Wednesday

Financial EXIT Strategy: $ Maximizing Business Valuations $

Selling your business is a very important time in your life as well as your employees, customers and even community. For dentists and dental offices, it also comes down to the health of their patients. Rick Epple, a NDA member, is involved in the following forum which will help dentists and other businesses manage this transition so you can make healthy decisions for all...

Minnesota area dentists and other business owners are invited to a BABO (Bring a Business Owner) Event on Friday, March 19, 2010 (details below).

This financial talk and business forum are sponsored by Rick Epple, CFP®, of Epple Financial Advisors, LLC (Northern Dental Alliance member) and Margaret A. T. Cronin of Grandchamp, Guyette & Cronin, PLLC.

Sooner or later, you, like every dental practice owner, will need to transfer ownership of your business. Selling the your dental office is the final part or your role in building it. For most business owners, this is an emotional event. It is also a complex process involving financial auditing, confidentiality issues, title transfers, price negotiations, all while continuing to run your dental office.

Our keynote speaker, Thomas W. Lyons, will address common questions for business owners to consider, including:
  1. How much is your dental office worth?
  2. How will you know the right time to sell your dental office?
  3. How can you protect your assets when retiring?
  4. Are there things you can do to prepare for the eventual sale or transfer or your business?
  5. How can you minimize the taxes due at the time of the sale of your business?
Lyon's presentation will be followed by a panel discussion of experts in the legal, financial, and business valuations areas.

Keynote Speaker
Thomas W. Lyons Founding partner of Faelon Partners, Ltd., a mergers, acquisitions, and consulting firm.


The Panel
Friday, March 19th, 2010 7:30-9:30 a.m.
Golden Valley Golf & Country Club
7001 Golden Valley Road
Golden Valley, MN 55427

SPACE is LIMITED

So please call 952-767-3480 or
email jennas@ggclawyers.com to reserve your spot today.

The event is free to attend if you are a business owner or bring one with you! A breakfast of gourmet French Toast with Caramelized Apples and Spiced Maple Syrup will be served.


Monday

Michigan Dentists' Dentist Designated Invisalign Orthodontics Preferred Provider

Looking for a dentist with a comprehensive focus?

Searching for a solution to straighter teeth?

Want an alternative to standard metal bracket braces?

If you reside in Northwest Michigan, consider visiting Dr. Brian Klym.


Preferred Invisalign Provider

With years of experience, numerous hours of training and multiple teeth straightening treatments performed, Dr. Brian Klym of Traverse City has been designated a Preferred Provider by Invisalign. Known as the clear alternative to braces, this comfortable and removable orthodontic system has helped Dr. Klym straighten the smiles of many of his patients.

Invisalign realizes trust plays a major role in the choosing of a doctor-no matter what type of treatment they perform-whether medical or dental related. The invisible orthodontics pioneer carefully determines which general dentists or orthodontist specialists will be their Preferred Providers; updating the roster each year.

Preferred Providers have achieved a specific level of clinical training and experience in Invisalign treatment. As of today, Dr. Klym is the only practitioner (dentist or orthodontist specialist) in the Traverse City area to be selected by Invisalign.

Invisalign asks dental patients to look for the Preferred Provider 2010 designation when they visit the dentists or orthodontists' websites or arrive at the office for their initial consultation.

This advanced orthodontics technology provides an option that is conducive to the lives and smile straightening needs of adults and teens. Convenience, comfort and confidence in his services and Invisalign's system are key elements making consistent treatment success possible for Dr. Klym's patients.

With Invisalign's 3D imaging technology, Dr. Klym produces a complete, digitized treatment plan. Each stage of the orthodontic therapy, from the initial position of the patient's teeth through the final desired position, is on computer. The Traverse City general dentist has successfully completed multiple smile alignments utilizing this dental technology.

According to Dr. Klym, "Advanced dentistry is about options. One-size-fits-all treatments make it difficult to achieve the goals patients have. Traditional bracket (metal) braces are still vital for treating patients when required by the orthodontic diagnosis. However, Invisalign is a superb alternative for many people with uneven smiles, crooked teeth or smile gaps."

