 and/or On YOUR facebook account, example:

http://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656

Now, as many as 80+ Twitter tweets, Facebook mentions, Google+ sharing, LinkedIN posts and/or MerchantCircle updates, TOTAL PER month for one LOW price*. Every tweet or mention is unique in some way and includes one link to another of your sites, and a photo is added about 1 out of every 8 tweets or mentions.

I will do all the work--even make the photos (mostly using your dental sites, via screen shots). No monthly input after our first discussion, but you can always make suggestions, etc. via email. However, it requires none of your time, and I can add to what you are doing, and can be an adjunct to your other marketing or used even if you have a marketing group already.

The low price makes it doable for almost any type of situation or dental practice marketing structure. I can even set up your Facebook or Twitter account. That will be an additional cost but only a one time fee.

Basically, dentists can do as much as he/she wants, and just bring me in to fill in the Social Media content gaps you have or add to your content.

We might take a little time developing your personality - into my tweets - but each tweet is mostly saying, "Try us out, this is what we do, we want you to know, etc."

LOW MONTHLY FEE
The cost is $50 per month, and dentists like you get 80+ tweets or mentions. I will do them on both my accounts (Twitter/Facebook and/or Google Plus and LinkedIn) and split them up on yours, half left each, or all on one. I can do all of them on my accounts for the same fee as well.

> Add $75 set up fee, so first payment is $75 plus 1st month $50, total of $125*. There is a 3 month minimum, and the agreement automatically repeats for 3 months every three month anniversary. But if you wish to cancel, I need a 30 day notice before each 3 month anniversary occurs.

*NOTE: Fees subject to change. And because it is all done by me, I am only accepting 15 dentist clients worldwide (DOWN to 13!). Dentists like you get an exclusive ZIP code territory. Yes, it may be filled by the time you see this, and the fee may also rise before the list is filled out, but it's simple to find out...

Just email me at online@nichedental.com

--- Additional promotion noted below

Sincerely,

Dick Chwalek
NicheDental.com

After the first call of discovery about your practice (up to one hour free during first call) and $25 per half hour after that for any other discussions, consulting, etc.

At NicheDental Tweets will be displayed FOR FREE with program above: Pic shows Example

NOW 80+ Mentions for $50/Month • Limited Time Offer!

--- as they come up at all 6 of these sites...

EXTRA PROMOTION: I will post a 3 tweets version of your twitter account, on the 5 blogspot.com sites/minimum 12 months, $10/month with program above. $15/month without - with $25 set up fee.

INCREASED REACH BLOGGING: Get your blog entries posted on my two sites: one per month for $15 with program above, $25 without.

-- I can grab from your site, even somewhat rewrite services and whatever else is there to create a blog post of a few hundred words. However, from scratch/new blog article writing is extra.

Permanent Links from all sites above plus http://www.NicheDentalCollaborate.com to your sites, such as your Twitter, Facebook, dental practice site, dentists blog, directory listing, etc. (up to four) for a $95 one-time payment with Social media program above or $175 if not part of the program.

Also Published on NicheDental.com
Also Published on Niche Dental Consulting Ning.com