Showing posts with label mn. Show all posts
Showing posts with label mn. Show all posts

Thursday

See Northern Dental Alliance in Northwest Dentistry Journal

top_color_NDA_NW_MNDental_March_Ad_TPV_version_2012_03_07

Insure Your ‘House’ Is Built On Solid Ground To Be Entirely Viable, Safe, Profitable, Secure...

Lift your ‘house’ higher and build it up stronger to do much more than just survive during the winds of your dental and business career, and beyond...


Northern Dental Alliance’s many members are able to access the entire scope of solutions you need to reach your goals.

Ask a NDA member consultant about assisting you in structuring durable and greater success.

We are independent businesses and business people; experts in managing the variables involved in developing, running and improving dental practices and establishing a secure future for our clients.

Review members list next/below, link to each member's profile, peruse our website and call to get direct access:

Gayle Christensen
Practice Management Solutions
Christensen Dental Consulting
consultants NDA NW MN_Dentistry March_Ad_TPV

Randy Renstrom, CDT
Laboratory Quality & Consistency
Renstrom Dental Studio, Inc.

Leanne Mathieu Kramer Leanne Mathieu Kramer
OSHA & Infection Control
Statements Plus Compliance Solutions, Inc.
small_color_NDA_Northwest_Dentistry_March_Ad_TPV_version_2012_03_07

Charlie Steingas
Retirement Plan Design and Administration
Cash Balance Actuaries, LLC

Kim Smythe
Temporary, Temp To Permanent, Permanent Placements
Dental Staffing Services

L. Richard Etshokin
Dental Office Construction & Service
Heritage Construction Companies, LLC

Rick Epple, CFP®
Fee-Only Financial Planning
Epple Financial Advisors, LLC
consultants_color_NDA_NW_MN_Dentistry_March_Ad_TPV_version_2012_03_07

Jen Maschke
Practice Financing & Commercial Real Estate
U.S. Bank

Dick Chwalek
Marketing Consulting & Development
Niche Dental - Marketing for Dentists

Wednesday

Niche Dental Videos: Proven New Patient Results with Postcards Marketing

This video shows the reality of putting the 'best pieces' together for my client (and a dentist like you) to generate actual, positive results...

Dentists, Where Could You Get New Dental Patients From?

Well, let's now sift through all the options to try, and try and again to figure out what the h_ll a dentist should do...

1) Patient, Team, Specialists Referrals...

2) Practice Signage or brochures...

3) Direct mailings like postcards, newsletters, flyers and other mailers...

4) Advertisements in Yellow Pages, Newspapers, Magazines and other print publications...

5) Commercials on broadcast TV, Cable Television, Local Radio Stations and other 'traditional electronic' media...

6) Out of Home/Outdoor advertising like billboards, shopping carts, gas pump displays, mall posters, workout gym fixed and video displays, movie theaters and other non-online venues...

7) Online marketing such as Bing, Yahoo, Google Adwords and other PPC advertising.

8) Facebook1888PressRelease.com, Google+ TwitterDigg, Ning and other online social and search networks...

9) YouTube, MetaCafe and other video websites...

Finally,

YOUR Dental office website...



Niche Dental and Connective Communication© provides the ability to refine the wealth of options down to the reality of dentistry, dental and dentists success: more patients, more health, more revenues.

Sincerely,

Dick Chwalek

NicheDental.com

YouTube.com/user/NicheDental2000

www.twitter.com/nichedental

Financial EXIT Strategy: $ Maximizing Business Valuations $

Selling your business is a very important time in your life as well as your employees, customers and even community. For dentists and dental offices, it also comes down to the health of their patients. Rick Epple, a NDA member, is involved in the following forum which will help dentists and other businesses manage this transition so you can make healthy decisions for all...

Minnesota area dentists and other business owners are invited to a BABO (Bring a Business Owner) Event on Friday, March 19, 2010 (details below).

This financial talk and business forum are sponsored by Rick Epple, CFP®, of Epple Financial Advisors, LLC (Northern Dental Alliance member) and Margaret A. T. Cronin of Grandchamp, Guyette & Cronin, PLLC.