He continues: "No matter what kind of cosmetic, restorative and/or preventive dentistry is needed or wanted, I make sure patients receive the proper care. A thorough examination is required to determine what is best in each case."

Patients and consumers should do their research on how this advanced teeth straightening solution transforms smiles.

Visit Invisalign.com for more about orthodontic treatment and Preferred Provider selection. Then review Dr. Klym's background on NorthwoodDentalTC.com. Finally, patients with orthodontia and smile alignment questions should schedule a smile consultation at the Northwood Dental office to determine the most effective treatment.

Background and Complementary Expertise
Dr. Brian P. Klym received his Doctorate of Dental Surgery from the University of Michigan in 1996. He opened his Glen Arbor practice in 1998. Then in 2005 he relocated to Traverse City, Michigan and created a modern, comfortable office space, where he treats patients in a comprehensive and caring manner. As well as continues to enhance his knowledge and skills through ongoing education.

Dr. Klym is a member of the American and Michigan Dental Associations. Is certified in oral conscious sedation dentistry by the DOCS education program. He is a highly acknowledged member of the following organizations because of his extensive training and hands-on coursework: Foundation of Bioesthetic Dentistry (OBI) and the International Congress of Oral Implantologists (ICOI).

He recently completed the yearlong dental implant fellowship at the prestigious Misch Implant Institute, headquartered in the Detroit area. In addition, his father, a root canal specialist (endodontist), inspired him to consistently develop his skills in endodontic therapy, a tooth-saving treatment. Dr. Klym is also a Clinical Consultant for Dental Advisor Magazine.


==========
Comprehensive Dental Marketing
Contact Dick Chwalek
866-453-1026 ext 251

View Richard Chwalek's LinkedIn profileView Dick Chwalek's profile

Wednesday

Fee-Only Financial Planner for Dentists Video Presentation

Rick Epple presents the concept of fee-only financial planning. Learn the value of his fiduciary responsibility and how that focus provides substantial assurances in the guidance of your investments and overall financial future.


Whether it is tax planning, life insurance coverage, stock portfolio allotment and all other ways dentists like you place your income and investments.

Rick's firm, Epple Financial Advisors is located in Wayzata, Minnesota. However, he works with dentists around the country on their goals for financial independence.

He knows most dentists have two main concerns: their financial future and choosing the right advisor. Everyone wants a financial advisor with ethics and integrity. Those characteristics are vital part of creating a successful plan.

According to Rick, "I want to be the financial advisor whose integrity and character would be make my own family members feel comfortable. And I want to help each client create enough wealth so that they have the resources to live a life with no regrets--the life they dreamed about."

View Rick Epples profile on LinkedIn

Read his latest Article - on the NDA website:

Besides being the founder and president of Epple Financial Advisors, he is also a founder of the Northern Dental Alliance and a member. In addition, he is a leader in the financial planning community. He serves on the Midwest Regional Board for the National Association of Personal Financial Advisors (NAPFA) and for a number of years was the Director of Career Development for the Minnesota Financial Planning Association.

As a qualified professional in the areas of retirement strategies and investments, Rick has been interviewed and contributed to articles in the Washington Post, Money Magazine, Kiplinger's Personal Finance Magazine, Parent's Magazine, NAPFA Advisor, and Fortune Magazine. Rick has also contributed to the Book "Just Give Me the Answer$: Expert Advisors Address Your Most Pressing Financial Questions".

Epple Financial Advisors
www.epplefinancial.com
1000 Twelve Oaks Center Dr., Suite 101
Wayzata, MN 55391
952-470-5049

Tuesday

Improve Dental Treatment Acceptance: Make Value Standout

Comprehensive dentistry improves lives. Therefore, when patients walk out the door without accepting your treatment plan, everyone loses.

Whether people want to pay or not is NOT the issue. The issue is communication: done well or not done well. Improving your case presentation communication, which means knowing how to handle objections, is vital to the patient's dental health and your practice revenues.

