Showing posts with label implants dentistry. Show all posts
Showing posts with label implants dentistry. Show all posts

Thursday

Books or Potions That Solve All Medical/Dental Problems ... So They Say

minimally invasive dentistry cod fish oil potionBooks or Potions That Solve All Medical/Dental Problems (or Many Of Them In One Fell Swoop) So They Say

This post was originally a comment on Dr. Judene Smith's Facebook.

I agree that what we put in our mouths today "may" harm our teeth more than most other things dentists are doing to "help" them heal (fillings and such). If you've read about Native Americans of 300+ years ago, some of the tribes had very beautiful teeth, compared to many newly arrived Americans (exactly w

hy, I don't know, fermented cod liver oil???). But choosing one or the other (as this made it seem was the case) is not really the solution either.

First, there must be a point when fillings are required, which is where the dentist comes in, right?

Second, sending people to a book seems like a way to nip things in the bud, but being a voracious reader myself, I can see where this could be a problem. Like stopping people from going to a dentist in more significant numbers than already do. After reading three books on one subject, I am either confused, believing the last book I read is right or saying they are all idiots, and I need to read another book to find out the "real" answer. (An exaggeration, but as to science, medicine, economics, history and politics, reading in these subject areas can take me, and many others, in a similar direction.)

Third, criticizing fluoride is like telling people to quit going to the grocery for fruits and vegetables, and to grow it themselves, but only it's easier to drop it all (in this case, going to dentist and no fluoride) for a while, and then decide you only need to grow vegetables or do half the work (cod oil and no dentist ever). It also feeds into the hysteria (in some places) that fluoride isn't naturally occurring, unlike "fermented" cod liver oil. That hysteria reinforcement is an unfortunate side effect of this type of "I have the REAL solution" book.

Finally, I am suspicious of any book that goes against "everything" in the dental world, and tells people to "merely" take "ancient Chinese secret herbal green tea anabolic hemorrhoid supplements", and live as Henry David Thoreau did (and actually didn't for very long), etc. and shun anything we've learned in the last 150 years... While this is also an exaggeration of the book, in some or many ways, again the promotional language of Dr. Smith's book seems to suggest a "renouncing all ideology" to the casual observer at least. These casual observers and/or readers can end up being a large part of the adherents/converts, and of course, all those who they have influence over (family, friends, etc.), and so on...

Her book may have all the qualities suggested and implied be the promotional elements or noted inside the full text, but having not read all of Kevin Trudeau's books (beating cancer, diets, etc.), I think it still makes sense to be cautious when someone has all the easy answers to life's problem or an entire profession's problems, or again, seeming too at least:  

Sincerely, Richard The Chwalek

I'm a communication consultant for dentists; I am not a dentist.

PS: It is not that many of Dr. Smith's claims may or may not be spot on, it's that the implementation of these ideas for health "refashioning" can be significantly more problematic than just stating an end to something and moving to another. Sadly, a book does not change societies - societies do, and the wild swings of this kind of idea in the marketplace, like the Slick medicine show huckster with the flask of cod liver Oily salvation, can harm many as well.

Tuesday

Comprehensive Dentist in Traverse City Launches New Dental Practice Website

Traverse City, MI - With all the economic turmoil and instability, consumers are earnestly searching for genuine, long-term value. Advanced comprehensive dentistry is one way for consumers to realize many lasting benefits as well as immediate results. Cosmetic and restorative dentist, Dr. Brian Klym, has developed a new website to showcase the far-reaching value associated with up-to-date, painless, complete dental care.
NorthwoodDentalTC.com provides Traverse City area consumers with a resource for understanding what is possible: financially and clinically. From total oral health rejuvenation to aesthetic smile makeovers, this new dental practice website textually explains and visually demonstrates the value available. Visitors will see how a state-of-the-art facility has transformed stereotypical notions of dentistry.

Special Features of this Traverse City, Michigan Dental Website
• Before/After Photos, Testimonials Demonstrating: Smile, Confidence, Life Transformations
• Complete Dentistry: Cosmetic, Implants, Restorative, General, Preventive
• Calming Comfort: Relaxing Environment, Sedation, Digital Diversions, Mercury-Free
• Frequently Asked Dental Care Questions

Dr. Klym, who is certified in oral sedation and has extensive experience in all forms of dentistry, focuses his practice mission on three service themes: Positively Confident, Authentically Affordable, and Truly Trusted. The “Why Northwood Dental” web page explains each service theme in detail.

Traverse City area residents in search of real value and comprehensive advanced dentistry should research their choices. Before making their final dental care or cosmetic dentistry decisions, local consumers are encouraged to visit NorthwoodDentalTC.com.

According to Dr. Klym, “I wanted to develop a website that provided the content prospective patients need to make informed decisions about their dental health. Whether it is smile makeover veneers or tooth-saving root canals, no one should get less than what they deserve, especially in an economy like this––when every dollar counts.”

Website Development
Cosmetic Dentistry, Oral Health Rejuvenation by Dr. Brian Klym
Dental Website design by The Peripheral Vision
Content Guidance and Writing by Niche Dental

Contact Info
Northwood Dental
Brian P. Klym D.D.S.
10748 E. Traverse Highway
Traverse City, Michigan 49684

www.NorthwoodDentalTC.com
(231) 947-7202


Friday

Online Patient Communication Systems

Keep in touch. Stay connected. Communicate for success: yours and your patients. Online dental practice communication systems are all the rage. The dentistry marketing secret you will only hear here. Listen close... They work!

Oh yah, most communication works. Is online any better? In some ways, maybe. The lack of conversing with your patients is what does not work. Internet and cell phone based communication is just how many of get our information now. Humans need communication to do anything. Technology merely adds a digital layer to it.

Use the telegraph if it means you will present your dental brand and health information consistently. Just converse and then converse again whether it is tooth-saving root canals in Traverse City or dental implants on Long Island. Communication will heal many dentistry problems. Including being filling out another pillar of your dental marketing strategy.

Find out more at - Read Dick Chwalek's Dentist Coaching Blog (the first entry)

Talking Value: Dental Coaching, Consulting, Marketing, Advertising...

Consistent, connective dentistry communication can improve how consumers understand your brand. Whether it is a downturn or a boom, targeted visual, written, or verbal presentations of your value will raise the priority status for your services or products.

People sit on their hands in a tough economy until value has been redefined for them. They have become wary, which slows their reaction time to marketing messages. Refocus them on the complete dental health and confidence building value you offer.

As a dental coach and consultant for practices who focus on oral health and aesthetic smile makeovers, I avoid putting the emphasis on cost (even if some pricing element is somewhere in the design or message). This is because devaluing professional services leaves little room to promote the higher level elements, which are the life blood of many dental practices.

Using the right photo with a synergistic message can effectively refocus the consumer on value without creating conflicts with costs. Since most of us have a lot less money (on paper and otherwise) than we did 18 months ago, a lower price - especially with higher level treatments like dental implants - would make very little difference in most cases.

For restorative and cosmetic dentists in this environment, value trumps price.

Sincerely,
Dick Chwalek
Visit Niche Dental - Connective Communication Strategies, Marketing, Advertising, Websites

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