Sooner or later, you, like every dental practice owner, will need to transfer ownership of your business. Selling the your dental office is the final part or your role in building it. For most business owners, this is an emotional event. It is also a complex process involving financial auditing, confidentiality issues, title transfers, price negotiations, all while continuing to run your dental office.

Our keynote speaker, Thomas W. Lyons, will address common questions for business owners to consider, including:
  1. How much is your dental office worth?
  2. How will you know the right time to sell your dental office?
  3. How can you protect your assets when retiring?
  4. Are there things you can do to prepare for the eventual sale or transfer or your business?
  5. How can you minimize the taxes due at the time of the sale of your business?
Lyon's presentation will be followed by a panel discussion of experts in the legal, financial, and business valuations areas.

Keynote Speaker
Thomas W. Lyons Founding partner of Faelon Partners, Ltd., a mergers, acquisitions, and consulting firm.


The Panel
Friday, March 19th, 2010 7:30-9:30 a.m.
Golden Valley Golf & Country Club
7001 Golden Valley Road
Golden Valley, MN 55427

SPACE is LIMITED

So please call 952-767-3480 or
email jennas@ggclawyers.com to reserve your spot today.

The event is free to attend if you are a business owner or bring one with you! A breakfast of gourmet French Toast with Caramelized Apples and Spiced Maple Syrup will be served.


Friday

Build Your Marketing Portfolio: A New Dental Office

Members of the Northern Dental Alliance sat down with Micah Taintor of Ymker Building recently to discuss the value of the right kind of dental office.

The following video - in just a few short minutes - provides dentists with exceptional reasons for creating a better dental treatment environment. Effective Dental Marketing is a comprehensive process. Micah explains how your dental practice can perform as a base for a successful "marketing" platform.



Also Find dental office "marketing" video here...

To collaborate with the best in the business, visit NicheDentalCollaborate.com.

Tuesday

The Tax Act Can Pay You Back... for your New Dental Office?

Rick Epple of Epple Financial Advisors explains how dentists the tax act can pay you back...

Tax Act Encourages Business Purchases in 2009

President Obama signed the American Recovery and Reinvestment Act (ARRA) into law on February 17, 2009. The new law includes significant incentives to encourage equipment purchasing this year. You may be asking yourself, is there any benefit to me? The short answer is “perhaps”. With some quick planning and implementation, you could realize a sizeable benefit.

The Act creates an opportunity for dental practice owners to greatly accelerate cost recovery of qualifying equipment put into service in calendar year 2009. By taking advantage of the provisions, dentists can reduce taxes considerably.

The ARRA extends for one year the small business expensing levels in Section 179, which are very generous. In 2009, a dental practice can expense up to $250,000 as long as its qualified equipment purchases do not exceed $800,000, the amount that can be expensed decreases by one dollar, so that a practice that makes $1,050,000 in total purchases will not be able to expense anything (but could still claim the depreciation bonus).

The ARRA also extended for one year (i.e., through the end of 2009) the 50 percent bonus depreciation first created in February 2008. Dental practices that buy equipment in 2009 will be able to depreciate an additional 50 percent of the costs of assets placed in service this year. Only new equipment is eligible, but “new” has a liberal interpretation.

Key Points and Comments

  • Equipment and qualified property must be purchased and place in service in 2009. There is not much time to complete these types of projects without starting today.
    As happened in 2008, these provisions may be extended another year into 2010. Dentists should not plan on this, but keeping an eye on this provision could help to hit the ground running next year.

  • While the Recovery and Reinvestment Act makes investing in a dental practice attractive, it does not mean the road should be considered wide open. A well thought out analysis and plan of upgrading equipment and the office should be completed to insure the desired Return on Investment (ROI) is achieved.

  • Only equipment and property subject to a less than 20-year depreciation schedule qualifies for the bonus depreciation.

  • By increasing a dental practice’s tax deductions in 2009, the asset expense election and bonus depreciation help trim tax bills in the short term. However, because there will be less to depreciate in the future, the practice’s tax bill in later years may be higher.

  • Dentists need to work with their tax advisors proactively to determine qualifying equipment and property. This includes an analysis of taking the deductions again 2009 income versus waiting.