Making money is what a business needs to do. While over treatment or over selling dentistry could be an issue in some cases, the UNDER PURCHASING of dentistry in the U.S. is a blatantly obvious travesty of unhealthy proportions.

Read the dental visit and health statistics on the home page of NicheDental.com for more on the lack of dentistry acceptance and its resultant problems.

Claudia Walters of CW Dental Consulting is able to provide you with exceptional training in an affordable and efficient manner.

Her Skype Video dental/dentist office consults and detailed training, practice management & teamwork coaching and extensive list of easy to implement scripts can significantly improve patient health and dental office revenues.

Claudia will help you guide patients to total oral health even when they present objections that seem to stop them from achieving the goals they have set for themselves.

It is critical to have an answer to each of their objections when presenting dental treatment. While cost can seem to be a non-negotiable obstacle, it often is a way to postpone a decision not to completely avoid it.

Sticker shock to your treatment plan recommendation can be an initial reaction, but it does not need to be a fatal blow to the process.

Whatever the objection or question Claudia will help you change the dynamic towards accepting an appropriate oral health improving and smile confidence building treatment. Whether it is cosmetic dentistry veneers, Invisalign braces or dental implants, make your case effectively every time.

Be on top of your game in 2010. Contact CW Dental Consulting to redirect objections to show your patients the way to better dental health. Claudia Walters: 1Claudia2@san.rr.com.


More about CW Dental Consulting
& Connective Communication

Monday

RSO Responsibilities, X-Ray Rule Training

Learn how to keep up with your annual OSHA and infection control requirements.

With so much focus on quality patient care, new products and technology keeping up with written infection control, MSDS, and radiation manuals can fall on the back burner. Know how your office is doing before an inspector calls. Then your team can focus on Treatment Planning, Marketing, Recall and Scheduling.

Get the Nuts and Bolts of
RSO Responsibilities & X-Ray Rule
Training Session.


Northern Dental Alliance member and Dental Consultant, Leanne M. Mathieu Kramer of Statements Plus Compliance Solutions will be conducting this seminar to keep dental offices on the right track with their safety responsibilities and rules. This two-hour course will provide two dentistry CE credits.

LOCATION

- Ramada Minneapolis (Mpls) NW
- 6900 Lakeland Ave North
- Brooklyn Park, Minnesota 55428

DATE
- Tuesday
- February 23, 2010

TIME
- 9:00 - 11:00 AM
- 2 Dental CE Credits

FEE
- $50.00


> Presented by Leanne M. Mathieu Kramer, LDA, CDA, CDPMA

Leanne is a Licensed Dental Assistant (LDA), Certified Dental Assistant, and Certified Dental Practice Management Administrator through the Dental Assistant National Board. She is authorized by the Department of Labor as an OSHA Outreach Trainer in General Industry.

Visit Leanne's Website

Other Northern Dental Alliance Members

  • Epple Financial Advisors

  • Heritage Construction Companies

  • US Bank Equipment Financing, Real Estate

  • Niche Dental Coaching, Consulting

  • Michael Haase - Practice Transitions

  • Weber Law Office
  • Friday

    Dentists, Begin New Year with New Approach to Marketing

    Many marketing strategies try to make FREE sound FREER, HALF OFF even more than HALF OFF, or ALWAYS LOW PRICE especially LOWER NOW! Trouble is most marketers, advertisers and ad agencies for dentists don't understand how the consumer perceives the value of dentistry.

    I suggest scrapping all the yadda, yadda, tactics and looking at the reality of the situation and then developing an actual real people, who want good dentistry, solution.

    Imagine if dentists started giving you extra helpings of fluoride because if a drop helps a lot - two tablespoons of it should work better, right? If the beef roast takes an hour to cook at 325 degrees, turning it up to 750 means we can have dinner twice as fast!

    Therefore, if FREE and HALF OFF works for hula hoops, hamburgers and hay bales, we must use the same marketing gimmick for dental care. And in a tough economy, we just need to say it MORE and LOUDER! Just because FREE 'works' does not necessarily mean it fits dentistry to a teeth.

