Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Wednesday

Dental Marketing Video: Four Keys For Improving Value Appreciation





Four Tactical & Proactive Marketing Communication Strategies 

  1. Tactile: In Their Hands, Hard To Avoid Kitchen EnCounter… to move them forward

  2. Virtual: Social Media, … to gather up those already in the pool

  3. Contextual: Obvious, Almost Everyday, Nearly Impossible To Avoid…constant reminder

  4. Continual: Improve Your Skills, Practice Presentation, Brand, Communication, ETC.

Sincerely,
Richard The Chwalek
Cell Phone # Noted Near End Of Video

Thursday

LinkedIn Question: Feel that businesses should care more of the person, less of their wallet?


LinkedIn Group Question:


Do you feel that businesses should care more about the person, and less about their wallet?
-- Same question tweeted by @TGYKCCR

My Answer, Comment...

Depending on who this question is addressed to: the consumer or the employee, there are various ways to come at this, which include...

As to the consumer, a long term focus is often the best way to approach a business endeavor. Obviously, some concepts like gold mining may have a short life expectancy. Otherwise, if the focus is weighted toward the wallet, the future opportunities can be, and I think often are, missed. In that case the business is pushed toward even more "immediate gains" that will engender abuses on a greater scale. This "wallet weighting" has a tendency to work against the community as a whole, generating more gouge and flight to other areas endeavors, to find more suckers.

Of course, not all businesses that focus too much on the wallet go as far as to do "bad" things, but broad ethics relativity comes into play where will be promulgated a justification of a mushy business model, eyes-averting entrepreneurialism, and "quasi-capitalism".

As to the employee, once the owner/corporation believes it should/must hold all the cards, the likelihood of deriving new life from the company over time is very often eliminated, even if the "main profit ideas" come from the owner/corp. The owner/corp only has a certain amount of life without making the "person" a vital element of the everyday thought process, which creates a true well run company, and then sustains it.

A give, and less take, strategy will outperform the opposite. This does not suggest any "giving away" of "excess funds" but of consistent and persistence of educating for success/believing in the success of the employee within the company. While this is difficult in practice, and the "perks" are constantly undulating in the marketplace, the rewards for developing a good planning structure (no one plan may work forever) is significant, and generates wider and more stable success. If the owner is out for him/herself, it is very likely the employee will be as well. A gambler can lose all, then win big, and pull all the chips their way, but a business owner does not put employees on his/her personal roller coaster of "me first, 2nd and 3rd" and find continued success.

My shorter tweeted Answer, from a Twitter account, TownAndChamber





Sincerely, Richard The Chwalek

FOLLOW
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Dentists Marketing Consulting

Dental Social Media

 --------
  • Call 1+888.380.0020 and schedule a consultation with my Co-consultant Oli Gonsalves.


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Tuesday

Why Do Root Canals Channel Negative Vibes, and Dental Visit Hides?

Dr. James Weaver
Before I begin, I'd like to thank Dr. Weaver, an Oakland, CA dentist (pictured) for his post on root canals that was the impetus for me writing this post. I also left a similar comment on his post.

I call root canals a tooth-saving treatment to key in on the benefit. My theory about the dissemination of its pain moniker is a confusion (in the mental processing of it) with the toothache pains and waiting to get it taken care of.

You add the floating around of those ideas to that the anticipation of the dental visit, more pain is 'created', and around the office portion of the visit, even more anxiety is generated. The memory of pain and how it's imbedded on the mind over many days, weeks or longer before the visit are hard to remove, if not impossible.

That's why regular checkups are needed. Not only because dentists can often find the culprit before it causes pain, but because then waiting "won't" be extended past six months, maximum. Of course, a good relationship with the dentist means the patient wouldn't wait for the next appointment at all.
They would just call and come in, most often that day or the next.

The meme that root canals (endodontic treatment) are painful is generated a lot like the negative comment versus the positive comment dynamic. My my wife always attributes this communication concept to Walt Disney, which is that a negative comment will spread 17 (give or take) times farther than a positive comment/review.

That said, to improve and tamp down the negative protestations dentists need to get out in front of the problem, online and off line, public (not patients yet) and private (in office/patients).

Sincerely, Richard The Chwalek

FOLLOW
Twitter.com/NicheDental

Dentists Marketing Consulting

Dental Social Media

 --------
  • Call 1+888.380.0020 and schedule a consultation with my Co-consultant Oli Gonsalves.


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