Section 179 Expensing Summary

  • The 2009 ARRA extended for one year the increased Sec.179 expensing limit of $250,000 and phase-out cap to $800,000

  • Expensing is phased out for each dollar that purchases exceed $800,000

  • Companies with total purchases of $1,050,000 cannot use Sec 179

  • Can be combined with depreciation bonus

  • New and used equipment are eligible for expensing

  • Applies to tax years that start in 2009

  • Sec. 179 expensing levels will drop at end of 2009 unless extended

Bonus Depreciation Summary

  • The 2009 ARRA allows additional first-year 50 percent depreciation of the purchase cost by extending for one year the bonus depreciation created by the 2008 Economic Stimulus Act.

  • Bonus depreciation helps businesses that buy qualified property this year cut their 2009 taxes. Will expire at the end of 2009 unless extended.

  • Applies to purchases of tangible personal property with a MACRS recovery period of 20 years or fewer.

  • Equipment must be new. However, the definition appears to be liberally interpreted:
  1. New qualified leaseholder improvements such as office remodeling projects to the interior may qualify.

  2. Personal property converted to the business may qualify. An example of a property that might qualify would be a car.

  3. Used rebuilt equipment or reconditioned costs may qualify.
  • Equipment must be purchased and placed in service in 2009.

  • Allowed for both regular and alternative minimum tax purposes.

  • Taxpayers need not claim the depreciation bonus, but do have to elect not to.

How It Can Work

The ABC dental practice purchases and places in service equipment (five-year property) and office furniture in its calendar 2009 tax year having a cost of $800,000, which will be subject to the half-year convention. ABC will elect to expense $250,000 under Sec. 179, leaving the machinery with a remaining depreciable basis of $550,000.

Applying the bonus depreciation provided by the Act, ANC is entitled to a further deductionin 2009 of $275,000 (50% of $550,000), leaving the machinery with a remaining depreciable basis of $275,000. Standard first-year depreciation for five-year property under the half-year convention is 20%, providing ABC with further depreciation on the machinery of $55,000.

Accordingly, dental practice ABC is entitled to a total expense and depreciation deduction of $580,000 in 2009 on its $800,000 machinery. The remaining $220,000 cost of the property is recovered after 2009 under otherwise applicable rules for computing depreciation.

Summary

In talking with dentists, the awareness level of the opportunity provided by the American Recovery and Reinvestment Act seem to be rather low. The Act provides tax breaks for dental practice owners to create jobs by making it attractive to invest in their practices.

However, lower taxes should not be what drives the decision making process. First and foremost, the capital improvements needs to make sense from a business and return-on-investment standpoint.

There is not much time to complete the project(s) in 2009 and to benefit from the tax breaks afforded by the ARRA. Therefore, dentists should consult with their tax advisors as soon as possible to take full advantage of the provisions the Act provides.

* Rick Epple, CFP is a member of the Northern Dental Alliance. He is an NAPFA-Registered Financial Advisor, Epple Financial Advisors, LLC, Wayzata, Minnesota. E-mail is Rick@EppleFinancial.com • www.EppleFinancial.com

Wednesday

What Will Happen To Dental Marketing in 2009?

The economy has changed in a dramatic way. Even if you had a good year, the ground has shifted and consumers will react. Dental practices that follow the crowd could end up heading off the cliff of generic malaise or getting little to drink at a very dry lake.

Recently, a client sent me a newsletter from a dentist who helps practices make decisions about their strategies. The consultant's idea was to start focusing on insurance patients and family dentistry. Basically, because money will be tight for consumers dentists should find ways to do dentistry that costs less. Sounds like a common sense business and dental marketing strategy in these tough economic times.

The problem is NOT that it won't work. It will work very well for many dentists. But what you need to consider is: are you 'many' dentists? Or look at it this way, would it make sense to tell all businesses to become Wal-mart when the economy goes down hill?

The dental practice management consultant also said that cosmetic dentistry as an overriding focus would be a problematic strategy in this environment. While I agree, cosmetic dentistry has never really made huge inroads - staying around 3-5 percent of overall dental treatments in the U.S.