    Well, if these guys, gals and salespersons of many marketing stripes are correct, it their tactics would have had a payoff for dentistry when times were good. Wouldn't you think so?

    Review my Niche Dental Consulting home page for statistics I have put together from my online research (and presented in other situations) that refute the value of playing FREE and loose with your marketing dollars over the last decade and half.

    FREE and HALF OFF marketing ideas are not 'wrong' - but A LOT of something does not necessarily make things better. I love eating chocolate candy and drinking chocolate shakes, and always have. But it would not make sense for me to encourage my children to brush and floss their teeth by giving them a pound of candy every time they do it.

    FREE has its place - even in dental marketing - just not in the mind of every consumer for everything dentistry.

    How can dental marketing be done better? I recommend Connective Communication: its three part formula offers a complete platform for developing the right marketing plan for your dental office.

    Call/Email to Inquire about the Value It Offers

    866-453-1026 - Ext 251

    Request a Seminar for your Dental Group, Organization, or Club.

    Or Attend This Seminar

    Connective Communication
    Simplifying Dental Marketing

    Sponsored by Renstrom

    DATE

    TUESDAY, February 16th 2010

    TIME

    6:30 pm – 8:00 pm

    LOCATION

    Renstrom Dental Studio

    4225 White Bear Pkwy • Suite 1240

    Please RSVP Renstrom Dental Studio

    651-407-0491 or jenna@renstrom.com

    Speaker: Dick Chwalek

    of Niche Dental & Niche Dental Collaborate.

    Simply Powerful Formula for Building a Vibrant Patient Base

    With Dick’s Marketing Campaign Approach, Expect To…

    Affordably OWN It.

    Efficiently DEPLOY It.

    Simply PROFIT From It!

    Marketing Seminar Objectives

    • Effectively Divide & ‘Devine’ The Marketing Ï€ Formula

    • Efficiently Reduce Campaign Planning Complexity

    • Rapidly Deploy A Superior Communication Equation

    Understand how current trends, dental consumer characteristics, and traditional communication patterns are affecting new patient numbers and case acceptance.

    Identify the limitations of one-off marketing products and inflexible systems.

    Recognize how simplistic solutions and gimmicks confuse the consumer and reduce the long-term viability of your practice as well as its short-term success.

    Learn the latest concepts that effectively target and ‘create’ the right patients.

    See how connective and integrated communication can greatly and positively transform your dental practice.

    Increase the likelihood ‘elective’ services such as dental implants are expected, asked for, even demanded!

    Get more consumers of all ages to ask for higher-level services…

    This Connective Structure Fundamentally Changes the Dental Visit Dynamic

    Niche Dental Collaboration

    Let Renstrom’s communication coalition partners develop and implement an effective strategy to build a vibrant new and current patient environment!


    Dick Chwalek of Niche Dental and Director of Niche Dental Collaborate will explain the value of communicating to new or existing patients.

    He will provide customizable, scalable, flexible and affordable methods to make your marketing successful. Take advantage of this opportunity to learn how you can be more proactive in a down economy.

    Strategic Partners Include…

    Niche Dental: Coaching & Consulting

    Express Dental Marketing: Direct Mail

    The Peripheral Vision: Print & Web Design

    Reach Local: Effective Outdoor Advertising

    EMC Outdoor: Total Out of Home Advertising

    Radio/TV Experts: Complete Media Marketing

    Now is the time to start changing the dynamic. Renstrom encourages you to work with whatever company you choose.

    However, there are many benefits including numerous rebate incentives when working with the strategic partners noted above.

    We are confident that these communication specialists will work in your best interest and make success a reality.

    Attendees Receive

    Extra Marketing Incentives

    Including Additional Newsletter Savings

    Plus Renstrom is offering a partial rebate on one e.max restoration.

    Please RSVP Renstrom Dental Studio

    651-407-0491 or jenna@renstrom.com

    Renstrom Dental Studio is committed to helping our dentist partners, and our industry as a whole, succeed. We know your success is our success — that is why we are eager to have Dick Chwalek deliver this program on communication strategies and methods to market your practice.

