Niche Dental Consulting Presents, Twitter~The Flew Frontier

One Idea, Connection, Impression Can
Change the Dynamic! 

Start Communicating with your public; otherwise watch us walk patiently by...

5 Tweets by RC and 1 By Elm

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Richard Chwalek‏ @nichedental • 1m

https://twitter.com/#!/nichedental/status/195613137121189888

https://twitter.com/nichedental=No Dentist~Just Say4Sum As RC

1Idea Can Change~1Hint Expressed~1Glint Addressed.

Healthy Teeth=Sum of All Things2Smile About!

Healthy Teeth • Sum of All Things To Smile About!

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Richard Chwalek  ‏@nichedental • 12m

https://twitter.com/#!/nichedental/status/195610288496713728

Why Would Gums Bleed When Brush/Floss?
May Be Periodontal Disease Making Run-To Strip Teeth Of Gums-No Fun! 

Know More:
http://nichedentistry.blogspot.com/2012/04/dr-kent-e-whites-advanced-periodontal.html

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Elm Endodontics ‏ @elmendodontics • 5h

Why Gum Diseases increases with Age - http://bit.ly/IhMnGV

Retweeted by Richard Chwalek

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Richard Chwalek  @nichedental • 27m

https://twitter.com/#!/nichedental/status/195606569948430337

Dentists~NDA Members & Renstrom Dental Studio (Laboratory) 
Encourage you to attend
~Star of the North Meeting~St Paul MN
http://nichedentistry.blogspot.com/2012/04/dentists-visit-renstrom-dental-lab.html

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Richard Chwalek  ‏@nichedental • 22h

https://twitter.com/#!/nichedental/status/195270161710858242

7 Steps 2 Financial Freedom 4 Dentists/Biz Owners
~By Rick Epple~Wayzata MN http://ow.ly/1LcuzZ
NDA Member Consultant http://ow.ly/i/AsVk
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Richard Chwalek ‏ @nichedental • 23h

https://twitter.com/#!/nichedental/status/195256082992594945

So Why No Calls@ Your Dental Office?
OK people have fears, worries, concerns;
Then Make It EASIER NOT Harder
~800Response
View video http://youtu.be/teGclUFWl94

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Tweets by 

Richard Chwalek, Dental Marketing Consultant

• Connective Communication for Dentists
• NicheDental.com

ALSO Posted On NicheDental.com

ALSO Posted On NorthernDentalAlliance.com

Video Testimonial: 3 Years of Results = Connective Communication© Approach

Dentists,

TIME to Change. Change. 
CHANGE the DYNAMIC!

This Niche Dental video demonstrates the value of all the elements of Connective Communication©, especially creating new patients.

The new patient communication video includes a testimonial from a Niche Dental client in Michigan:

• He talks about his three years, YE$, 3 $OLID YEAR$ of practice revenue growth, which was made possible using the Connective Communication© Approach. 
• PLUS Oli Gonsalves, a co-consultant, who worked to helped me refine a succinctly powerful campaign that was vital to this success discusses with me the creating new patients element. 
• Finally, the client ends the short video with an anecdote of how he came to realize the value of this element (direct mail), while I provide other details of 'why' his consistent postcard campaign worked. 

Connective Communication© Approach • ALL THREE Elements 

• Improving recommendations, acceptance & value appreciation of both internal and external prospects and patients... 
• Creating new patients: moves your audience to act sooner and/or helps then find the 'right' dentist first, rather than highest on search engines for example... 
• Gathering all searchers: new patients on the fence, 'already out there at play'... 

VIDEO • Niche Dental Location

Three Years of Consistent Results: Client Testimonial + More

VIDEO • YouTube Location

Three Years of Persistent Results: Client Testimonial + More

VIDEO • MetaCafe Location

Three Years of Insistent Results: Client Testimonial + More

Sincerely,

Richard Chwalek, 
Niche Dental President

Dentists, prepare to...

1. Hand over the reins to consistency and professional depth: then
2. Watch the revenue-rain gauge fill up; and
3. Enjoy a reign of ongoing financial success! 

CONTACT 

Niche Dental Co-Consultant 

Oli Gonsalves 

 1+888.380.0020 

ogonsalves@nichendental.com

Oli can answer many of your questions. 

Then set up a meeting with me - depending on your needs/requests 

Oli also runs The Other Office and ExpressDentalMarketing.com

Direct Mail, Postcards... Create Action

Communication is Health 

Communication is Expertise

Communication is Revenue 

COMMUNICATION IS EVERYTHING! 

Integrated Dental Communication Consulting

11765 Bishop Ave NW • Monticello MN 55362

www.NicheDental.com

Works While They Wait - Wait No Longer to Access What Is On Hold In Your Revenues

There are many marketing services out there. My colleague in dental marketing Jeff Wilson (pictured) of Business Audio Source and OnHold Music Source provides the "What's Holding Them Back" solution to the equation...

Marketing Your Dental Services to Would-Be and Current Patients

By Jeffrey R Wilson

As the dentist or practice manager, you've invested time and money in running a successful dental practice but are still coming up short of where you want to be. Bringing on new patients is an obvious way to increase your bottom line, however the patients you already have are generally worth more than the new ones you're trying to get in the door.