Unfortunately, dentistry as a service has hardly moved at all in its utilization by the public even with the exciting elements of cosmetic or aesthetic enhancement. From 1996 to 2004, there was no change in the percentage of consumers with a dental visit (SeniorJournal.com). This dental care statistic, while seemingly problematic especially in this economy, offers a good perspective in determining how to market YOUR practice (not every practice).

Things will change but not everything will change. Here are some realities you want to consider as you decide on what direction your dental marketing and business strategy will go in 2009...

First, the consumer is still stuck in a rut of dentistry tradition and dental fears. Their needs and wants are often conflicted because of this dilemma. While it can be frustrating for dental professionals who want improve public health, it shows how the economy has little to do with when they will go to the dentist. When they have significant dental problems, the economy has almost no impact on them. Historical memory, human emotion and dental pain are recession proof.

Second, the general consumer thinks about health when dentistry is brought up. Everything else is sidelined in some way. Cosmetic dentistry is marketing icing. No matter how ugly your smile is dental fears are not removed. The nice smile on your advertisement gets people to look and consider dentistry more so than a diagrammed root canal. Yet one look does not equal a dental visit. Your dental marketing needs to have reality infused in it so it does not look too unfamiliar. Most everyone would like a beautiful smile - just like most would like to have a hard body. But getting it done is another matter. 

Finally, the money is out there, just look at the numbers. Even if the employment goes as high as 11% (what most see as the high end) there are still 89% who will still have a job. While there will be areas that get hit very hard, overall there are people who will find the money to get it done. Those who have a lot less - will probably just hold off unless everything is paid, and go to the real Wal-mart--not practices that resemble them.

That means you won't make it up on those who rely solely on insurance or the family dentistry group with a big dental treatment plan or a couple crowns because more of them will just sit on their hands. And think about it, who is hit harder in this economy, those with kids or those without? People without kids have the money to spend, and will do it if the value is evident.

Conclusion
What would you do with extra money right now? Buy and flip some houses? Pile it into the stock market? Open a restaurant? Buy a new car? It might be 12 months to 5 years before at least some of these things seem more palatable. 

Yet, if you had money - like most people 45 and older who are in the upper 25% of incomes and household wealth - and your teeth were falling out, oral pain was a daily issue or your smile was yellow and worn - would you wait 12 months to stop the pain and the embarrassment?   

You can follow the dentistry marketing herd towards the watering hole that is quickly drying up or run off the cliff with a generic dental practice strategy. Take your pick. 

However, I suggest you survey the 'reality geography' more closely as it relates to the dentistry you want to do. Then find YOUR dentistry-plush savannah to graze in and avoid the fall into dwindling returns. Or dig a well to create YOUR dental care oasis

What exactly do you do to make it happen? That requires a phone call and a some reality time to make it work for you.  
866-453-1026 ext 251
  •  Generic and magical-thinking dentists and dental practices apply elsewhere.
Remember just like all politics are local - every dental care decision is personal with a good dose of tradition - not about family, insurance or cost.

Friday

Is Leasing A New Dental Office In Your Future?

Making a big decision like leasing a dental office is fraught with many long term issues. While there is some potential for you to get it all right - one miscue can set you back in many ways not just financially.

I was contacted a couple weeks ago by someone who actually helps dentists around the country to get the best deal on their lease. George Vaill, a dental office leasing expert, has one of those unique and niche oriented business concepts that get right down to business. There is no huge fee and you can save money as well and avoid the headaches of trial and error, which can last many years in this case.

As of yet, none of my dental clients have worked with him - but it can't hurt to see what is possible. Why open your new dental practice and generate negative and long lasting cacophony of coulda, shoulda, woulda voices in your head.

Being your own hard-nosed dental office lease negotiator might have been what you minored in at Alma Mater U, but if not, why would you want to start the learning prowess in this situation?

GEORGE VAILL DENTAL OFFICE LEASE NEGOTIATIONS
34 Edward Drive • Winchester, MA 01890
Link here to his site... Dental Office Leasing: Contact George Vaill

Sincerely,
Dick Chwalek - Niche Dental President

Dental Marketing Coach and Consultant
NicheDental.com

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