    Monday

    Heritage Construction Joins Northern Dental Alliance


    When dentists are building or remodeling dental offices, they want to make sure the process goes well. But more importantly, the building needs to function efficiently and effectively for the team, the patients and the doctor day in and day out.

    As a consultant to dentists and a member and founder of Northern Dental Alliance, I try to weave everything possible into the mix to make success possible. I am excited to introduce and promote Heritage - a dental office construction company with all the tools required to build a dental practice that works for everyone involved.

    NEW NDA MEMBER



    Northern Dental Alliance welcomes new member Heritage Construction Companies, LLC of Elk River, MN. Heritage has developed numerous dental practices and other healthcare related offices throughout the state and region, as well as other retail and commercial sites.

    Their membership in the Northern Dental Alliance shows a commitment to serving their dentist clients in a comprehensive way with long-term success as the goal. From the dental operatory and reception area design to the most efficient and cost-effective office building process, Heritage Construction has developed the resources to help dentists create their dream practice.

    Heritage owner, Andy Christensen says, “What I think about first is 'service' - and how our company is focused on it. I built my construction firm around a collaborative service-oriented approach. I consider the ‘service attitude’ Heritage employees inject into the dental industry as vital to its success. And we achieve success for our dentist clients by taking this servant mindset to work with us every single day."

    Heritage Construction began in 2004 when Andrew Christensen started the general contractor business to serve the Northwest suburbs of Minneapolis, Minnesota and into Central Wisconsin to build commercial and retail buildings that fit the needs of the business, the business owner and the area.

    Elk River based builder, Heritage Construction is committed to developing and building their dentist clients’ offices with the highest level of integrity and professionalism. They manage each project from start to finish and more. A parallel goal is to make the budget better. Their dental practices (and other buildings) come in many shapes and sizes. Heritage Construction can build or expand any location, bringing clients the expertise and knowledge required to meet their needs.

    Heritage Construction Companies, LLC, serves clients with unmatched business professionalism. Work environments are based on respect and to be rewarding and fun. Alliances with subcontractors and suppliers are formed to enhance job site safety, productivity and cost effectiveness. Serving their clients honorably typifies their business relationships.

    Again Andy Christensen, "We have been successfully building, remodeling and servicing dental clinics for the many years. With our combined knowledge, experience and skill set, we have become experts in the dental industry. Many dentists in Minnesota and the surrounding states already know about our construction company, whether we have built or remodeled their practice or not. This is because we support the Northwest Dentistry Journal and regularly participate in dental events, including attending the main three MN dental meetings every year.”

    Learn more about Heritage by visiting the Northern Dental Alliance website: click here.

    Visit their website, HeritageConstructionMN.com

    Sincerely,
    Dick Chwalek - Dental Marketing Consultant and Dentist Coach

    Call 866-453-1026

    Start Developing Your Connective Communication Strategy.

    Tuesday

    Michigan Dentist Completes Fellowship Program in Dental Implants

    Dental implants save smiles, transform health and rejuvenate lives.

    Once you realize how many people loose their teeth by the age of 65 in this country and you quickly understand the value of this service.

    I have worked with dental laboratories and implant dentists for over almost 14 years. It still amazes me how many people just don't know about or appreciate what implant dentistry can do for people who have lost teeth, which occurs very often because of untreated gum disease.

    Something like 50% of adults 20 and over - who are not considered in poverty have gingival bleeding (HHS Dental Health Data). Bleeding gums are an early sign of periodontal disease, the leading cause of tooth loss in adults.

    When this tooth ravager has had its run of your mouth for more than a few years, the teeth start to loosen and the jaw bone turns to mush. Dental Implants offer the only way back out of this devastating predicament.

    Just read a few stories about dental implant patients and then look into the science of this treatment. Then when a dentist says it will cost a couple thousand dollars or so to replace a tooth, rather than balk at the high fee - think about what it will cost you to say good bye to your ability to chew as well as watch in high def your jaw recede farther back than your hairline.

