Showing posts with label videos. Show all posts
Showing posts with label videos. Show all posts

Wednesday

Dental Marketing Video: Four Keys For Improving Value Appreciation





Four Tactical & Proactive Marketing Communication Strategies 

  1. Tactile: In Their Hands, Hard To Avoid Kitchen EnCounter… to move them forward

  2. Virtual: Social Media, … to gather up those already in the pool

  3. Contextual: Obvious, Almost Everyday, Nearly Impossible To Avoid…constant reminder

  4. Continual: Improve Your Skills, Practice Presentation, Brand, Communication, ETC.

Sincerely,
Richard The Chwalek
Cell Phone # Noted Near End Of Video

Tuesday

Video Testimonial: 3 Years of Results = Connective Communication© Approach

Dentists,

TIME to Change. Change
CHANGE the DYNAMIC!

This Niche Dental video demonstrates the value of all the elements of Connective Communication©, especially creating new patients.

The new patient communication video includes a testimonial from a Niche Dental client in Michigan:
  • He talks about his three years, YE$, 3 $OLID YEAR$ of practice revenue growth, which was made possible using the Connective Communication© Approach. 
  • PLUS Oli Gonsalves, a co-consultant, who worked to helped me refine a succinctly powerful campaign that was vital to this success discusses with me the creating new patients element. 
  • Finally, the client ends the short video with an anecdote of how he came to realize the value of this element (direct mail), while I provide other details of 'why' his consistent postcard campaign worked. 

Connective Communication© Approach • ALL THREE Elements 

  • Improving recommendations, acceptance & value appreciation of both internal and external prospects and patients... 
  • Creating new patients: moves your audience to act sooner and/or helps then find the 'right' dentist first, rather than highest on search engines for example... 
  • Gathering all searchers: new patients on the fence, 'already out there at play'... 

VIDEONiche Dental Location




VIDEOYouTube Location


VIDEOMetaCafe Location

Sincerely,

Richard Chwalek, 
Niche Dental President

Dentists, prepare to...
  1. Hand over the reins to consistency and professional depth: then
  2. Watch the revenue-rain gauge fill up; and
  3. Enjoy a reign of ongoing financial success! 
CONTACT 
Niche Dental Co-Consultant 
Oli Gonsalves 

 1+888.380.0020 

Oli can answer many of your questions. 
Then set up a meeting with me - depending on your needs/requests 
Oli also runs The Other Office and ExpressDentalMarketing.com

Direct Mail, Postcards... Create Action

Communication is Health 
Communication is Expertise
Communication is Revenue 
COMMUNICATION IS EVERYTHING! 

Integrated Dental Communication Consulting
11765 Bishop Ave NW • Monticello MN 55362

Friday

What Makes A Dental Website Work?

Search Engine Optimization, or SEO for dentists is a hot topic in dental website marketing. While being high on the search engines has its advantages, it is not much different than being the first ad in the yellow pages many years ago.

With a HIGH SEO RANKING for your dental website, you will get more window shoppers, but not necessarily very many patients or at least those who will understand and appreciate--in timely manner--the value you will present them.

Rather than merely cranking up the number of "scanning eyeballs" also make sure you are moving towards an integrated and patient attracting dental marketing strategy.

Here the main elements you need to be successful dentist online:

1) Present your best "real people" smile makeover photos or videos not dental cases alone.

2) Have testimonials of dentistry patients saying many different things about their experience, their dentist and their new confidence.

3) Present various elements that include the dentist (you) with patients, about who the dentist is in real life, and other elements such as dental pr (dentist on TV video, etc.)

See What Arthur Freedman - Hartford CT Area Cosmetic Smile Makeover Dentist Says.

Sincerely,
Dick Chwalek - Dental Marketing Coaching
Call 866-453-1026
NicheDental.com