Current Patients Your current patients are in need of advanced dental treatments and makeover veneers but continue to put off treatment. Cost is likely a primary factor but many patients are just indecisive or simply procrastinate their treatment. If you bring up cosmetic dentistry services with your patients you will unwittingly turn some of them off without even realizing it. So how do you market to your patients, at a time when they are focused on their dental health while you have their complete attention and do it without the possibility of seeming desperate, pushy or turning anyone off? By using informative marketing messages played to your patients while waiting on hold.

You may think your patients don't typically wait on hold for very long... but, they don't have to! You can deliver your most compelling marketing messages in less than 15 seconds.
New and Perspective Patients If you're not attracting new patients your practice can only grow smaller. Despite the best dental marketing, most new patients find your phone number on a list filled with other area dental practices provided by their insurance provider. They'll pick the three closest to their home or work place and call to ask a few basic questions. What makes your practice stand out? In the few seconds your new prospect waits on hold, custom hold messaging can paint a vivid picture about your practice, your dental niche, and the technology you provide. An effective hold message gives your practice that add image boost to help land new patients.

On Hold Marketing Works The reason Custom On Hold Messages are so effective is because they target a captive audience, at the exact time they are actively engaged with your practice and most interested in your services. No one who calls your practice is calling to be put on hold. But, they accept being placed on hold and are listening for their turn to speak with a staff member. This is a golden opportunity to connect with your callers while they are totally receptive to your message. In fact, if you have anything less than a well produced custom hold production you risk annoying your callers.

The alternative to custom hold messages Statistics show more than 70% of the people who call a private medical practice, be it their dentist or primary care physician, are placed on hold. On average hold time is greater than 45 seconds. You don't have to play a custom hold message but you do have to play something. Here are the alternatives.

Silence - Silence equals nothing. If you do nothing, your callers will wait on hold in complete silence. Leave them on hold for more than a few seconds and they're likely to think they've been disconnected. A minute on hold in silence seems more like five. If your practice plunges callers on hold into silence, ask your receptionist how often calls on hold hang-up, or how often patients call back and wonder why they were disconnected. Wonder how many didn't call back?

Radio - Playing a radio station over the hold lines is a broadcast and licensing violation. It's also guaranteed to annoy callers with commercials, banter from DJs, and possible static in the connection.

CD/MP3 Player - You now have control over commercials, and static but you're still in violation of music licensing and are wasting an ideal opportunity to connect with your callers and market your services.

Custom hold message reinforces and increases the value of your current marketing strategies.

How much would your practice benefit with just three extra whitening treatments each week? Or, 5 additional "smile make-over's" every month? It's a modest goal that you can easily attain with the right hold messages. An effective message on hold campaign provides compelling information that plants the seeds of possibility in your patients mind. When they ask for more details about a particular treatment, you've just been given the green light and are now much more likely to be able to enhance your patients smile and oral health, not to mention your bottom line.

Bring the power of On Hold Dental Marketing to your practice. Packages start at just $39/mo. Includes digital player and semi-annual production updates

Visit us online and opt-in to to receive more helpful communication & marketing tips and receive a Free Music On Hold Download from your friends at Business Audio Source!

Article Source: http://EzineArticles.com/?expert=Jeffrey_R_Wilson

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Posted by Dick Chwalek

NicheDental.com

Do MORE With Less… “Niche” Your Dental Practice!

Consumers want what you offer, every bit of it. But that is the problem. There is too much “every” so nothing develops deep value. Narrowing your dental expertise to a niche makes it much easier for them to “want more of it––now”.

Yes, many people stop at cost and some stay away because of fear, but a large percentage of the public puts off more dentistry because of ignorance. All they “see” is dentistry of the past or a generic cosmetic dentistry concept.

Stand out by developing your dentistry niche! I work with a Connecticut dentist that prospective patients call up and say, “You are one of only two cosmetic dental specialists in the area.” While he lets them know he is NOT a specialist–he is perceived as one because of his niche focus (and his peers lack of focus).

He offers every service, but effectively mines his dentistry niche. The economy has been tough in his area for many years, but he draws people from all over who want “his” level of care.

Recently in KC, I met with about 25 dentists from all over the U.S. – some said they attracted patients because of their niche focus. Many patients they attracted with their marketing left other dental practices that actually did this “kind of work”, but patients were clueless. Some dentists at the KC meeting were also in that position: patients unaware of their expertise in cosmetic dentistry. Imagine how many are not going to any dentist because of ignorance. How many are leaving your dental practice?

If a dentist’s patients don’t know about their expertise, how can the public ever figure it out without the communication process changing? Go beyond dental services; niche your dental expertise. There are too many services, which confuses the consumer. Then all the dental technology – that your competition also ends up promoting in 6 months – which throws more fuel on the fire of confusion-ism.

Most people hang with the herd, dentists as well as consumers. It is so loud and crowded that we move together, and change little. Then all of a sudden the herd stampedes – we cannot see the cliff – and end up going over it with the rest of them.

For example, everyone’s following the pricing model (consumers and dentists): pretty soon dental expertise will fall off the cliff of irrelevance. Communicating a niche is the other path. It builds expertise value. You’ll do MORE with less (confusion).

Come to Renstrom Dental Studio on February 7, 2008 and I will give you a primer on how to profit from your niche.

And Remember… Define, Refine and among other things get your dental niche Online!

Sincerely, Dick Chwalek • NicheDental.com • Dental Communication Integration Consultant