    It might bite when your dental bill knocks your saving account for a loop, but think about how no bite is is much worse...

    Remember, there is very little need to spend all your health care dollars on Bob Dole's E-D remedy when gumming your food during the next candlelight dinner once again graphically diminishes that see Alice moment.

    Also no good reason to plunk down all the green for Joan Rivers' plastic surgery when spitting your dentures into your girl friend's handbag occurs every time a handsome dude across the room winks at you.

    NOTE: Of course, if someone has a phobia of toothpicks, it's obvious this blog is mostly barking up the wrong tree about the need for teeth. Inversely that would mean a good bite is worse than a bark.

    That is Why Touting Dentists and their Training is PR EVERY Consumer NEEDS To know about. Public Relations for Public Health awareness. Bringing NEW meaning to the old Dental News adage - if it BLEEDS it LEADS to tooth loss.

    Blog entry by Dick Chwalek


    MICHIGAN IMPLANT DENTIST COMPLETES FELLOWSHIP

    Traverse City dentist Dr. Brian Klym recently completed the Misch Implant Institute yearlong Fellowship training program. This comprehensive series of post graduate dental courses is recognized as the implant training gold standard.

    Founded in 1984, the world-renowned Misch Institute helps set and elevate the level of implant dentistry using a hands-on training approach. Dentists attend classes on diagnosis, implant case planning and patient evaluation, and all phases of dental implant treatment. Each course includes lectures and hands-on laboratory sessions for both removable and fixed prosthodontics.

    Dr. Klym started his implant hands on coursework many years ago, receiving a fellowship from the ICOI in 1998 (International Congress of Oral Implantologist). His patients are receiving an ever higher level of care and his continued implant training will help insure long-term, healthy results for his patients.

    Actual Patient Results Achieved With Dr. Klym's Implant Dentistry Training:First, Dr. Klym’s patient M. H. had congenitally missing teeth - central and lateral incisor - left side and front of smile. The teeth were moved with orthodontics to make room for placing dental implants, which were restored with 360 degree porcelain veneers. The patient came in with a partial denture, which she had worn most of her adult life.

    This type of denture is called a flipper because of the visual effect it produces. In online examples, Dr. Klym provides photos showing how well the gum tissue healed around the implant site.

    Another patient, Tom, discussed his implant care: “About a year and a half ago my tooth broke. While it affected my chewing and eating, what had the most effect was how embarrassed I was about missing a tooth. Essentially, I quit smiling. Since I was going to need an implant, I was also glad Dr. Klym had training in oral sedation dentistry.”

    After Treatment, Tom commented, “I can chew and eat just like I could before. Even though having the dental implant (with a natural looking restoration) has increased my confidence a lot, I need to learn to smile again.” His dental implant treatment photos are found on NorthwoodDentalTC.com

    Brian P. Klym, DDS, is the owner of Northwood Dental in Traverse City. He has certification from DOCS—an oral conscious sedation program, which means he can provide a high level of comfort to his patients during implant treatment. Visit Dr. Klym’s website to learn more about his background and the comprehensive services he provides.

    Monday

    NDA Member Says Fiduciary Financial Advisor Protects Against Conflict of Interest


    > Fiduciary - It Is Worth A lot!

    When does a dentist know when a financial advisor is working in their best interest? Only one of these terms, fiduciary or suitability, reflects the highest level of protection for a dentist's investments.
    Fee-only financial advisor and professional wealth building consultant, Rick Epple, CFP® of Epple Financial Advisors, recommends dentists know the difference and understand how to find to the best planner. The responsibility your advisor has to you and your financial interests should be more important than any other entity.

    Rick has an independent perspective and believes dentists should develop a relationship with a financial planner that is scrubbed of conflict of interests. He recently found an article about this issue, which also references his focus on making sure dentists get an independent view of how to manage their money and investments and secure their financial future.

    One example of his focus on working in your best interest is providing the kind of independent financial education found in the article noted below.


    Lead In Article Synopsis: of Nov. 22, 2009 Article...
    Paydirt: Financial advisers don't all follow the same rules
    • KARA McGUIRE, Star Tribune
    Normally I stay away from financial jargon in these columns. But this column is about financial jargon. With a debate raging in Washington about reforming the regulations governing the financial advice industry to better protect investors, there are some terms you need to understand.
    • The first term is "fiduciary."
    • Then there's the term "suitability"
    To read the entire article, click Financial advisers don't all follow the same rules.

    > Note: Articles maybe archived by Star Tribune after 14 days.

    Kara McGuire. • 612-673-7293 or kmcguire@startribune.com.

    Follow Kara on Twitter: www.twitter.com/kablog.

    > Rick is also a founder and member of the Northern Dental Alliance (NDA)


    Tuesday

    Marketing Consulting: Wrap Your Brain Around Communication

    Marketing is communication. Communication makes things work. Nothing happens or changes without a heavy dose of communication. Dental patients, dentists, and dentistry offices all work (or don't) with gears greased with communication and the marketing surrounding it.

    Of course the brain is alway there to mess everything up. It falls into stereotypes. Travels down the rabbit hole of wackiness. Leaps across the logic wall.

    One of the most influential tidbits of scientific information I have ever learned about how our brain works is its connection with our eyes. Basically, we make things up - because the communication between our eyes and our brain has a tenth of a second delay.

    While I am not totally versed on this science (some info and links below) it has significant potential to cause us to think and do many things that are not very likely to produce the results we expect - when it is all said and done (to our wallets in many cases).

    Our brains are marketing to us without our knowledge or understanding of its impact in many areas of our life. Dental patients want inexpensive care or someone else to pay for it (insurance companies) and dentists want marketing that is guaranteed, easy to do themselves, or nearly free.

    Dental marketing consultants/coaches like myself wish for dentist-clients who understand all of these things and appreciate the complexities of the 'right marketing plan'. While at the same time falling into our own consulting rabbit holes.

    My 'one-tenth off the mark' proclivity is the perfect symbiotic communication idea that changes 'consumerkind' and gets me that Nobel Prize for marketing science.

    What can be done if we all see, believe and understand things with a different 'eye' for reality? OPEN UP our brains. Make sure what the marketer wants you to believe is actually healthy for your office revenues and personal finances.

    Two online stories help illustrate these concepts - see below.

    Start locating the fault lines. And, continue to navigate back to an evidence-based reality grounding in what will work rather than following the drivel of simplicity being advertised on the internet.

    While my belief system is not completely science based, jumping off ten story buildings without a floatation device has long been something I avoid. My faith has never been about closing my eyes to the reality. Of course, my eyes are not something I will ever totally trust again.

    Imagine if you had to rely on someone's eyewitness account to absolve you of some crime or accusation. (An article I Googled) Now think about how you are being influenced by a dental office marketing solution you have been presented. What rabbit hole is closest to their advertising pitch?

    Rather than grab the next marketing rabbit that runs by, close your eyes and think about how you could move forward with an ongoing, pragmatic and proactive (not reactive) strategy.

    Call Me. We can talk. Discuss what is possible.
    866-453-1026 - ext 251

    I work with a number of strategic marketing partners. You should have flexibility. Utilize scalable strategies. And then track it all, learn from the data, enhance the marketing, and then see real results for the long term.

    Sites I've Developed, Founded, Etc.
    Tenth of Second Discrepancy Information
    > Two Excerpts

    "Therefore, the tenth-of- a-second window may be the smallest delay that allows higher areas of the brain to account for the delays created in the first stages of the system while still operating near the border of the present. This window of delay means that awareness is postdictive, incorporating data from a window of time after an event and delivering a retrospective interpretation of what happened."


    "But as we begin to understand time as a construction of the brain, as subject to illusion as the sense of color is, we may eventually be able to remove our perceptual biases from the equation. Our physical theories are mostly built on top of our filters for perceiving the world, and time may be the most stubborn filter of all to budge out of the way."

    On Point Radio - Believing the Unbelievable